Act Now: 10 Tips for Boosting your business | Magento Imagine 2013 Marketing Track | Ed Hoffman and Richard Sexton
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This document provides 10 tips for boosting a business through site search optimization. It discusses how site search is influenced by web search habits and expectations of relevance. Specific tips include presenting a consistent user experience on search results pages, optimizing the search results page layout, including non-product searches, promoting with banners, and using cross-platform data connections through SLI Systems' Learning Search Connect tool. The presentation was given by representatives from Carolina Rustica furniture retailer and SLI Systems, their site search technology partner.
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Act Now: 10 Tips for Boosting your business | Magento Imagine 2013 Marketing Track | Ed Hoffman and Richard Sexton
- 2. Insert photo of speaker here 891 pixels h x 688 pixels w Act Now: 10 Tips for Boosting your Business Presented by: Ed Hoffman, VP of Global Sales and Business Development, SLI Systems Richard Sexton, President, Carolina Rustica
- 3. SLI Systems offers full service, customized, on-demand solutions for Merchandising, Site-Search and Navigation and User Generated SEO. SLI Systems’ hosted solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information.
- 4. Established in 2000, Carolina Rustica is a high-end multi-channel furniture retailer based in Concord, NC. In October 2012 it became part of the US- Mattress family. SLI Systems has been a technology partner with Carolina Rustica for over seven years, four platform migrations, and one ownership change. Carolina Rustica is very happy to be on the Magento platform. It’s where we should have been all along.
- 5. Site Search Influenced by Web Search
- 6. Many Consumers Search FIRST • Consumers use Google or Yahoo or some web search every day – they are used to searching • They want what they came for, not to be ‘distracted’ • If they can’t find it, they can’t buy it. • Do you search first?
- 7. Importance of Site Search • Relevance is crucial • The most important page on your site is the site search page • Users often rely on search as their main hunting strategy • 43% of visitors use the search box • Visitors who use Site Search convert better than non- searchers. Why? • Search is a fundamental component of the Web user experience and is getting more important every year
- 8. Search Results Reflect a Uniform User Experience
- 9. Present a great and consistent user experience
- 10. Optimized Search Results Page
- 11. Site search not just product search
- 12. Present Visitors with Merchandising and Marketing Banners
- 13. Use Every Opportunity to Promote
- 14. Learning Search Connect • A Magento-specific application that pulls data direct from the platform to SLI search results • Allows for changes and additions to product attributes and categories to be reflected in search results almost real-time • This linked integration allows for higher functionality and customization of search results
- 15. Functionality with Learning Search Connect
- 16. Use the Connections in your Data Next Steps: Cross Site / Cross Platform Integration with US- Mattress Sites using SLI