Superfast mega trends dorset jan 2015

This document summarizes a presentation about launching free-to-play mobile games. It discusses the challenges of discovery on app stores dominated by a few large developers and networks. It then analyzes the mobile gaming market in four quadrants based on marketing approach and financial requirements. Case studies of three successful games are presented that exemplify different quadrants: Crossy Road using virality, Marvel: Contest of Champions leveraging an existing brand, and Cookie Jam focusing on sustainable growth. The conclusion emphasizes choosing a quadrant-aligned strategy and focusing on product-market fit over short-term downloads.

Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats. Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app! Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool. Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically: -How you can implement and monetize with Rewarded Video ads. -What the right placements for your Rewarded Video ads are. -How much money you can earn using Rewarded Video ads. -How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!] -Reward management and the types of rewards that are effective.

With almost every 2 out of 3 digital media minutes spent on mobile*, it has become more pressing than ever for brands to devise an effective digital strategy to capture the mobile opportunity. However, navigating the sea of tools and services available is daunting, often times requiring cross-department collaboration and a painful process of trial-and-error to build the right mobile growth stack for your business. We believe in the agile approach in tackling this challenge. Prolific's Director of Strategy and Growth Al Harnisch and Branch's Chief Revenue Officer Eric Stein shares an in-depth discussion on the following topics: -Key components of a typical Mobile Growth Stack for enterprises -Examples of a great starting point vs a mature mobile growth stack -The cross-channel/platform nature of the modern mobile consumer -Best practices for mapping out your channel strategies to drive growth and engagement -Case study of a major US retailer and their mobile growth stack

Driven by an increase in the number of connected TV devices (Roku, Apple TV, X-Box One, and Smart TV's) given as gifts during the 2014 holiday season, the first quarter of 2015 continued the record breaking trend of viewers watching video content on devices plugged in to the Internet. Video viewing behaviors shifted in year-over-year (YoY) terms and varied depending on the type of content being viewed; which ranged from free video clips supported primarily by advertising (Online Video) to premium shows accessed through an authenticated app-based or TV subscription service (TV Everywhere). This report covers both the established and the evolving trends within the digital video viewing space. It aims to provide insightful viewpoints for content providers, consumers, and advertisers.

In the first quarter of 2015, 100 mobile retail sites saw over 279 million visits and $233 million in revenue, increases of 19% and 32% respectively from the fourth quarter of 2014. The mobile share of total online revenue remained at 28% despite the end of the holiday season. iOS devices accounted for 59% of smartphone traffic and 70% of tablet traffic, while the top five devices made up the majority of traffic on both smartphones and tablets.

The Intel campaign aims to give consumers insight into the company by showing production and research processes with the slogan "You Are Intel". It will target young professionals aged 18-30 interested in technology across major social media platforms. Key performance indicators include website visits, Facebook page likes, and mobile app downloads. The campaign budget is 10% of Intel's revenue and will run for one year from May with social media ads 4 times a week and daily banner ads.

The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate. Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.

The Intel campaign aims to give consumers insight into the company by showing production and research processes with the slogan "You Are Intel". It will target young professionals aged 18-30 interested in technology across major social media platforms. Key performance indicators include website visits, Facebook likes, and mobile app downloads. The campaign budget is 10% of Intel's revenue and will run for one year from May with social media ads 4 times a week and daily banner ads.

As digital devices take an increasingly prominent place in the lives of consumers, media use is becoming characterized more by the simultaneous use of multiple devices than the influence of one. Topics in this webinar include: How are marketers addressing these multiscreen usage patterns? How important is mobile in driving simultaneous media use? What is the impact of the proliferation of digital screens on traditional media? What are the demographics of simultaneous media use?

This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: Learn about the latest trends and opportunities driving mobile eCommerce growth, how advertisers and networks are maneuvering, and what affiliates can do to make sure they aren’t left in the dust.

Last year, mobile outpaced the desktop internet usage and in the year ahead of us, it is expected that mobile ad spend will top $100 billion worldwide, which accounts for 51% of the total digital market. Despite this incredible growth and a consumer behaviour that is screaming for better interaction with brands, a lot of companies are still hesitant, when it comes to investing in mobile and respond to their consumer needs. In this webinar we go in depth with, how to take advantage of mobile advertising the best way and market to the consumer in the moment of need. We also talk about, how to measure and optimise mobile advertising the best way and keep track of the performance.

APAC is the largest and fastest growing smartphone market in the world. Mobile usage is exploding in the region, with the average user spending over 2.5 hours per day on their smartphone. There are now over 1.2 billion internet users in APAC, relying on increasing sources of information to make purchase decisions. This growing mobile market represents a major opportunity for online retail sales in APAC to more than double to over $400 billion by 2018.

The document outlines Samsung's social media campaigns on Instagram with the mission of "Inspire the World, Create the Future". It describes three campaigns - #VRscholarship to promote education among college students, #ilikeS8 to cultivate user involvement by holding a photo contest for the new Samsung S8, and #igotsamsung to promote purchase of Samsung electronics by showing how they make life more convenient. Each campaign lists its objective, focus, application (hashtag) and featured activities.

This document discusses strategies for international expansion across different business models. It provides Zomato's approach as an example, starting in India and now operating in over 20 countries. Key aspects discussed include evaluating market potential and resources, using organic or inorganic growth, and localizing the product for each market through customized features and content in local languages. The challenges of expanding into different categories like social/messaging, online-to-offline, gaming, and B2B are also summarized. Localization goes beyond just translation and requires understanding regulatory frameworks, cultural norms, and customizing themes, graphics and gameplay to each local market.

Expandables are the most common rich media format on both handsets and tablets, appearing in 60% and 64% of ads respectively. While interstitials are slightly more popular on tablets than handsets, expandables are more than twice as common as banners. Expand rates are highest for mobile web and iPad in-app ads at 1.6% and 1.5%. Adding video can improve engagement rates by 35%, and tablets have more than double the video than handset ads. Pharmaceutical ads have significantly longer average expansion times than automotive or entertainment ads.

This presentation was given at the Advertising Week Mobile Ad Summit in September 2009. For the full effect please download, as there are a number of animated builds within the PowerPoint.

Animodules on the GO: Peace by Piece Uniting Communities through Collaborative Art and Interactive NFC Technology.

This document provides an overview of various online marketing strategies including SEO, PPC, social media marketing and mobile marketing. It discusses how to implement SEO by setting up analytics, keyword research and on-page optimization. It also covers how PPC works, how to calculate ROI and improve quality score. Additionally, it summarizes how to setup social media profiles, engage audiences and measure success. Lastly, it touches on optimizing websites for mobile, trends in mobile usage and improving the mobile user experience.

The document provides an overview of OXIEM Marketing Technology and advice for improving websites that may not be performing well. It discusses trends in digital marketing like the growth of mobile and social media. It then lists signs that a website may need improvement and provides tips for planning an effective redesign, including focusing on branding, key goals, usability, and content management. Examples are given of website redesigns that improved conversion and search engine optimization.

Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.

The document provides information about Eugene Macarius, who is described as a digital marketing strategist and SEO consultant. It lists his professional experiences, which include roles at Standard Chartered Bank and Catholic Church of Singapore, as well as implementing customer relationship and loyalty programs. It also notes that he manages 360 digital marketing campaigns for businesses, is a mentor for various programs, and is certified in search engine optimization. The document appears to be profiling Eugene Macarius and his background and qualifications in digital marketing.

This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.

This document discusses optimizing conversion rates (CRO) on websites and mobile sites. It provides tips for CRO including testing different elements like headlines, offers, and calls-to-action through A/B split tests and analytics. Mobile site optimization tips are given like ensuring buttons are big, isolated, reachable by thumb. The document also discusses how the purchase journey has changed and is now non-linear across channels with consumers in control.

Webtage is a digital marketing solutions provider focused on delivering brands and growing businesses. They provide strategies and services for digital marketing, website design and development, online visibility optimization through SEO, social media, content marketing and search marketing, conversion rate optimization, and creative services. Their approach focuses on partnering with clients using passionate, creative and analytical staff to launch, optimize and grow clients' digital presence and achieve top line growth through smart digital marketing.

The document discusses strategies for effective international digital marketing. It emphasizes the importance of localizing content for different countries and cultures. Key recommendations include translating website content, customizing keywords and paid ads for local audiences, and optimizing sites and campaigns for mobile users. International digital marketing requires deep understanding of local consumer behaviors and customs to build successful global online operations.

This document discusses strategies for international digital marketing. It emphasizes the importance of localizing content for different countries and cultures. Key recommendations include translating website content and digital ads into local languages, considering regional dialects and customs, developing country-specific keyword strategies, and optimizing sites, URLs and sitemaps for each market. The document also reviews tactics like SEO, PPC, social media, mobile marketing and affiliate marketing, providing tips for effective implementation and measurement of results for international customers.

This presentation gives you the process to build a website that will convert traffic into qualified leads. The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience. We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.

From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.

From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.

Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift

Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.

The document provides an overview of various topics related to online and digital marketing. It discusses setting up an effective online presence through websites, social media, content marketing and online advertising. Key points covered include planning a website, making websites convert visitors into customers, using search engine optimization, analyzing website analytics, leveraging different social media platforms, and utilizing online advertising options like banner ads, Google Display ads and ads on Facebook and Twitter. The document aims to educate on developing a successful online marketing strategy and presence.

Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com

A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.

It’s 2019 and ranking factors are all about the user (and more intuitive than ever). Is your site user-friendly and easy to use? How are you guiding your customers’ journey? In this slideshow, we walk through analyzing your site’s usability and what functionalities you can use to your advantage. - How site usability has become a major ranking factor - What ideal site usability looks like - How to guide the customer journey through site functionality and drive leads

There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.

How to Utilize Search , Social and Other Online Promotion Tools for Promoting Businesses from Bangladesh Online. This was presented at AdComm - the leading Advertising Company in Bangladesh By Abul Kashem

This document provides an overview of Google Analytics and how it can be used to measure the success of a website. It discusses setting up a Google Analytics account and inserting the tracking code onto website pages. It then outlines the key performance indicators that can be measured, including number of visitors, bounce rate, time on site, ratio of mobile/desktop users, acquisition channels, non-branded search terms, landing pages, and conversion rates. Screenshots are included showing how to access these metrics in the Google Analytics interface.

This document discusses how businesses can benefit from superfast broadband and provides information about support services available. It lists benefits like competitive advantage, increased productivity, access to new markets, and efficiency. Eligibility criteria apply for businesses to access support services. The support includes advice and specialist help to help growth businesses maximize opportunities from superfast broadband and associated technologies. Contact details are provided to find out more.