Futureproofing your SEO strategy

Janet Driscoll Miller's presentation from the Pubcon 2013 session "Post-Click Marketing: Landing Page Optimization."

The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014. You will: - Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online. - Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags. - Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles. - Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results. - Take away strategies for measuring the impact of SEM efforts. Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.

This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.

Getting Found in 2014 provides 12 tips for generating more organic search engine results and increasing brand visibility online. It recommends verifying and completing your Google+ Local and Places page; checking and resolving inconsistencies in your business name, address, and phone number listings; getting listed on authoritative local directories; submitting an XML sitemap to search engines; optimizing meta descriptions and alt text; leveraging social media like Facebook and ensuring content is mobile friendly. It also advises focusing on quality over quantity of content and links, and creating content that answers user questions rather than targeting specific keywords.

SEO is the practice of optimizing a website to increase organic search engine rankings and traffic. Key aspects of SEO include on-page optimization through keyword research, content writing and structural elements, as well as off-page optimization such as link building. When done effectively over time, SEO provides free traffic and exposure that can convert visitors into customers and sales.

On page optimization involves techniques done on a website's own pages like keywords, meta tags, headings and internal links to boost search rankings. Off page optimization uses external links from other sites through methods like link building, social bookmarking and article submissions. Key aspects of on page optimization include title tags, meta descriptions and headings to properly convey page content to search engines.

Teaching the basics of website analytics, including segmentation, context, comparison, and measurement.

This document provides an overview of SEO best practices. It covers: 1. Setting up important SEO accounts like Google Search Console and Google My Business. 2. Conducting keyword research to identify target keywords and search volumes. 3. On-site optimization factors like optimizing content for relevance and user engagement, as well as technical elements like titles, descriptions and linking. 4. Off-site optimization techniques to build backlinks, like getting listed on directories, guest blogging and creative projects. The goal is to help readers understand key elements of SEO and provide strategies to improve search engine rankings.

SEO Competitor Sample Report - sharing some points regarding Competitor Analysis such as Find your SEO Competitor, Analyze for Keywords, Cover All SEO Factors (On-Page Optimization/ Off- Page Optimization, Competitor back links, Content Length Issues. Want to know more about seo analysis click here http://araghu.wordpress.com

Inbound links play a key role in determining search engine rankings. The quality of links matters more than just the quantity, with more authoritative, topically relevant pages carrying more weight. PageRank is Google's algorithm that measures page importance, with pages on sites like Google and Yahoo scoring highest. Getting links from .edu, .gov, and other authoritative sites provides the most benefit. The best links are one way, topically relevant, and not overcrowded on pages. Participating in link schemes or farms undermines rankings.

This PPT is about 5 remarkable Tips to Improve Your SEO With Social Media. Comment below if you see improvements in keywords ranking.

This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area. · You have a website or a SAAS product but it doesn’t generate the leads you expected? · SEO fundamentals: How Google ranks websites, myths vs facts · Keyword Analysis: Shortlisting and leveraging the most effective keywords · On-page and Off-page SEO techniques. · Creative content writing: Driving traffic through Innovative and unique content · Pay Per Click (PPC) strategy · Comprehensive Digital Marketing Techniques · Executive’s guide to Online Marketing goals: Determining you marketing budget

A short introduction to SEO we use at Geronimo What it means, what can you do to help your website. What's SEM and how does it work (the basics!) Thanks go to Eaon Prichard

B2B marketers have unique challenges, ranging from a long sales cycle with multiple "touches" to being in a complex space with rapidly evolving language and keywords. Stacy Williams' presentation to B2BCamp Atlanta shows how B2B marketers can best leverage search engine marketing (both SEO and paid search).

Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes

Link building involves creating inbound links to a website from external sites to improve search engine rankings and increase targeted traffic. It is important to build quality links from relevant sites through methods like email outreach, guest blogging, and directory submissions. An effective link building strategy focuses on creating valuable content that other sites will want to link to organically over time in order to achieve business objectives through increased visibility and rankings.

This document discusses the evolution of search engine marketing and the rise of social media. It notes that major developments like the growth of social networks like Facebook and Twitter, and new search engine features like Google Instant and Places have made SEO more difficult but have also integrated social media into SEM. The document argues that while social media poses some threats, SEM is not dead but changing - social signals now impact search rankings, and successful strategies require an integrated approach combining SEO, social media, and content marketing.

This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.

Netregistry is Australia's largest domain name and web hosting provider. They offer a range of online solutions to help businesses get and grow online, including domain names, web hosting, email, web design, website security, and online marketing. Sam Shetty has worked with Netregistry for 8 years advising and helping clients with their online strategies. The presentation discusses search engine optimization, search engine advertising, social media marketing, and conversion rate optimization as strategies to help businesses succeed online.

The document provides information about Eugene Macarius, who is described as a digital marketing strategist and SEO consultant. It lists his professional experiences, which include roles at Standard Chartered Bank and Catholic Church of Singapore, as well as implementing customer relationship and loyalty programs. It also notes that he manages 360 digital marketing campaigns for businesses, is a mentor for various programs, and is certified in search engine optimization. The document appears to be profiling Eugene Macarius and his background and qualifications in digital marketing.

How traffic acquisition and engagement drive digital marketing strategies. Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015

The document discusses various topics related to running a successful website including search engine optimization (SEO), search engine advertising (PPC), and social media marketing. It provides an overview of each topic, highlighting key aspects like the importance of keyword research for SEO, how paid advertising can help drive traffic, and how social media allows businesses to engage with customers online. The presentation also emphasizes the importance of understanding customer needs and providing valuable content across online channels.

Presentation from Adaptive Consultancy deomonstrating how to optimise the use of all sources of traffic to your website.

This document provides an overview of key factors for running a successful website, including tools for monitoring traffic, increasing visitors, social media strategies, and SEO best practices. It discusses how buyers complete most of their purchase process online before contacting companies, and emphasizes the importance of understanding customers' goals and challenges rather than just promoting company features. The presentation aims to help businesses better engage online audiences and drive traffic through strategic website optimization and social media integration.