SlideShare a Scribd company logo
Crash Course:
Local Marketing
How can you connect with local customers?
Local Marketing
Google & SEO
• Advantages
• Free
• Nearly unlimited potential
• Targeted traffic / very close to
completing the sale
• Disadvantages
• Can be time intensive
• Unpredictable
• No guarantee for results
Homework
• Figure out if volume or
competition is more
important
• Incorporate key words
into your website
Directories
• Advantages
• Long-lasting
• Quick to implement
• Cost
• Help with search engine results
• Disadvantages
• Usually need another step to convert
• Not always detailed
• Competition
Homework
• Find the directories that
work for your business
• AMFIBI.com
• HotFrog
• Lacartes
• Spoke
• Localpage.com

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Website Rescue
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ppconline marketingadwords
Social Media
• Advantages
• Connect directly with consumers
• Multiple types of content
• Cost
• Disadvantages
• Constant upkeep
• Always changing
• Acquisition / Cost
• Loss of control
Social Media - Facebook
• Advantages
• Large & Diverse Audience
• Paid = extensive targeting options
• Analytics
• Disadvantages
• Time to build up page
• Recent algorithm changes
• Competition awareness
Social Media - Twitter
• Advantages
• Hashtags
• Integrate with current events
• Quick to create
• Disadvantages
• Short lived
• Time consuming to keep constant
• Limited content / not great visually
Social Media - Pinterest
• Advantages
• Long-lasting
• Followers are very passionate
• Great for visuals
• Disadvantages
• Less direct communication
• Better for some things (recipes / DIY)
• Time consuming to create content

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How does product registration increase post-purchase customer engagement and drive new revenue? In this webinar hosted by GWSCA, Registria shares insights from its 2017 State of the Industry Report, featuring in-depth research based on data from 100+ global brands. View the webinar video here: http://ow.ly/8ZPB30cwIMi SESSION HIGHLIGHTS: • What’s the number one reason customer register their products? • Who is most likely to register products (you may be surprised!) • Which customers prefer email, chat or SMS for post-purchase communication?

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Andomise is a cloud-based service that allows companies to store, manage, share, publish and analyze their digital marketing content in one centralized place. It replaces the need for multiple applications by providing a single library for housing all content that can then be easily distributed to sales teams, partners, customers and websites. Analytics features also allow companies to understand the effectiveness of their content across different channels and platforms.

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Payscape offers all-in-one e-commerce solutions with different pricing packages to help businesses sell online through their website and social media channels. Their solutions allow businesses to integrate an e-commerce store into an existing website or have Payscape design and develop a new site. Packages range from $39-59 per month and include features like mobile optimization, selling on multiple sites, coupons, and enhanced SEO capabilities. Custom packages are also available for businesses with more complex needs.

Mobile Marketing
• Advantages
• GPS Targeting
• Always connected
• Less Competition
• Detailed Stats
• Cost-effective
• Disadvantages
• GPS Targeting
• Top-of-mind reference
Geo Targeted Local Mobile Ads to Reach New Customers
Click-to-Website Ads Click-to-Email Ads Click-to-Txt Ads
Thank You

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Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
 

Local Marketing #AgentFree

  • 1. Crash Course: Local Marketing How can you connect with local customers?
  • 3. Google & SEO • Advantages • Free • Nearly unlimited potential • Targeted traffic / very close to completing the sale • Disadvantages • Can be time intensive • Unpredictable • No guarantee for results Homework • Figure out if volume or competition is more important • Incorporate key words into your website
  • 4. Directories • Advantages • Long-lasting • Quick to implement • Cost • Help with search engine results • Disadvantages • Usually need another step to convert • Not always detailed • Competition Homework • Find the directories that work for your business • AMFIBI.com • HotFrog • Lacartes • Spoke • Localpage.com
  • 5. Social Media • Advantages • Connect directly with consumers • Multiple types of content • Cost • Disadvantages • Constant upkeep • Always changing • Acquisition / Cost • Loss of control
  • 6. Social Media - Facebook • Advantages • Large & Diverse Audience • Paid = extensive targeting options • Analytics • Disadvantages • Time to build up page • Recent algorithm changes • Competition awareness
  • 7. Social Media - Twitter • Advantages • Hashtags • Integrate with current events • Quick to create • Disadvantages • Short lived • Time consuming to keep constant • Limited content / not great visually
  • 8. Social Media - Pinterest • Advantages • Long-lasting • Followers are very passionate • Great for visuals • Disadvantages • Less direct communication • Better for some things (recipes / DIY) • Time consuming to create content
  • 9. Mobile Marketing • Advantages • GPS Targeting • Always connected • Less Competition • Detailed Stats • Cost-effective • Disadvantages • GPS Targeting • Top-of-mind reference
  • 10. Geo Targeted Local Mobile Ads to Reach New Customers Click-to-Website Ads Click-to-Email Ads Click-to-Txt Ads