How To Build a Website That Converts Traffic into Qualified Leads

An evaluation of Novaspaceart.com based on user interviews, personas, diary studies, card sorts, and usability studies, complete with recommendations for improvement.

This document summarizes a presentation by Dr. Debra Zahay on digital marketing strategies. It discusses how digital marketing uses technology to facilitate customer engagement and interaction. The presentation covers how search and branding are intertwined, and provides tips on developing keyword strategies aligned with marketing objectives to optimize search engine results. It emphasizes defining a company's point of difference and unique value to customers in order to succeed in search marketing and branding.

Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.

With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.

This document discusses key concepts for paid search marketing. It includes: - An overview of the anatomy of a search results page and importance of ranking highly. - Examples of calculating break-even cost per click for different products based on conversion rates and costs. - The importance of testing different ad copy messages and landing pages to increase click-through and conversion rates. - How to structure search marketing campaigns around ad groups organized by keyword themes and products to build a solid foundation. - A framework for testing ad copy by focusing on elements like value proposition, incentives, friction and anxiety to increase conversion probability.

Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com

Learn more about how to launch a new SEO program (and what's not needed), plus, a framework/process for improving SEO results in an agile fashion.

This document summarizes an SEO training session. It introduces the speakers and outlines the session agenda which includes discussions of SEO strategic components, building the right architecture, tactical and technical components, and caring for SEO after consultants leave. Key topics covered are identifying SEO goals, understanding how search engines and users search, keyword research, site architecture, on-page and off-page optimization factors, redirects, speed, and metrics. The document provides tips and examples for each area.

This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.

Netregistry is Australia's largest domain name and web hosting provider. They offer a range of online solutions to help businesses get and grow online, including domain names, web hosting, email, web design, website security, and online marketing. Sam Shetty has worked with Netregistry for 8 years advising and helping clients with their online strategies. The presentation discusses search engine optimization, search engine advertising, social media marketing, and conversion rate optimization as strategies to help businesses succeed online.

This document provides a checklist for getting started with mobile marketing. It discusses the importance of mobile, best practices for mobile design such as simplicity and thumb friendliness, optimization tactics like speed and redirects, and tips for testing and analyzing mobile performance. The document encourages businesses to understand differing mobile and desktop user needs and goals to provide the best experience.

This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in February 2013. The workshop covers various online marketing topics including the online landscape, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and mobile websites. Specific areas discussed within SEO include the SEO process, myths, keyword research, link building, and Google algorithm updates. The benefits and process of PPC advertising on platforms like Google AdWords is also summarized.

Take advantage of the Google Adwords ecosystem to promote your business and increase exposure to your target customer. An overview of Google Adwords, Google My Business, Google Display Ad Network (GDN), Google Retargeting and More.

This document summarizes a presentation about optimizing websites to improve customer experience and increase conversions. It discusses analyzing traffic sources and user behavior metrics to better understand customers. First impressions are very important, and the presentation emphasizes optimizing page load speeds and adding calls to action, social proof, trust signals, and collecting user feedback and testing changes. The overarching message is that small improvements across many areas can significantly impact outcomes.

The document provides an overview of web marketing, including definitions, examples of different tools and roles, statistics, and best practices. It defines web marketing as utilizing online tools and strategies to accomplish marketing goals. It describes key elements like search engine optimization, pay-per-click advertising, content marketing, and analytics. It also outlines typical job requirements, skills, and educational backgrounds for web marketing professionals.

This document provides an overview of branding and careers in branding. It defines branding as identifying the features that distinguish a company's goods and services from competitors. Examples of branding elements discussed include logos, packaging, websites and content. Careers in branding mentioned include graphic designer, social media marketer, copywriter and marketing roles. Requirements for graphic designers include creative skills, software knowledge and a design portfolio. Marketing professionals require communication skills, computer skills, and experience with programs like Microsoft Office. The document also shows examples of how branding can positively or negatively impact a company's image through "before and after" case studies.

This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today. Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in

This document provides information about Eugene Macarius and his expertise in search engine optimization (SEO). It discusses his background working in digital marketing roles and his current work managing digital marketing campaigns and mentoring students. It also outlines the importance of searchability and being found online through search engines. Key factors in SEO like on-page, off-page, technical, local, content and video optimization are defined. The document provides tips for immediately improving a business's SEO through domain registration, website optimization, content and keyword strategies, local listings, video and social media.

This document discusses Eugene, known as "The SEO King", and his expertise in digital marketing and search engine optimization (SEO). It provides an overview of Eugene's background and experiences in digital strategy, SEO consulting, and managing digital marketing campaigns. The document also promotes an upcoming talk by Eugene titled "Effective SEO Hacks to bring Leads For Your Business", where he will share tips on using SEO to generate leads for businesses.

This document summarizes a presentation by Sam Shetty on running a successful website. The presentation covers online marketing strategies including SEO, pay per click advertising, conversion rate optimization, email marketing and social media marketing. It provides tips on setting up analytics and tracking tools, content creation, mobile optimization, and ensuring website security. The goal is to understand online customer behavior and drive qualified traffic and conversions through an integrated online marketing approach.

This document provides an overview of various online marketing strategies including SEO, PPC, social media marketing and mobile marketing. It discusses how to implement SEO by setting up analytics, keyword research and on-page optimization. It also covers how PPC works, how to calculate ROI and improve quality score. Additionally, it summarizes how to setup social media profiles, engage audiences and measure success. Lastly, it touches on optimizing websites for mobile, trends in mobile usage and improving the mobile user experience.

This document provides information about Eugene Macarius, an expert in search engine optimization (SEO). It outlines his professional background and experience in digital marketing, including previous roles at Standard Chartered Bank and the Catholic Church in Singapore. It also describes his certifications and mentoring work. The document discusses the importance of searchability and being found online. It presents different ways people search for information and defines what searchability means. It provides an overview of how to analyze markets, audiences, competitors and develop branding and content strategies to improve a business's searchability.

This document advertises an Internet Marketing Workshop provided by Search-Optimization.com that offers various services to help companies increase online profitability. The workshop covers topics like website design, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and more. It lists clients the company has helped and implementation options for outsourcing marketing services or handling them in-house. It promotes a half-off special of $1,000 worth of services for $500 to try out their workshop.

The document discusses various topics related to running a successful website including search engine optimization (SEO), search engine advertising (PPC), and social media marketing. It provides an overview of each topic, highlighting key aspects like the importance of keyword research for SEO, how paid advertising can help drive traffic, and how social media allows businesses to engage with customers online. The presentation also emphasizes the importance of understanding customer needs and providing valuable content across online channels.