Using eDM to Enhance The Sales Process

Your website should be the hub of all marketing efforts. Find out how to connect with your audience and increase sales or leads from your website.

Brian Hawkins discussed trends in optimization and segmentation discovery. Some key trends include using data-driven test decisions, coordinating testing with other marketing efforts, and conducting geo-targeted tests. Segment discovery on a website can enable better media buys for display and paid search by identifying valuable customer segments. Going forward, there will be more automation, use of authenticated and third-party data, deeper testing integrations, a focus on mobile and apps, and continued application of onsite learnings offline.

CRM is the process of managing detailed customer information to maximize loyalty. It involves identifying and differentiating customers, interacting to improve knowledge of each customer, and customizing the experience. Key aspects of CRM include reducing customer defection, increasing longevity, enhancing spending with the company, and terminating unprofitable customers. Retaining current customers can increase profits significantly and the value of customers tends to increase over time.

Rapport is a sales force motivation and performance management platform that helps execute field force engagement campaigns more effectively through gamification, social recognition, analytics and automation. It allows companies to run engaging sales contests, provide timely appreciation to motivate reps, evaluate performance, and deliver learning content to mobile devices. The platform integrates rewards redemption and provides tools to communicate, train, analyze and improve sales force productivity.

America's Office Source (AOS) is a strategic buying partnership of over 250 independent office supply dealers located throughout the United States that aims to be a one-stop provider for office products. AOS offers a wide range of product segments including janitorial supplies, furniture, and promotional items. It provides services like next day delivery from 44 distribution centers, online ordering, and strategic business reviews to analyze customer spending and identify cost savings opportunities. The benefits of partnering with AOS include increased purchasing power and pricing on core items, streamlined ordering and payments, and dedicated customer support.

This document provides an overview of the essential elements of a successful sales incentive program, including assessment, buy-in, communication, engagement, design, structure, rewards, and measurement. It discusses the importance of assessing goals and objectives, gaining leadership and management buy-in, communicating frequently with participants through various channels, engaging participants through training and gamification, designing the program structure and rules, offering appropriate rewards, and measuring results. The document aims to educate on best practices for incentive program design and implementation.

This document discusses creating effective display ads. It begins by outlining various agency capabilities for qualitative and quantitative research as well as creative, media, and analytics. It then focuses on five key aspects of making great display ads: purpose, flow, design, production, and results. For each aspect, it provides tips and examples, such as common ad sizes, the importance of a clear call to action, testing different headlines, and examining conversion rates and click-through rates to evaluate results.

Here is a bunch of A/B test examples and results that I gathered from all over web. Hope this will help people understand A/B test more :)

Presentation by Chris Carre on February 4th, 2016. Altus Dynamics' Donor Engage has grown substantially in the last year. See the new functionality and how your organization can benefit from streamlined fundraising functionality.