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How To Sell DME Online
Today’s Agenda
Sellers Commerce Intro10minutes
15minutes
Selling DME Online
25minutes
How to Sell DME Online
10minutes
How to promote your Website
Questions
Who Are We
Ashok Reddy
President
Rick Levine
VP, Sales & Marketing
Lee Gorsky
VP, Customer Success
Al Baker
VP, Professional Services
Nancy Cardona
National Sales Manager
Mark Weirich
National Sales Manager
By The Numbers
• 11 Years, Since 2005
• 2 Offices
• Northbrook IL, USA
• Hyderabad ,India
• 3 Countries Served
• US, Canada, and India
• Millions Of Visitors
• Shoppers: 4M+ annually
• Transactions: 200K/month
• Websites Served: 1000
• Customer base: 300

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IMWS Marketing - Social Media Management Service in the Philippines
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info@imwithsuccessmarketing.com IMWS Marketing offers social media management service for Philippine's businesses. We all know that social presence is critical to your company's growth. Not only it will give you more exposure, but it will also help develop trust and credibility of your business which will lead to growth in sales. Please contact us @ info@imwithsuccessmarketing.com to know more about our services. O Or you can go to http://imwithsuccessmarketing.com

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ZingClick- Innovating solutions
ZingClick- Innovating solutionsZingClick- Innovating solutions
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ZingClick is a firm focused on meeting the technological demands of the public, starting from websites to mobile apps to conceptualization of your ideas. We excel in providing solutions that are unique, innovative, and effective, ensuring it shouts out the message you want to convey. Think of us as your “business basket” – we cater to your every technological needs. Our modus operandi has the main essence as uniqueness. None of our works will be remotely same. While you focus on your business, we work to deliver you the branding that your company deserves ensuring that your popularity entices your potential customers thereby crafting solutions to meet your current needs while creating a solid foundation for future growth. Since there is a huge upsurge in technologies, we make it a point to stay up to date with it. Our talented panel of developers provide you edge cutting designs for your Mobile and Website Solutions. If you are one the lookout for people who will provide you clearer view of your idea – Conceptualization staff at your service, sir! Need to make it big in the virtual world? Let us in for guaranteed branding of your website via our experts in SEO techniques. We also specialize in creative designing a.k.a. logos, websites and wapsites. Contact us for all your technical related demands or queries and see how well we can fulfill your needs.

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What We Do
We help B2B Retailers,
Distributors and Manufacturers
easily manage both simple
&
complicated
B2B websites and
purchasing
programs
How We Do It
Help you build and maintain
Online Stores
Public websites featuring
responsive design
and a remarkable CMS.
Create an experience that reflects how easy it
is to work with your company
How We Do It
Help you build and maintain
Microsites
Private websites for
your specific accounts
with distinct needs
Create an experience that reflects your
customer’s expectations
Questions
• How do you go about getting an online store and
website setup?
• How do you load the thousands of products you sell?
• How do you handle orders for items we don’t have in
stock?
• How can you promote the website to customers and
prospects in your area?
• How can you improve an existing online store by
design and user experience?

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AGENCY KMC Focus on Creation, Development, Project Management and Support. It has the maturity and adequate structure for customer care, production and all attributes demanded by our professionals in order to apply their experiences with quality, without dispersing efforts. Know-How and structure for national and international operation KMC FRANCHIA has as target, to be the largest Digital Agency in Brazil up to 2020.

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Yourneeds.asia is a professional and experienced web designers in India. Yourneeds.asia specializing in Web design, Web development, E-commerce development, Logo design, Search engine optimisation (SEO) . We have designed and launched many successful websites. Yourneeds.asia is based in Hyderabad with a team of skilled web designers working across developing good quality web sites. Yourneeds.asia capable of providing high quality and cost-effective web designing. Yourneeds.asia offer awesome designs to our clients by providing them with business oriented, impressive and user friendly results. We provide customized website designing services as per customer requirements. Our website designers not only creators also they have to apply innovative thoughts and latest technology while designing a website. Especially here we offer search engine friendly web designing services.

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Data Management
Product
Catalogs
Outsourcing
Internal Data
Managemen
Merchandising
View Creation User Centric Interface
Dedicated Shopping
Experience
User Experience
Design
• Authorship
• Experience
Function
• Fluidity
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How to Sell Medical Equipment Online by Sellers Commerce

Editor's Notes

  1. How we got here… When we sent out our invitation, there were the five questions we sent out which more than likely peaked your interest in our webinar today…(Read Questions) Rick and I are going to answer these questions and more throughout the course of our presentation
  2. Why did we put this webinar on today? Our 3 main points: We are experts in online retail We understand DME We have solutions to online retail problems We realize that the internet is the wild west of retail, and that competition is steep We thought the DME audience would appreciate the answers to the previously stated questions and input on our expertise on these subjects
  3. Motivations we saw as to why you would be joining us today: You are just getting started with a new store and are seeking strategy input You are up and running and are in the midst of dealing with a competitive market You want to find ways to increase your online revenue You want to find new ideas on how to optimize your webstore You have different choices in providers and platforms and need input on what is out in the market
  4. There are 5 aspects of selling DME I am going to discuss today. Getting Started Marketing Data Management Merchandising User Experience Getting Started 3 Components of Getting Started Pre-launch…What you should be doing for going to market with a new site? Launch…You are up and running so what functions and user experience are the key for your continued success? Maintenance/Growth Phase…What do you need to maintain site traffic momentum and what can you do to grow? Pre-Launch Key is the Marketing and Advertising your new site (People have discover you, find you, understand you, anticipate you, and then experience you) Characterized by…Mass email blasts of new and current clients, using social media, database purchase and blast campaigns, using direct sales teams to spread the word, using marketing agencies, using your brick and mortar store to market, using associations to market Launch Constant Contact phase…you launched, people have come, (Farming Phrase) now you need to seed and breed. You are going to use…Standardized mass email blasts of new and current clients, using social media, database purchase and blast campaigns, using marketing agencies, using associations to market, use of promotions, discounts, Your website should be a tool and asset for your direct sales team…a place to place orders for their customers, a place for marketing collateral for your sales team, a place where you customers can go for product information updates, and information on your promotions Maintenance & Growth Growth…At this point you have likely gotten into larger accounts which may be regulars to your site, you have a deeper pool of customers, you can now start watching and tracking user behaviors Phase Characterized by: Use of Analytics, Performing Audience Segmentation, and Creating a Dedicated User Experience
  5. The Second aspect is Marketing, and there are 3 Components to this from a site perspective… Promotion…which is the Marketing and Advertising of your store Visual Merchandising…which creates a viewing and shopping experience which will either promote or negate buying behaviors Audience Segmentation…this is where you create a specific experience for unique single buyers and group buyers
  6. The Third aspect is Data Management which segments into… Challenges: Gathering the right catalogs and data feeds Relevant up to date data Controlling content and content views Having a system to manage the data feeds Product Catalogs…the lifeblood of your business, but they also provide a big challenge to you in managing all that data Outsourcing…Should you hire a firm to manage your catalog data feeds? Internal Data Management…Should you gather and manage your own data feeds internally with your team?
  7. The Fourth aspect is Merchandising and it’s components are… View Creation…How to create an aesthetically pleasing view and managing what your customers see so they see what is relevant to them? All about right content, right messaging, right environment to motivate purchasing behaviors User Centric Interface…How do I author and edit a site and what kind of interface would work best for my situation? Dedicated Shopping Experience…How do I create an experience for unique groups and buyers?
  8. The Fifth aspect is User Experience and it’s components are… Design…All about Authorship and creating an experience Function…All about site navigation fluidity and reduced click fatigue Control…All about access control and view segmentation
  9. The remainder of our presentations will be covering a range of topics, included are… Selling DME Promotion Data Management Content Management User Experience Site Management We are also going to cover how our systems tie all of these topics together I will let Rick take over from here…