The document outlines a business plan for an app to help male millennials select gifts for their partners by providing a survey and filter to recommend gift options. It discusses the problem of men struggling to pick gifts, a target customer base of male millennials, and potential revenue streams like data collection, sponsorships, and gift wrapping services. An MVP would involve beta testing and customer interviews to test the effectiveness of the app's survey and filter. The plan also outlines an initial product launch through blogging and partnerships and expanding in the future to an online collection and broader customer base.
Tech Talks: The new social microinfluencers and two-way advocacy_yotpo_Klausn...National Retail Federation
This document discusses leveraging social media communities to build brand advocacy. It outlines how the social media landscape has evolved to be a primary point of contact and sales for customers. It recommends that brands build communities on social media to engage customers, gain exposure, and collect feedback. It provides examples of brands like GoPro and Adore Me that have strong brand communities. It then offers actionable strategies for brands to foster advocacy, including encouraging customer loyalty, helping brand evangelists spread the word, focusing on two-way advocacy, and letting fans fuel social media ads. The document emphasizes taking a user-generated content approach to build communities and increase marketing results.
Why do 97% of shoppers leave your site? They get lost and cannot find the right product. Personalization shows the right product at the right time. This helps convert shoppers on your Miva site, and re-engage shoppers with abandoned browse and cart emails. Please join 4-Tell's CEO to learn when, where, why and how to personalize the shopping experience, increase sales by 17%, and make your marketing dollars work harder for you.
The document discusses how optimizing a podcast service's subscription pages led to a 90% increase in conversions. It describes testing different page designs that incorporated visual indicators of progress, clear subscription options and benefits, and removed unnecessary elements. The winning variation that produced the most subscriptions removed the signup form, allowing visitors to first see the subscription options and benefits before signing up. The key lessons are to design pages that support visitors' cognitive progression from building credibility and value to investment and price, and anticipate their clicks to provide continuity.
What To Give the Consumer Who Wants EverythingMediaPost
This document discusses the need for brands to shift to a more "consumer-first" approach to marketing. It notes that consumers now expect high levels of convenience, personalization, and relevance from brands. However, traditional mass marketing approaches are less effective as consumers are overwhelmed with messages and have very short attention spans. The document advocates adopting principles of consumer-first marketing, which respects consumers' communication preferences, uses relatable language, adds value through relevant messages, and recognizes consumers' context and state of mind. It presents a vision for more unified, data-driven and contextualized engagement with consumers across channels in real-time to deliver appreciated experiences.
Dibs is a reservation and ordering app that allows customers to make reservations, browse menus, pre-order food, and pay directly from the app. It integrates with users' social media to share restaurant activities. The app offers benefits for both customers and restaurants by streamlining the reservation and dining process. Dibs aims to generate revenue through monthly subscription fees from restaurants and small fees per reservation. The founders have created prototypes, analyzed competitors like Yelp Reservations and OpenTable, and developed plans for design, marketing, and financial projections.
Negotiation Tactics for Affiliates and Affiliate ManagersAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how to apply general negotiation tactics specifically to affiliate relationships regarding placements, commissions, and promotions so that both sides come out happy.
Seattle Farm Co-op strives to bring affordable organic products to customers while promoting urban farming. It is currently losing money due to inconsistent hours and lack of new customers. A marketing plan is proposed to address weaknesses and threats, including improving the website, transitioning to social media like Facebook, attending local events, and expanding operating hours. Financial projections estimate that increased marketing could boost annual sales to $224,100 by 2020 and make the co-op profitable.
The document discusses how retailers can use RQ4 to improve customer experiences and increase loyalty. It recommends focusing on relationships by grooming each one, creating a great in-store experience, and delivering "wow" customer service. Specific tactics mentioned include empowering employees through training, education, and resources, as well as out-of-store marketing like texting surveys, call backs, activities, and loyalty programs with action-based or points-based rewards. The overall goal is to create loyal customers through both in-store and out-of-store interactions.
Email In the Age of the Connected ConsumerMediaPost
The document discusses how customers are now more connected and informed than ever before due to technology. It notes that customers expect immediate responses and interactions from companies, and that they are more likely to switch brands if they feel treated like a number rather than an individual. The document advocates putting customers at the center of businesses by embracing immediacy, getting smart about personalization through tools like AI, and becoming a disruptor by providing personalized recommendations, expertise, and service rather than anonymous transactions.
Act Now: 10 Tips for Boosting your business | Magento Imagine 2013 Marketing ...Atwix
This document provides 10 tips for boosting a business through site search optimization. It discusses how site search is influenced by web search habits and expectations of relevance. Specific tips include presenting a consistent user experience on search results pages, optimizing the search results page layout, including non-product searches, promoting with banners, and using cross-platform data connections through SLI Systems' Learning Search Connect tool. The presentation was given by representatives from Carolina Rustica furniture retailer and SLI Systems, their site search technology partner.
LSA Bootcamp Denver: Increasing Customer Engagement After the Sale (Dex Media)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Managing customer lifecycles: Email innovation zone by TDavis SilverpopTony Davis
Using triggered emails, behavioural marketing and data capture through the customer lifecycle to achieve ideal outcomes. Avoid customer dropout by using these email marketing tactics. Silverpop Engage, Barilliance, CrackaWines.com.au, TAB Ozbet.
This document discusses building customer loyalty and value through digital relationship marketing. It introduces Permission, a digital relationship marketing agency that helps turn website visitors into customers and drive customers to stores and websites to keep them returning. Permission aims to understand, engage, and influence customer behavior at higher levels by using digital tools to establish, nurture, and maximize the value of customer relationships.
The document summarizes an advertising campaign for Jimmi's Bar and Grill. It includes an overview of the company and campaign goals, strategies used which evolved over time, outcomes and measurements by week, and recommendations. Key points include increasing alcoholic beverage sales from $150,000 to $180,000, adjusting keywords and ad placements, clicks and impressions rising but CTR and average position fluctuating, and suggestions to boost website and social media use and target colleges.
The document discusses strategies for news media companies to shift from advertising revenue to reader revenue. It emphasizes focusing on readers through better understanding their needs and experiences, organizing company structures around readers rather than advertising, using data to make decisions, and working to attract, engage, and retain readers through the "funnel" from awareness to subscription. Key steps include serving the local community, prioritizing the user experience, integrating systems, improving marketing and metrics, and changing organizational culture to align with the new business goals.
The Power of Customer Reviews and The Importance of Reputation Management Web...Jeanne Dotson
Discover how customer reviews can boost your storage facility's occupancy rate and revenue. Customer reviews can also improve your website's organic search engine ranking. To learn more, visit our website!
https://www.storageinternetmarketing.com/reputation-management-customer-reviews/
El documento habla sobre los diferentes aspectos de un contrato de trabajo, incluyendo los elementos fundamentales de un contrato, los tipos de contratos de trabajo como contratos a tiempo parcial o completo, así como la suspensión y extinción de un contrato laboral.
Este documento ofrece ropa para diferentes ocasiones como fiestas de compromiso, vida cotidiana y diferentes estaciones del año, además de otras opciones, con el objetivo de brindar ropa al gusto de cada cliente.
PANPA Newspaper of the Year Awards 2016 Slideshow Part TwoNewsMediaWorks
This document summarizes the winners of various awards for digital destinations, apps, websites and newspapers in Australia. It lists the winners of awards such as Best App or Mobile Site, Best Niche/Speciality App or Microsite, Innovation of the Year, News Site of the Year across different categories, and Newspaper of the Year for non-daily, weekend and daily newspapers in community, regional and national/metropolitan categories. The winners include publications such as AFR iPad App, The Big Sleep app, AFR Innovation Survey 2.0, smh.com.au and The Australian.
The document is a resume for Anil Kumar B, a mechanical design engineer. It summarizes his career objective as working for an innovative organization where he can apply his skills as part of a team contributing to growth. It outlines his software skills including Autodesk Inventor, SolidWorks, and Windows operating systems. His work experience as a design engineer includes activities like machine development, gauge design, sheet metal design, and preparing production drawings to meet customer requirements. He previously worked as a trainee mechanical engineer conducting materials testing and failure analysis.
The document summarizes the career experience and background of Reibe Weber, CEO of Portfolio Financial. It notes that he has over 20 years of experience in the financial services sector working for Deutsche Bank and Portfolio Financial, formerly WestLB, in various leadership roles. It also mentions that he was educated in Germany and the US but has lived in Germany since 1988. The summary highlights his expertise in corporate finance, mergers and acquisitions, and sustainability, and how his experience will help Portfolio Financial focus on sustainability and developing countries going forward.
Este documento describe cómo configurar y personalizar presentaciones con diapositivas en PowerPoint, incluyendo la gestión de objetos, establecimiento de intervalos de tiempo, grabación de narración, creación de presentaciones personalizadas, uso de hipervínculos y acciones, y vista previa e impresión. Explica cómo seleccionar objetos, ensayar intervalos, grabar y eliminar narración, crear y modificar presentaciones personalizadas, y agregar hipervínculos y acciones a objetos para navegar entre diapositivas o sitios web.
This document summarizes Dr. Patrick Verkooijen's presentation on multilevel governance and climate change. It discusses three key actions to tackle climate change: 1) Catalyze a globally-networked carbon market to establish carbon pricing; 2) Support the removal of harmful fossil fuel subsidies totaling $1.9 trillion annually; 3) Create climate-resilient cities through low-carbon development. The World Bank's new climate action plan aims to enhance resilience, support low-carbon transitions, scale up climate finance, and integrate climate considerations into policies and investments.
Pemas SIAC Informação e Representação de PME - Virtual ViewSergio Oliveira
Este documento descreve os serviços de informação e representação oferecidos pela PEMAS SIAC para melhorar a competitividade de PMEs no setor aeroespacial, incluindo relatórios trimestrais sobre mercados, tecnologias e clusters competitivos, além de workshops sobre financiamento e prospectiva industrial.
This document provides information on visual merchandising (VM) for concessions and VMs in the US. It discusses VM productivity, accountability, and the VM intranet. It outlines ways to improve VM productivity through weekly themes and service expectations. It also discusses VM training cycles and tools for accountability like modules, qualifications, and questionnaires. Highlight overviews for Q2 and a Kmart VM sneak peak are presented with proposed fixture designs and products.
La carta recuerda a Dorita, quien ya no estará en la Escuela Primaria Francisco I. Madero. Le desean lo mejor y que su vida esté llena de triunfos, con la luz brillando a donde vaya.
Pesquisa Equipamentos para distribuição de energia [Revista O Setor Elétrico ...atitudeeditorial
O documento discute o mercado de equipamentos para distribuição de energia no Brasil. A pesquisa mostra que as empresas projetam crescimento de 8% para o mercado em 2013, influenciado por projetos de infraestrutura e incentivos governamentais. As vendas são realizadas principalmente por distribuidores e diretamente ao cliente final.
SlideShare es un sitio web que permite a los usuarios subir y compartir presentaciones, documentos y archivos PDF de manera pública o privada. Originalmente destinado a compartir presentaciones entre empresas, ahora también se usa para entretenimiento. Los usuarios pueden evaluar, comentar y compartir contenido subido. SlideShare ofrece alojamiento gratuito y acceso mediante registro o cuenta de Facebook.
