This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
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Digital marketing is the marketing of products or services using digital technologies on the internet and through mobile apps. It involves building customer relationships through online activities to facilitate the exchange of ideas, products, and services.
Some key digital marketing channels discussed are search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing (SMM). SEO involves optimizing websites to rank higher in organic search results. PPC involves paying to display ads and only paying when users click the ads. SMM involves using social media platforms like Facebook, Twitter, Instagram, and YouTube to promote products and services.
The document provides advantages and disadvantages of these digital marketing channels as well as basic strategies for
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
Seo basicsfrom-digital marketing paathshalaSimplilearn
SEO Basics provides an overview of search engine optimization (SEO) fundamentals. SEO involves optimizing websites to increase their visibility in organic search engine results. The key components of SEO are technical elements, links, and content. Technical elements involve how search engines read and understand websites. Links connect websites and help search engines evaluate relevance and importance. High-quality, keyword-rich content is essential for search engines to understand what a website is about and determine its ranking. Monitoring website analytics provides insights into user behavior that can help improve SEO performance over time.
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
This document outlines a digital marketing plan with the goals of visibility, awareness, engagement, branding and leads generation. It discusses key stages and tactics, including establishing a website and social media presence, blogging, search engine optimization, and other channels. The implementation plan starts with an engaging website and promotes it using various online and social media tactics. Progress will be measured through metrics like traffic, engagements and customers. Measurement reports will be provided at different phases of the project.
The document proposes a digital marketing strategy with the following objectives:
1) Reach the right audience and engage them to take action through an optimized strategy across platforms like Facebook, Instagram, and search engines.
2) Generate sales leads and capture leads from customers searching online through activities like content marketing, social media campaigns, search ads, and affiliate marketing.
3) Measurably build the brand and drive brand loyalty in a cost-effective manner by putting customers in control and providing convenience through targeted digital marketing.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
This document outlines strategies for online marketing through social media. It discusses creating profiles and pages on platforms like Facebook, LinkedIn, Twitter and Google+ and posting daily to engage customers and promote products. It also discusses using blogs, email marketing, video promotion on YouTube, search engine optimization, and pay-per-click advertising. The goal is to generate leads and traffic through an integrated online marketing approach across multiple channels. Regular reports will measure progress and customer feedback.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The document provides an overview of digital marketing compared to traditional marketing. It discusses how digital marketing uses digital channels like search engines, websites, social media, email and mobile apps. Some key benefits of digital marketing mentioned are the ability to target local and international audiences, tailor campaigns based on demographics, and allow audiences to choose how they receive content. The document also discusses different types of digital marketing strategies like content marketing, social media marketing, search engine optimization, pay-per-click advertising, and more.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.
Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
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The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
Digital marketing uses various electronic technologies to promote brands and products online. This document discusses key digital marketing tactics for e-commerce including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, and digital display advertising. SEO involves optimizing websites to rank higher in organic search results while SEM includes both unpaid SEO efforts as well as paid search advertising. Email, social media, and display ads are also important for connecting with customers and driving online sales.
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
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Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
Digital marketing has made international trade easier by allowing companies to connect with new customers globally through digital channels. This document outlines a course on digital marketing for international trade that will teach students to identify different digital marketing channels and terms, and conduct practical exercises in target marketing, keyword research, and identifying influencers and communities. It defines digital marketing and its objectives of reaching the right audience and motivating action. It also contrasts traditional marketing with digital marketing and lists common digital marketing channels and tools.
Optinsearch provides various digital marketing and web development services including social media marketing, digital advertising, search engine optimization, website design and development, and event live streaming. They aim to establish remarkable digital presences for brands across multiple online platforms through strategic services. Their team includes experienced sales, marketing and technical support staff as well as live stream operators and digital marketers. They offer end-to-end support and accountability for clients.
Online marketing workshop melbourne nov 13Sam shetty
Netregistry is Australia's largest domain name and web hosting provider. They offer a range of online solutions to help businesses get and grow online, including domain names, web hosting, email, web design, website security, and online marketing. Sam Shetty has worked with Netregistry for 8 years advising and helping clients with their online strategies. The presentation discusses search engine optimization, search engine advertising, social media marketing, and conversion rate optimization as strategies to help businesses succeed online.
Digital Marketing is a very important topic in the world of internet. This presentation includes some of the basic things which is useful for a beginner who wants to learn. Do share this presentation and all sort of queries are welcomed.
E-Commerce and Digital Marketing Wilson Lecture 1 .pptxssuser8afefa
The document provides an overview of digital marketing and e-commerce. It defines digital marketing as using online channels like content marketing, influencer marketing, SEO, social media, and online ads to promote brands and measure marketing performance. It discusses different digital marketing methods like SEO, social media marketing, content marketing, affiliate marketing, and email marketing. It also defines e-commerce as the buying and selling of products or services over the internet and different types of e-commerce transactions like B2C, B2B, C2C. Finally, it discusses search engine optimization and how it is important for websites to be properly crawled, indexed and ranked by search engines.
This document provides information about digital marketing services from Zoom Web Media. It discusses their global presence and team specializing in end-to-end digital marketing solutions. Key aspects of their approach include search engine optimization, paid search advertising, social media marketing, remarketing, and email marketing. The goal is to help clients achieve organic growth, paid conversions, and brand awareness online through an integrated digital marketing strategy.
Vindhya Process Solutions provide complete Digitized Solutions.
We provide Complete Website Solutions by Designing of Websites, Digital Marketing with complete audit reports and provide solutions for better ranking. We are the Best Website Designing Company in Noida and the Best Digital Marketing Company in Noida.
Serving over 50+ customers across the country with 3+ years of combined expertise and a staff of experts. We use digital platforms and technology to help the audience reach the right clients. We might help you reach out to audiences through blogs, websites, social media and video content.
ESOLPK, a Search engine optimization firm, offering affordable SEO services to USA, UK, Pakistani and Australian clients. Affordable search engine optimization (SEO) services from an Online Internet Marketing company.
This document advertises an Internet Marketing Workshop provided by Search-Optimization.com that offers various services to help companies increase online profitability. The workshop covers topics like website design, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and more. It lists clients the company has helped and implementation options for outsourcing marketing services or handling them in-house. It promotes a half-off special of $1,000 worth of services for $500 to try out their workshop.
Ekaasha Technologies is a leading IT company in Allahabad that offers smart and innovative solutions for web design, web development, app development, and digital marketing. Whether you need a stunning website, a user-friendly app, or a powerful online marketing strategy, Ekaasha Technologies can help you achieve your goals. Ekaasha Technologies has a team of experienced and passionate professionals who are committed to delivering quality results and customer satisfaction. Ekaasha Technologies also provides IT and digital marketing training for students who want to build their career in this field. With Ekaasha Technologies, you can transform your ideas into reality and grow your business online. Contact Ekaasha Technologies today and get a free quote for your project.
ACCELERATED DIGITAL MARKETING PROGRAME 2018Stephen Dube
The document provides an overview of online marketing fundamentals and digital marketing strategies. It discusses key concepts like the digital transformation, what online marketing is, key drivers and elements. It emphasizes that companies must adapt to the digital age or risk failing. It also provides insights on digital realities in Zimbabwe and covers topics like search marketing, social media marketing, content marketing, customer journeys, and using web analytics tools to measure performance. The document stresses that businesses should have a clear digital marketing strategy and objectives to maximize results.
The document provides tips on how to sell in a saturated market, including creating greater perceived value for your product, establishing strategic pricing, finding new submarkets within existing markets, and staying aware of trends. It also discusses digital marketing tools like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing as ways to reach customers in saturated markets. The benefits, objectives, evolution, and components of a digital marketing strategy are outlined.
Digital marketing is the process of building and maintaining customer relationships through online activities. It has become necessary for many organizations as more people use the internet. Digital marketing consists of search engine marketing, search engine optimization, pay per click advertising, social media marketing, and content marketing. Search engine optimization involves getting high rankings in organic search results to drive free traffic to a website. Pay per click allows advertisers to pay only when users click on ads. Social media provides targeted traffic and a way to build relationships with customers. Measurement tools help calculate return on investment and measure effectiveness.
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Maximizing ROI from Sales and Marketing Vistage 3866 AustinFace Forard Media
The document discusses maximizing ROI from sales and marketing through search engine optimization and online marketing strategies. It provides 10 tips for SEO including conducting keyword research, optimizing calls-to-action, creating backlinks, blogging, and integrating content. It also discusses optimizing social media platforms like Facebook, Twitter, Google+, and LinkedIn to engage customers and drive traffic. Finally, it covers the power of online video marketing.
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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
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Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
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Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
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Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
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CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
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2. Introduction
to
Digital
Marketing
Prateek Modi
Namaste.
My name is Prateek and I’m a seasoned
marketer with over 7 years of experience
in digital.
I work with startups and large companies
to develop intelligent and effective online
campaigns.
I also work as a digital marketing trainer
to help people understand this field.
I hope you enjoy this presentation. Feel
free to contact me with
questions/suggestions.
4. Introduction to Digital Marketing
• What is digital marketing?
• Search Engine Optimization
• Web Analytics
• Pay Per Click Marketing
• Email Marketing
• Social Media Marketing
• Affiliate Marketing
• Digital Display Marketing
• Mobile Marketing
• On-line Video Marketing and On-line PR
Through the lens of:
• The Marketing Tools
• The Web
• The Mobile Space
• The Social Grid
• Advertising
5. What is Digital Marketing?
Digital marketing is marketing that makes use of electronic
devices such as computers, tablets, mobile phones, digital
billboards, and game consoles to engage with consumers and
other stakeholders to promote your products, services and
brands.
Internet Marketing is a major
component of digital marketing.
In Plain English –
Getting found online.
6. The 7 C’s of Digital Marketing
Customer
Content
Conversation
Convenience
Customisation
Collaboration
Context
Convergence
7. The 7 C’s - Customer
Even though the format still runs like
clockwork for advertisers, the future of
advertising is not more display
advertising, it is utilizing the mechanics
and dynamics of the online conversation
in order to create buzz, attention and
interest in arenas where we
are not interrupting
conversations, but
contagiously igniting them
Content : “Great, creative storytelling
8. The 7 C’s - Content
Powerful content tells a powerful story which ignites conversation and spreads
Unlike traditional advertising which “interrupts”, digital marketing
works best when you take “permission”
9. The 7 C’s - Conversation
Are you winning
customer love
(loyalty)?
Are you listening and talking to your
customers?
10. The 7 C’s - Convenience
ATTENTION IS…
a. becoming increasingly
expensive
b. becoming increasingly
difficult to hold
…IS YOUR MARKETING MAKING PEOPLE’S LIVES EASIER?
1. Advise
2. Easily buy
3. Exclusive Offers
4. Customer service
13. The 7 C’s - Context
Products are just things and have
no innate value. It is only when
they are introduced into a situation
(or context) of importance to the
customer that they become valuable.
It is the context surrounding the
product that is important, and it’s in
these situations that companies are
real experts at adding great value.
15. Search Engine Optimization
Search engine optimization (SEO) is the
process of improving a website for better visibility
In a search engine’s search results.
Higher ranks = More visitors
SEO may target different kinds of search,
including image search, local search, video
search, academic search, news search and
industry-specific vertical search engines.
17. Why SEO Matters?
• SEO is important as it
improves the odds of
someone finding your
company online.
• Online visibility can
help your credibility
and brand awareness.
• Next to Email, Search is
the most popular online
activity.
19. SEO Scope
• Optimized page ranking within 4 months
• Atleast 20% increase in web traffic
• Qualitative improvement in brand presence
• Awareness Creation
• Brand Recall
21. SEO Methodology
Keyword
Research: 1
Month
•Large scale
keyword
discovery
•Search
volume and
competition
analysis
•Client
validation &
confirmation
•Final keyword
selection
On Page
Optimization: 1
month
•Meta Tags
Implementation
•Accessibility by web
crawler
•Page Title Assigning
•Code Optimization
•Content Optimization
•Remove duplication
of site content if any
•Image & Video
Optimization
•Improvement in
website navigation
Off Page Optimization:4
months
•Directory Submission
(alternate days)
•Link Building (daily)
•Social
Bookmarking(alternate
days)
•Classified Ads
Posting(alternate days)
•Blog Posting (weekly)
•Article Posting (weekly)
• Forum & Social Network
Posting (daily)
•Reviews & Search Engine
Analysis (1 Month)
22. Basics of SEO - Some Strategies
1. Domain name strategies
• Domain names are traffic magnets.
• Choose a domain name that will increase your search engine ranking.
How?
• Simple, short, no hyphens, no numbers.
• Use keywords, common words, advertising terms, product names.
• Choose a keyword that is important for your business.
2. Linking strategies
The more inbound links the higher the SE ranking
quality of inbound links is critical
How to increase links:
• Good content
• Good outbound links
• Target a list of sites from to request inbound links .
Links for the sake of links can damage search rankings
23. SEO Strategies
3. Keywords
• Important in optimizing rankings.
• Keywords are words that appear the most in a page.
• The spider chooses the appropriate keywords for each page, then sends
them back to its SE .
• Your web site will then be indexed based on your keywords .
• Can be key phrases or a single keyword.
Like: education centre, best language centre in Delhi, sales training centre
4. Title tags
• The first thing that a search engine displays on a search return.
• Must keywords in title to be ranked no. 1.
• Should have the exact keyword you use for the page.
• Every single web page must have its own title tag.
24. Best SEO Strategies/Techniques
5. Meta description tags
• Displayed below the title in search results.
• Use dynamic, promotional language.
• Use keywords
6. Alt tags
We include keywords in your alt tags
25. Web Analytics
Web analytics is the
measurement, analysis
and reporting of
internet data to
understand audience
behaviour.
Google Analytics is the most widely used on-
site web analytics service; although
new tools are emerging that provide
additional layers of information,
including heat maps and session replay.
26. Web Analytics
1. Used as a tool for market research, understand
audience behaviour, to assess and improve the
effectiveness of a web site.
4. Measure results of
traditional print or
broadcast advertising
campaigns.
2. It helps one to estimate how traffic
to a website changes
after the launch of a new advertising
campaign.
3. Improve marketing by
gauging traffic and popularity of
trends
27. Web Analytics- Categories
two categories:
Off-site
Web analysis regardless of
whether you maintain a website. It
includes the measurement of
potential audience (opportunity),
share of voice (visibility), and buzz
(comments) that is happening on
the Internet as a whole.
On-site
Measure data/behavior on your website. This
includes its drivers and conversions; for example,
which pages landing pages are getting most
visitors or conversions.
This data is typically compared against key
performance indicators and used to improve the
overall digital marketing campaign
30. Pay per click (PPC) Marketing
Pay Per Click - an Internet advertising model used to direct traffic to websites, where
advertisers pay the publisher (typically a website owner) when the ad is clicked.
• With search engines, advertisers typically bid on keyword phrases relevant to
their target market.
• PPC "display" advertisements, also known as "banner" ads, are shown on web
sites or search engine results with related content that have agreed to show ads.
31. Search Marketing
• Keyword/competitor research
• Keyword selection
• Ad copies selection
• Landing page creations
• Hosting the landing page
• Ad group creation and getting the
campaign live.
• Managing and optimizing the campaign.
• Replacement of certain keywords, ad copies and landing page
to optimize the campaign and achieve better results.
32. What are Paid Listings?
These are listings that search engines sell to advertisers, usually
through paid placement or paid inclusion programs. In contrast,
organic listings are not sold.
Paid inclusions
- Advertising programs where pages are guaranteed to be
included in a search engine's index in exchange for payment.
- No guaranteed ranking
- Payment made on a Cost Per Click (CPC) basis .
Paid placements
- Advertising programs where listings are guaranteed to
appear in organic listings.
- The higher the fee, the higher the ranking. E.g. sponsored links
and Google’s Adwords
34. Benefits Of SEM
It enables
Potential
clients are
connected
directly with
business.
potential
customers to
access online
business
whenever
they want.
It is the most
cost-effective
marketing
strategy.
Enhances
chances for
growing
businesses to
get ahead of
the
competition.
35. SEM (PPC)
Setting up the campaign
•Deep keyword
research for
thousands of
words
•Competitor
analysis
•Ad copy design
•Ad group creation
•Landing page
design
•Landing page
HTMLization
Campaign setup
•Uploading
keywords and
ad copies
•Uploading
landing page
•Tracking code
insertion on
landing page
•Bidding the
appropriate
price for the
keywords
Daily analysis of
campaign
•Bid price •
•Click rate
•Impressions •
•Conversions
•Bounce Rate
•
•
Campaign
optimization
Checking appropriate
bidding
Enhance keyword
selection by removing
non -performing
keywords and
selecting
performing/high traffic
keywords.
Making appropriate
changes on the
landing page if
required.
Make suitable changes
to ad- copies if
required.
36. Digital Display Advertising (Banner Ads)
Online Display advertising appears on web
pages in many forms, including web
banners, leader boards, skyscrapers, large
boxes, and other sized graphical ads.
Display ads use eye-catching visuals to
quickly grab catch the attention of website
visitors browsing the pages on which they
are featured.
Display ads are sold on non-search website
and can be served either by individual
websites, or a publisher’s own ad servers.
Basis banner ads:
I.
II.
Cost per mili (CPM)
Cost per click (CPC) Samples of typical
banner ads
38. • A platform to build social networks/ social
relations among people who share similar
interests, activities, backgrounds or real-
life connections.
• Dedicated application that enables users to
communicate with each other by posting
information, comments, messages, images,
etc
What is a social networking
website?
40. Why Social Media Marketing?
• It is a new buzz in the world, across individuals and corporate.
• Measurable You can keep track of number of followers, fans, users and
members who are part of the group.
• Cost effective medium
• Get instant results
• More accessibility
• Brands and individuals can interact with their clients or customers
directly.
44. Social Media Marketing
Advertising on social networking sites as Face book, Twitter, LinkedIn, YouTube.
• Media buying
• Creating pages and accounts
• Program updates & news feeds
• Articles
• Blogs
• Press releases
• Feedback responses
• Weblink to enquiries and registrations
i) May I help you/ contact us
47. Social Media Marketing- Facebook Rules
• More than 50% of active users log in to Facebook in any given day.
• Facebook has 45 million users in India.
• Average user has 130 friends.
• More than 900 million objects that people interact with (pages,
groups, events and community pages).
• The average time spent 3 hrs per month
• More than 350 million active users currently access FB through their
mobile devices.
• Is on road to become the next Google, is transforming to a Social
Media based Search Engine.
48. Social Media Marketing- Quick Tips
Update the status daily with
• The current news of industry trends/current affairs
• Views of professionals
• Management tips, sales tips
• Guidelines for facing interviews, group discussions
E.g.:Seven Tips for Management Success
How Air India Improved its market share
Which will help to get daily attention and increase the number of likes and
visitors.
Helpdesk:
Working as a helpdesk for the visitors by replying them immediately and
answering their queries.
E.g.: Thanks for reaching us, how can we help you today?
49. Social Media Marketing- Quick Tips
Poll Questions:
Ask questions on regular basis and also award them with the gifts.
E.g.: Make sure your you comment on today’s blog post to win two free tickets!
This will increase the number of participants and likes rapidly
Link Posting:
We will post variety of links on continuous basis related to
• Effect of training
• latest happenings in the Corporate sector
• management experts views
• biography of young achievers and so on
E.g.: The most amazing success story, how can you improve your English
speaking. /
http://www.businessblog360.com/2008/06/05/sameer-gehlaut-youngest-self-made-
billionaire-of-india
53. How to Get Ahead
Open
Invite
Listen
Ask
Respond
Share
Question the Macro
Observe the Micro
54. How to Produce Good Content
(its all about content, content content)
• Keep your customer in mind
• Entertain, Educate, Surprise, Inform, Elaborate
• Be consistent
• Use a content calender
• Not all ideas are good. Create a massive list
• Work on outlines and titles first
• Piggy-back when possible
55. Email Marketing
Email marketing is directly marketing a commercial message to a group of
people using email.
It usually involves using email to send ads, request business, or solicit sales
or donations, and is meant to build loyalty, trust, or brand awareness. Email
marketing can be done to either cold lists or current customer database.
Steps involved in Email Marketing are:
• Emailer design
• Emailer HTMLization
• Database collection
• Database filtering based on demographics
• Domain verification
• Emailer upload
• Text Emailer
• Database upload
• Bulk Emailers blast
56. Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a business
rewards one or more affiliates for each visitor or customer brought about by the
affiliate's own marketing efforts.
The industry has four core players: the merchant ('retailer' or 'brand'), the network,
the publisher (also known as 'the affiliate'), and the customer.
58. Online PR
Online PR- involves activities
geared towards influencing
media and audiences that
exist solely on the Internet.
• Includes search engines,
blogs, news search,
forums, discussion threads,
social networks and other
online communication
tools.
• Focus area- Brand
reputation monitoring and
management.
59. Online Video Marketing
Online Video Marketing- Making videos and posting them online is
fairly inexpensive.
• Videos were 50 times more likely to
receive an organic first page
ranking than traditional text pages.
• Online videos stay online forever.
• Money is spend to record a video
once but it could still be getting
views a year later.
• Social media sites and videos go
hand in hand and most sites
encourage video posting and
sharing.
60. Online Video Marketing –
An Example that shows the Power
In the first four days, the video had
four million views, swelling to 19
million in three weeks.
On Facebook 6.5 million users have
shared it, while 40 radio stations
have played it across the world.
At last count in February-end, the
video had registered over 46.5
millions views on YouTube
Downloaded by two million people
on their mobiles.
Why this Kolaveri Di
61. Mobile Marketing
Mobile marketing - marketing on or with a mobile device such as
a cell phone, enabling the distribution of any promotional/
advertising messages to customers.
66. Mobile Marketing - Example
Imagine you walk into a mall on a Saturday evening. Instead of walking through 5 floors, you
get notified on your mobile about the best offers going on in your favorite stores.
Imagine not having to hunt around for an empty restaurant – you get notified of waiting
times!
Imagine not having to hunt through thousands of products – you get suggestions on
great products based on your purchase history.
1. Spread across 250 store locations
2. 73% of the signups made a
purchase
3. Helped Kiehls understand product
popularity affordably
67. 9 Steps to developing your own digital
marketing strategy
1. It all begins with the customer, listen!
2. But don’t forget about your objectives
3. Make sure you know what you’re already doing
4. Play to your strengths and manage your weaknesses
5. Find out what your competition is doing
6. Craft a strategy based on your strengths and capabilities
7. Implement at the speed of light
8. Measure everything in real time
9. Continuously review, adjust and improve the customer experience
68. Do you want more traffic, leads or sales?
Facebook.com/prateekmodifyed
Twitter.com/modifyed
Thank you!
Editor's Notes
Marketing has always been about the same thing – who your customers are and where they are.
Marketing has always been about the same thing – who your customers are and where they are.