Buying and Selling Websites to Leverage Your Relationships

This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas). Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.

This document discusses automating AdWords campaigns to beat competition. It recommends organizing campaign data, defining goals, and building rules to automate bidding. It suggests centralizing data by campaign, keyword, and date. Goals may include spending budgets, achieving conversions or sales. Automation can be done through proprietary systems, AdWords tools, or third party tools. Proprietary systems allow flexibility but are expensive. AdWords tools only work with Google ads. Third party tools work across platforms but have limitations. The optimal solution uses both in-house and external automation tools together.

Owen Fuller, Chief Qwizard at Qzzr discusses how to do inbound marketing the right way. This presentation was given on a Stukent Expert Session online webinar for thousands of students across the world.

Jay Nigrelli of DestinationXLGroup discussed how they used Monetate to improve their online performance through testing and personalization. They created customer segments based on brand affinity to target luxury gift campaigns, which increased conversion rates and order values. They also used IP targeting through Monetate to test featuring local sports teams to customers, aiming to improve merchandising continuity between the website and stores. While this initial sports team test showed no significant impact, they plan to further test local MLB teams heading into season. Overall, leveraging Monetate's capabilities allowed them to better segment and engage customers through relevant messaging across channels.

This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York). Session description: So many cooks in the affiliate kitchen and “restaurants” to choose from! Gain 17 tips to enrich your “menu” and rating as a master chef. Take your savory experience from “greasy spoon” to five-stars.

The document discusses different types of landing pages: main site landing pages that are part of a main corporate website, microsite landing pages that are specifically designed for a single audience or purpose, and stand-alone landing pages for specific marketing campaigns. It also discusses determining which parts of a website are mission critical, examples of content that is typically not mission critical, identifying the intended audience of a landing page, desired conversion actions, and factors to consider when calculating the lifetime value of a conversion action.

This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas). Session description: Find out what CJ has discovered about affiliate’s true influence and impact on shopping behaviors. These findings are guaranteed to alter perceptions and incentivize increased affiliate budgets.

This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas). Session description: Most publishers prefer to find new affiliate programs to join (or offers to promote) by themselves. This session will equip you with 15 practical ways to optimize the visibility of your program.

5 Steps To Successful Lead Generation Using Google Adwords. This presentation has been put together for Anthea Moffat (Horvat) Marketing Masterclass event 30 September 2014. The objective of this presentation is to educate customers about landing pages, Google Adwords and effective online lead generation. For more information, please visit out website http://yews.com.au

Buyers are more likely to take action when campaigns are relevant to them, shortening the sales cycle and increasing revenue. In fact, according to DemandGen, leads who are nurtured with targeted content produce a 20% increase in sales opportunities. But how are you supposed to know the right types of content to send to your contacts? Check out the presentation by ZoomInfo & KnowledgeTree and learn the steps of identifying your buyer personas and determining the right types of content to send to your different audience segments. Additionally, the presentation covers how you can: • Uncover and segment your buyer personas • Avoid common data challenges companies often face • Use your data to determine the right types of content to send to different segments

The document discusses strategies for growing an agency, including lowering churn rate by selecting ideal client profiles, changing sales processes, and qualifying leads by avoiding startups, evaluating risks, and validating SEO opportunities. It also mentions the need to consider subscription stock and flow levels and percentages to understand agency growth. The CEO of SEOmonitor.com provides expertise on agency growth strategies.

This document discusses conversion killers that reduce conversion rates for online businesses. It defines conversion rate as the percentage of website visitors that complete a desired goal like making a purchase. Poor design, navigation issues, slow page speeds, unexpected costs and lack of trust and information are identified as common conversion killers. The document recommends building trust, showing social proof from others, addressing customer concerns upfront, providing important buying information and testing changes to improve conversion rates.

This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York). Session description: Learn the three biggest mistakes advertisers are making with their affiliate program with regards to content sites, bloggers, and influencers, and how to fix those issues.

A great deep dive into Google AdWords with Ahmad Ragab at ArabAffiliateSummit, discussing the ins & outs, best practices and well kept secrets of a successful account structure

This document discusses a personalization platform that uses A/B testing and big data to personalize the visitor experience on websites. It claims this can increase conversions by up to 40%. The platform segments visitors, predicts their behavior, and acts by showing tailored content to improve outcomes. It is a full-featured solution for marketers to optimize websites across devices. The company aims to partner with resellers, agencies, and publishers to build its business globally.