Social Media and Search Engine Marketing For Business

This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas). Session description: Do more than just boost your vanity numbers. Get tools and strategies to amplify your reach to get your content in front of more people

This document provides tips for bloggers to make more money through better monetization of their content. It recommends identifying the target audience through analyzing keywords, competitors, demographics and drill downs. Content should be targeted to the audience and provide value to encourage return visits. Monetization techniques discussed include banners, affiliate networks, indirect offers related to content, customization, email newsletters, understanding key performance indicators and goals. Best practices for monetization include placement of text links, using images in creatives, keeping creatives fresh, having a clear call to action and testing.

What are the visitors doing on your website, where does your competitor gets customers from, how to increase your social media reach, do you want to know how to easily find answers to these questions. There are a number of tools available mostly free for to do that. Let's learn about them.

The document discusses inbound marketing as a lower-cost alternative to outbound marketing that helps businesses attract potential customers who are actively searching for their products or services online through search engines, blogs, engaging content, and social media. It emphasizes the importance of search engine optimization, keyword-rich content, and social media marketing to drive targeted traffic and build brand awareness and trust. The document promotes the services of the company to help businesses leverage these online marketing channels through strategic planning, campaign implementation and measurement, and a focus on long-term growth.

This document provides an overview of Google AdWords, including what it is, how it works, and the basics of setting up campaigns. It discusses how AdWords allows advertisers to reach 66.5% of US web searches and 85% of global searches. The basics of getting started include choosing relevant keywords, creating compelling ads and landing pages, and setting up analytics to measure results. It also reviews features like keywords, ad extensions, campaign reporting and linking analytics to optimize campaigns. The presentation aims to cover the high-level overview in the first week with a campaign setup walkthrough planned for the following week.

This document discusses key aspects of affiliate marketing, including: 1. The three key players in affiliate marketing are the affiliate/publisher, the merchant/retailer, and the program manager. 2. Tracking cookies are the primary way affiliates receive credit for sales they refer to merchants. 3. Affiliates can maximize their opportunities by understanding affiliate networks, programs, terms and tools to make linking easier.

This document discusses how Meister Media transitioned to using "Big Audience Data" (BAD) to make more informed marketing, sales, and editorial decisions. It defines demographic, behavioral, and contextual audience data and how Meister unified this data across multiple platforms. The benefits of using a unified audience data platform include more targeted campaigns, timely communications, and understanding audience engagement. Examples show how BAD led to decisions with more impact and better results for marketing, events, sales proposals, and editorial content compared to past decisions made without data.

The document discusses various conversion rate optimization (CRO) tools for improving website performance and increasing conversions. It describes lead capture tools like Hello Bar and SumoMe that help grow email lists and social followings. Research tools mentioned include Buzzsumo for seeing popular content and LandingPage for landing page inspiration. SubjectLine.com tests email subject lines. Analytics tools covered are Google Analytics for website tracking and HubSpot Website Grader for performance metrics. The document ends by asking about favorite CRO tools.

It seems everyone’s doing it, but few are doing it well. We’re talking about Content Marketing, of course. So how can you break free from the pack and truly succeed? As a first step, you need to develop Big Rock Content. In this webcast, Jason Miller, Sr. Content Marketing Manager at LinkedIn will walk you through 8 foolproof steps to creating your first Big Rock. Filled with tangible takeaways, this webinar will give you an insider’s look at how the LinkedIn team launches successful content marketing campaigns. What you will learn: - Why and how you should be creating Big Rock Content -Tools for finding the right conversation to own - Strategic tips on how to build the framework for your next content marketing campaign - How one Big Rock can fuel social and demand gen channels for up to a quarter - How to measure and scale the Big Rock strategy

This presenation gives an overview of where technical buyers are today in utilization of the internet for their research and buying process. It also defines the impact it has had on the sales process and how to design your website for effectiveness with technical buyers. It also discusses how to measure your site's effectiveness and define it's ROI.

Content marketing is priority #1 for marketers, but it's hard to scale and remain authentic. Meddle solves this by turning Employees and Subject Matter Experts - who are not marketers - into publishers, and using their social networks for distribution and SEO. It is no secret that employees are more credible and authentic than marketers - and can can vastly outperform traditional marketing efforts in both volume, reach, and effectiveness - as evidenced by research from IBM and Edelman's Trust barometer. However, getting these trusted individuals to create content is a challenge. They are not marketers or professional communicators - nor do they have the time or skills to take on a second job. Key to Meddle is our curation engine which turns content employees already share to their social networks into curated, branded collections that showcase these employees' skills and insights. These collections help build your brand, SEO, and generate leads for your business.

When you need a product or service, where do you look first? More and more people are getting leads and referrals from digital sources. With more and more web traffic being driven by smartphones, tablets, and PC’s, there is a growing need for businesses of all sizes, from startup to enterprise level organizations, to engage in Search Engine Optimization. Oftentimes, having a focused online strategy can be the difference between flat sales and business growth.

The next generation of websites will do much more than manage content, they will integrate intelligence that will help you work smarter. Ever wonder what content resonates best with your visitors, if social media or search engine marketing is the most effective, if your new site design is really making an impact? Maybe you are trying to find the answer to the ultimate web question, what is my ROI? Website intelligence is the key to getting the answers you seek. Next generation websites will integrate data from across the web including analytics, social media and insightful cloud services. They will enable a whole new level of understanding of who is on your website and what they are doing – right down to the individual. More importantly they will help you understand what of your efforts are producing results and which are not. When will this website of the future be here? Then answer is now.

With more and more people spending time online, local businesses NEED to have a website optimized to reach your target audience, and turn them into potential clients. And that’s what Search Engine Optimization (SEO) is all about! SEO includes the techniques and optimizations that make your website more visible to those using search engines (like Google) to find products and services just like yours!

In this session Stephen Day, Sales Manager and Victoria Creamer, Principal Consultant at Recruitive will discuss how to attract the best candidates with a great looking and engaging careers website while retaining essential recruitment functionality. • Is your Careers Site attractive and Engaging for Candidates? • How do you Drive Traffic to your Careers Website? • Is your website optimised correctly for search engines? • Does your website connect to Google Jobs? • Does your website promote and retain your brand? • Does your ATS seamlessly integrate with your careers website?

This document provides an overview of social media marketing. It discusses the evolution from traditional advertising to social media marketing. Social media allows for more conversational and grassroots marketing compared to push advertising. The major social network players discussed are Facebook, which is a lifestyle networking site popular among college students, and LinkedIn, which is a professional networking site used more by older professionals. The document provides tips for using social networks and discusses how social media can help businesses through brand protection, market research, sales leads, and driving demand. It promotes upcoming social media workshops from an education center.

The document discusses best practices for inbound marketing and websites. It recommends focusing on the buyer's journey rather than your own process. Content marketing is the top priority for marketers in 2013. Inbound websites can deliver more visitors, leads, delighted customers, and revenue when they are optimized to attract and engage visitors through relevant, contextual content and calls to action. The document provides tips for search engine optimization, social amplification, personalizing content for visitors through personas, responsive design for mobile, and analyzing metrics to continually improve results.

William Shakespeare (1564-1616) was an English playwright and poet who wrote famous plays and sonnets during the Renaissance period in England. He is known for writing tragedies such as Hamlet and Macbeth, comedies like A Midsummer Night's Dream, and histories about English kings. Some of Shakespeare's most famous quotes come from his plays, such as "To be or not to be" from Hamlet and "What's in a name?" from Romeo and Juliet.

This document contains common French greetings and farewells such as "Bonjour", "Bonsoir", "Bonne nuit", as well as questions like "Comment ça va?" and "Comment allez-vous?". It also lists colors in French including "Rouge", "Jaune", "Orange", "Rose", and "Marrron".

Winton House is a historic Scottish estate located 30 minutes from Edinburgh that offers exclusive use of the house and grounds for corporate events. The estate features 8 bedrooms, 11 additional bedrooms on the property, and elegant spaces like the octagon room, library, dining room for up to 84 people, and drawing room ideal for meetings or entertainment. Winton House aims to put fun back into corporate hospitality by providing unusual activities like clay pigeon shooting with a Scottish champion, whisky tastings, dancing, and buffets alongside traditional formal dinners in the beautiful historic setting.

Social Media and Search Engine Marketing For Business explores a methodology for developing an internet marketing plan that covers social media and search engine marketing that delivers results. Elements of this session cover positioning your website as a funnel that processes traffic, how to determine your online potential and position content in the path of a target audience and social media as a force multiplier.