Track A - How to get the most out of your landing page conversions

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– The 12 essential blueprints to high converting landing pages – How to properly test your landing pages – Q and A with Andy and Oliver (10 years + experience) Hosted by Oliver Kenyon and Andy Haskins, The landing page guys and Max Pepe, VP Marketing, AdinCube

The Landing Page Blueprint:
How to build high converting landing pages.
Oliver Kenyon Andy Haskins
Page 1

Who We Are
Overview
Formed in
2012
Landing Pages Delivered
2000+
Create high converting landing pages in minutes
with no design or technical knowledge.
Increase your business sales and conversions
with our bespoke landing page services.
Millions in Revenue
Generated
Clients Worldwide
100+
Companies Worked For
Page 2

Who Are TerraLeads?
The world’s ﬁrst CPA hub, providing access to
interally owned, high converting offers
Top payouts in Europe
European geos and counting
Cash-on-delivery offers
Daily payouts upon request
multilingual support
TerraStore - Unique bonuses on approved leads
14
24/7
Page 3

Track A - How to get the most out of your landing page conversions

Optimize Load Speeds
1 second decrease in load speed
=
2% increase in conversions
Page 5

Ensure Responsiveness
More than 52% of web browsing is now on mobile
Page 6

Check Cross Browser Compatibility
25% of web users still use a browser
other than Chrome
Page 7

Utilise Front End Validation
Adding client side form validation
increased lead quality by 17%
Page 8

Highlight Your Value Proposition
84% of visitors won't scroll further unless
your above the fold value proposition is strong.
Page 9

Enhance Visibility of Key Elements
GET YOUR QUOTE
Adding a drop shadow and
changing the colour of our form
=
Increased conversions by 27%
Page 10

Use Critical Elements
Headline
Outline/Description
Supporting Image
Call to Action
Adding bullet points to a client website
=
125% increase in sales
Page 11

Attention = Headline (value proposition) Interest = Features and beneﬁts
Desire = Trust and social proof Action = Route or call to action
Harness the AIDA Principle
Page 12

Remove ALL Distractions
Removing irrelevant links from
client advertorials
=
Increased CTR to offer by 32%
Navigation
Irrelevant ads
Irrelevant links
Social widgets
Page 13

Make Your Call to Action POP
Changing our CTA text
=
36% increase in click throughs
Page 14

Emphasize Beneﬁts over Features
Capture your magical family memories
vs
12 megapixel camera with LED flash
Page 15

Leverage Trust and Social Proof
Over 70% of people say they look at
product reviews before making a purchase
Page 16

The Blueprint
Pagespeed
Responsive
W3C Validation
Cross Browser
Validation
Positioning
VisibilityVisibility
Call to Action
AIDA
Use Critical Elements
Remove ALL Distractions
Audience
Proposition
Remove Distractions
Directional Clues
Use SSL
Tooltips
Social ProofSocial Proof
Power Words
Be Honest
Visit pagesource.com/PMI to view all 42 tips
Page 18

Thanks for listening
Any questions?
Page 19

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Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid. Key Takeaways: What makes up a composable digital solution. Why content is still king in a composable world. How Headless CMS and Headless Commerce are different.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting. Key Takeaways: Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration. Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics. Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform. Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes. Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.

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SEO for Revenue - Grow Your Business, Not Just Your Rankings - Dale Bertrand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

The Authenticity Lie - Eric S. Thomas, Invest Detroit

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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An Odyssey into Composable Digital Solutions - Brian McKeiver

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Track A - How to get the most out of your landing page conversions

1. The Landing Page Blueprint: How to build high converting landing pages. Oliver Kenyon Andy Haskins Page 1

2. Who We Are Overview Formed in 2012 Landing Pages Delivered 2000+ Create high converting landing pages in minutes with no design or technical knowledge. Increase your business sales and conversions with our bespoke landing page services. Millions in Revenue Generated Clients Worldwide 100+ Companies Worked For Page 2

3. Who Are TerraLeads? The world’s ﬁrst CPA hub, providing access to interally owned, high converting offers Top payouts in Europe European geos and counting Cash-on-delivery offers Daily payouts upon request multilingual support TerraStore - Unique bonuses on approved leads 14 24/7 Page 3

5. Optimize Load Speeds 1 second decrease in load speed = 2% increase in conversions Page 5

6. Ensure Responsiveness More than 52% of web browsing is now on mobile Page 6

7. Check Cross Browser Compatibility 25% of web users still use a browser other than Chrome Page 7

8. Utilise Front End Validation Adding client side form validation increased lead quality by 17% Page 8

9. Highlight Your Value Proposition 84% of visitors won't scroll further unless your above the fold value proposition is strong. Page 9

10. Enhance Visibility of Key Elements GET YOUR QUOTE Adding a drop shadow and changing the colour of our form = Increased conversions by 27% Page 10

11. Use Critical Elements Headline Outline/Description Supporting Image Call to Action Adding bullet points to a client website = 125% increase in sales Page 11

12. Attention = Headline (value proposition) Interest = Features and beneﬁts Desire = Trust and social proof Action = Route or call to action Harness the AIDA Principle Page 12

13. Remove ALL Distractions Removing irrelevant links from client advertorials = Increased CTR to offer by 32% Navigation Irrelevant ads Irrelevant links Social widgets Page 13

14. Make Your Call to Action POP Changing our CTA text = 36% increase in click throughs Page 14

15. Emphasize Beneﬁts over Features Capture your magical family memories vs 12 megapixel camera with LED flash Page 15

16. Leverage Trust and Social Proof Over 70% of people say they look at product reviews before making a purchase Page 16

17. The Blueprint Pagespeed Responsive W3C Validation Cross Browser Validation Positioning VisibilityVisibility Call to Action AIDA Use Critical Elements Remove ALL Distractions Audience Proposition Remove Distractions Directional Clues Use SSL Tooltips Social ProofSocial Proof Power Words Be Honest Visit pagesource.com/PMI to view all 42 tips Page 18

18. Thanks for listening Any questions? Page 19

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