Search Marketing For E-Commerce

From infographics and interactive landing pages to deep, data rich blog posts and viral videos, content marketing is the new black. So how do you go about researching, planning and executing a brilliant content marketing campaign? Join Sam McRoberts and Tyler Tanigawa as they take us through the ins and outs of content marketing. You will learn: - How to determine if content marketing is right for your niche - How to research and create brilliant content concepts - How to effectively organize and schedule a content marketing campaign - How to distribute your content to your audience, when and where they are most likely to see it - How to execute a useful build-measure-learn cycle to improve your efforts

The document analyzes and provides recommendations for the website www.zansaar.com, an online portal for selling furniture, home goods, and decor. It discusses the website's competitors, on-page and off-page optimization, taxonomy structure, buying level, backlinks, hosting effects, and recommendations to improve page rank, reduce bounce rate, optimize keywords, and increase links and presence on other search engines.

The document discusses setting up goals and funnels in web analytics to measure key user behaviors and business objectives. It recommends segmenting goals and funnels by factors like browser, screen resolution, and traffic source to better understand user behavior. Multi-channel funnels are presented as a way to more accurately track how users interact across channels. The overall message is the importance of defining proper goals and segmentation and using funnels to evaluate the user journey.

Web analytics involves measuring website data to understand user behavior and optimize the user experience. Goals in Google Analytics define desired user actions like form submissions, duration on site, and page views. Setting up goals allows calculating conversion rates and goal value. Page value metrics show which pages contribute most to goals. Custom segments provide deeper insights into user groups. A/B testing and heat maps help improve conversions and the user experience. Common Google Analytics setup issues include unrealistic bounce rates, self-referrals, missing search keywords, and direct traffic spikes.

In order to know if your personalization strategy is working, you need to understand how to measure success. Get to know the metrics that impact web personalization and how to improve performance.

DSA can be a great tool for all account types. Check out this preso to see best practices for set up, account structure, lead gen vs ecom account tactics, and more.

SEO is a technique that helps search engines find and rank websites higher in search results for relevant queries. It involves optimizing websites to be crawler-friendly and identifying keywords that best describe the website's content. Search engines work by crawling websites to index their content, processing search queries to calculate relevance scores, and retrieving results. While the basic process is the same, different search engines weigh various factors like keyword density and links differently, so optimization needs to be tailored for each engine.

SEM (search engine marketing) involves using search engines like Google to promote websites and drive traffic. 76% of B2B buyers use Google to research suppliers. SEM offers a cost-effective way to get higher ROI than traditional marketing. It includes SEO (search engine optimization) to improve free search listings and PPC (pay-per-click) ads. Key aspects of SEM include understanding customer search habits, choosing relevant keywords, optimizing webpages and off-page links, managing PPC campaigns, tracking results, and using tools to research keywords and measure performance. With the right SEM strategy, companies can significantly increase website usage, leads, and acquire new customers with a relatively small marketing budget.

Every marketing channel is controlled by algorithms that determine visibility and cost of customer acquisition. When products go out of stock, rankings and metrics are lost, requiring rebuilding from scratch. To overcome commoditization, the document recommends using a "challenger sale" approach to position the company as trusted advisors by helping customers find what they need rather than just what they want through sales funnels and website upgrades.

Enhanced campaigns are the biggest change to hit AdWords since its inception, but are you confident your switch will be a positive one? Don’t be burdened by a bevy of bid-multiplier options – join our session and you’ll learn how to not only survive, but thrive in the brave new world of enhanced campaigns. Join Dustin Lewis and William Goldfarb as they reveal the most efficient, effective ways to convert your campaigns of any size from legacy to enhanced including: • Best practices for moving/merging your existing legacy campaigns • Using big data to optimize the new hour-of-day and location bid multipliers • Utilize value parameters to segment out traffic by device • How to leverage historical data to give your enhanced campaigns a boost • Combining intent (keyword) + context (time/location) to deliver the best experience to your user-base You can view the video recording of the webinar here: http://www.youtube.com/watch?v=UJC_iyZLPDo

The document discusses organic keyword research and selection. It emphasizes that the real key performance indicator (KPI) of natural search campaigns is conversions, not just traffic volume or rankings. It also stresses the importance of optimizing a site for keywords that drive qualified traffic aligned with the site's unique selling proposition, products, and branding, rather than just focusing on keyword volume and competitiveness. The document presents a keyword research methodology involving qualifiers, competitive analysis, and a relevancy algorithm to identify and score keywords most likely to convert visitors into customers.

Rakesh Tech Solutions is one of the leading Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Pragathi Nagar, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing

This document provides tips for selling products on Amazon. It discusses obtaining UPC codes, taking high-quality photos, writing descriptive titles and bullet points, monitoring orders and shipments, optimizing prices and listings, using Fulfillment by Amazon, getting reviews, and keyword research tools. The overall recommendations are to start small with used or new products, create optimized listings, consider Fulfillment by Amazon, get reviews, test strategies, and treat customers well.

With the proven efficacy of Google Shopping, AdWords text ads are no longer the most profitable way to capitalize on the high-intent shopper queries occurring on Google. Despite this, many brands and retailers still leverage text ads as a key customer acquisition and product advertising channel. So how can text ads – which are used across every single industry and vertical – be optimized for retail conversions? This 60-minute course features CPC’s Director of Paid Search, David Weichel, discussing how retail advertisers can tweak text ad strategy with automation and different campaign structures to get a better ROI out of the channel. Topics Discussed Include: Allowing Shopping Campaign Performance Data to Inform Text Ad Strategy Structuring Campaigns Based on Brands, Categories, Collections, & Specific SKUs Applying Automation to Improve Ad Profitability & Ad Copy Leveraging Remarketing Lists for Search Ads (RLSAs) 15-Minute Live Q&A

This document summarizes a webinar on how to perform an SEO audit of a website. The webinar covered on-site technical audits including analyzing indexed pages, backlinks, and technical SEO factors. It also discussed keyword research tools and competitive analysis tools. Finally, it provided guidance on developing a link building strategy and removing unwanted links, including using Google's disavow tool and third-party services. The speaker was from Promodo and offered a free SEO and conversion rate optimization audit to attendees.

This session was presented to business consultants at SEDA South Africa as part of a three-day digital marketing program hosted by http://imcsa.org.za It provides an understanding of what SEO and SEM is and how important they are in the digital marketing landscape today. You may be surprised by the search engine market share in South Africa.

Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.

A brief introduction to search engine optimisation from Ian Lockwood of Boom Online Marketing, delivered at IGEM House to Business Link delegates from the East Midlands in July 2010.

Ad extensions from Google AdWords are a vital weapon in every advertisers arsenal. Learn all about the ad extensions available on how to set them up to win at AdWords.

Quick 15 minute presentation covering Google's Panda update, using microdata for SEO, social media ranking factors and a tip on using promotional goods for link building. Delivered at the BTC Group Live event at Wembley Stadium, 12th October 2011.

Google announced several changes including mobile-first indexing where all search results will be based on the mobile experience of sites, tabbed content may now be okay for search, and Google My Business is adding photo insights. Automated call extensions for AdWords are launching on February 6th and can be opted out of. Shared negative keyword lists and applying audience lists at the campaign level in MCC are also new features from Google.

This document provides guidance on setting up dynamic remarketing campaigns. It discusses how dynamic remarketing uses cookies to retarget website visitors who did not make a purchase. Several systems must interact correctly for the campaigns to run properly, including the client website, remarketing tag, remarketing lists, AdWords account, and Merchant Center. Common issues that can occur during setup are discussed, like missing pixels or expired datafeeds. A checklist is provided to ensure campaigns are configured properly, such as verifying the pixel, approved product ads, and linking AdWords to the Merchant Center. Frequently asked questions about dynamic remarketing are also answered.

Here are a few key questions to consider when developing a contingency plan for business transition: - Do you have a capable successor identified who can step into an interim leadership role if needed? - Have you put key responsibilities and decision making authorities in writing so there is a clear chain of command? - What legal documents like a buy-sell agreement are in place to facilitate an orderly transfer of ownership if needed? - Have you planned for maintaining business operations and cash flow if you're unable to run the day to day for a period? - Have you communicated your transition plans and contingencies to family, partners and key employees? Developing thorough contingency plans can give you peace of mind that your business is

The document discusses how technology can facilitate meaningful learning through active, constructive, intentional, authentic, and cooperative activities. It explains that technologies should serve as intellectual tools that support knowledge construction, information exploration, authentic problem solving, social collaboration, and reflective thinking. When used this way, technologies can foster causal reasoning, analogical thinking, expressive thinking, experiential learning, and problem solving skills.

Wikipedia Primary School report 2016. The Way Forward - Wikipedia Primary School Workshop, Atlantic Imbizo, Cape Town, 09/11/2016.

Wayne's slides from Drink Digital January 2017, covering his framework and tools to help you make better digital marketing decisions.

These slides were used in support of a talk I deliver at conferences and events.. If you're interested in bringing this talk/workshop into your event or organization, please contact me at LnDDave@gmail.com.