If you're looking to understand the fundamentals of digital marketing, this is the 101 presentation for you. This is part of the digital marketing Webinar series that are run for business owners, digital marketing practitioners and marketing managers to enable them to get an overview of what constitutes digital marketing and how online marketing works.
To know more about the author please connect with me on LinkedIn or at Twitter at @aon_menon
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
This document provides an introduction to digital marketing basics. It discusses what digital marketing is, the different digital marketing channels and devices, and how to choose the right digital marketing approach for a business. It also covers placing media online, measuring campaign impact, and advantages of digital over traditional media such as being measurable, correctable, allowing for conversations, and being cheaper. The objectives are to provide a foundation for understanding and implementing digital marketing effectively.
This document discusses digital marketing strategies and tactics. It introduces digital marketing routes like websites, search engines, social networks, and video sites. It covers the 5 Cs of online marketing: content, community, conversation, consistency, and keywords. It then discusses specific digital marketing tactics like building websites, search engine optimization, social media, email marketing, and blogging. The document provides guidance on measuring performance and building networks through various social media platforms and newsletters.
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)
This document provides guidance for small businesses on developing an effective digital marketing strategy on a limited budget. It emphasizes the importance of being found online through search engine optimization of business pages and location-based listings. It also stresses the need to manage a business's digital presence by keeping information up-to-date, as data sources constantly change and a business's name, address, or phone number changes on average every 6 days. The document recommends collaborating with customers throughout their purchase process and providing an easy purchasing experience to be chosen. It includes a cost analysis comparing doing digital marketing oneself versus hiring a strategy firm.
Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.
The document discusses the 6 C's of Internet Marketing: Content, Credibility, Compatibility, Community, Cost, and Conversion. It provides examples and tips for each element, such as doing keyword research for Content, establishing associations for Credibility, testing for compatibility across platforms, engaging the community strategically, considering costs of different advertising methods like Facebook ads, Google ads, and SEO, and utilizing techniques like video and follow-up emails to improve Conversion. The overall document serves as a guide to developing an effective online marketing strategy using the 6 C's framework.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
This document provides an overview and agenda for a webinar on website personalization. The webinar will cover five things to consider before targeting content on a content management system (CMS) and personalizing websites. The webinar agenda includes introductions, a presentation on website personalization, and a live question and answer session. Attendees can submit questions through the webinar platform. One attendee will win a pass to an upcoming conference if they stay until the end of the webinar.
The document provides an overview of OXIEM Marketing Technology and advice for improving websites that may not be performing well. It discusses trends in digital marketing like the growth of mobile and social media. It then lists signs that a website may need improvement and provides tips for planning an effective redesign, including focusing on branding, key goals, usability, and content management. Examples are given of website redesigns that improved conversion and search engine optimization.
This document summarizes a presentation by Sam Shetty on running a successful website. The presentation covers online marketing strategies including SEO, pay per click advertising, conversion rate optimization, email marketing and social media marketing. It provides tips on setting up analytics and tracking tools, content creation, mobile optimization, and ensuring website security. The goal is to understand online customer behavior and drive qualified traffic and conversions through an integrated online marketing approach.
Best Web & Software Solution Company in Mumbai. KrushTech Infomedia is founded with a goal to give the ease of buisness using latest technologies. We develop edge cutting application to smoothen the buisness process.To provide Best buisness solution. To give growth to the Krushtech Clients and make them globalize.
How to Optimize Your Business Website for the Holiday Season
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
Netregistry is Australia's largest domain name and web hosting provider. They offer a range of online solutions to help businesses get and grow online, including domain names, web hosting, email, web design, website security, and online marketing. Sam Shetty has worked with Netregistry for 8 years advising and helping clients with their online strategies. The presentation discusses search engine optimization, search engine advertising, social media marketing, and conversion rate optimization as strategies to help businesses succeed online.
Need a great website for your business or organization, but don't have a huge budget? Feel like you're getting the runaround when you talk to web developers about your project? This non-technical course teaches business professionals how to develop and maintain a high quality web site within tight budget constraints. Study budgeting, vendor selection, technology and design evaluation, content development, promotion, online/offline marketing integration, and success measurement. Understand the process, ask the right questions, get or design the best web site for your budget.
This document provides an overview of effective web-based marketing strategies for small businesses. It discusses using a combination of digital marketing techniques, including building an optimized website, search engine optimization, social media engagement, and paid advertising. The presentation recommends starting with defining the target audience and unique value proposition, then developing content and an online presence across multiple digital channels. Metrics and ongoing optimization are important to measure success and improve digital marketing efforts over time.
The business plan outlines an open source eBusiness promotion service that analyzes websites and identifies problems to improve search engine rankings. It discusses analyzing competitors, developing keyword-rich content, link building, and determining an appropriate market strategy and business model. The financial plan, risks, roadmap, and team organization are also summarized. The open source model allows for easy scaling by marketing additional sites once an initial site is revenue positive.
The document outlines the typical 6 phases of the web design process: 1) Information Gathering, 2) Planning, 3) Design, 4) Development, 5) Testing and Delivery, and 6) Maintenance. It describes the key activities that take place in each phase, including gathering client needs, creating a site map, designing prototypes, building the site, testing, launching, and ongoing updates. The goal is to work closely with the client throughout to create a fully functional website that meets requirements.
The document provides an overview of various topics related to online and digital marketing. It discusses setting up an effective online presence through websites, social media, content marketing and online advertising. Key points covered include planning a website, making websites convert visitors into customers, using search engine optimization, analyzing website analytics, leveraging different social media platforms, and utilizing online advertising options like banner ads, Google Display ads and ads on Facebook and Twitter. The document aims to educate on developing a successful online marketing strategy and presence.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
Digital marketing is summarized as being the act of promoting a business, brand, individual or cause through various digital channels like the internet and mobile messaging platforms. It is important because more than 2 billion people now have internet access and consumers are increasingly expecting businesses to have an online presence. Creating an effective digital marketing strategy involves understanding one's business, competitors, customers and goals. A website is the most important piece of digital real estate and should be optimized for usability and search engines through on-page SEO techniques. Search engine optimization makes it easier for search engines to find and rank relevant website pages.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
This document provides an introduction to digital marketing basics. It discusses what digital marketing is, the different digital marketing channels and devices, and how to choose the right digital marketing approach for a business. It also covers placing media online, measuring campaign impact, and advantages of digital over traditional media such as being measurable, correctable, allowing for conversations, and being cheaper. The objectives are to provide a foundation for understanding and implementing digital marketing effectively.
This document discusses digital marketing strategies and tactics. It introduces digital marketing routes like websites, search engines, social networks, and video sites. It covers the 5 Cs of online marketing: content, community, conversation, consistency, and keywords. It then discusses specific digital marketing tactics like building websites, search engine optimization, social media, email marketing, and blogging. The document provides guidance on measuring performance and building networks through various social media platforms and newsletters.
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This document provides guidance for small businesses on developing an effective digital marketing strategy on a limited budget. It emphasizes the importance of being found online through search engine optimization of business pages and location-based listings. It also stresses the need to manage a business's digital presence by keeping information up-to-date, as data sources constantly change and a business's name, address, or phone number changes on average every 6 days. The document recommends collaborating with customers throughout their purchase process and providing an easy purchasing experience to be chosen. It includes a cost analysis comparing doing digital marketing oneself versus hiring a strategy firm.
Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...chadconnally
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.
The document discusses the 6 C's of Internet Marketing: Content, Credibility, Compatibility, Community, Cost, and Conversion. It provides examples and tips for each element, such as doing keyword research for Content, establishing associations for Credibility, testing for compatibility across platforms, engaging the community strategically, considering costs of different advertising methods like Facebook ads, Google ads, and SEO, and utilizing techniques like video and follow-up emails to improve Conversion. The overall document serves as a guide to developing an effective online marketing strategy using the 6 C's framework.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
This document provides an overview and agenda for a webinar on website personalization. The webinar will cover five things to consider before targeting content on a content management system (CMS) and personalizing websites. The webinar agenda includes introductions, a presentation on website personalization, and a live question and answer session. Attendees can submit questions through the webinar platform. One attendee will win a pass to an upcoming conference if they stay until the end of the webinar.
The document provides an overview of OXIEM Marketing Technology and advice for improving websites that may not be performing well. It discusses trends in digital marketing like the growth of mobile and social media. It then lists signs that a website may need improvement and provides tips for planning an effective redesign, including focusing on branding, key goals, usability, and content management. Examples are given of website redesigns that improved conversion and search engine optimization.
This document summarizes a presentation by Sam Shetty on running a successful website. The presentation covers online marketing strategies including SEO, pay per click advertising, conversion rate optimization, email marketing and social media marketing. It provides tips on setting up analytics and tracking tools, content creation, mobile optimization, and ensuring website security. The goal is to understand online customer behavior and drive qualified traffic and conversions through an integrated online marketing approach.
Best Web & Software Solution Company in Mumbai. KrushTech Infomedia is founded with a goal to give the ease of buisness using latest technologies. We develop edge cutting application to smoothen the buisness process.To provide Best buisness solution. To give growth to the Krushtech Clients and make them globalize.
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
Online marketing workshop melbourne nov 13Sam shetty
Netregistry is Australia's largest domain name and web hosting provider. They offer a range of online solutions to help businesses get and grow online, including domain names, web hosting, email, web design, website security, and online marketing. Sam Shetty has worked with Netregistry for 8 years advising and helping clients with their online strategies. The presentation discusses search engine optimization, search engine advertising, social media marketing, and conversion rate optimization as strategies to help businesses succeed online.
Need a great website for your business or organization, but don't have a huge budget? Feel like you're getting the runaround when you talk to web developers about your project? This non-technical course teaches business professionals how to develop and maintain a high quality web site within tight budget constraints. Study budgeting, vendor selection, technology and design evaluation, content development, promotion, online/offline marketing integration, and success measurement. Understand the process, ask the right questions, get or design the best web site for your budget.
This document provides an overview of effective web-based marketing strategies for small businesses. It discusses using a combination of digital marketing techniques, including building an optimized website, search engine optimization, social media engagement, and paid advertising. The presentation recommends starting with defining the target audience and unique value proposition, then developing content and an online presence across multiple digital channels. Metrics and ongoing optimization are important to measure success and improve digital marketing efforts over time.
The business plan outlines an open source eBusiness promotion service that analyzes websites and identifies problems to improve search engine rankings. It discusses analyzing competitors, developing keyword-rich content, link building, and determining an appropriate market strategy and business model. The financial plan, risks, roadmap, and team organization are also summarized. The open source model allows for easy scaling by marketing additional sites once an initial site is revenue positive.
The document outlines the typical 6 phases of the web design process: 1) Information Gathering, 2) Planning, 3) Design, 4) Development, 5) Testing and Delivery, and 6) Maintenance. It describes the key activities that take place in each phase, including gathering client needs, creating a site map, designing prototypes, building the site, testing, launching, and ongoing updates. The goal is to work closely with the client throughout to create a fully functional website that meets requirements.
The document provides an overview of various topics related to online and digital marketing. It discusses setting up an effective online presence through websites, social media, content marketing and online advertising. Key points covered include planning a website, making websites convert visitors into customers, using search engine optimization, analyzing website analytics, leveraging different social media platforms, and utilizing online advertising options like banner ads, Google Display ads and ads on Facebook and Twitter. The document aims to educate on developing a successful online marketing strategy and presence.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
This document outlines a 7 step digital marketing blueprint. The 7 steps are: 1) develop a digital marketing strategy, 2) create a website that works, 3) implement email marketing, 4) optimize search engine optimization, 5) engage in social media, 6) expand into broadcast media, and 7) leverage tools, automation, and outsourcing. Each step provides key elements to focus on such as developing customer avatars, creating lead magnets, setting up auto-responders, developing a social media strategy, and measuring digital marketing performance. The goal is to acquire customer contact details and move prospects through nurturing processes to build trust and demonstrate capabilities.
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
This document provides an overview of web analytics and SEO for startups. It discusses how analytics can help startups understand their audience, acquisition channels, user behavior, conversions and make data-driven decisions. It also covers SEO best practices like keyword research, technical optimization of pages, link building and content marketing. The key takeaway is that web analytics and SEO require ongoing effort to understand website performance and visibility over time.
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
This document discusses the importance of websites and online presences for businesses. It notes that 89% of customers expect businesses to have websites and 73% expect social media presences. It then discusses the types of websites that a company can have including static websites, dynamic and responsive websites using content management systems, and e-commerce websites. The document promotes the services of Eyecatch, a web design company, and details their workflow process including planning, design, development, launch, and post-launch support. It provides examples of websites designed by Eyecatch.
Marketing 101 provides an overview of key marketing tactics for small businesses, including prioritizing efforts, branding and design, content creation, websites, email marketing, and social media. The document outlines steps for developing an effective brand identity with a logo, fonts, and color palette. It also provides guidance on creating compelling content in three steps and reviewing essential design tools and content resources. Finally, the document reviews best practices for using email marketing, choosing the right website platform, and committing to social media while measuring results.
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
This document discusses using the right content strategy to create personalized digital experiences. It describes Perficient, a consulting firm that helps clients implement business technology solutions. The document outlines key aspects of an effective content strategy, including segmentation, personalization, supporting multiple channels, testing, and insights. It provides examples of how the Sitecore platform allows quick wins in content authoring, personalization, multi-channel support, testing, and insights.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Traditional Foods Of Australia and The HistoryThe Aussie Way
One of the most iconic foods in Australia is the meat pie. This handheld snack or meal consists of a pastry shell filled with minced meat, most commonly beef, and savoury gravy. It is often enjoyed at sporting events or as a quick and satisfying lunch option.
Visit - https://theaussieway.com.au/category/food/
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxmayurparate000
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...VWO
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
Training devistation provides quality training in digital marketing.
ChatGPT
Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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https://training.devinstances.com/
address - industrial area, phase 8, F7, MOHALI, PUNJAB
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
2. Ground Rules
• The microphone is muted. I shall not be able to hear you.
• If you have a question, please type it in the chat box
• Please mention your name & city when you type your message
• We will take up questions after the webinar is over
• A recording of this webinar will be made available to you for
later viewing.
3. Agenda
• Overview of Digital Marketing
• Online Presence
• Search Engine Optimization
• Advertising
• Social Media
• Email Marketing
• Q&A session
4. Internet User Growth
40% of the world’s
population is on the
Internet.
2005- 1st Billion user
2010- 2nd Billion user
2014- 3rd Billion user
6. Traditional Marketing Vs Digital Marketing
Hope It Works model of Traditional
Marketing
You select your target audience
You create your communication
You select your media vehicles- TV/Print/ Outdoor
You beam your message out
And Hope your consumers respond
Ensure It Works model of Digital Marketing
You segment your target audience
You create multiple messages for different
segments
You select your digital mediums
You track responses in real time.
You correct things in real time
7. Digital Marketing
can be confusing
Multiple eco-
systems
Endless
possibilities
Constantly
evolving
Pic- Daniel Webster
10. Creating an Online Presence
Social
Website
Content
• An online presence is all about
Image Projection & Management
• What people see, hear, or read
about you online is what they will
perceive you as.
11. 8-step website creation process
Target Audience
Who is the Target Audience for your website?
What are the demographics of your target
audience?
Males? Women? Young adults? Children ?
What are the psychographic profile of your target
audience?
Early adopters? Opinion leaders? Late
Laggards?
Give 5 key reasons for your target audience to
visit your website?
Your content plan & layout will be influenced
by these reasons
Set Objectives The website is fundamentally your most important business
development representative
He works 24 x 7, 365 days.
You don’t have to pay him anything
Why do you think users will primarily come to the website ?
For Information? For Help? To buy ?
When I meet my customer face to face am I sharing some
additional information that is not going to be on my site?
Am I selling a product or a service? What aspect of my product or
service carries most weight to my customer?
What do I hope to achieve by creating a website?
Sales?
Leads?
Support ?
Information?
Content Plan
Define the content that will go into your website ?
The content is to be planned basis what you want your website to
primarily achieve
Is the content available in-house? Or would you need it to be
created?
Will the content change over time? How frequently will it
change? What will change in your content?
Answers to this will define your content requirements for your
site as well as your monthly maintaience costs .
Wireframe
Wire framing is the process by which the overall
layout of the site is defined before one gets into
expensive designing and lay outing.
It helps both programmers, designers and clients
to understand the overall flow of the website and
the content requirements
Wire framing also helps designers and coders to
work independent of each other thereby cutting
down time considerably.
There are several tools that help in creating
wireframes easily.
Technology
Define the Technology that would be used for
the website.
Would you be using a CMS system? Ideally you
should unless you do not intend to do any
changes on your site!
Would you be creating and storing information ?
You would need to integrate a database within
your website in this case.
Dot Net is the most common & widely used
technology in creating websites.Coding & Layouts
Once you’re Wire Frame is approved, you can
move into the actual programming and Coding of
the website.
If you are creating a simple website, it’s best to
use ready-to-use tools like Word Press through
which you could quickly and easily create your
own website.
If your website is complex , ensure that there is a
project manager who straddles the programming
team and design team.
Testing
Never launch a website without first testing it.
Ensure that you have a backend website analytics
tool integrated with your site. Google Analytics is
free and will serve the purpose most times.
Test your site for:
Link testing
Algorithm testing
Auto-responder testing
User Flow testing
It’s human to have errors – hence test , test &
test.
Launch
You are now ready to launch your website.
You will need to host it somewhere. There are
plenty of good hosting service providers
Go Daddy or Network Solutions are good hosting
service providers
Your hosting service provider will give you the
domain name, hosting space as well as enough
email id’s to run your website effectively
12. Website Creation- DIY or DIFM
• There are plenty of DIY platforms today that
enable you to create, host and launch a fully
functioning website in under an hour.
• They are ideal for small business owners who
cannot/will not afford freelancers
• They are also ideal for SEP’s who like to be
technologically enabled
• These platform provide complete solutions-
hosting, email, social integration, website
building, ecommerce integration
• Do It For Me(DIFM) websites are usually
done where the brand/firm would like to go
beyond the ordinary
13. Wire framing, UI, UX
• Wireframe as the name suggests involves creating a skeleton of
your website without getting into expensive design & coding
expenses.
• UI or User Interface defines how the user will interface and
interact with the website
• UX or User Experience defines the kind of experience
the user journey through your website will take. It
marries functionality with creative design
14. Tools that help
• Wire framing tools
• Help you create wireframes
for website creation as well
as mobile application screens
• UI(User Interface) & UX
(User Experience) tools
• The success of your website
depends on how the interface
and experience the user has
when interacting with the site.
http://www.tripwiremagazine.com/2012/03/user-interface-
design-tools.html
60 UI tools that one could use.
15. CMS- Content Management System
• CMS is a computer application that allows
publishing, editing, modifying content from
a centralized interface thereby avoiding the
need for coding every time you want to
make a change on your site.
• Having a CMS helps one to create a
dynamic website whose content can be
changed regularly without much expense.
• When you create a website, ensure that an
easy to use CMS is being used by your
web team so that you can take over the on-
going maintaience & upkeep of your own
site.
16. Website analytics
• Website analytics help you to understand
your website traffic better so that you can
modify and fine tune your site accordingly.
• Who is visiting
• From where he came
• What he did on your site
• How long he was there
• New visitor or returning visitor?
• Analytics can also be integrated with your
advertising so that you can track the
impact your advertising has had on site
visitors and conversions
18. SEO & its importance
• SEO is the process of affecting the visibility of a website in a search
engine’s natural search results
• Through SEO, a website’s natural rank is increased through which
the site begins to rank on the 1st page of the search results.
• There is a direct correlation between the rank of a website on the
page search results and the natural traffic that a site draws.
• Firms therefore spend thousands of dollars in ensuring that the
website appears on key search results on page 1.
• Almost all SEO work is done keeping Google Search algorithm in
mind
20. SEO analytics
• There are several tools- paid and unpaid that let you understand
your current SEO level.
• These tools will give a primary indicator of what you need to set right
– aspects which are within your control.
http://searchenginewatch.com/article/230
3494/21-Best-FREE-SEO-Tools-for-On-Page-
Optimization
22. The Pie is growing
• Digital Advertising is
the fastest growing
medium in India.
• Whats driving it?
• Speed of delivery
• ROI emphasis
• Real time analytics
• Extreme targeting
possibilities
25. Delivery Mechanisms
Ad Networks
Advertise in multiple sites through a single ad serving
platform
Ad serving platform provide serve ads to their network
and provide clients with tracking & analytics in real time
Independent publishers
You buy ad spaces from independent publishers
who give you an online access to track your
campaign in real time.
26. Ad Buying Models
CPM
• Cost per 1000
impression
• They see, you pay
CPC
• Cost per 1000
clicks
• They click, you pay
CPL
• Cost per 1000
leads
• Pay per lead
CPA
• Cost per 1000
Acquisition
• You acquire a
customer, you pay
What you
chose will
depend on
your campaign
objective
cheapest
Expensive
27. Support Ecosystem
Creative Optimization Enables real time optimization of creative elements using real data
Re-targeting platforms Enables advertisers to re-target users on other platforms post initial visit
Measurement &
Analytics
Enables advertisers to track, monitor & measure campaign effectiveness
29. Social Media Prism
Social Media is the fastest
growing space within the
Internet Medium.
There are over 350 social
media sites that address
multiple domains
Today, depending on who
your consumer is, you could
splice your social media
marketing effort to reach out
and engage with the
consumer in any of the 350
odd social sites.
31. 1 rule of social media
Engagement is critical I, Me, Myself Vs You, Yours & US
32. 2 & 3rd rule of social media
Content is King
Relevancy of content
Content Format
Networking
Create Networks
Leverage Networks
33. 6-step social media planning process
Social Media
Objective What do you want to achieve from your social
media presence?
Build a community?
Drive engagement with the community?
Sell to the community?
Build thought leadership?
Not having a social media goal is like shooting a
ball aimlessly and hoping its headed towards the
goal post!
Social Media
Platforms
Select your social media platform basis your
business.
Are you a B2B or a B2C company?
It’s better to be strong in 1-2 key social media
platforms than be weak in several ones.
Choose your primary 2 platforms with care. The
secondary ones could be less important
platforms.
Select your platforms based on what they deliver
and basis what kind of content you can come up
with. For example there is no use of selecting
Youtube if you cannot come up with video
content
Communication
Strategy
This defines what you will want to say and the
manner in which you will communicate to your
social network.
Remember your social network is not just limited
to those who are connected to you but also
encompasses others
Would you using blogging sites to spread the
message?
In what format will you communicate your
messaging?
Text? User Driven content?
Visual? Infographic?
Video ?
Content Plan
Create a well defined content plan for your social
engagement.
Content plan details out :
What will be communicated?
Frequency? Periodicity
Format
Calenderize your content weekly
Use 3rd party content sources if you cannot
create your own content.
Look at content that will aid virality of your
message.
Social Media Team
In-house execution or out-sourced execution?
A good social media executive should have some
basic social skills
Good command over English
Creative, out of the box thinker
How active is the person on social media
Ability to spot social trends
Ensure that you have an effective social media
communication tool to handle the social media
work
Tracking
Tracking and analytics is a critical component of
ensuring an effective social media.
There are plenty of social media tools that help
you understand :
What content is best being consumed by
your networks
The tool also helps you better understand
your social constituents so that you can fine
tune your content & messaging
If you are additionally using paid social
advertising, these tools can help you track
conversions better.
34. Social Media Management Tools
• Katrina Kaif 61
• Sunny Leone 82
• Shah Rukh Khan 82
• Sachin Tendulkar 88
• Narendra Modi & Amitabh 89
• Justin Beiber 92
• Barack Obama 99
What’s your
36. Email Marketing
• 144 Billion Emails are sent out everyday!
• The most used and the most abused marketing technique.
• It is cheap & economical
• It is Fast
• It works
• You cannot afford to ignore email marketing if you are in the digital
marketing business. It has to be integral to your marketing mix.
37. 6 steps to running an email marketing campaign
• Database
• Having or creating a database of prospective consumers is important.
• You can build your own database or rent out commercially available
data records from 3rd party
• List Vendors
• Affiliate publishers who offer opt-in commercial mailing
• Creating an appropriate subject line
• Avoid lengthy subject lines – most email clients truncate beyond 50-60
characters.
• Do not use words like Free, Win, Prize etc. Email spam filters will
automatically block your email.
• Personalized subject matter emails get maximum open rates.
38. 6 steps to running an email marketing campaign
• A/B Testing
• Test out your email with different subject
lines & copy to see which one gets a better
open rate and click through rate.
• Test out the best times your email gets
highest open rates. Is it early morning? Mid
morning? Late evening? A lot will depend on
the audience type you’re sending the email
out too.
• Email Design
• Should you use Text or Visually attractive
emails? Remember most email clients will
block images!
• Ensure that your email text doesn’t get
blocked on account of the picture.
• Test out your design on different browsers
and email clients- Outlook, Outlook express,
Gmail, Yahoo, Hotmail etc.
Will your email look like this when it reaches me?
39. 6 steps to running an email marketing campaign
• Call to Action
• Ensure that your call to action is loud
and clear in your email – What do you
want the prospect to do next?
• Tracking
• Invest in a email campaign management
tool that allows you to broadcast as well
as track your email campaign
• Who opened?
• On what device?
• On what client?
• On what browser?
• Who clicked? How many ?
• What did they click on?
40. Digital Marketing 101 - conclusion
Components
Advertising
Social
Media
Search
Website
Tools &
Tracking
E-
Commerce