The Urban Reality Model (URM) provides an interactive 3D visualization that allows stakeholders to better understand property plans from multiple perspectives, leading to faster decisions and fewer costly mistakes. Adopting this cutting-edge technology early will give architects a competitive edge over competitors and allow them to provide added value through new services. Serious gaming is becoming more mainstream as the average gamer is now 37 years old, so buyers will be familiar with virtual environments, providing an opportunity to sell property virtually.