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6/11/14 Network Now Hands-On Workshop: The 7 Steps to Small Business Marketing Success. Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business. Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you. We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.

This document discusses various strategies for monetizing online events and content. It includes discussions on: 1) How the Society for Human Resource Management (SHRM) launched a profitable virtual conference business by repackaging and reselling content from their in-person conferences. 2) Todd Kotlarek outlines a 5 step process for virtual tradeshows including finding sales champions, establishing sales teams, pricing packages, training staff, and educating prospects. 3) Data is presented showing the return on investment sponsors can achieve through virtual events, including views, booth visitors, and time spent on sponsor pages.

How SAP Partners can leverage Inbound Marketing to drive sales. Whether selling SAP services, licenses, support, applications or training, SAP Partners need a better way than how it is done today. Written by a SAP Insider, these techniques are the gold standard in getting both existing and potential SAP Customers to come to you. This is how even the smallest SAP Partner can penetrate the most heavily fortified customer.

This document discusses the importance of landing pages and provides tips for building an effective landing page. It notes that bounce rates for business-to-business and business-to-consumer websites are very high, around 80% and 91% respectively, showing that most visitors leave without doing anything. The document then discusses balancing the need to get customers now with building a long-term digital footprint and domain authority. It provides recommendations for choosing keywords, designing the page for usability and conversions, and getting the first 1,000 customers through various marketing strategies. Lastly, it stresses the importance of ongoing testing and optimization.

This document summarizes a webinar about how marketing and sales can better align for demand generation. It discusses strategies like account-based marketing, using content streams and waves to engage prospects at different stages, segmenting markets, and mapping out buyer matrices to understand decision-making processes. The webinar emphasizes how marketing and sales must work together and use quality data to speed up sales cycles and increase sales velocity. It provides examples of content that can be used at different stages in the buyer's journey from initial interest to readiness to purchase.

A simple strategy for creating a marketing system that sells. Using a 3 part formula - Your Foundations, Lead Generation and Lead Conversion.

Digital marketing activities consists of search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), social media optimization (SMO), email marketing and any other form of digital media.

This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas). Session description: Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access the market and ways to build demand, avoid pitfalls and scale business.

This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.