9 steps to building a successful website for small business
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This 9 step guide outlines how to build a successful website for a small business. The key steps are to 1) ensure the site is easy to navigate, loads quickly, and has clear landing pages; 2) research customers and competitors; 3) choose a clear call to action; 4) build trust with contact info, samples, and testimonials; 5) develop quality, updated content; 6) create marketing tools like email lists; 7) optimize the site for search engines; 8) link to relevant external sites; and 9) monitor site analytics and social media engagement. The overall goal is to drive the right traffic and convert visitors into customers or leads.
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9 steps to building a successful website for small business
- 1. 9 STEPS TO BUILDING A SUCCESSFUL WEBSITE FOR SMALL BUSINESS We’ll start soon
- 2. Step 1:Basics • It must be easy to navigate • It must load quickly • It must have clear, clean, non-cluttered landing pages • Keep your website up to date • Develop a website marketing strategy
- 4. Your main objective is to get the right traffic to your website. You want quality rather than quantity
- 6. Step 2: Research Ask your customers • Which websites do they visit? • What features do they want to see on your website? • What features would make them visit your website more often? Visit www.alexa.com
- 10. Ensure that everything important is above the fold
- 12. Tip: register your own domain name for 5 years
- 13. Step 3: What do you want me to do? • Buy • Register for something • Sign-up for a newsletter • Visit your storefront • Call or contact you Choose One Key Thing
- 14. Tip: include your address, phone number and email address on every page
- 17. Step 4: Build Trust Include the following: • Contact information • Visual samples of your products or previous work you have done • Testimonials • FAQ’s Tip: On your homepage mention the cities you serve in your local area
- 21. Step 5: Website Copy • Use attention grabbing headlines • Develop quality content and update it regularly
- 23. GIVE PEOPLE REASONS TO OPT-IN YOU NEED TO BUILD A DATABASE
- 24. Step 6: Develop great marketing tools • Gather contact details • It’s a great way to: – Communicate and develop a relationship – Keep customers updated – Send special promotions
- 25. • Use email marketing to target specific groups • Use an interesting subject line or “hook” – Include a great special offer – Personalize the message – Make it easy to respond – Run contests with prizes
- 26. Blog • Give people a reason to return • Give away free stuff • Run regular contests • Include your Blog on your website • Google loves blogs
- 27. Step 7: SEO • Use keywords in your: – Page titles – Content – Image names • Think of keywords as search terms How would someone looking for information on your business search for it?
- 28. Try and find some niche search terms Look for terms that are ranked lower and have less competition Tip: Ensure the meta description tag on each page contains a sentence about your company
- 29. Google Insights Small business training
- 31. Step 8:Link Your Website • Link to as many relevant websites as possible – Chamber of commerce – Government • Submit your website to directories • Request reciprocal links • Have links on social networks
- 33. Step 9:Monitor the Visitors to Your Site • Track the number of daily visitors • Analyse your visitors… Where do they come from? How long do they stay? • Click Paths • Review search keywords they use to get to your site
- 34. Inbound Marketing Inbound marketing is a marketing strategy that focuses on getting found by customers - Wikipedia
- 36. Include social media into your website strategy • Facebook • LinkedIn • YouTube • Twitter • Google + • Blog • RSS feeds • Share this
- 38. To register for the next webinar visit: www.BizLaunch.com