SlideShare a Scribd company logo
Tom Sliker
www.BroadstreetConsulting.net
Facebook.com/sliker
Twitter.com/tsliker
The 9 Essentials
of
Web Success
0.1 – The Digital Landscape - Online Growth
0.1 The Digital Landscape
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How to Catch Shrimp w/a Cast Net
0.1 Is your Online Presence Serving Your Business Well?
John Jantz, recent survey:
More than 75% of the respondents of this
survey had 1-5 employees and serve a mix
of local, regional, and national customers.
Only 47% of small businesses believe their
online presence is serving their business
well.
0.2 Web Strategy / Web Success
GOAL: to give you the tools, techniques, ideas and methods to make the most of your online
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0.2.1 Broadstreet Consulting
• Mobile-friendly Web development
• eCommerce Development & Hosting
• Search Engine Optimization (SEO)
• AdWords Consulting (SEM)
• Content Management
• Social Media Marketing
• Email Marketing
• Web Success Training
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Email
Strategy
Content
Strategy
Website
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Search
Strategy
eCommerce
Strategy
Storefront
Strategy
Pay-Per-Click
Local
Strategy
SEO
Reviews
Social
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Blogs Videos
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Strategy
0.3 Web Success – Strategic View - #2
Single image – no social

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0.4.2 – Web Success Opportunities – Targeting Markets
0.4.3 – Web Success – Global Opportunities
0.4.4 – Case Study Busbee – from local scrap yard to International Parts Dealer

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0.4.4.1 Busbee Storefront & Website Strategies
0.4.4.1 – Busbee Website Strategy
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parts for a specific truck
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by Category
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June July August
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4 eCommerce Strategy, AdWords & SEO
Tuesday, July 11, 2:00 PM
7 Social Media Strategy, Content & SEO
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Web success 2017-1-The 9 Essentials of Web Success Intro

Editor's Notes

  1. Do you see your customers here? Where are they? The Web Success