This document discusses search engine optimization (SEO) strategies for websites, including keyword research, on-page optimization of titles, meta tags and copy, and link building. It provides examples and explanations of how implementing SEO techniques like these can help a website increase its organic search rankings and visibility, and in turn drive more qualified traffic and leads from search engines. The goal is to help websites improve their return on investment from internet marketing by optimizing for search engines.
According to a Forrester report, 36% of all purchases are influenced by online activity, and only 1 in 5 online businesses are happy with their internal site search. In other words, the importance of a website’s internal site search cannot be overstated. View this partnership webinar with Groove Commerce and SearchSpring to explore how to transform your site search from a simple feature into a powerful business tool.
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
A quick introduction into Volume 9 inc, an Internet Marketing firm in Denver Colorado, including who we are and what we do. Questions? Please call 303-955-5228 Links in the presentation: www.volume9inc.com www.volume9inc.com/clients/ www.volume9inc.com/services/ www.volume9inc.com/learn-more/
Here We Can Find Digital Marketing Tools, Strategy, SEO Submission List, Seo Updated Site Lists, SMO Site List, Web 2.0 Sites, SEM Strategy
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences. The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found. This webinar will take you through the 4-step process of building an effective reputation management strategy.
Buyer personas are fictional representations of ideal customers that help tailor marketing. This document provides instructions for creating personas through research and interviews to understand customers. It suggests starting with 1-2 personas and capturing relevant information from forms and sales to develop profiles with names, demographics, goals, concerns, and how personas would respond to marketing messages. Blank templates are included to help users develop their own personas.
The presentation given during the Rexton customer training event in Phoenix, AZ on 1/24/2014. Updated with answers and resources from the questions asked during both sessions. Enjoy!
This document provides information on SEO (search engine optimization), both white hat and black hat techniques. It discusses what SEO is, its goals, and gives examples of black hat techniques to avoid like cloaking, meta tag stuffing, keyword stuffing, and gateway pages. White hat techniques are also covered, including using keywords, backlinking, link building, and quality content. Important Google algorithm updates are listed such as Panda, Penguin, Hummingbird, and the mobile-friendly update. The on-page and off-page optimization processes are summarized, covering elements like titles, URLs, images, and internal/external linking.
This document provides information on SEO (search engine optimization), including the basics of SEO, goals of SEO, white hat and black hat SEO techniques, and important Google algorithm updates. It defines SEO as improving traffic from search engines via search results. The goals of SEO are listed as acquiring top search positions, boosting sales and ROI. Black hat techniques like cloaking, meta tag stuffing, and keyword stuffing are discouraged. White hat SEO focuses on users through quality content and keywords. Google algorithm updates like Panda, Penguin, and Hummingbird aim to filter low-quality content and spam from search results.
Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
This document discusses how SEO strategies have shifted from a focus on page views to quality content and engagement. It notes that the value of a page view has declined while competition and importance of off-page factors have increased. The document recommends focusing on quality over searchability by creating content that engages audiences and develops ongoing relationships. It provides examples of metrics like newsletter signups, social media followers, and time on site that better measure engagement and influence compared to page views alone.
Find out the approach Medium Marketing used to help a small business complete with the big fish in their industry to rank higher in competitive keywords on a much smaller budget.
What is SEO? The mystery ends here! We cover the basics of search engine optimization, including what it is & how important it is to your digital strategy.
This document provides an introduction and overview of digital marketing. It begins with the presenter's background and defines digital marketing as marketing in the digital era using internet and other digital technologies. The agenda then outlines discussing what digital marketing is, the basics of key digital marketing services, key performance indicators for each service, common challenges for startups, conducting market research and developing a web strategy. The document dives deeper into various digital marketing tactics like search engine optimization, social media marketing, email marketing, paid advertising, and conversion rate optimization. It provides guidance on the purpose and best practices for each channel and discusses how to address typical hurdles startups face with digital marketing.
SEO is a technique that helps search engines find and rank websites higher in search results for relevant queries. It involves optimizing websites to be crawler-friendly and identifying keywords that best describe the website's content. Search engines work by crawling websites to index their content, processing search queries to calculate relevance scores, and retrieving results. While the basic process is the same, different search engines weigh various factors like keyword density and links differently, so optimization needs to be tailored for each engine.