Matizmo Intelligent Content Cloud
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This presentation is an overview of our Intelligent Content Cloud which provides Personalised Content Marketing to organisations worldwide.
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Matizmo Intelligent Content Cloud
- 1. The problem with downloadable content
- 2. Some issues with content today • Sales teams ignore as much as 80% of marketing content • Downloadable content is static - once it’s designed it’s tough to change (unlike a website) • It takes too much time to create content for every persona or sector • Sales find it tough to find decent content… so they make their own (and marketers hate that) • It’s not personal!
- 3. The benefits of personalised content are clear… 20% Leads who are nurtured with personalised content produce a 20% increase in sales opportunities. 61% 61% of consumers feel better about a company that delivers custom content, and are more likely to buy 82% 82% of prospects say content targeted to their industry is more valuable. 78% 78% of consumers believe organisations providing custom content are interested in building good relationships.
- 4. But… 60% 60% note they struggle to personalise content in real-time, yet 77% believe real-time personalisation is crucial 77% 77% of marketers say “dynamic, personalised content” across channels is very important, but most are still in the planning stages 47% Almost a half of companies say that IT roadblocks are a “a major barrier” in their personalisation efforts 44% Scarce resources (lack of budget and/or staff) hold back a large portion (44%) of companies from investing in, or improving, their personalisation efforts
- 5. So, we need content that.. Is easy to create Integrates with existing systems Can be personalised Can be produced dynamically Is cost effective Can be customised by sales
- 6. Our Intelligent Content Cloud builds personalised content on-the-fly.
- 7. How does it work? • Works in the cloud • Works from a simple form on your existing website, landing page or intranet • Renders PDFs on-the-fly with no delay • Outputs a unique PDF each and every time • Plays nicely with your existing systems
- 10. Logic Processor Content Store Template Engine Realtime Render SUBMIT
- 11. Integrations We are working on integrations with Zapier, Salesforce and marketing automation systems Forms can integrate easily on your site - multiple forms can point to one document Integrates with email to instantly send either trackable links or attachments to recipients DOWNLOAD
- 12. Our ICC powers two main products Matizmo LeadEngine Matizmo SalesEngine Matizmo ICC
- 13. Matizmo LeadEngine Benefits • Increases engagement and delivers more relevant content • You receive better quality leads with more accurate information • Offers the reader something unique and tangible • You save resources producing separate content for each persona • You can focus your message to key audiences without needing to generalise • Content your audience will WANT to read! With Matizmo LeadEngine each site or landing page visitor can personalise their content download with just a clicks
- 14. Matizmo SalesEngine Benefits • Saves sales lots of time and effort • Prospect gets better, more relevant content • Sales build better relationships and increase conversion • Allows sales to target key accounts with highly targeted content • Design stays on-brand at all times • Content your sales team will WANT to use! • Target key accounts with our Database to Document mass creation With Matizmo SalesEngine your sales team complete a simple form and their prospect is sent a personalised PDF instantly.
- 15. Other uses • Partner marketing - Allow partners to have co-branded versions to use with their sales team • Event marketing - Let stand visitors receive a personalised report when they enter a competition (from a simple iPad terminal) • Personnel - Generate personalised training and induction materials for new starters • The opportunities are endless…
- 16. Some example uses • An ROI document personalised with a key accounts logo, colours and calculations created in under a minute by a sales person • A personalised report sent instantly from an iPad terminal at an event for every competition entry • Allow sales and marketing to generate brochures by selecting products you wish to be included along with company size - all instant and on-the-fly • Your next ebook personalised by your site visitors to display information specific to their sector