Web Analytics- Turn Data into Actionable Insights

Kickserv & WordStream have partnered up to bring you the latest best practices in online advertising for services. The way services businesses are reached has changed drastically over the years. The growth of mobile traffic and change in local ad formats will continue to evolve this. Make sure you know how to handle the changes with your marketing strategy!

For more information, visit www.wordstream.com If you're not advertising with Bing, you're missing out on over 50 million potential prospects – which means you’re missing out on additional profits generated from paid search. Don't deal with the Bing problem by ignoring it. In this webinar, WordStream Founder and CTO Larry Kim partner's with Bing's Sr. Evangelist Stacey Helman, to show you: - Why your business needs to advertise on Bing - Why Bing is different from Google AdWords - How to manage and optimize both AdWords and Bing campaigns in minimal time

The document provides recommendations for search marketing strategies in 2017, focusing on optimizing for mobile and speed. It recommends ensuring sites are fast, secure with HTTPS, implement AMP pages and rich snippets. For organic search, the document stresses the importance of page speed, keeping up with Google updates, prioritizing local SEO. For paid search, it recommends maximizing AdWords quality score through relevance and customizing ads. It also emphasizes measuring multi-channel attribution and using data studio for reporting.

This document provides information about digital marketing strategies and services from TOPS Digital Marketing Specialists. It discusses the importance of having a responsive website that works across devices and focuses on different content for awareness, consideration and conversion stages of the marketing funnel. It also explains the difference between search engine optimization (SEO) and search engine marketing/pay-per-click (SEM), and promotes TOPS' local roots, transparent approach and customizable dashboard for tracking campaign performance.

This document provides an overview of digital marketing basics. It defines digital marketing as marketing products or services using digital technologies like the internet through channels such as search engines, websites, social media, email and mobile apps. It compares traditional marketing methods like billboards, radio and print to digital marketing methods like social media, blogs, affiliates and website reviews. It explains that digital marketing allows for more reach, targeted marketing and is less expensive than traditional methods.

Google Analytics is a tool to understand website performance. It allows tracking of goals, user behavior, and traffic sources. Setting up tracking code correctly is essential, as is using filters and demographics. Regular review of analytics can show which pages need improvement and the most effective traffic channels. The ultimate goal is optimizing the digital experience.

This webinar goes through a deep-dive into how home services companies can take advantage of the latest trends and technologies to acquire and convert the leads that will make an impact on their business growth in 2019.

Kevin Planovsky from Vert & Damon Davoudpour from Shoney's Restaurants presentation deck from Digiday Retail Summit, 7.28.14

This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas). Session description: This session will discuss ways you can buy websites to leverage your existing high paying offers and 10x the value.

The document discusses strategies for digital marketing internationally. It covers search engine optimization (SEO), pay-per-click (PPC) advertising, social media, mobile marketing, and affiliate marketing. Key recommendations include localizing content for different countries and cultures, translating websites into local languages, and optimizing sites and campaigns for international search engines and consumers. Proper keyword selection, landing page relevance, and ad customization are also emphasized for successful international SEO and PPC.

The document discusses strategies for digital marketing internationally. It covers search engine optimization (SEO), pay-per-click (PPC) advertising, social media, mobile marketing and affiliate marketing. Some key points discussed include localizing content for different countries and cultures, translating websites into multiple languages, and optimizing sites and campaigns for the mobile user experience. The overall strategies recommended include SEO, PPC, social media, mobile marketing and affiliate marketing.

The document discusses strategies for digital marketing internationally. It covers search engine optimization (SEO), pay-per-click (PPC) advertising, social media, mobile marketing and affiliate marketing. Some key points discussed include localizing content for different countries and cultures, translating websites into multiple languages, and optimizing sites and campaigns for the mobile experience. International digital marketing requires customizing strategies for local search algorithms, languages, currencies and consumer behaviors across global markets.