The document discusses strategies for effective international digital marketing. It emphasizes the importance of localizing content for different countries and cultures. Key recommendations include translating website content, customizing keywords and paid ads for local audiences, and optimizing sites and campaigns for mobile users. International digital marketing requires deep understanding of local consumer behaviors and customs to build successful global online operations.
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
This document provides information about digital marketing strategies and services from TOPS Digital Marketing Specialists. It discusses the importance of having a responsive website that works across devices and focuses on different content for awareness, consideration and conversion stages of the marketing funnel. It also explains the difference between search engine optimization (SEO) and search engine marketing/pay-per-click (SEM), and promotes TOPS' local roots, transparent approach and customizable dashboard for tracking campaign performance.
Webtage is a digital marketing solutions provider focused on delivering brands and growing businesses. They provide strategies and services for digital marketing, website design and development, online visibility optimization through SEO, social media, content marketing and search marketing, conversion rate optimization, and creative services. Their approach focuses on partnering with clients using passionate, creative and analytical staff to launch, optimize and grow clients' digital presence and achieve top line growth through smart digital marketing.
These slides are the first in a series from seminars designed to teach business owners and operators how to market themselves online to local customers. This session is an overview of 7 or 8 candidate techniques that should be considered for this purpose. For each technique, we evaluate its strengths and weaknesses, and what business types might be more or less applicable for the technique.
In this webinar, I'll be sharing how to Maximize Conversion (from visitor to caller) on your website and specific tweaks that can be made to double or even triple the number of calls you are getting from the visitors already getting to your website. Here's a link to the webinar replay: https://webinars.socialspheremedia.com/website-conversion-replay If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy Visit our website to learn more: https://www.socialspheremedia.com
In this webinar, you will learn the latest changes with Google Maps and a proven 4 step formula for getting your local business ranked on Google Maps in your service area. Click here to watch the replay: https://webinars.socialspheremedia.com/google-maps-training If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy Visit our website to learn more: https://www.socialspheremedia.com
Guarantee Digital offers several digital marketing and website packages to drive new revenue. These include: 1. An Audience Network for cross-platform targeting across web, mobile, and social media. 2. A Social Marketplace for social media management and one-click publishing across multiple channels. 3. Website packages that include building a new site and driving traffic to it through targeted digital ads. 4. Email marketing programs with tools for matching back open and click-through rates to IP addresses and mailing lists. 5. Native content writing and placement on clients' websites or native networks. 6. Video production and marketing packages, including merchant video showcases of local businesses and cities.
This document provides an overview of key considerations for local media companies launching a digital solutions agency. It discusses understanding competition in the market, establishing the right team structure and go-to-market strategy, offering the best product mix to meet client needs, and ensuring proper training and fulfillment. The five sections cover: 1) Understanding competition from national/local digital players, 2) Setting up dedicated digital staff and compensating traditional/new reps, 3) Offering foundational digital services, 4) Selling visibility, mobile, web, and social packages, 5) Providing training, reporting and customer service. The goal is to help local media companies succeed and protect existing client relationships in the growing digital advertising space.
The document provides an overview of strategies for promoting an ecommerce business online, including establishing a drip nurture email campaign to introduce potential customers to content, maintaining active social media presences on platforms like Twitter and LinkedIn to engage followers and generate leads, running paid social media ad campaigns and pay-per-click ads to supplement organic search, and implementing an ongoing search engine optimization process to increase relevant traffic and rankings over time. The overall approach focuses on generating and sharing useful content while nurturing leads across online channels.
This document discusses building a scalable SEO solution for automotive dealerships. It emphasizes the importance of having an online presence across multiple platforms where consumers search for information. It then outlines key elements to measure in an SEO campaign, such as organic search performance, keyword rankings, backlinks, and local search. Various tools are presented that can help improve website conversions, track campaign performance, and generate new visitors through location-based messaging.
New Ad Extensions and Ad Formats change old Best Practices for managing your AdWords campaigns - learn how to stay ahead of your competition!
Did you miss our Coffee Connections seminar? This is the presentation given by our experts. Learn how to optimize your website for 2015. If you have more questions, contact us at hldcommunications.com.
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn: - The 14 best marketing channels of 2022. - How to decide which ones are best for your business. - Practical tips to succeed on each one. Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
Oren Cohen discusses how to build a testing culture and optimization roadmap. He recommends setting business goals that go beyond just conversions, developing a testing process of ideating, researching, refining, planning/running tests, and reviewing results. Companies should explore radical options, use analytics and qualitative data like surveys to refine their website, and compare their site to competitors to identify growth areas. The goal is to listen to customers and find ways to maximize outcomes.
This document summarizes a seminar about growing a business through digital marketing strategies. It discusses how consumer habits have changed with the rise of mobile devices and social media. It also outlines opportunities for local merchants, including search engine optimization to improve online visibility, claiming business listings on directories and review sites, using video and social media to engage customers, and implementing email and text marketing to stay connected to current customers and acquire new ones. The seminar promotes the services of Guarantee Digital to help businesses implement these digital strategies.
This webinar discussed website personalization and real-time targeting. It began with an overview of the evolution of the web and importance of recognizing returning customers. Examples were provided of optimizing websites for user intent, including matching pages to search queries and considering lead sources. Real-time personalization was demonstrated through targeted campaigns using attributes like firmographics and automatically recommending relevant content. The webinar concluded by emphasizing creating continuous conversations through personalization.
The document summarizes a proposal by Team SWASTHYA from IIT Roorkee to improve access to quality primary healthcare in India. It outlines current issues with India's healthcare system such as inadequate resources, misallocation of funds, and an emphasis on urban vs rural services. The team's model leverages existing schemes like RSBY and NRHM and involves a medical helpline, registered dispensaries, and ambulance services to provide affordable primary care using doctors, ANMs, and ASHOs. The goal is to ensure universal healthcare access while keeping additional costs low by improving current programs and infrastructure.
Harry's musical tastes as a child were influenced by his father who listened to artists like Meatloaf, Guns N' Roses, and Iron Maiden. The song "Waking the Demon" by Bullet for My Valentine introduced him to the metal genre during his teenage years. "Jonny Sniper" by Enter Shikari is now an important song that Harry shares with friends who have moved away, though he has seen the band five times without hearing it live.