Optimizing subscription pages

Until recently, most websites have been designed with a one-size-fits-all approach. But more and more, personalized experiences are outperforming generic ones and becoming standard across the web. Whether you’re familiar with personalization or brand new to the practice, check out these slides and enable your company to be on the leading edge of digital marketing. You will learn: - The what and why of website personalization - The building blocks of a personalization campaign - Common pitfalls to avoid and actionable tips for getting started

I know you’ve heard the lament from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker surely didn’t conceptualize digital marketing around the turn of the 20th century; today we can measure the effectiveness of ad spend like never before. If you’ve been in the automotive industry for some time, you may recall struggling with things like newspaper ad placement – Should I put my used vehicle ad in the Sports section or the Business section? Should I do a single columnar ad or a standard 4x4? Because years ago, we had no idea how placement impacted customer behavior, except on an outcome basis: if they cut out the ad and brought it with them to the dealership, well, it must’ve worked! In my presentation at the 17th Digital Dealer Conference & Exposition in Las Vegas (2 PM on September 24th), Get Creative With Your Content Strategy, we’re going to share several takeaways with you so you can ensure both halves of your ad spend are working! One of the key concepts we’ll unpack is engagement mapping. While there are a variety of tools that allow you to measure clicks and scrolls, few measure much beyond that. Our Engagement Map lets us see not only how people are moving on your website, but also what draws their attention, in what order, and how consistently. All this helps us dramatically with placement effectiveness, which drives greater shopper engagement and ultimately, more bodies to your showroom. Speaking of placement effectiveness, we’ve identified five concise Content Strategies we’ll share with participants – in other words, what is the primary emphasis of your website? What are you most trying to accomplish when someone visits? Here are two to give you a little insight: 1. Promotion-Focused. Your website is largely about ‘the deal’ – special offers, rates, packages and inclusions. When customers visit, they are immediately drawn to something you offer that your competition may not. 2. Customer Loyalty & Dealer Branding. This website is predominantly customer-centric, with a focus on positive reviews, community involvement and loyalty. Are your wheels turning yet? Well, you know the deal: you’ll have to attend my session to find out the other three Strategies, along with some specific plans for how to make your site reflect exactly what you want it to say to your visitors! I’m delighted to be speaking at the Digital Dealer Conference again, and I’ll look forward to seeing you there… remember, September 24th at 2 PM local time, so mark your calendar - let’s get creative together!

This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas). Session description: This session will discuss ways you can buy websites to leverage your existing high paying offers and 10x the value.

The document discusses different types of landing pages: main site landing pages that are part of a main corporate website, microsite landing pages that are specifically designed for a single audience or purpose, and stand-alone landing pages for specific marketing campaigns. It also discusses determining which parts of a website are mission critical, examples of content that is typically not mission critical, identifying the intended audience of a landing page, desired conversion actions, and factors to consider when calculating the lifetime value of a conversion action.

An introduction to Search Engine Marketing, Pay-per-click, PPC and being a Google Premier Partner. Some best practices, things to look for and how to stand out above the competition. PPC is a great addition to any advertising or marketing campaign

Talking points for media companies considering a digital agency model, delivered with anecdotes, customer driven results tips and more by Shannon Kinney

In this masterclass you will discover techniques on how to guide a user into making contact with you, and/or making a purchase. Matt will take three case studies and analyse the type of marketing campaign they initiated and how they fared. He'll also take a brief look at the varying types of marketing, and which would be most applicable to your business.

With so much consumer traffic online, businesses really can’t do without a website. To embrace the competition, a web platform is mandatory to sell products and solutions. If you can ensure that your web presence is interactive enough, there is nothing that can stop you from getting ahead of competitors in leaps and bounds. However, ensuring that your website is competitive enough is a matter of creative and strategic superiority.

This document summarizes trends in online marketing presented by James Basbas. Some key points covered include the growth of online advertising spending, especially on mobile. Tools like search advertising on Google AdWords and display advertising help businesses target customers online in a cost-effective manner. Proper keyword analysis, landing pages, and ongoing optimization are important to build successful search campaigns. Reporting and metrics help measure campaign performance and ROI.

– The 12 essential blueprints to high converting landing pages – How to properly test your landing pages – Q and A with Andy and Oliver (10 years + experience) Hosted by Oliver Kenyon and Andy Haskins, The landing page guys and Max Pepe, VP Marketing, AdinCube

Find out the many campaigns that dealerships should be using to grow their dealership by targeting automotive buyers at each stage of their purchasing journey with advanced PPC advertising campaigns. These campaigns include: - Branded PPC Campaigns - Dynamic Inventory Campaigns - Conquest Campaigns - 4 Types of Remarketing Campaigns - General Campaigns Find out more by reading our comprehensive blog post: https://kogneta.com/ppc-marketing-for-dealerships/

Through this presentation, you will learn about Google's Pay-Per-Click and Paid Search ad platform along with what makes up its "Quality Score" and why it is so important to your campaign.

Brian Hawkins discussed trends in optimization and segmentation discovery. Some key trends include using data-driven test decisions, coordinating testing with other marketing efforts, and conducting geo-targeted tests. Segment discovery on a website can enable better media buys for display and paid search by identifying valuable customer segments. Going forward, there will be more automation, use of authenticated and third-party data, deeper testing integrations, a focus on mobile and apps, and continued application of onsite learnings offline.

Custom Ink ran a lift test with Social Fulcrum to determine the real impact and incremental return on ad spend (ROAS) from its Facebook advertising campaigns. The test showed that Custom Ink's real ads generated $620K in incremental revenue over the control ads, resulting in a 15x incremental ROAS. This data provided Custom Ink the confidence to ask its board for funding to expand its Facebook advertising, which led to an 850% growth in Facebook revenue over the next two years.

What are Dynamic Facebook Auto Ads? How Do They Work? What Are The Key Metrics? What’s Included When You Work With Us?

This document summarizes how to manage and grow a website for lead generation. It discusses different types of website visitors, the importance of web content, content creation and repurposing strategies, building trust online, and generating leads through conversion strategies. The key recommendations are to understand your audience personas, develop a content strategy that speaks to multiple audiences, and ensure your website has a clear conversion strategy with calls to action.

This document discusses the importance of cross-platform content marketing for mobile apps. It recommends marketing apps across multiple platforms like email, mobile websites and apps to reach a wider audience. This helps with pre-launch promotion, educating users, collecting feedback and increasing sales. The document also discusses using customer profiling to better target audiences and sell related products, in order to build relationships and increase sales.

For the majority of e-commerce stores, a product pages should convert the majority of its traffic through proper persuasion, anxiety alleviation, and better usability. However, product pages for many e-commerce websites suffer from a low Product Page Effectiveness Rate (PPER). To view webinar: https://www.youtube.com/watch?v=VphrNRzwTdQ