Marketing update atlanta (december 16th)
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This document provides a marketing update from the Atlanta area field marketing team at Academy Mortgage. It outlines upgrades and new features for the fourth quarter of 2014, including a weekly marketing plan, AMP homepage and navigation enhancements, new collateral materials, calculators, email campaigns, and a mobile app. It also previews digital marketing focus and support, campaigns, and a new online pre-qualification process coming in the first quarter of 2015. The overall purpose is to keep partners aware of ongoing marketing improvements and tools.
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Marketing update atlanta (december 16th)
- 1. Marketing Update Atlanta Area December 16th, 2014
- 2. Introductions • Partnering with you to help you become First Choice • Listening, Train, Implement Clayton McDonald Field Marketing Manager Karen Hammond Marketing Coordinator
- 3. Marketing Support • Do you ever feel like you are stuck on an escalator? • We hope to keep you aware!!
- 4. What We’ve Brought to You in 2014… ROADMAP 4TH QUARTER 2014
- 5. Weekly RAD Marketing Plan Your Weekly RAD Marketing Plan consists of: • New Product Announcements • New Collateral (Flyers, Emails, Social Media Posts, etc.) • Feature Enhancements • New Marketing Value-Adds for Both LO’s and Partners • Expert Tips Focused on making your PHONE RING & EMAIL DING! Your week starts with a voicemail intro to the upcoming week’s RAD Marketing Plan
- 6. AMP UPGRADES
- 7. AMP Home Screen Enhancement
- 8. AMP - New “Nav” Bar • Easier to Navigate • Logical Buckets of Similar Features • Tablet/Touch-Friendly Design • Clears up more than 25% of the Screen Real Estate
- 9. New AMPliFlyer Content • Product Flyers • Service Flyers • Co-Brand Flyer Options • Spanish Language Flyers • “About Academy” Trifold Brochure • Homebuyer Guide New Collateral Available Now! Upgrades
- 10. NEW Newsletters Options: • Marketing Trends Newsletter • Markets in a Minute • 1st CHOICE News Brief (Consumer Newsletter) • Monday Morning Motivator “Perpetuals” Available Now! Upgrades
- 11. • A weekly newsletter for partners available to send each Thursday which follows up your Weekly RAD Marketing Plan content. • Available every week of the month. • During weeks with no RAD, Mortgage and Real Estate news & tips will be provided. Marketing Trends Newsletter Available Now! Upgrades
- 12. • A weekly newsletter for partners available to send each Friday • Gives an easy to understand at-a-glance view of “Mortgage Rates” and “Rate Volatility” • Provides information from the following categories: The Economy Housing News The Last Laugh Markets in a Minute Newsletter Available Now! Upgrades
- 13. • Default Digital Content Packages (no extra charge) • Incorporate mailed items such as: • Dynamic Postcards • Dynamic Greeting Cards • Address Stamper Gift Post-Close Campaign Catalog Available Now! Upgrades
- 14. New Options to Generate: • Loan Comparisons • Dynamic Visualization of Loan Program Details • Amortization Comparisons More calculators added throughout the year! Scenario Calculators Available Now! Upgrades
- 15. • NEW Academy Leads Program Manual Subscription Options: • Mortgage Prep 101 – (Credit-Challenged) • Pre-Qualified Homebuyers Campaign New AMP Email Drip Campaigns Available Now! Upgrades
- 16. • Closing Gifts • Apparel • Hats • Office • Office • Golf & Recreation • Promotional Items NEW Company Store
- 17. Realtor Presentation Book • Customized for you by our Creative Team. • Ability to print or email as a PDF. • Details Academy Mortgage’s marketing systems and services. • Provides examples of co-branding opportunities through Academy’s multiple marketing platforms.
- 18. MobilityRE 3.0 The newly released MobilityRE v3 Upgraded Interface Increased Reliability on Mobile Platforms Easier for consumers to perform home searches via the new “Map View” Upgraded sharing feature makes it even easier to share with customers!
- 19. Coming Your Way in 2015… ROADMAP 1ST QUARTER 2015
- 20. Digital Marketing Focus The Social Customer
- 21. • 50% of people looking for a mortgage or mortgage information start their search online. • 9 out of 10 buyers do some form of online due diligence in the homebuying process. • What will partners and customers see when they “Google” You? Why be “Online”
- 22. Digital Marketing Focus Two Examples of Academy LO’s Google Search: Chad Melin Academy Mortgage Google Search: Jon Maguire Academy Mortgage
- 23. Digital Marketing Focus Google Search: Mortage (in Atlanta)
- 24. Digital Marketing Support • Keep your Website Content Fresh • Demonstrate your Expertise • Do not just sell your services; Promote Yourself • 80/20 Rule How to Increase your Online Presence
- 25. Digital Marketing Support • Generate Referrals & Recommendations • Zillow & Google+ • Gift Card/Incentives How to Increase your Online Presence
- 26. Digital Marketing Support • Free to all licensed LOs • Preapproved Content Library • Helps You to Stay Compliant • Schedule Posts Across All Profiles • Social Signals • Metrics and Analytics “Over 80% of my leads come from my activity on social media.” - Shane Hollenback 146+ Apps have come in from social sites since November 2013.
- 27. Campaigns
- 28. Digital Marketing Support • Social Media Support • Social Media Pocket Guide • Share with Partners • Social Media Trigger Terms
- 29. MyAcademy Mobile App • Available for Android and iOS Devices • Low Cost per LO • Unlimited Distribution to Borrowers and Partners per LO license. • Easy Access to LO Contact Information *To Pilot in December 2014
- 30. MyAcademy Mobile App • Reporting of Borrower Calculator Use • Partners have access to calculations and scenarios run by potential borrowers while they shop. • Loan Status • Check on the status of all loans in process (per LO). • Outstanding Documentation Status • See the list of outstanding documentation per borrower. **Realtors do not have access to submitted documentation, only the list of outstanding items. Partner Access
- 31. MyAcademy Mobile App • While Shopping For a Home • Loan Calculators • Online Mobile-Friendly Application • During the Loan Process • Progress Status Bar ties in with Milestone Marketing Videos • Push notifications can be sent to alert your borrower of outstanding documentation needs. • Borrowers can use their phone’s camera to send in outstanding required documentation. Borrower Access
- 32. • New Clean User Interface • Better Control Over Email Notifications • LO Information Follows Through the Application Process • HTML5 Mobile-Responsive Design • Available on Smartphones and Tablets! New Online Pre-Qual Available NOW Upon Request *Coming Soon as Company Default ONLINE PRE-QUAL
- 33. Employee Discount Program Break Room Poster Benefits Event Invite
- 34. NEW VISION in 2015
- 35. - Your Academy Mortgage Field Marketing Team Thank You! Questions?
Editor's Notes
- From here, jump into AMP
- From here, jump into AMP
- From here, jump into AMP
- From here, jump into AMP
- From here, jump into AMP
- From here, jump into AMP