How to Kickstart your Online Marketing - When you don't know what to do

The document summarizes a presentation by Chad Stark and Drew McGukin on marketing design businesses in the digital era. It discusses the changing consumer landscape and importance of understanding high-earning millennials. The 4 foundational pillars of digital marketing are authenticity, frequency, etiquette, and relatability. Strategies to thrive include embracing new design trends, leveraging different social media channels, creating inspiring content, and engaging followers. The presentation provided guidance on digital disruption and strategies for design firms.

Conference presentation from the Texas Association of Graduate Admissions Professionals (TxGAP) 2012 Professional Development Conference. Author: Mark Barrera & Dan Sturdivant Marketing Consultant Barrera Search Marketing Description: Using content (articles, infographics, video, and other content types) as a way to generate good placement in search engine results is a good practice. But how do you use content to provide a long lasting effect? Mark Barrera and Dan Sturdivant will discuss various ways to use content as an asset whose value out lives that of other marketing tactics. For more information, visit www.txgap.com.

Today’s buyer makes 70% of their purchase decision based on the content on your website. Does your website have the content elements, interactive features and more importantly—stories—that are needed to turn your website into a lead generating machine? Join our webinar to learn what you can add to your website today to help attract and convert more customers.

Social Media and Search Engine Marketing For Business explores a methodology for developing an internet marketing plan that covers social media and search engine marketing that delivers results. Elements of this session cover positioning your website as a funnel that processes traffic, how to determine your online potential and position content in the path of a target audience and social media as a force multiplier.

1. The document discusses creating a content strategy that search engines and marketers will love. It outlines some of the challenges with current ad hoc content strategies and lack of documented strategies. 2. The speaker then shares how Hubspot improved their content and search results by shifting from a keyword-focused strategy to a topics-based "content cluster framework". 3. The content cluster framework groups topics and subtopics to create pillar, topic and subtopic pages that provide a holistic view of each area to better serve searchers and improve search engine results.

Learn about landing pages and calls-to-action (CTAs) and their importance in conversion. My presentation gives you the basics of landing pages and CTAs. I will be sharing slides focused on the two soon.

VIEO Design's Torrie Boggs presented a workshop about email marketing automation at the Knoxville HubSpot User Group.

This document provides guidance on how to use Google Analytics to redesign a website. It recommends collecting data on website objectives and user behavior to analyze website performance and identify areas for improvement. Key metrics to track include time on page, number of pages visited, goal completions, and traffic sources. The document also presents a case study where analyzing homepage data from Google Analytics revealed opportunities to improve click-through rates and better achieve lead generation objectives by reorganizing content and calls to action. The takeaway is that analytics can identify what is and isn't working to inform content and design changes that drive better results.

This document discusses landing pages, including what they are, best practices for elements to include, and tools for building them. A landing page is a single webpage that appears when someone clicks a link from search, advertising, or email. Good landing pages have elements like headlines, subheadlines, graphics, social proof, testimonials, videos, and clear calls to action. Popular tools for building landing pages include HTML, WordPress, Unbounce, Instapage, Wishpond, Leadpages, and Squarespace.

This document provides tips and strategies for using Facebook to make money online, including selling your own digital products, affiliate marketing, event marketing, and paid advertising. It recommends starting with affiliate marketing using Clickbank and promoting high-quality products. The document also discusses using Facebook apps, events, limited-time offers, and paid support services to generate sales and build an audience.

The document provides an overview of web marketing, including definitions, examples of different tools and roles, statistics, and best practices. It defines web marketing as utilizing online tools and strategies to accomplish marketing goals. It describes key elements like search engine optimization, pay-per-click advertising, content marketing, and analytics. It also outlines typical job requirements, skills, and educational backgrounds for web marketing professionals.

The document is an inbound marketing workshop presentation by Elyse Meyer of Prism Global Marketing Solutions. The presentation covers what inbound marketing is, how to plan an inbound strategy, expected results and ROI, and includes tips on developing content, optimizing websites, blogging, social media, email marketing, and analyzing data. Key points discussed are developing content to attract and nurture leads, understanding buyers to personalize marketing, optimizing websites and content for search, and implementing inbound marketing techniques like blogging, social media, and email to generate qualified leads at a lower cost than traditional marketing. Sample results are provided from implementing inbound marketing including increased traffic, leads, and conversions.

This document discusses email marketing strategies and best practices. It covers defining email marketing, essential elements like compelling subject lines and calls to action, metrics to track success, common mistakes to avoid, and trends for the future of email marketing like increased social engagement and video. The overall message is that email marketing has evolved into an effective personalized communication tool when done properly by following best practices around content, list segmentation, and analytics.

This is the updated presentation of the Website Fundamentals course I teach periodically with NYC Business Solutions.

This document provides strategies and best practices for effective e-commerce, as presented by Mike Duncan of Sage Island. It discusses Amazon's formula for success, finding customers and driving traffic to stores through search engine optimization, paid search, and shopping networks. The document also covers e-commerce design trends like building loyalty, reviews, navigation, personalization, mobile, and tracking performance.