It’s 2019 and ranking factors are all about the user (and more intuitive than ever). Is your site user-friendly and easy to use? How are you guiding your customers’ journey? In this slideshow, we walk through analyzing your site’s usability and what functionalities you can use to your advantage. - How site usability has become a major ranking factor - What ideal site usability looks like - How to guide the customer journey through site functionality and drive leads