Creds.deck 24052019.revised

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We help publishers develop editorial distribution and revenue strategies that enable the sustainable production of quality content in an increasingly digital and platform dominated media environment.

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Jack, a local barber, wants to get more customers and increase awareness of his business. His target audience is males over 24 in his local area who use Facebook and Instagram. His budget is limited as he does not have a website. Jane, a baker, wants to increase cupcake sales and make her business easy to find online. Her target audience is relationship-focused males and females aged 25-34 who use Instagram. Both will focus on social media marketing, with Jack using Facebook ads and Instagram posts and Jane focusing on Instagram content, to achieve their online objectives of increased reach, awareness and traffic.

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Founder Head of Growth Content Strategy Publishing Expert
SEARCHDESIGN REVENUE
CONTENT
STRATEGY

Data Gathering Data Analysis
Strategy
Process
Implementation

+85%
Bounce
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bCPM
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The Challenge
DESIGN: Landing Page Design Tweaks & Improved UX
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• Consistency of branding & design
CONTENT: Quality Over Quantity
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CPM Increased by 110% YoY
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Increase Returning Visits by 16% and Av. Time on Page by 165% YoY
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• Focusing efforts on audience growth
Av. Session Duration Increased by 141% YoY
• Improvement in audience quality
• Capitalizing on successful content
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Three Stage Strategy Process: Commercial, Design & Content

Clients etc…
“In a short space of time the team were able to provide a strategy
to enhance our commercial operations, tweaks to our design to
decrease bounce and increase dwell times and a solid approach to
managing editorial processes to increase audience amplification
across social channels”
…Interesting Engineering

FINAL SLIDE
05032019
Thank You
Greig Dowling
Managing Director
Greig@dowlingbestsmith.com
Richard Castle
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Nilufer@dowlingbestsmith.com

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1. DBS CREDS DECK 05032019

2. “We help publishers develop editorial distribution and revenue strategies that enable the sustainable production of quality content” Our Focus

3. How we Help REACH • Search • Social • Mobile • Partnerships • Distribution • Amplification • Content Strategy REVENUE: • Paywalls • Subscriptions • Paid Content • Advertising • Events • eCommerce • Affiliate • Branded Content RETENTION: • User Funnel • Newsroom Data • Products/Services • CRM • Churn Reduction • Propensity Models

4. MANAGEMENT CONSULTANTS: Six figure organizational change CONSULTANTS: Single lens with one frame of reference AGENCY NETWORKS: Creative first approach to build in margin PUBLISHING EXPERTS: Focused, effective and Passionate Ecosystem

5. Collective Best in Class Founder Head of Growth Content Strategy Publishing Expert SEARCHDESIGN REVENUE CONTENT STRATEGY

6. Data Gathering Data Analysis Strategy Process Implementation

7. DBS CREDS DECK 05032019

8. +85% Bounce $0.58 bCPM 45secs Session The Challenge DESIGN: Landing Page Design Tweaks & Improved UX • Make article pages stickier • Frictionless navigation • Consistency of branding & design CONTENT: Quality Over Quantity • Define role for social - engagement vs. attraction • Robust and focused content strategy across earned and owned media • Audience development and content strategy teams COMMERCIAL: Quality, Control and Process • Specialist partners across ad-serving and content discovery • Elegantly maximizing on-page revenue opportunities • Refine sales process for direct relationships Three Stage Audit Process: Commercial, Design & Content

9. 165% DWELL $1.22 bCPM 01:48 Session Results CPM Increased by 110% YoY • Increasing ad yield (better partners, units, header bidding) • Platform specific ad-tech • Increasing page views per visit Increase Returning Visits by 16% and Av. Time on Page by 165% YoY • Optimizing site for mobile • Focusing efforts across referral channels • Focusing efforts on audience growth Av. Session Duration Increased by 141% YoY • Improvement in audience quality • Capitalizing on successful content • Article pages easier to navigate Three Stage Strategy Process: Commercial, Design & Content

10. Clients etc… “In a short space of time the team were able to provide a strategy to enhance our commercial operations, tweaks to our design to decrease bounce and increase dwell times and a solid approach to managing editorial processes to increase audience amplification across social channels” …Interesting Engineering

11. FINAL SLIDE 05032019 Thank You Greig Dowling Managing Director Greig@dowlingbestsmith.com Richard Castle Digital Publishing Specialist Nilufer@dowlingbestsmith.com

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