- The document is a slide presentation from the Institutional Web Management Workshop 2010 that provides an overview and history of the event as well as discussion of current challenges and the future. - It discusses how the IWMW event has been held annually since 1997 to provide a forum for UK higher education institutions to discuss web management best practices and innovations. - Recent budget cuts and changing priorities threaten the sustainability of the event, raising questions around reducing its length, making it virtual, or allowing commercial alternatives. The role of professional networks and adapting to change are emphasized.