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Organisational Use of Twitter

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Slides for talk on "Organisational Use of Twitter" given by Brian Kelly, UKOLN at a workshop on "Engagement, Impact, Value" on 24 May 2010. See http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/

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Engagement, Impact, Value: Organisational Use Of Twitter (Using the Social Web to Promote Service Deliverables) Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/ Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: [email_address] Blog: http://ukwebfocus.wordpress.com/
Twitter For The Individual Benefits of Twitter now appreciated: Community Engagement Support Promotion Discussions Event support … Case Study Three co-authors of two peer-reviewed papers discovered via Twitter
Evidence of the importance of Twitter for driving traffic to blogs The Evidence Evidence UK Web Focus Blog: Total of 250,00+ views. Average 250/day over 3.5 years But how do they arrive at the blog?
Twitter Alerts Twitter alerts for keywords, etc available using: Columns in Tweetdeck Email alerts … But this doesn’t provide a historical perspective Note ukwebfocus Twitter account is used for automated announcements of posts

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Exploring The Evidence Twitter can be a significant driver of traffic Where would blog be now without Twitter? Twitter seems to have decimated RSS traffic.
Further Evidence Screenshots from http://twitoaster.com/briankelly Aim : get people to provide suggestions for TwapperKeeper. What does the evidence tell us about (a) success of aims &(b) how to achieve aims? Aim : to get feedback on ideas in post (… and to get post read) Aim : to get feedback on ideas in post – but received valuable feedback
Beyond The Individual Twitter is used to support IWMW event with IWMW and IWMWlive accounts (and sword_app) This news function was initially carried out using RSS Official transcript of plenary talks is useful for remote audience. We also intend to use it for captioning videos of talks
Observing Patterns Twitter used by Mimas Twitter used by EDINA for several of their services

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The Use of the Social Web in Scholarly Communication
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Using social web services like blogs, wikis, social networks and video sharing sites can help maximize access to an organization's resources, ideas and brand. These services allow engagement with potential audiences and monitoring how the organization is discussed online. An example is given of the Brooklyn Museum which uses services like blogs, Facebook, Flickr and YouTube very effectively. It is concluded that ignoring the potential of social media risks losing out to peers, and using these services can support an organization's mission.

 
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Next Steps: Implementation History: Use by early adopters Use to support events Claiming ‘ukoln’ Twitter ID Gathering evidence of benefits / ROI Now: Using ukoln Twitter account(s) actively Agreeing responsibilities and scope Documenting and sharing best practices (the ‘voice’; do we follow; do we auto-follow; do we respond; links with RSS; …)
Collective Approaches What benefits can be gain by actively collectively: Sharing best practices and experiences Exploiting virality of social networks – services that get better as nos. of users grow What about the ethical aspects? ukwebfocus Twitter account follows JISC Twitter accounts. paper.li provides daily newsletter based on links posted – see <http://paper.li/ukwebfocus>
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Organisational Use of Twitter

  • 1. Engagement, Impact, Value: Organisational Use Of Twitter (Using the Social Web to Promote Service Deliverables) Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/ Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: [email_address] Blog: http://ukwebfocus.wordpress.com/
  • 2. Twitter For The Individual Benefits of Twitter now appreciated: Community Engagement Support Promotion Discussions Event support … Case Study Three co-authors of two peer-reviewed papers discovered via Twitter
  • 3. Evidence of the importance of Twitter for driving traffic to blogs The Evidence Evidence UK Web Focus Blog: Total of 250,00+ views. Average 250/day over 3.5 years But how do they arrive at the blog?
  • 4. Twitter Alerts Twitter alerts for keywords, etc available using: Columns in Tweetdeck Email alerts … But this doesn’t provide a historical perspective Note ukwebfocus Twitter account is used for automated announcements of posts
  • 5. Exploring The Evidence Twitter can be a significant driver of traffic Where would blog be now without Twitter? Twitter seems to have decimated RSS traffic.
  • 6. Further Evidence Screenshots from http://twitoaster.com/briankelly Aim : get people to provide suggestions for TwapperKeeper. What does the evidence tell us about (a) success of aims &(b) how to achieve aims? Aim : to get feedback on ideas in post (… and to get post read) Aim : to get feedback on ideas in post – but received valuable feedback
  • 7. Beyond The Individual Twitter is used to support IWMW event with IWMW and IWMWlive accounts (and sword_app) This news function was initially carried out using RSS Official transcript of plenary talks is useful for remote audience. We also intend to use it for captioning videos of talks
  • 8. Observing Patterns Twitter used by Mimas Twitter used by EDINA for several of their services
  • 9. Next Steps: Implementation History: Use by early adopters Use to support events Claiming ‘ukoln’ Twitter ID Gathering evidence of benefits / ROI Now: Using ukoln Twitter account(s) actively Agreeing responsibilities and scope Documenting and sharing best practices (the ‘voice’; do we follow; do we auto-follow; do we respond; links with RSS; …)
  • 10. Collective Approaches What benefits can be gain by actively collectively: Sharing best practices and experiences Exploiting virality of social networks – services that get better as nos. of users grow What about the ethical aspects? ukwebfocus Twitter account follows JISC Twitter accounts. paper.li provides daily newsletter based on links posted – see <http://paper.li/ukwebfocus>