Slides used by Brian Kelly, UKOLN at a meeting on "Web 2.0: How Should IT Services and the Library Respond?" held at the University of Nottingham, on 16 November 2006.
This is a presentation by the Division of Information and Technology Studies, Faculty of Education, The University of Hong Kong. Advances in information and communication technology, especially the rapid developments in social technology such as wikis, blogs, social bookmarking, etc. have opened up new opportunities as well as challenges to education in schools as well as human resource development and training in public and business sectors. In the seminar, a group of experts introduce recent developments in learning technology and how these have been applied in different educational and human resource development contexts internationally and locally.
Building and Sustaining a Community using the Social Web
Slides for a talk on "Building and Sustaining a Community using the Social Web" given by Brian Kelly, UKOLN at a UCISA SSG Communications Group Conference on "Using Social Media to Communicate" held at Austin Court, Birmingham on 18 January 2012.
See http://www.ukoln.ac.uk/web-focus/events/workshops/ucisa-ssg-2012/
- The document is a slide presentation from the Institutional Web Management Workshop 2010 that provides an overview and history of the event as well as discussion of current challenges and the future.
- It discusses how the IWMW event has been held annually since 1997 to provide a forum for UK higher education institutions to discuss web management best practices and innovations.
- Recent budget cuts and changing priorities threaten the sustainability of the event, raising questions around reducing its length, making it virtual, or allowing commercial alternatives. The role of professional networks and adapting to change are emphasized.
The document discusses different dimensions of social software including content, communication, collaboration, and community. It analyzes typologies of social software based on these dimensions and how they can be used to optimize consumer insight and marketing strategies. Examples are given of how specific social software like Delicious, Flickr, and Last.fm emphasize different dimensions. The document also discusses how social software can be used to create virtual communities like an arts center.
Rehearsal of a talk on "From Web Accessibility to Web Adaptability" given at Techshare 2009 conference on 17 September 2009.
See http://www.ukoln.ac.uk/web-focus/events/conferences/techshare-2009/
What Does Openness Mean To The Openness Museum Community
Slides used in a professional forum on "What Does Openness Mean To The Museum Community" given at the Museums and Web 2008 conference.
See http://www.ukoln.ac.uk/web-focus/events/conferences/mw-2008/openness-forum/
Blogs, wikis, and podcasts can be used in higher education to facilitate collaboration, knowledge sharing, and reflective activities. They allow for flexible participation and communication. However, challenges include ensuring quality contributions, assessing individual work, addressing intellectual property issues, maintaining control of content, and developing necessary technical skills.
Open Educational Practices (OEP): What They Mean For Me and How I Use Them
Slides for a talk on "Open Educational Practices (OEP): What They Mean For Me and How I Use Them" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton for a webinar organised by Salford University from 09.30-10.30 on Thursday 5 December 2013.
See http://ukwebfocus.wordpress.com/events/webinar-on-open-educational-practices/
The document discusses empowering faculty at Texas A&M Health Science Center Baylor College of Dentistry to develop and deliver a new dental curriculum suited for the "Net Generation" of students. It outlines the technological capabilities and preferences of today's students, who have grown up with computers and expect rapid access to digital course materials on devices like iPods. The institution is working to provide educational content on iTunesU and capture lectures to share on YouTube in order to better engage students and meet their digital learning needs.
Slides from a talk by Brian Kelly, UKOLN on "What Does Openness Mean to the Web Manager?" given at the Institutional Web Management Workshop 2006 (IWMW 2006) on 15 June 2006.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/talks/metcalfe/
This document summarizes a conference on university research magazine associations. It discusses various sessions on topics like choosing cover stories, writing for print vs web, and communicating research through social media. It also discusses managing blogs and the benefits of a managed web hosting approach. Overall it provides an overview of the conference topics and discussions around integrating print and digital media for university communications.
Slides for a talk on "What Can We Learn From Amplified Events?" given by Brian Kelly, UKOLN at the University of Girona on 2 September 2010.
See http://www.ukoln.ac.uk/web-focus/events/seminars/girona-2010/
The document discusses the emergence of Web 2.0 and the increased emphasis on user participation and collaboration online. It defines Web 2.0 as services that allow users to create and share content. Examples mentioned include social networks, wikis, blogs, and other applications. Key characteristics of Web 2.0 include users owning their own data, adding value by contributing information, and interacting through rich interfaces. The document also discusses how Web 2.0 has strengthened the user's role and democratized the flow of information through new models like social news promotion and open access scientific journals.
Slides from a talk by Chris Scott on "Real World Emerging Technologies" given at the Institutional Web Management Workshop 2006 on 14 June 2006.
See <http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/talks/scott/>.
Digital Natives Run by Digital Immigrants: IT Services Are Dead – Long Live I...
The document discusses how IT services must transform to keep up with "digital natives" who are accustomed to web 2.0 tools. It argues that IT services should embrace these tools by using them to deliver services collaboratively at scale, rather than seeing them as a threat. IT managers have a role to play by adopting policies that encourage openness and participation in community activities to help transform IT services into "IT services 2.0".
Identifying and Responding to Emerging Technologies
Slides for a talk on "Identifying and Responding to Emerging Technologies" to be given by Brian Kelly, UKOLN at the IWMW 2012 event to be held in Edinburgh on 18-20 June 2012.
See http://iwmw.ukoln.ac.uk/iwmw2012/sessions/jisc-observatory/
How Social Media Can Enhance Your Research Activities
Slides for a talk on "How Social Media Can Enhance Your Research Activities" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the IRISS Research Unbound conference in Glasgow on 21 February 2014.
See http://ukwebfocus.wordpress.com/events/iriss-2014-how-social-media-can-enhance-your-research-activities/
Slides from a talk on "Accessibility, Automation and Metadata" given at a WAI meeting held in Toronto in 1999.
See http://www.ukoln.ac.uk/web-focus/accessibility/metadata/www8/
"Pimp Up Your Stuff!": How To Exploit The Social Web
Using social web services like blogs, wikis, social networks and video sharing sites can help maximize access to an organization's resources, ideas and brand. These services allow engagement with potential audiences and monitoring how the organization is discussed online. An example is given of the Brooklyn Museum which uses services like blogs, Facebook, Flickr and YouTube very effectively. It is concluded that ignoring the potential of social media risks losing out to peers, and using these services can support an organization's mission.
"Let's Predict the Future: G3 The Hyperlinked Library
Slides on "Let's Predict the Future: The Hyperlinked Library" for a workshop session on "Predicting the Future" held on 3 June 2014 at the SAOIM 2014 conference in Pretoria, South Africa and facilitated by Brian Kelly, Cetis.
See https://ukwebfocus.wordpress.com/events/saoim-2014-lets-predict-the-future-workshop/
Slides from a debate on "CMS: Challenging the Consensus" given at the Institutional Web Management Workshop 2006 on 16 June 2006.
See <http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/talks/debate/>.
Slides for talk on "Realising The Potential Of Web 2.0" given at the NordLib 2.0 conference on "Get Inspired by Web 2.0 for Libraries".
See http://www.ukoln.ac.uk/web-focus/events/conferences/nordlib2.0-2008/
Slides used in a talk on "Blogs, Wikis, Podcasting and All That" given at a JISC meeting on 5 September 2007.
See
http://www.ukoln.ac.uk/web-focus/events/workshops/jisc-skills-update-2007-09/
Slides for talk on "An Introduction to Web 2.0" given at the "Sharing Made Simple: a Practical Approach to Social Software" workshop on 6 June 2007.
See http://www.ukoln.ac.uk/web-focus/events/workshops/archivists-2007-06/
Benefits of the Social Web: How Can It Help My Museum?
Slides for a talk on "Benefits of the Social Web: How Can It Help My Museum?" given by Brian Kelly, UKOLN at the AIM 2009 conference held in Ellesmere Port on 5 June 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/aim-2009/
Slides "D1: The NMC Methodology" for a one-day workshop on "Preparing for the Future: Technological Challenges and Beyond" by Brian Kelly and Tony Hirst at the ILI 2015 conference. Held on Monday 19 October 2015
For further information see
http://ukwebfocus.com/events/ili-2015-preparing-for-the-future
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Weblisbk
This document summarizes Brian Kelly's presentation on measuring and maximizing impact using social web services. The presentation explored the benefits and concerns of using social media, discussed approaches to measure its value and effectiveness, and examined how metrics can be used to enhance institutional activities. It also addressed legal, accessibility and sustainability concerns and concluded by soliciting feedback on next steps.
Web 2.0 technologies allow for new approaches to learning and teaching such as creating and sharing work, collecting and remixing content from different sources, and collaborating with others globally. Learners can take advantage of opportunities for discovery through searching, building on previous work, and serendipitous findings, potentially forming learning networks with peers before even joining a course. Institutions may need to facilitate these learner-driven networks rather than solely providing traditional courses.
Accessibility 2.0: People, Policies and Processeslisbk
Slides for a paper by Brian Kelly, UKOLN presented at the W4A 2007 conference in Banff, Canada in May 2007.
See http://www.ukoln.ac.uk/web-focus/events/conferences/w4a-2007/
This is a presentation by the Division of Information and Technology Studies, Faculty of Education, The University of Hong Kong. Advances in information and communication technology, especially the rapid developments in social technology such as wikis, blogs, social bookmarking, etc. have opened up new opportunities as well as challenges to education in schools as well as human resource development and training in public and business sectors. In the seminar, a group of experts introduce recent developments in learning technology and how these have been applied in different educational and human resource development contexts internationally and locally.
Building and Sustaining a Community using the Social Weblisbk
Slides for a talk on "Building and Sustaining a Community using the Social Web" given by Brian Kelly, UKOLN at a UCISA SSG Communications Group Conference on "Using Social Media to Communicate" held at Austin Court, Birmingham on 18 January 2012.
See http://www.ukoln.ac.uk/web-focus/events/workshops/ucisa-ssg-2012/
- The document is a slide presentation from the Institutional Web Management Workshop 2010 that provides an overview and history of the event as well as discussion of current challenges and the future.
- It discusses how the IWMW event has been held annually since 1997 to provide a forum for UK higher education institutions to discuss web management best practices and innovations.
- Recent budget cuts and changing priorities threaten the sustainability of the event, raising questions around reducing its length, making it virtual, or allowing commercial alternatives. The role of professional networks and adapting to change are emphasized.
The document discusses different dimensions of social software including content, communication, collaboration, and community. It analyzes typologies of social software based on these dimensions and how they can be used to optimize consumer insight and marketing strategies. Examples are given of how specific social software like Delicious, Flickr, and Last.fm emphasize different dimensions. The document also discusses how social software can be used to create virtual communities like an arts center.
Rehearsal of a talk on "From Web Accessibility to Web Adaptability" given at Techshare 2009 conference on 17 September 2009.
See http://www.ukoln.ac.uk/web-focus/events/conferences/techshare-2009/
What Does Openness Mean To The Openness Museum Communitylisbk
Slides used in a professional forum on "What Does Openness Mean To The Museum Community" given at the Museums and Web 2008 conference.
See http://www.ukoln.ac.uk/web-focus/events/conferences/mw-2008/openness-forum/
Blogs, wikis, and podcasts can be used in higher education to facilitate collaboration, knowledge sharing, and reflective activities. They allow for flexible participation and communication. However, challenges include ensuring quality contributions, assessing individual work, addressing intellectual property issues, maintaining control of content, and developing necessary technical skills.
Open Educational Practices (OEP): What They Mean For Me and How I Use Themlisbk
Slides for a talk on "Open Educational Practices (OEP): What They Mean For Me and How I Use Them" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton for a webinar organised by Salford University from 09.30-10.30 on Thursday 5 December 2013.
See http://ukwebfocus.wordpress.com/events/webinar-on-open-educational-practices/
The document discusses empowering faculty at Texas A&M Health Science Center Baylor College of Dentistry to develop and deliver a new dental curriculum suited for the "Net Generation" of students. It outlines the technological capabilities and preferences of today's students, who have grown up with computers and expect rapid access to digital course materials on devices like iPods. The institution is working to provide educational content on iTunesU and capture lectures to share on YouTube in order to better engage students and meet their digital learning needs.
Slides from a talk by Brian Kelly, UKOLN on "What Does Openness Mean to the Web Manager?" given at the Institutional Web Management Workshop 2006 (IWMW 2006) on 15 June 2006.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/talks/metcalfe/
This document summarizes a conference on university research magazine associations. It discusses various sessions on topics like choosing cover stories, writing for print vs web, and communicating research through social media. It also discusses managing blogs and the benefits of a managed web hosting approach. Overall it provides an overview of the conference topics and discussions around integrating print and digital media for university communications.
Slides for a talk on "What Can We Learn From Amplified Events?" given by Brian Kelly, UKOLN at the University of Girona on 2 September 2010.
See http://www.ukoln.ac.uk/web-focus/events/seminars/girona-2010/
An introduction to Web 2.0: The User RoleKiko Llaneras
The document discusses the emergence of Web 2.0 and the increased emphasis on user participation and collaboration online. It defines Web 2.0 as services that allow users to create and share content. Examples mentioned include social networks, wikis, blogs, and other applications. Key characteristics of Web 2.0 include users owning their own data, adding value by contributing information, and interacting through rich interfaces. The document also discusses how Web 2.0 has strengthened the user's role and democratized the flow of information through new models like social news promotion and open access scientific journals.
Slides from a talk by Chris Scott on "Real World Emerging Technologies" given at the Institutional Web Management Workshop 2006 on 14 June 2006.
See <http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/talks/scott/>.
Digital Natives Run by Digital Immigrants: IT Services Are Dead – Long Live I...lisbk
The document discusses how IT services must transform to keep up with "digital natives" who are accustomed to web 2.0 tools. It argues that IT services should embrace these tools by using them to deliver services collaboratively at scale, rather than seeing them as a threat. IT managers have a role to play by adopting policies that encourage openness and participation in community activities to help transform IT services into "IT services 2.0".
Identifying and Responding to Emerging Technologieslisbk
Slides for a talk on "Identifying and Responding to Emerging Technologies" to be given by Brian Kelly, UKOLN at the IWMW 2012 event to be held in Edinburgh on 18-20 June 2012.
See http://iwmw.ukoln.ac.uk/iwmw2012/sessions/jisc-observatory/
How Social Media Can Enhance Your Research Activitieslisbk
Slides for a talk on "How Social Media Can Enhance Your Research Activities" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the IRISS Research Unbound conference in Glasgow on 21 February 2014.
See http://ukwebfocus.wordpress.com/events/iriss-2014-how-social-media-can-enhance-your-research-activities/
Slides from a talk on "Accessibility, Automation and Metadata" given at a WAI meeting held in Toronto in 1999.
See http://www.ukoln.ac.uk/web-focus/accessibility/metadata/www8/
"Pimp Up Your Stuff!": How To Exploit The Social Weblisbk
Using social web services like blogs, wikis, social networks and video sharing sites can help maximize access to an organization's resources, ideas and brand. These services allow engagement with potential audiences and monitoring how the organization is discussed online. An example is given of the Brooklyn Museum which uses services like blogs, Facebook, Flickr and YouTube very effectively. It is concluded that ignoring the potential of social media risks losing out to peers, and using these services can support an organization's mission.
"Let's Predict the Future: G3 The Hyperlinked Librarylisbk
Slides on "Let's Predict the Future: The Hyperlinked Library" for a workshop session on "Predicting the Future" held on 3 June 2014 at the SAOIM 2014 conference in Pretoria, South Africa and facilitated by Brian Kelly, Cetis.
See https://ukwebfocus.wordpress.com/events/saoim-2014-lets-predict-the-future-workshop/
CMS: Challenging the Consensus - For The Motionlisbk
Slides from a debate on "CMS: Challenging the Consensus" given at the Institutional Web Management Workshop 2006 on 16 June 2006.
See <http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/talks/debate/>.
Slides for talk on "Realising The Potential Of Web 2.0" given at the NordLib 2.0 conference on "Get Inspired by Web 2.0 for Libraries".
See http://www.ukoln.ac.uk/web-focus/events/conferences/nordlib2.0-2008/
Slides used in a talk on "Blogs, Wikis, Podcasting and All That" given at a JISC meeting on 5 September 2007.
See
http://www.ukoln.ac.uk/web-focus/events/workshops/jisc-skills-update-2007-09/
Slides for talk on "An Introduction to Web 2.0" given at the "Sharing Made Simple: a Practical Approach to Social Software" workshop on 6 June 2007.
See http://www.ukoln.ac.uk/web-focus/events/workshops/archivists-2007-06/
Benefits of the Social Web: How Can It Help My Museum?lisbk
Slides for a talk on "Benefits of the Social Web: How Can It Help My Museum?" given by Brian Kelly, UKOLN at the AIM 2009 conference held in Ellesmere Port on 5 June 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/aim-2009/
Slides "D1: The NMC Methodology" for a one-day workshop on "Preparing for the Future: Technological Challenges and Beyond" by Brian Kelly and Tony Hirst at the ILI 2015 conference. Held on Monday 19 October 2015
For further information see
http://ukwebfocus.com/events/ili-2015-preparing-for-the-future
Web 2.0: How to Stop Thinking and Start Doing: Addressing Organisational Barr...lisbk
The document discusses barriers that museums face in adopting Web 2.0 technologies and allowing user-generated content. Some of the key barriers mentioned include doubts that users would be interested; concerns about protecting institutional reputation and brand; lack of technical expertise; and issues around content ownership, legality, and context. The document argues that museums should start embracing Web 2.0 to remain relevant and engage new audiences, and that many perceived barriers can be addressed through things like user testing, separating user and institutional content, developing technical skills, and being open to new models of content sharing and funding.
How Far Have We Come? From eLib to NOF-digi and Beyondlisbk
Slides and audio recording of a rehearsal of a talk on "How Far Have We Come? From eLib to NOF-digi and Beyond" given by Brian Kelly, UKOLN.
See http://www.ukoln.ac.uk/cultural-heritage/events/cilip-scotland-2009/
Slides for a talk on "Impact of Open Media at the OU" given by Andrew Law, Open University at a UKOLN workshop on "Metrics and Social Web Services: Quantitative Evidence for their Use and Impact" held at the Open University on 11 July 2011.
See http://www.ukoln.ac.uk/web-focus/events/workshops/eim-2011-07/
Web 2.0: The Potential Of RSS and Location Based Serviceslisbk
Brian Kelly, UKOLN, gave a talk on "Web 2.0: The Potential Of RSS and Location Based Services" at a meeting held at the University of Edinburgh on 4 September 2006.
See http://www.ukoln.ac.uk/web-focus/events/meetings/edinburgh-2006-09/
From Web Accessibility 2.0 to Web Adaptability (1.0)lisbk
Slides for the opening plenary talk on "From Web Accessibility 2.0 to Web Adaptability (1.0)" given by Brian Kelly, UKOLN at the OzeWAI 2009 conference held in Melbourne, Australia on 21-23 January 2009.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ozewai-2009/
C3 The Hyperlinked Library: Future Technologies and Their Applicationslisbk
Slides for a 1-day workshop on "Future Technologies and Their Applications" facilitated by Brian Kelly and Tony Hirst at the ILI 2013 conference on Monday 14 October 2013.
See http://ukwebfocus.wordpress.com/events/ili-2013-workshop/
See http://ukwebfocus.wordpress.com/events/ili-2013-workshop/
Let's Do It Now! Mainstream Uses Of Collaborative Technologieslisbk
This document discusses strategies for mainstream adoption of collaborative technologies like blogs and wikis in organizations. It acknowledges barriers like legal risks, inertia and cultural resistance. It recommends addressing barriers through advocacy, listening to users, flexible policies, and safe experimentation. Risks can be minimized through approaches like piloting technologies at events and supporting widely-used external services. Adopting principles of openness, user focus, and collaboration from Web 2.0 can help organizations overcome conservatism and benefit users.
Web 2.0: Opportunity Or Threat For IT Support Staff?lisbk
Slides used in a talk on "Web 2.0: Opportunity Or Threat For IT Support Staff?" given by Brian Kelly, UKOLN at the UCISA SDG 2007 conference.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ucisa-sdg-2007/
The Future for Educational Resource Repositories in a Web 2.0 Worldlisbk
Slides for a talk on "The Future for Educational Resource Repositories in a Web 2.0 World" given by Brian Kelly, UKOLN at an Edspaces workshop held at the University of Southampton on 4 November 2009.
See http://www.ukoln.ac.uk/web-focus/events/workshops/edspace-2009/
The document discusses how Web 2.0 technologies like blogs, wikis, RSS, and user-generated content have changed how people use and share information online. It argues that services should embrace these new technologies and practices, such as allowing external content to be embedded, trusting users, and developing lightweight and distributed systems rather than trying to compete directly with large commercial providers.
The document discusses how Web 2.0 technologies like blogs, wikis, RSS, and user-generated content have changed how people use and share information online. It argues that services like Intute were pioneers in these approaches before the term "Web 2.0" was coined. Looking ahead, it suggests institutions embrace new models where commercial services host content and applications, and find ways to enhance rather than compete with popular third-party sites.
Brian Kelly, UKOLN, gave a talk on "Web 2.0: Addressing Institutional Barriers" at the ILI 2006 conference in London on 16 October 2006.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2006/
Talk on "Community Led Activities" given at JISC Emerge online event on 7 June 2007.
See http://www.ukoln.ac.uk/web-focus/events/online/emerge-2007-06/
Brian Kelly, UKOLN, facilitated a session on "Web 2.0 And The Institutional Web" at a "Scottish Web Folk" meeting held at the University of Strathclyde on 4 August 2006.
See http://www.ukoln.ac.uk/web-focus/events/meetings/scottish-web-folk-2006-08/
Brian Kelly and Paul Walk, SaaSy APIs (Openness in the Cloud)museums and the web
A presentation from Museums and the Web 2009.
The MW2008 conference featured a professional forum on "What Does Openness Mean To The Museums Community?" which generated much interest. The main focus of discussion during the forum was on open content and use of Creative Commons licences, with additional discussions covering open standards and open source software. But the next step in opening up the museum sector might be the exploitation of open APIs and greater use of Software as a Service (SaaS).
What are the potential benefits which Open APIs and SaaS seek to provide? What about the associated risks in moving from an environment in which software is installed and managed either locally or by a hosting agency with formal contractual agreements to a environment in which there may be no formal agreements, the services may be hosted in different countries and governed by different legal frameworks? And at a time of global economic uncertainties is it sensible to be seeking to make use of Open APIs and SaaS at the current time?
This mini-workshop will seek to encourage open discussion and debate on these questions. The outcomes of the mini-workshop will be an awareness of ways in which open APIs and SaaS are being exploited within the sector and a better understanding of the approaches which should be taken in order to maximise the potential benefits of this approach.
Mini-Workshop: APIs- how and why [Mini-Workshop]
The document discusses the University of Wales Newport's blogging service which is part of their online learning platform. It provides an overview of the facilities available, how blogs are used, and usage statistics. It then describes how the blogging service was established by reviewing needs, choosing the Community Server product, and gradually launching the service to users.
The 'Higher Education in a Web 2.0 World' Report: Implications For IT Service...lisbk
Slides for a talk on "The 'Higher Education in a Web 2.0 World' Report: Implications For IT Service Departments" given by Brian Kelly, UKOLN at a BUCS Seminar held in the BUCS Seminar Room, University of Bath, BATH on 1 June 2009.
See http://www.ukoln.ac.uk/web-focus/events/seminars/bucs-200906/
“Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends”bridgingworlds2008
The document discusses various challenges and barriers to the successful adoption of Library 2.0 and Web 2.0 technologies. It identifies issues such as sustainability of third-party services, data lock-in, lack of expertise, inappropriate content, and accessibility concerns. It proposes balanced approaches to address these barriers, including risk assessment and management, staff development, clarifying responsibilities, and embracing new media literacy.
A talk on "Deployment Strategies For Web 2.0" given by Brian Kelly, UKOLN at the University of Nottingham on 12 March 2007.
See http://www.ukoln.ac.uk/web-focus/events/seminars/nottingham-2007-03/
Brian Kelly gave a presentation on new digital technologies and their uses. He discussed concepts like Web 2.0, social media, mobile access, and cloud computing. He acknowledged challenges like sustainability, privacy, and organizational barriers, but argued against overly simplistic or fundamentalist approaches. A balanced, managed approach was needed to harness new technologies while mitigating risks.
Talk on "Web Futures: Implications For HE" given at Kings College London on 27 January 2006.
See http://www.ukoln.ac.uk/web-focus/events/seminars/kcl-2006-01/
The document discusses the opportunities and challenges of Library 2.0. It acknowledges that while Library 2.0 has generated interest, there are legitimate concerns about how to best exploit its potential while managing risks. It explores deployment strategies like advocacy, listening to users, and risk assessment. Examples of Library 2.0 tools and applications are provided, as well as approaches to addressing concerns regarding issues like institutional inertia, sustainability, and privacy.
Welcome presentation given by Marieke Guy and Brian Kelly, UKOLN at Institutional Web Management Workshop 2009, University of Essex, 28 - 30, July 2009
Delivered by Brian Kelly of UKOLN at the Annual Conference of the Chartered Institute of Library and Information Professionals in Scotland (CILIPS), which took place 1-3 June 2009.
Similar to Web 2.0: How Should IT Services and the Library Respond? (20)
This document provides an introduction to cloud storage and summarizes a presentation on the topic. It discusses the history of storage systems and how cloud storage works. Popular cloud storage services like Google Drive, Dropbox, and iCloud are examined. The document outlines some risks of cloud storage like security and privacy issues. It also provides a framework for selecting cloud services and questions to consider regarding purposes, benefits, costs and risks.
This document provides the agenda and brief technical tips for Wyld Morris Zoom Meeting No. 7, which is a new members evening that will include welcoming new potential members, learning about morris dancing from the squire, understanding the basic moves, and perspectives from a new dancer on why they enjoy morris dancing. The technical tips explain how to switch between speaker and gallery view and how to pin a video to focus on one participant.
The document provides information about an online meeting of the Wyld Morris group who enjoy morris dancing and singing. It outlines that the group will continue enjoying their interests during lockdown, support each other, and be even better when they next meet in person. The meeting agenda includes introductions, warm-ups, demonstrations, group dancing and music, an open discussion, and tips for using Zoom including muting audio when not speaking and only having one musician unmuted at a time. Links to online dance instruction videos and resources are also provided.
Predicting and Preparing For Emerging Learning Technologieslisbk
The document summarizes Brian Kelly's presentation on predicting and preparing for emerging learning technologies. It discusses identifying technology trends, drivers, and challenges through the Delphi process used by the NMC Horizon Report. It also provides tools and methods for institutions to plan for future technologies, including scenario planning, acknowledging risks, and engaging with challenges. The presentation aims to help attendees understand limitations of future forecasting and apply similar methodologies to plan locally.
Web Preservation, or Managing your Organisation’s Online Presence After the O...lisbk
Slides for talk on "Web Preservation, or Managing your Organisation’s Online Presence After the Organisation Ceases to Exist" given by Brian Kelly, UK Web Focus at the IRMS 2016 conference in Brighton on 17 May 2016.
See http://ukwebfocus.com/events/irms-2016-web-preservation
This document provides a summary and conclusions from a workshop on "Preparing for the Future: Technological Challenges and Beyond". It recaps the workshop which explored tools for thinking differently about the future, used a Delphi process to gather expert opinions, and developed an action brief planning template. It notes limitations in approaches and the importance of acknowledging risks while also learning from past examples. Contact details and additional resources are provided for those interested in further information.
This document discusses making a case to senior management for funding to explore innovative technologies. It provides guidance on identifying implications, risks, and risk management strategies for new technologies. It also presents an action brief statement template to convince management of a technology's potential benefits. The document concludes with an exercise where attendees in groups prepare a short presentation making a case for funding to investigate one technology.
This document discusses scenario planning as a strategic planning method. It describes the scenario planning process, which involves defining assumptions and drivers of change, developing initial scenarios, and identifying issues. The document then provides examples of scenarios for the library sector, including the effects of UK withdrawal from the EU or greater power for the European Court. Small groups are asked to develop scenarios focusing on alternative discovery sources, changed librarian roles, or other topics. Finally, the document summarizes scenarios developed in a previous workshop on commercialization of libraries, devolved ownership of services, universal skills, and niche librarians.
Slides "C1: Future Technology Detecting Tools & Techniques" for a one-day workshop on "Preparing for the Future: Technological Challenges and Beyond" by Brian Kelly and Tony Hirst at the ILI 2015 conference. Held on Monday 19 October 2015
See http://ukwebfocus.com/events/ili-2015-preparing-for-the-future
This document discusses exploring emerging technologies. It provides information on discovering new technologies through peers, publications, experts, and online sources. The document outlines the ILI 2015 conference program and highlights some topics that may be relevant or surprising. It also describes the NMC Horizon Report, which is produced by an international community of experts and identifies important emerging technologies for libraries through a refined expert panel process. The conclusion emphasizes the importance of exploring emerging technologies through various approaches, but also understanding the wider context for implications and planning.
Preparing for the Future: Technological Challenges and Beyond A1 Introductionlisbk
Slides "A1 Introduction" for a one-day workshop on "Preparing for the Future: Technological Challenges and Beyond" by Brian Kelly and Tony Hirst at the ILI 2015 conference. Held on Monday 19 October 2015.
For further information seehttp://ukwebfocus.com/events/ili-2015-preparing-for-the-future
Slides for a talk on "Digital Life Beyond The Institution" given by Brian Kelly, UK Web Focus at the MmIT 2015 conference on “With Power Comes Great Responsibility – How Librarians can Harness the Power of Social Media for the Benefit of its Users” at the University of Sheffield on 14-15 September 2015.
See http://ukwebfocus.com/events/mmit-2015-digital-life-beyond-the-institution/
Developing an Ethical Approach to Using Wikipedia as the Front Matter to all ...lisbk
Slides for a talk on "Developing an Ethical Approach to Using Wikipedia as the Front Matter to all Research" given by Brian Kelly, UK Web Focus Ltd. at the Wikipedia Science 2015 conference at The Wellcome Trust, London on 3 September 2015.
See http://ukwebfocus.com/events/an-ethical-approach-to-using-wikipedia-as-the-front-matter-to-research/
Slides for a talk on "The Agile University" presented by Niall Lavery and Dan Babington, PwC at the IWMW 2015 event held at Edge Hill University, Ormskirk on 27-29 July 2015.
See http://iwmw.org/iwmw2015/talks/beyond-digital-the-agile-university/
This document provides information about the IWMW 2015 conference taking place from July 27-29 at Edge Hill University in Ormskirk. The conference theme is "Beyond Digital: Transforming the Institution" and will feature talks, workshops and master classes on digital transformation in higher education. Over the three days, participants can learn new skills, engage with peers, and identify new approaches for their institutions. Social events include a conference dinner and opportunities to explore Ormskirk and meet up in local bars and restaurants.
BS 8878: Systematic Approaches to Documenting Web Accessibility Policies and ...lisbk
Slides for a workshop session on "BS 8878: Systematic Approaches to Documenting Web Accessibility Policies and Practices" facilitated by Brian Kelly at the IWMW 2015 event held at Edge Hill University, Ormskirk on 27 July 2015.
See http://iwmw.org/iwmw2015/talks/systematic-approaches-to-documenting-web-accessibility-policies-and-practices/
Preparing Our Users For Digital Life Beyond the Institutionlisbk
Sides for a talk on "Digital Life Beyond the Institution" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at a seminar for the iSchool, University of Northumbria on 11 February 2015.
See https://ukwebfocus.wordpress.com/events/digital-life-beyond-the-institution/
Why and how librarians should engage with Wikipedialisbk
Slides for a talk on "Why and How Librarians Should Engage With Wikipedia" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the CILIPS Autumn Gathering 2014 event in Edinburgh on 30 October 2014.
See http://ukwebfocus.wordpress.com/events/why-and-how-librarians-should-engage-with-wikipedia/
Slides for a talk on "Working with Wikimedia Serbia" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the Eduwiki 2014 conference in Edinburgh on Friday 31 October 2013.
See https://ukwebfocus.wordpress.com/events/eduwiki-2014/
Major Technology Trends that will Impact Library Services?lisbk
Slides for talk on "What are the Major Technology Trends that will Impact Library Services and their Users?" to be given by Brian Kelly, Innovation Advocate, Cetis at the ILI 2014 conference in London on 21-22 October 2014.
See http://ukwebfocus.wordpress.com/events/ili-2014/
Understanding and Interpreting Teachers’ TPACK for Teaching Multimodalities i...Neny Isharyanti
Presented as a plenary session in iTELL 2024 in Salatiga on 4 July 2024.
The plenary focuses on understanding and intepreting relevant TPACK competence for teachers to be adept in teaching multimodality in the digital age. It juxtaposes the results of research on multimodality with its contextual implementation in the teaching of English subject in the Indonesian Emancipated Curriculum.
How to Store Data on the Odoo 17 WebsiteCeline George
Here we are going to discuss how to store data in Odoo 17 Website.
It includes defining a model with few fields in it. Add demo data into the model using data directory. Also using a controller, pass the values into the template while rendering it and display the values in the website.
How to Install Theme in the Odoo 17 ERPCeline George
With Odoo, we can select from a wide selection of attractive themes. Many excellent ones are free to use, while some require payment. Putting an Odoo theme in the Odoo module directory on our server, downloading the theme, and then installing it is a simple process.
Integrated Marketing Communications (IMC)- Concept, Features, Elements, Role of advertising in IMC
Advertising: Concept, Features, Evolution of Advertising, Active Participants, Benefits of advertising to Business firms and consumers.
Classification of advertising: Geographic, Media, Target audience and Functions.
Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
Credit limit improvement system in odoo 17Celine George
In Odoo 17, confirmed and uninvoiced sales orders are now factored into a partner's total receivables. As a result, the credit limit warning system now considers this updated calculation, leading to more accurate and effective credit management.
Is Email Marketing Really Effective In 2024?Rakesh Jalan
Slide 1
Is Email Marketing Really Effective in 2024?
Yes, Email Marketing is still a great method for direct marketing.
Slide 2
In this article we will cover:
- What is Email Marketing?
- Pros and cons of Email Marketing.
- Tools available for Email Marketing.
- Ways to make Email Marketing effective.
Slide 3
What Is Email Marketing?
Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant.
Slide 4
Types of Email Marketing:
1. Welcome Emails
2. Information Emails
3. Transactional Emails
4. Newsletter Emails
5. Lead Nurturing Emails
6. Sponsorship Emails
7. Sales Letter Emails
8. Re-Engagement Emails
9. Brand Story Emails
10. Review Request Emails
Slide 5
Advantages Of Email Marketing
1. Cost-Effective: Cheaper than other methods.
2. Easy: Simple to learn and use.
3. Targeted Audience: Reach your exact audience.
4. Detailed Messages: Convey clear, detailed messages.
5. Non-Disturbing: Less intrusive than social media.
6. Non-Irritating: Customers are less likely to get annoyed.
7. Long Format: Use detailed text, photos, and videos.
8. Easy to Unsubscribe: Customers can easily opt out.
9. Easy Tracking: Track delivery, open rates, and clicks.
10. Professional: Seen as more professional; customers read carefully.
Slide 6
Disadvantages Of Email Marketing:
1. Irrelevant Emails: Costs can rise with irrelevant emails.
2. Poor Content: Boring emails can lead to disengagement.
3. Easy Unsubscribe: Customers can easily leave your list.
Slide 7
Email Marketing Tools
Choosing a good tool involves considering:
1. Deliverability: Email delivery rate.
2. Inbox Placement: Reaching inbox, not spam or promotions.
3. Ease of Use: Simplicity of use.
4. Cost: Affordability.
5. List Maintenance: Keeping the list clean.
6. Features: Regular features like Broadcast and Sequence.
7. Automation: Better with automation.
Slide 8
Top 5 Email Marketing Tools:
1. ConvertKit
2. Get Response
3. Mailchimp
4. Active Campaign
5. Aweber
Slide 9
Email Marketing Strategy
To get good results, consider:
1. Build your own list.
2. Never buy leads.
3. Respect your customers.
4. Always provide value.
5. Don’t email just to sell.
6. Write heartfelt emails.
7. Stick to a schedule.
8. Use photos and videos.
9. Segment your list.
10. Personalize emails.
11. Ensure mobile-friendliness.
12. Optimize timing.
13. Keep designs clean.
14. Remove cold leads.
Slide 10
Uses of Email Marketing:
1. Affiliate Marketing
2. Blogging
3. Customer Relationship Management (CRM)
4. Newsletter Circulation
5. Transaction Notifications
6. Information Dissemination
7. Gathering Feedback
8. Selling Courses
9. Selling Products/Services
Read Full Article:
https://digitalsamaaj.com/is-email-marketing-effective-in-2024/
How to Create Sequence Numbers in Odoo 17Celine George
Sequence numbers are mainly used to identify or differentiate each record in a module. Sequences are customizable and can be configured in a specific pattern such as suffix, prefix or a particular numbering scheme. This slide will show how to create sequence numbers in odoo 17.
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...Murugan Solaiyappan
Title: Relational Database Management System Concepts(RDBMS)
Description:
Welcome to the comprehensive guide on Relational Database Management System (RDBMS) concepts, tailored for final year B.Sc. Computer Science students affiliated with Alagappa University. This document covers fundamental principles and advanced topics in RDBMS, offering a structured approach to understanding databases in the context of modern computing. PDF content is prepared from the text book Learn Oracle 8I by JOSE A RAMALHO.
Key Topics Covered:
Main Topic : DATA INTEGRITY, CREATING AND MAINTAINING A TABLE AND INDEX
Sub-Topic :
Data Integrity,Types of Integrity, Integrity Constraints, Primary Key, Foreign key, unique key, self referential integrity,
creating and maintain a table, Modifying a table, alter a table, Deleting a table
Create an Index, Alter Index, Drop Index, Function based index, obtaining information about index, Difference between ROWID and ROWNUM
Target Audience:
Final year B.Sc. Computer Science students at Alagappa University seeking a solid foundation in RDBMS principles for academic and practical applications.
About the Author:
Dr. S. Murugan is Associate Professor at Alagappa Government Arts College, Karaikudi. With 23 years of teaching experience in the field of Computer Science, Dr. S. Murugan has a passion for simplifying complex concepts in database management.
Disclaimer:
This document is intended for educational purposes only. The content presented here reflects the author’s understanding in the field of RDBMS as of 2024.
Feedback and Contact Information:
Your feedback is valuable! For any queries or suggestions, please contact muruganjit@agacollege.in
Ardra Nakshatra (आर्द्रा): Understanding its Effects and RemediesAstro Pathshala
Ardra Nakshatra, the sixth Nakshatra in Vedic astrology, spans from 6°40' to 20° in the Gemini zodiac sign. Governed by Rahu, the north lunar node, Ardra translates to "the moist one" or "the star of sorrow." Symbolized by a teardrop, it represents the transformational power of storms, bringing both destruction and renewal.
About Astro Pathshala
Astro Pathshala is a renowned astrology institute offering comprehensive astrology courses and personalized astrological consultations for over 20 years. Founded by Gurudev Sunil Vashist ji, Astro Pathshala has been a beacon of knowledge and guidance in the field of Vedic astrology. With a team of experienced astrologers, the institute provides in-depth courses that cover various aspects of astrology, including Nakshatras, planetary influences, and remedies. Whether you are a beginner seeking to learn astrology or someone looking for expert astrological advice, Astro Pathshala is dedicated to helping you navigate life's challenges and unlock your full potential through the ancient wisdom of Vedic astrology.
For more information about their courses and consultations, visit Astro Pathshala.
Web 2.0: How Should IT Services and the Library Respond?
1. Web 2.0: How Should IT Services and the Library Respond? Brian Kelly UKOLN University of Bath Bath, BA2 7AY Email [email_address] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/meetings/emuit-2006-11/ Acceptable Use Policy Feel free to use WiFi network to support aims of meeting Recording / broadcasting is not permitted Confidentiality related to the talk & discussions should be respected. This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) emuit-meeting-2006-11 tag used in del.icio.us
2. About Me Brian Kelly: Employed as UK Web Focus since Nov 1996 Based at UKOLN, a national centre of expertise in digital information management Located at the University of Bath Funded by JISC & MLA Background: Computer office at Loughborough from 1984-90 (applications support, information & training) Information Officer at Liverpool U. from 1990-91 Information Officer at Leeds U. from 1991-95 Discovered Web in Jan 1992 & evangelised it since Senior Trainer at Netskills from 1995-96
3. About This Meeting Talks given on: “ What Can Internet Technologies Offer? ”, UCISA Conference 2004 “ IT Services: Help or Hindrance? ”, UCISA Conference 2006 Aims: Raise awareness of Web 2.0 technologies & challenges these present to IT services Encourage IT Services to respond to the challenges Succeeded! So this meeting will look at ways of responding http://connect.educause.edu/blog/stuartyeates/ brian_kelly_gesticulating_wildly_about_it_services/2111
4. Timetable Feedback 12.10-12.20 Conclusions 13.50-14.00 Implementation 13.30-13.50 Web 2.0: A Recap [BK] 11.40-11.55 Finish 14.00 Addressing the Concerns [BK] 13.00-13.30 Lunch 12.20-13.00 Web 2.0: Your Concerns 11.55-12.10 Introduction 11.30-11.40 Session Time
5. Web 2.0 What Is Web 2.0? Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology” Web2MemeMap, Tim O’Reilly, 2005 Characteristics Of Web 2.0 Network as platform Remix and mash-ups Syndication (RSS) Architecture of participation Blogs & Wikis Social networking Social tagging (folksonomies) Trust and openness Clean URIs Always beta & long tail Web 2.0
6. Takeup Of New Technologies The Gartner curve Developers Rising expectations Trough of despair Service plateau Enterprise software Large budgets … Early adopters Web 2.0 Chasm Failure to go beyond developers & early adopters (cf Gopher) Need for: Advocacy (this morning) Listening to users Addressing concerns Deployment strategies … We now need to look at approaches for avoiding the chasm
7. Blogs – A Steer From Management Warwick’s Blog service illustrates how an institutional Blog can provide a thriving community (and isn’t this a key part of the university experience?) Web 2.0 http://blogs.warwick.ac.uk/ http://blogs.warwick.ac.uk/... John Dale’s Blog shows how: IT Service staff can engage with their users A more egalitarian approach - the IT Manager know something about IT, but users may know more! (this reflects current learning orthodoxies) Michael Webb, Newport is an example of a Blogging IT Director
8. Blogs – Grassroots Approach Science librarian at University of Bath has set up a Blog on Blogger Users love it – “ Why isn’t there a Blog for the rest of the library ” http://bathsciencenews.blogspot.com/ Q : Should I be doing this? A : No – make a recommendation to your manager; write a proposal; if accepted then WG set up; it reports back and recommendations probably deferred! This is a good example of Web 2.0 philosophies of “user-focus”, “always beta” and “trust”: trust your professionals do be innovative in supporting their users & to be flexible & learn from experiences
9. Wikis – Grassroots Approach Same librarian used a Wiki for a group planning production of a Podcast guide to the Library: User engagement in process Users (including students) make use of emerging technologies (Wiki, Podcasts) http://bathlibpod.wetpaint.com/ Advantages: No waiting for IT Services evaluation of Wiki software Can feed experiences back to IT Services Can address non-IT issues Grass roots experiences can feed into process for an institutional solution, including technical; training & strategy issues
10. Wikis – Institutional Approach There’s an awareness of a need for institutional Wiki strategies. Addressed at UKOLN’s “ Exploiting The Potential Of Wikis ” workshop, Nov 2006 Need for Wikis seems to be agreed. Challenges: http://wiki-workshop-2006-11.wetpaint.com/ Wiki strategy options: Centralised Wiki provision (and the best is …) De-centralised Wiki provision (horses for courses) Bundled Wiki provision (it comes with the VLE) Out-sourced Wiki provision (Thatcherite or Web 2.0 network as an application provider) Confluence and MediaWiki seemed preferred options at workshop.
11. Communications – Skype Skype: Evil bandwidth-stealing proprietary software – use SIP software Innovative, easy-to-use, immensely popular software – and all my friends & colleagues use it Case studies: Ban Buy network shaper box to “remove illegal P2P traffic in order to provide quality Skype service to users” Respond to user concerns in halls by banning, but allow managed use on campus, until better solution available Educate user: don’t use over WiFi; … (AUP at UKOLN Wiki workshop) Just-in-time accessibility: participants missed train, but used Skype (and Gabbly) to take part in Accessibility Summit. Conclusion: have Skype ID just-in-case (and as carbon-quota plan)!
12. Syndication - RSS Syndication is a no-brainer: Simple, neutral format Allows content to be reused in many places; on many devices; … Challenges: Creation model (from CMS; transform; …) User viewing tools (Web-based; dedicated; training; …) Breaking the presentation-based paradigm RSS 1.0, 2.0 or Atom issues aren’t show-stoppers – use whichever works best for you http://www.netvibes.com/ http://www.google.com/ig/ Does your calendar interoperate with these remote services (and with mobile devices)? If not, you’ve got problems!
13. Network As Platform Who uses Google or has Google search box on their Web site? Evil Thatcherite out-sourcing or sensible, cost-effective use of networking applications, which builds on HE’s use of JISC services & forms part of JISC’s E-Framework strategy and SOA development approach? http://www.lboro.ac.uk/search.html Applications can be provided on network: Disk storage & CPU cycles (Amazon) Middleware services Application services: Blogs; Wikis; email; spreadsheets; … http://docs.google.com/
14. Learning Through Games Not my area (too old – “ when I were a lad … ”!) but: Well-established theoretical basis How do today’s kids learn? Service such as Second Life have strong business models & communities JISC & funding bodies fund R&D in this area Issues: Should IT service have the rights to ban such stuff? How do we (can we) differentiate between learning & playing? http://slurl.com/secondlife/Campus/
15. Other Web 2.0 Aspects A Culture of Openness We’re addressing this in areas of open source & open access. This is a key part of what HE is about! HE has a culture of openness & sharing (e.g. UCISA, SCONUL, …) We’re well positioned to use social networks to build on this. Always Beta Learning is about taking risks Innovative lecturers & researchers will want to explore the potential of emerging technologies Trust Your Users Do you trust your staff? Do we want to provide a supportive framework for students to be creative Won’t industry expect us to provide graduates who are experienced in Web 2.0 technologies and (more importantly) in the non-technical aspects of their use? The Long Tail Your minority area has a potential large global audience (cf. selling to niche markets
16. Discussion Groups Web 2.0: Your Concerns You’ve had a brief overview of Web 2.0 benefits Colleagues and users may be making similar points But: What are the technical obstacles? What are the legal obstacles? What are the organisational (national, institutional & departmental) obstacles? What are the user barriers? What are the cultural obstacles? Describe the barriers – we’ll look at solutions later E Web 2.0 Barriers
17. Questions Any brief questions or comments? More challenging issues can be addressed in discussion groups
18. Feedback Please provide your feedback Assessment, quality, resources, feeling threatened, public perception, … Ownership, control, power, threats, … Performance, security, interoperability, … Data protection, copyright, IPR, FoI, ... Barriers Technical User Legal Organisational Cultural User needs, millennials & non-millennials, training, trust; information literacy, …
19. Addressing The Barriers Predicting the Future Understanding, then changing, your culture You’re the problem! No, the users are the problem Maybe the technology is the problem Assessing and managing the risks Being user-centric Safe experimentation – low-hanging fruits More sophisticated model Working as a community Addressing The Barriers The following ideas are intended to stimulate discussion here, but, more importantly, to take back & implement locally. Feel free to use any of the material you find useful,
20. Predicting the Future From The Past What were the big issues back then? What did we expect of 2006? Were we conservative or over-optimistic? XML, Semantic Web (SW) New job. W3C will deliver all good things. PC, not Unix, is the future Discovered Web. “It’s the future!” “You’re crazy” Gopher will rule; PCs vs Mac vs mainframe battles Honey Multics will rule; can students have email? 2000 1996 19951993 1990 1984 I was right : Importance of the Web; ubiquity of PC I was wrong : W3C alone would drive the vision; SW; commercialisation (good & bad); VRML I don’t know : OSS vs proprietary vs networked service; the mixed public/private sector IT provision; trust; openness vs privacy; cultural change; … Vision For The Future
21. Predicting the Future What will think we like in 2010? Will significant numbers of students be Blogging? What about staff & researchers? Will mobile devices (phone; video; sound; WiFi) be ubiquitous? Will collaborative authoring of student work; research papers; etc. we seen as the norm? Anybody feel this will not be the case? If not, the challenge is the deployment strategy, not the underlying principles! Vision For The Future Paraphrase of talk by Bill Thompson, Bath 8 Nov 2006 The future for 2010 has already arrived. We just need to disseminate it, deploy it & make mainstream. So look at what the kids, the innovators & the rich are doing today – the stuff will be easier to use & much cheaper then.
22. My Scary Moments The vision: ‘ Millennials’ comfortable with technology support a well-educated, information-literate society (and pay for my pension) The nightmare: Technologies break; are slow; go out of business Privacy; identity theft; fraud; etc. are prevalent Government spies on me & everyone – reinvention of analogue phones & F2F meetings Evil Google empire – “ things were so much better when Microsoft were in charge ” ‘ Millennials’ spend all their time in YouTube & we have a poorly-educated future generation The backlash Concerns
23. The Barriers There are barriers to the deployment of Web 2.0: It's scary: I've just mastered Dreamweaver; we've just spend a lot of money on a CMS; … It's immature: I've heard it all before (XML, Semantic Web, …) . This is just new hype There are legal risks: Copyright infringement; data protection; protection of minors; … Infringement of guidelines: Web 2.0 infringes our AUP; accessibility legislation; e-Gov legislation; .. Institutional inertia: We'd like to do it but we have large existing systems; reluctant colleagues; … Culture : We’ve always first evaluated & then mastered the software; how can we support multiple Web 2.0 service? And it needs to be open source so we can tweak it Web 2.0 Barriers How do we go about addressing these barriers? (And should we – what if the concerns are legitimate!)
24. Addressing The Barriers It breaks accessibility guidelines; open standards; AUPs; etc. There is a need to ensure existing guidelines & interpretations in these areas are flexible enough to take into account technological developments, emerging usage patterns, etc See work on holistic approach to Web accessibility See work on contextual approach to standards Need for an Acceptable Use Policy Process (AUPP) to ensure that AUPs aren’t used as a control mechanisms but as a means of maximising benefits of services for IT users & providers
25. Nobody Likes Us - The Users' View IT Services – providing the answers or blocking the users? Don't understand learning and teaching and think that students only ever use the Web for messing around. Have no interest in what the users actually want and generally prefer to give the users what they themselves think they want. (I've seen senior IS staff dismiss the data gathered in formal user requirements gathering exercises because it doesn't fit their own viewpoint.) Tend to work in silos (example: student information systems team which won't talk to the VLE team), and will do anything to avoid working with others outside of their own silo. They have no concept of team working across services or with academic staff. Consultation usually consists of them telling you what they are going to do . If you tell them what you want they don't listen! IT Services Barrier Do these comments ring any bells? If not, how can you be sure?
26. Beware The IT Fundamentalists We need to avoid simplistic solutions to the complexities: Open Standards Fundamentalist: we just need XML Open Source Fundamentalist: we just need Linux Vendor Fundamentalist: we must need next version of our enterprise system (and you must fit in with this) Accessibility Fundamentalist: must do WAI WCAG User Fundamentalist: we must do whatever users want Legal Fundamentalist: it breaches copyright, … Ownership Fundamentalist: must own everything Perfectionist : It doesn't do everything, so we'll do nothing Simplistic Developer : I've developed a perfect solution – I don't care if it doesn't run in the real world Web 2.0 Fundamentalist : Must use latest cool stuff IT Services Barrier
27. The Librarian Fundamentalists Librarians: Think they know better than the user e.g. they don't like people using Google Scholar; they should use Web of Knowledge (who cares that users find it easier to use Google Scholar & finds references they need that way?) Think that users should be forced to learn Boolean searching & other formal search techniques because this is good for them (despite Sheffield's study). Don't want the users to search for themselves (cf folksonomies) because they won't get it right. They still want to classify the entire Web - despite the fact that users don't use their lists of Web links. Want services to be perfect before they release them to users. They are uneasy with the concept of 'forever beta' (they don't believe that users have the ability to figure things out themselves and work around the bugs). Library Barrier
28. Addressing the Barriers How do we address such barriers: A change in culture Being more open (surely what HE & public sector is about?) Revisiting AUPs Developing more sophisticated models for standards, accessibility, open sources, … Developing key principles Ongoing debate and discussion Cultural Change
29. Need To Change Catch Phrases Computer Says No! Time to ditch this catch phrase Wikis? IT Services says no Folksonomies? Library says no Skype? UKERNA says no Culture Change X Yer, but, no, but, yer Time to embrace the ambiguities acknowledged by Vicky Pollard Yer, like Wikis are well cool, but, OK so I copied my homework, but, like I always copy my homework Images from BBC Web site
30. Implement An Open Approach Implementing an open approach should not be difficult: We have tradition of sharing & using OSS The HE sector is now more open to discussing open access issues (e-prints, financial issues, …) Creative Commons (CC) provides a legal framework What can we do: Make support services resources available with CC licence: see paper on " Let's Free IT Support Materials! " Exploit UKOLN's QA Focus briefing documents: 100+ documents available with CC licence … Using other's resources and service may be unpopular (job security, ideology, …). For example, should IT services host email, … when this can be outsourced? Cultural Change
31. Acceptable Use Policies (AUP) Is Skype Permitted over JANET? "The Computing Service is frequently asked for a ruling on whether Skype may legitimately be used ... the Computing Service considers that use of Skype contravenes the JANET Acceptable Use Policy, although UKERNA does not concur with this view." (now toned down) Missing The Point? There may be (religious) debates over the interpretation of UKERNA's words. But Did the policy come from God? Is it infallible? Why do we hide behind AUPs? Revisiting AUPs Proposal : An AUP is meant to work on behalf of an organisation, helping to ensure the effective use of IT by its users. An AUP should not be used as a control mechanism to prevent usage which IT staff may frown upon.
32. The Need For An AUPP AUPs: Shouldn't be cast in stone: technologies change; usage changes; culture changes (e.g. AUPs banning social use; email; Web; messaging; …) Therefore need for mechanisms for changing AUPs and engagement with users Proposal: We need an Acceptable Use Policy Process (AUPP) We need mechanisms to ensure users can input into the discussion process We need more flexibility in our AUPs (e.g. to reflect blended learning, pervasiveness of IT; …) Cultural Change Note see OUCS’s policy on Skype, which has evolved
33. Avoid Perfection! In higher education we like to investigate limitations of systems (it’s our job). But: Need to separate such research from deployment of good enough services Need to be more user-centred – if users can do it (at home; in Starbucks; from their memory stick) why can’t IT Services provide similar services (students pay enough!) An always beta approach: the software and its use may not be perfect, but that’s not a barrier to deployment Cultural Change If the Sun can provide Blogs, it’s very strange if HE can’t! http://www.thesun.co.uk/ portal/site/mysun/
34. Risk Management IWMW 2006 has taken a risk management approach to its evaluation of Web 2.0 technologies: Agreements : e.g. in the case of the Chatbot. Use of well-established services : Google & del.icio.us are well-established & financially stable. Notification : warnings that services could be lost. Engagement : with the user community: users actively engage in the evaluation of the services. Provision of alternative services: multiple OMPL tools. Use in non-mission critical areas: not for bookings! Long term experiences of services: usage stats Availability of alternative sources of data : e.g. standard Web server log files. Data export and aggregation: RSS feeds, aggregated in Suprglu, OPML viewers, etc. Taking Risks Note that you also take risks in not providing a service! Will your users go elsewhere?
35. Users Are The Problem! Warwick Blogs contains swearing, trivial remarks, insults and copyright infringements * & not just insightful observations from staff contributors! Background: They expected this! They got buy-in from University SMT They actively promoted service to students http://search.warwick.ac.uk/... Issues: is this a serious barrier, or something to be dealt with (cf. misuse of email, Usenet, …). Derek Law: If students download ‘flesh-tone images’ in their halls at 3 am on networks they’ve paid for, is it our problem?
36. Safe Experimentation How can we gain experiences of Web 2.0: Safe environment Which minimise risks Which allow learning Possibilities: Encourage enthusiasts Using technologies at events such as this! Supporting the services which your users use (e.g. Google!) Using services which require minimal effort Working with your peers elsewhere Piloting Web 2.0
37. LibraryThing Can you try this for a departmental Library: Gain experience Use by administrators, who’ll be unconcerned about technical dogma Explore social network benefits See recent Blog posting Safe Experiments http://www.librarything.com/
38. Slideshare A digital repository for slides Do you have a digital repository? Are you planning to install or develop one? If so: Look at services such as Slideshare Read Andy Powell’s Blog about the advantages of this approach
39. Over To You What can you do? You’re unconvinced – so you’ll need to be able to justify this Areas of safe experimentation – what works for you, your department, your organisation? Culture change – how?
40. Conclusions To conclude: Web 2.0 can provide real benefits for our users However organisations tend to be conservative We therefore need: Advocacy To listen to users' concerns To address users' concerns e.g. through a risk management approach We can all benefit by adopting Web 2.0 principles of openness and sharing. So let us: Share our advocacy resources, risk management techniques, etc. Have a social network with peers based on openness, trust, collaboration, .. Conclusions