Slides used in a professional forum on "What Does Openness Mean To The Museum Community" given at the Museums and Web 2008 conference.
See http://www.ukoln.ac.uk/web-focus/events/conferences/mw-2008/openness-forum/
Slides for a talk on "Embedding & Sustaining University 2.0 " given be Brian Kelly, UKOLN at the University 2.0 conference in Santander on 8 September 2010.
See http://www.ukoln.ac.uk/web-focus/events/conferences/uimp-2010/
Empowering Users and Institutions: A Risks and Opportunities Framework for Ex...lisbk
Slides for a talk on "Empowering Users and Institutions: A Risks and Opportunities Framework for Exploiting the Social Web" given by Brian Kelly, UKOLN at the Cultural Heritage Online 2009 Conference held in Florence on 15-16 December 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/cultural-heritage-online-2009/
The document discusses resource discovery through social means such as writing blog posts, chatting with colleagues, listening to people, and sharing resources using popular networked services. It provides examples of how writing blog posts attracts relevant comments and links, and how Twitter can be used to find examples related to a talk. The conclusion is that social resource discovery is natural, requires little effort, allows the use of popular services, and helps the community.
What if Web 2.0 Really Does Change Everything?lisbk
Slides for a talk on "What if Web 2.0 Really Does Change Everything?" given by Brian Kelly, UKOLN at the UCISA CISG 2009 conference on 18-20 November 2009.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ucisa-cisg-2009/
Enhancing Access to Researchers' Papers: How Librarians and Use of Social Med...lisbk
Slides for a talk on "Enhancing Access to Researchers' Papers: How Librarians and Use of Social Media Can Help" given by Brian Kelly, UKOLN at a meeting of subject librarians at the University of Bath on 27 March 2012.
See http://www.ukoln.ac.uk/web-focus/events/seminars/bath-library-2011-03/
The 'Higher Education in a Web 2.0 World' Report: Implications For IT Service...guest6d8f50
The document discusses implications of a report on higher education in a Web 2.0 world for IT service departments. It suggests that IT services embrace cloud computing and make use of social web tools. Departments should provide infrastructure while respecting user preferences and explore opportunities like new funding models. Risk management, resource investigation, and frameworks are recommended to guide strategic deployment of new technologies.
Slides for a talk on "Demystifying the Social Web" given by Brian Kelly, UKOLN at the Readeast's "R-e-@ding: reaching out to readers in a digital world" Conference held in Flitwick on 26 November 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/readeast-2009/
Rehearsal of a talk on "From Web Accessibility to Web Adaptability" given at Techshare 2009 conference on 17 September 2009.
See http://www.ukoln.ac.uk/web-focus/events/conferences/techshare-2009/
Slides for a talk on "Amplified Events, Seminars, Conferences, ...: What? Why? How?" given by Brian Kelly, UKOLN at a workshop session at the JISC 2011 conference held at the BT Convention Centre, Liverpool on 15 March 2011.
See http://www.ukoln.ac.uk/web-focus/events/workshops/jisc-2011/
The Future for Educational Resource Repositories in a Web 2.0 Worldlisbk
Slides for a talk on "The Future for Educational Resource Repositories in a Web 2.0 World" given by Brian Kelly, UKOLN at an Edspaces workshop held at the University of Southampton on 4 November 2009.
See http://www.ukoln.ac.uk/web-focus/events/workshops/edspace-2009/
BS 8878 and the Holistic Approaches to Web Accessibilitylisbk
Slides from talk on "BS 8878 and the Holistic Approaches to Web Accessibility" given by Brian Kelly, UKOLN at a CETIS Accessibility SIG meeting held at the BSI Headquarters, 389 Chiswick High Road, Chiswick, London on 28 February 2011
See http://www.ukoln.ac.uk/web-focus/events/meetings/cetis-accessibility-sig-2011-02/
Beyond Compliance - A Holistic Approach to Web Accessibilitylisbk
A talk on "Beyond Compliance - A Holistic Approach to Web Accessibility" given at the Techshare 2007 conference.
See http://www.ukoln.ac.uk/web-focus/events/conferences/techshare-2007/
Slides for a talk on "Digital Life Beyond The Institution" given by Brian Kelly, UK Web Focus at the ILI 2013 conference in London on Tuesday 15 October 2013.
See http://ukwebfocus.wordpress.com/events/ili-2013-plenary-talk/
Slides for a workshop session on "Building an Accessible Digital Institution" facilitated by Brian Kelly, Innovation Advocate, Cetis at the Cetis conference held at the University of Bolton on 17-18 June 2014.
See http://www.slideshare.net/Thebriankelly/building-an-accessible-digital-institution
Benefits of the Social Web: How Can It Help My Museum?lisbk
Slides for a talk on "Benefits of the Social Web: How Can It Help My Museum?" given by Brian Kelly, UKOLN at the AIM 2009 conference held in Ellesmere Port on 5 June 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/aim-2009/
Preparing Our Users For Digital Life Beyond the Institutionlisbk
Sides for a talk on "Digital Life Beyond the Institution" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at a seminar for the iSchool, University of Northumbria on 11 February 2015.
See https://ukwebfocus.wordpress.com/events/digital-life-beyond-the-institution/
Building and Sustaining a Community using the Social Weblisbk
Slides for a talk on "Building and Sustaining a Community using the Social Web" given by Brian Kelly, UKOLN at a UCISA SSG Communications Group Conference on "Using Social Media to Communicate" held at Austin Court, Birmingham on 18 January 2012.
See http://www.ukoln.ac.uk/web-focus/events/workshops/ucisa-ssg-2012/
Slides for talk on "Metrics for the Social Web" given by BriaN Kelly UKON at the DevCSI workshop on Open Data and the Institutional Web held at the University of Reading on 25 July 2011.
See http://www.ukoln.ac.uk/web-focus/events/workshops/devcsi-201107/
Exploiting The Potential Of Blogs and Social Networks Introduction lisbk
Slides used in the Introduction talk at the UKOLN workshop on "Exploiting The Potential Of Blogs and Social Networks ".
See http://www.ukoln.ac.uk/web-focus/events/workshops/blogs-social-networks-2007/talks/introduction/
The document discusses how Web 2.0 technologies like blogs, wikis, RSS, and user-generated content have changed how people use and share information online. It argues that services should embrace these new technologies and practices, such as allowing external content to be embedded, trusting users, and developing lightweight and distributed systems rather than trying to compete directly with large commercial providers.
The document discusses how Web 2.0 technologies like blogs, wikis, RSS, and user-generated content have changed how people use and share information online. It argues that services like Intute were pioneers in these approaches before the term "Web 2.0" was coined. Looking ahead, it suggests institutions embrace new models where commercial services host content and applications, and find ways to enhance rather than compete with popular third-party sites.
“Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends”bridgingworlds2008
The document discusses various challenges and barriers to the successful adoption of Library 2.0 and Web 2.0 technologies. It identifies issues such as sustainability of third-party services, data lock-in, lack of expertise, inappropriate content, and accessibility concerns. It proposes balanced approaches to address these barriers, including risk assessment and management, staff development, clarifying responsibilities, and embracing new media literacy.
Let's Do It Now! Mainstream Uses Of Collaborative Technologieslisbk
This document discusses strategies for mainstream adoption of collaborative technologies like blogs and wikis in organizations. It acknowledges barriers like legal risks, inertia and cultural resistance. It recommends addressing barriers through advocacy, listening to users, flexible policies, and safe experimentation. Risks can be minimized through approaches like piloting technologies at events and supporting widely-used external services. Adopting principles of openness, user focus, and collaboration from Web 2.0 can help organizations overcome conservatism and benefit users.
Slides for talk on "Realising The Potential Of Web 2.0" given at the NordLib 2.0 conference on "Get Inspired by Web 2.0 for Libraries".
See http://www.ukoln.ac.uk/web-focus/events/conferences/nordlib2.0-2008/
Web 2.0: How Should IT Services and the Library Respond?lisbk
Slides used by Brian Kelly, UKOLN at a meeting on "Web 2.0: How Should IT Services and the Library Respond?" held at the University of Nottingham, on 16 November 2006.
Slides from a talk by Brian Kelly, UKOLN on "What Does Openness Mean to the Web Manager?" given at the Institutional Web Management Workshop 2006 (IWMW 2006) on 15 June 2006.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/talks/metcalfe/
Brian Kelly, UKOLN, gave a talk on "Web 2.0: Addressing Institutional Barriers" at the ILI 2006 conference in London on 16 October 2006.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2006/
OSCELOT is an open source community that develops educational tools and resources through collaboration. It has grown from a mailing list to over 100 projects with thousands of downloads. The community offers benefits like reducing costs through shared development and providing technical support. Getting involved can range from using existing tools to contributing code, documentation, or other support for projects.
How Recent Web Developments Offer Low-cost Opportunities for Service Developmentlisbk
Talk given at the London Museums Librarians and Archivists Group Biennial One Day Conference held at the British Museum, London on 26 April 2007.
See http://www.ukoln.ac.uk/web-focus/events/conferences/lmlag-2007-04/
Delivered by Brian Kelly of UKOLN at the Annual Conference of the Chartered Institute of Library and Information Professionals in Scotland (CILIPS), which took place 1-3 June 2009.
The document discusses preparing school libraries for future challenges and opportunities presented by new technologies. It examines key issues like the increasing use of ICT and information literacy. It then explores specific technologies like blogs, wikis, RSS, social networking, tagging and more. The document provides tips on how libraries can enhance their role by experimenting with and integrating these technologies. It also discusses strategies for convincing school leadership of the importance of adapting to changing technologies and student needs.
a brief field guide to the ecology of tools, services and activities that could contribute to Personal Learning Environments. Talk by Mike Malloch to the Workplace PLEs seminar, London Knowledge Lab, Nov 1 2006
Brian Kelly gave a presentation on new digital technologies and their uses. He discussed concepts like Web 2.0, social media, mobile access, and cloud computing. He acknowledged challenges like sustainability, privacy, and organizational barriers, but argued against overly simplistic or fundamentalist approaches. A balanced, managed approach was needed to harness new technologies while mitigating risks.
The document discusses the opportunities and challenges of Library 2.0. It acknowledges that while Library 2.0 has generated interest, there are legitimate concerns about how to best exploit its potential while managing risks. It explores deployment strategies like advocacy, listening to users, and risk assessment. Examples of Library 2.0 tools and applications are provided, as well as approaches to addressing concerns regarding issues like institutional inertia, sustainability, and privacy.
Talk on "Community Led Activities" given at JISC Emerge online event on 7 June 2007.
See http://www.ukoln.ac.uk/web-focus/events/online/emerge-2007-06/
This document discusses Web 2.0 and its implications for libraries. It begins by defining Web 2.0 as the next generation of the internet that allows for two-way communication rather than just static websites. Examples of Web 2.0 tools include social networking sites, photo sharing, wikis, and podcasts. For libraries, Web 2.0 allows for more interactive collections and services focused on information sharing rather than just access. Challenges include resistance to change, funding, and copyright issues. A social media policy is recommended to guide appropriate use of these new technologies.
Virtual Space for All: The Opportunities and Challenges Provided by the Socia...lisbk
Slides for a talk on "Virtual Space for All: The Opportunities and Challenges Provided by the Social Web" given by Brian Kelly, UKOLN at the CILIP-Wales 2009 conference
See http://www.ukoln.ac.uk/cultural-heritage/events/cilip-wales-2009/
Slides for talk on Addressing The Limitations Of Open Standards given at Museums & the Web 2007 conference.
See http://www.ukoln.ac.uk/web-focus/events/conferences/mw-2007/talk-standards/
Similar to What Does Openness Mean To The Openness Museum Community (20)
This document provides an introduction to cloud storage and summarizes a presentation on the topic. It discusses the history of storage systems and how cloud storage works. Popular cloud storage services like Google Drive, Dropbox, and iCloud are examined. The document outlines some risks of cloud storage like security and privacy issues. It also provides a framework for selecting cloud services and questions to consider regarding purposes, benefits, costs and risks.
This document provides the agenda and brief technical tips for Wyld Morris Zoom Meeting No. 7, which is a new members evening that will include welcoming new potential members, learning about morris dancing from the squire, understanding the basic moves, and perspectives from a new dancer on why they enjoy morris dancing. The technical tips explain how to switch between speaker and gallery view and how to pin a video to focus on one participant.
The document provides information about an online meeting of the Wyld Morris group who enjoy morris dancing and singing. It outlines that the group will continue enjoying their interests during lockdown, support each other, and be even better when they next meet in person. The meeting agenda includes introductions, warm-ups, demonstrations, group dancing and music, an open discussion, and tips for using Zoom including muting audio when not speaking and only having one musician unmuted at a time. Links to online dance instruction videos and resources are also provided.
Predicting and Preparing For Emerging Learning Technologieslisbk
The document summarizes Brian Kelly's presentation on predicting and preparing for emerging learning technologies. It discusses identifying technology trends, drivers, and challenges through the Delphi process used by the NMC Horizon Report. It also provides tools and methods for institutions to plan for future technologies, including scenario planning, acknowledging risks, and engaging with challenges. The presentation aims to help attendees understand limitations of future forecasting and apply similar methodologies to plan locally.
Web Preservation, or Managing your Organisation’s Online Presence After the O...lisbk
Slides for talk on "Web Preservation, or Managing your Organisation’s Online Presence After the Organisation Ceases to Exist" given by Brian Kelly, UK Web Focus at the IRMS 2016 conference in Brighton on 17 May 2016.
See http://ukwebfocus.com/events/irms-2016-web-preservation
This document provides a summary and conclusions from a workshop on "Preparing for the Future: Technological Challenges and Beyond". It recaps the workshop which explored tools for thinking differently about the future, used a Delphi process to gather expert opinions, and developed an action brief planning template. It notes limitations in approaches and the importance of acknowledging risks while also learning from past examples. Contact details and additional resources are provided for those interested in further information.
This document discusses making a case to senior management for funding to explore innovative technologies. It provides guidance on identifying implications, risks, and risk management strategies for new technologies. It also presents an action brief statement template to convince management of a technology's potential benefits. The document concludes with an exercise where attendees in groups prepare a short presentation making a case for funding to investigate one technology.
This document discusses scenario planning as a strategic planning method. It describes the scenario planning process, which involves defining assumptions and drivers of change, developing initial scenarios, and identifying issues. The document then provides examples of scenarios for the library sector, including the effects of UK withdrawal from the EU or greater power for the European Court. Small groups are asked to develop scenarios focusing on alternative discovery sources, changed librarian roles, or other topics. Finally, the document summarizes scenarios developed in a previous workshop on commercialization of libraries, devolved ownership of services, universal skills, and niche librarians.
Slides "D1: The NMC Methodology" for a one-day workshop on "Preparing for the Future: Technological Challenges and Beyond" by Brian Kelly and Tony Hirst at the ILI 2015 conference. Held on Monday 19 October 2015
For further information see
http://ukwebfocus.com/events/ili-2015-preparing-for-the-future
Slides "C1: Future Technology Detecting Tools & Techniques" for a one-day workshop on "Preparing for the Future: Technological Challenges and Beyond" by Brian Kelly and Tony Hirst at the ILI 2015 conference. Held on Monday 19 October 2015
See http://ukwebfocus.com/events/ili-2015-preparing-for-the-future
This document discusses exploring emerging technologies. It provides information on discovering new technologies through peers, publications, experts, and online sources. The document outlines the ILI 2015 conference program and highlights some topics that may be relevant or surprising. It also describes the NMC Horizon Report, which is produced by an international community of experts and identifies important emerging technologies for libraries through a refined expert panel process. The conclusion emphasizes the importance of exploring emerging technologies through various approaches, but also understanding the wider context for implications and planning.
Preparing for the Future: Technological Challenges and Beyond A1 Introductionlisbk
Slides "A1 Introduction" for a one-day workshop on "Preparing for the Future: Technological Challenges and Beyond" by Brian Kelly and Tony Hirst at the ILI 2015 conference. Held on Monday 19 October 2015.
For further information seehttp://ukwebfocus.com/events/ili-2015-preparing-for-the-future
Slides for a talk on "Digital Life Beyond The Institution" given by Brian Kelly, UK Web Focus at the MmIT 2015 conference on “With Power Comes Great Responsibility – How Librarians can Harness the Power of Social Media for the Benefit of its Users” at the University of Sheffield on 14-15 September 2015.
See http://ukwebfocus.com/events/mmit-2015-digital-life-beyond-the-institution/
Developing an Ethical Approach to Using Wikipedia as the Front Matter to all ...lisbk
Slides for a talk on "Developing an Ethical Approach to Using Wikipedia as the Front Matter to all Research" given by Brian Kelly, UK Web Focus Ltd. at the Wikipedia Science 2015 conference at The Wellcome Trust, London on 3 September 2015.
See http://ukwebfocus.com/events/an-ethical-approach-to-using-wikipedia-as-the-front-matter-to-research/
Slides for a talk on "The Agile University" presented by Niall Lavery and Dan Babington, PwC at the IWMW 2015 event held at Edge Hill University, Ormskirk on 27-29 July 2015.
See http://iwmw.org/iwmw2015/talks/beyond-digital-the-agile-university/
This document provides information about the IWMW 2015 conference taking place from July 27-29 at Edge Hill University in Ormskirk. The conference theme is "Beyond Digital: Transforming the Institution" and will feature talks, workshops and master classes on digital transformation in higher education. Over the three days, participants can learn new skills, engage with peers, and identify new approaches for their institutions. Social events include a conference dinner and opportunities to explore Ormskirk and meet up in local bars and restaurants.
BS 8878: Systematic Approaches to Documenting Web Accessibility Policies and ...lisbk
Slides for a workshop session on "BS 8878: Systematic Approaches to Documenting Web Accessibility Policies and Practices" facilitated by Brian Kelly at the IWMW 2015 event held at Edge Hill University, Ormskirk on 27 July 2015.
See http://iwmw.org/iwmw2015/talks/systematic-approaches-to-documenting-web-accessibility-policies-and-practices/
Why and how librarians should engage with Wikipedialisbk
Slides for a talk on "Why and How Librarians Should Engage With Wikipedia" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the CILIPS Autumn Gathering 2014 event in Edinburgh on 30 October 2014.
See http://ukwebfocus.wordpress.com/events/why-and-how-librarians-should-engage-with-wikipedia/
Slides for a talk on "Working with Wikimedia Serbia" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the Eduwiki 2014 conference in Edinburgh on Friday 31 October 2013.
See https://ukwebfocus.wordpress.com/events/eduwiki-2014/
Major Technology Trends that will Impact Library Services?lisbk
Slides for talk on "What are the Major Technology Trends that will Impact Library Services and their Users?" to be given by Brian Kelly, Innovation Advocate, Cetis at the ILI 2014 conference in London on 21-22 October 2014.
See http://ukwebfocus.wordpress.com/events/ili-2014/
How to Store Data on the Odoo 17 WebsiteCeline George
Here we are going to discuss how to store data in Odoo 17 Website.
It includes defining a model with few fields in it. Add demo data into the model using data directory. Also using a controller, pass the values into the template while rendering it and display the values in the website.
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...Murugan Solaiyappan
Title: Relational Database Management System Concepts(RDBMS)
Description:
Welcome to the comprehensive guide on Relational Database Management System (RDBMS) concepts, tailored for final year B.Sc. Computer Science students affiliated with Alagappa University. This document covers fundamental principles and advanced topics in RDBMS, offering a structured approach to understanding databases in the context of modern computing. PDF content is prepared from the text book Learn Oracle 8I by JOSE A RAMALHO.
Key Topics Covered:
Main Topic : DATA INTEGRITY, CREATING AND MAINTAINING A TABLE AND INDEX
Sub-Topic :
Data Integrity,Types of Integrity, Integrity Constraints, Primary Key, Foreign key, unique key, self referential integrity,
creating and maintain a table, Modifying a table, alter a table, Deleting a table
Create an Index, Alter Index, Drop Index, Function based index, obtaining information about index, Difference between ROWID and ROWNUM
Target Audience:
Final year B.Sc. Computer Science students at Alagappa University seeking a solid foundation in RDBMS principles for academic and practical applications.
About the Author:
Dr. S. Murugan is Associate Professor at Alagappa Government Arts College, Karaikudi. With 23 years of teaching experience in the field of Computer Science, Dr. S. Murugan has a passion for simplifying complex concepts in database management.
Disclaimer:
This document is intended for educational purposes only. The content presented here reflects the author’s understanding in the field of RDBMS as of 2024.
Feedback and Contact Information:
Your feedback is valuable! For any queries or suggestions, please contact muruganjit@agacollege.in
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
The membership Module in the Odoo 17 ERPCeline George
Some business organizations give membership to their customers to ensure the long term relationship with those customers. If the customer is a member of the business then they get special offers and other benefits. The membership module in odoo 17 is helpful to manage everything related to the membership of multiple customers.
Integrated Marketing Communications (IMC)- Concept, Features, Elements, Role of advertising in IMC
Advertising: Concept, Features, Evolution of Advertising, Active Participants, Benefits of advertising to Business firms and consumers.
Classification of advertising: Geographic, Media, Target audience and Functions.
How to Create Sequence Numbers in Odoo 17Celine George
Sequence numbers are mainly used to identify or differentiate each record in a module. Sequences are customizable and can be configured in a specific pattern such as suffix, prefix or a particular numbering scheme. This slide will show how to create sequence numbers in odoo 17.
How to Handle the Separate Discount Account on Invoice in Odoo 17Celine George
In Odoo, separate discount account can be set up to accurately track and manage discounts applied on various transaction and ensure precise financial reporting and analysis
Is Email Marketing Really Effective In 2024?Rakesh Jalan
Slide 1
Is Email Marketing Really Effective in 2024?
Yes, Email Marketing is still a great method for direct marketing.
Slide 2
In this article we will cover:
- What is Email Marketing?
- Pros and cons of Email Marketing.
- Tools available for Email Marketing.
- Ways to make Email Marketing effective.
Slide 3
What Is Email Marketing?
Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant.
Slide 4
Types of Email Marketing:
1. Welcome Emails
2. Information Emails
3. Transactional Emails
4. Newsletter Emails
5. Lead Nurturing Emails
6. Sponsorship Emails
7. Sales Letter Emails
8. Re-Engagement Emails
9. Brand Story Emails
10. Review Request Emails
Slide 5
Advantages Of Email Marketing
1. Cost-Effective: Cheaper than other methods.
2. Easy: Simple to learn and use.
3. Targeted Audience: Reach your exact audience.
4. Detailed Messages: Convey clear, detailed messages.
5. Non-Disturbing: Less intrusive than social media.
6. Non-Irritating: Customers are less likely to get annoyed.
7. Long Format: Use detailed text, photos, and videos.
8. Easy to Unsubscribe: Customers can easily opt out.
9. Easy Tracking: Track delivery, open rates, and clicks.
10. Professional: Seen as more professional; customers read carefully.
Slide 6
Disadvantages Of Email Marketing:
1. Irrelevant Emails: Costs can rise with irrelevant emails.
2. Poor Content: Boring emails can lead to disengagement.
3. Easy Unsubscribe: Customers can easily leave your list.
Slide 7
Email Marketing Tools
Choosing a good tool involves considering:
1. Deliverability: Email delivery rate.
2. Inbox Placement: Reaching inbox, not spam or promotions.
3. Ease of Use: Simplicity of use.
4. Cost: Affordability.
5. List Maintenance: Keeping the list clean.
6. Features: Regular features like Broadcast and Sequence.
7. Automation: Better with automation.
Slide 8
Top 5 Email Marketing Tools:
1. ConvertKit
2. Get Response
3. Mailchimp
4. Active Campaign
5. Aweber
Slide 9
Email Marketing Strategy
To get good results, consider:
1. Build your own list.
2. Never buy leads.
3. Respect your customers.
4. Always provide value.
5. Don’t email just to sell.
6. Write heartfelt emails.
7. Stick to a schedule.
8. Use photos and videos.
9. Segment your list.
10. Personalize emails.
11. Ensure mobile-friendliness.
12. Optimize timing.
13. Keep designs clean.
14. Remove cold leads.
Slide 10
Uses of Email Marketing:
1. Affiliate Marketing
2. Blogging
3. Customer Relationship Management (CRM)
4. Newsletter Circulation
5. Transaction Notifications
6. Information Dissemination
7. Gathering Feedback
8. Selling Courses
9. Selling Products/Services
Read Full Article:
https://digitalsamaaj.com/is-email-marketing-effective-in-2024/
Credit limit improvement system in odoo 17Celine George
In Odoo 17, confirmed and uninvoiced sales orders are now factored into a partner's total receivables. As a result, the credit limit warning system now considers this updated calculation, leading to more accurate and effective credit management.
Webinar Innovative assessments for SOcial Emotional SkillsEduSkills OECD
Presentations by Adriano Linzarini and Daniel Catarino da Silva of the OECD Rethinking Assessment of Social and Emotional Skills project from the OECD webinar "Innovations in measuring social and emotional skills and what AI will bring next" on 5 July 2024
Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
Delegation Inheritance in Odoo 17 and Its Use Cases
What Does Openness Mean To The Openness Museum Community
1. What Does Openness Mean To The Museum Community? Brian Kelly UKOLN University of Bath Bath, UK [email_address] UKOLN is supported by: Co-Author: Ross Gardler, JISC OSS Watch, University of Oxford http://www.ukoln.ac.uk/web-focus/events/conferences/mw-2008/ This work is licensed under a Attribution-NonCommercial- ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ mw2008 ' tag Mike Ellis Eduserv Bath, UK [email_address]
2. About The Facilitators Brian Kelly: UK Web Focus – a national Web advisory post Based at UKOLN, a national centre of expertise in digital information management, located at University of Bath, UK Advisor to HE and cultural heritage sectors Mike Ellis: Head of Web for the National Museum of Science and Industry for 7 years Now working at Eduserv, Bath Interests include user generated content, Web 2.0, ubiquitous computing and innovation and how to exploit these to gain maximum benefit for cultural institutions BK Introduction
3. About This Professional Forum Openness: A positive term Covers open standards, open source, open content, open services and open culture But: What are the limitations of openness? To what extent do we wish to embrace the concept of openness? How do we respond if we feel that openness concepts may (a) be flawed (b) endanger our business models or (c) not be sustainable? BK Introduction
4. About You What responsibilities do you have? Why have you chosen to attend this professional forum? What do you hope to get out of the session? BK Introduction
5. Benefits Of Open Standards Open standards can: Provide device- and application-independence Avoid vendor lock-in Provide an open marketplace for development Maximise access to resources Enhance interoperability Provide architectural integrity Provide long-term access to resources Benefits are widely accepted by the development community: Mandation of open standards in procurement Lists of recommended open standards for digital library development programmes Benefits Of Openness BK
6. Benefits Of Open Source Open source software can: Provide freedom to use, modify and redistribute software Encourage competition which can increase the quality, satisfaction and flexibility of software Help to ensure that software remains valuable to an organisation regardless of changing strategic objectives of any single software development organisation Ensure there is no incentive to attempt to lock-in a customer by using proprietary extensions to file formats or data standards Benefits Of Openness BK
7. Benefits Of Open APIs Open APIs ... ..are systems which allow free sharing of data, programmatically Typically have open standards at their core, or at least an open framework Examples include RSS, REST, SOAP, OAI-PMH, for data sharing Usually have XML or JSON as interchange format Benefits Of Openness ME
8. Benefits Of Open APIs Why is this good? Fundamental to the web now is user-centricity . RSS etc. allow users to get what they want and how they want it Shared data inspires creativity: “ we is better than me ” – see the Frankie & Seb show... It frees us (and others) to use tools like the MIT timeline, Yahoo Maps, Google charts, etc – usually for no or low cost . Additional benefits like mobile version are “easy” The more data the better! Also – if we don’t do it, services like Google images, Dapper etc will do it for us! Benefits Of Openness ME
9. Benefits Of Open Content Open Content: Is content which can “got at” and shared A hidden API or RSS feed isn’t “open”.. Word/PDF/Fax/email (etc.) isn’t “open” Is often associated with CC licences ...which means it is usually free As per Open APIs, if you provide access then you can see blossoming creativity Throws up issues around income... Benefits Of Openness ME
10. Benefits Of Open Content Open Content: ...is reusable content. Benefits Of Openness ME
11. Benefits Of An Open Culture Openness is a core component of web 2.0 If we can’t use the web to connect with our users, then why use the web at all...? Web 2.0 (actually, the web) is becoming more and more about people and relationships A lot of what we’ve talked about this week is about or around Open Culture! e.g. “Web 2.0: where do we go from here?” Benefits Of Openness ME
12. Problems With Open Culture Problems with user generated content: Not all users are nice! Users may prefer to listen to voice of authority Automated spam is an increasing annoyance (email, blog comments, …) Discussion often degenerates into flam wars May be legal implications It’s expensive to monitor Open culture – great in theory; flawed in practice Limitations Of Openness BK
13. Problems With Open APIs Problems with making use of 3 rd party APIs and services: They don’t do this for our benefit, but to make money The long-term business models are unproven They can change their T&C at any time They can withdraw services cf Amazon withdrawing their SOAP interface Limitations Of Openness BK
14. Problems With Open Standards Open standards: Can be too complex Can be difficult to implement May fail to be accepted in the market place Take long time to reach agreement What is an open standard: PDF, RSS or MS Word? We can seek to deploy too soon, before limitations, costs, etc. are understood (RDF?) Limitations Of Openness BK
15. Problems With Open Source Open source software: Has been over-hyped Didn’t bring long the demise of western capitalism! May be issues related to: documentation • support SLA • sustainability Source Forge as a dumping ground for failed Open Source projects The discussion now is more about sustainability & fitness for purpose, whether OSS or proprietary Limitations Of Openness BK
16. Contextual Approach Contextual approach to open standards: Developed to support JISC’s development programmes Described at MW 2007 Based on annotated descriptions: ownership, purpose, maturity, risks, … Decisions on policies and compliance delegated to appropriate level Extended to include policies on open source software Addressing The Limitations BK See “ Addressing The Limitations Of Open Standards ” and “ Openness in Higher Education: Open Source, Open Standards, Open Access ”
17. Problems With Open Content Problems with allowing others to reuse content: Undermines one’s business Duplication of popular services but neglecting of minority interests This isn’t liberal; it’s privatisation (similar to deregulation of public services) The content owners are likely to be unhappy Why should Facebook, MySpace, … make money from our content? Open content – like socialism great in theory; doesn’t work in practice! Limitations Of Openness BK
18. Open Content - Think About: Scarcity vs Scale...which for us? The Long Tail and the Niche How do we address notions of intention ? Answer: we can’t! Power of marketing vs power of commerce without marketing Pirate Coelho. It worked for him! Freemium, try before you buy? Benefits Of Openness ME