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Building and Sustaining a Community using the Social Web




Brian Kelly,
UKOLN
Twitter:                 http://www.ukoln.ac.uk/web-focus/events/workshops/ucisa-ssg-2012/
#ucsoc12

           Building and Sustaining a
           Community using the
           Social Web
           Brian Kelly                       Acceptable Use Policy
           UKOLN                             Recording this talk, taking photos,
                                             having discussions using Twitter,
           University of Bath                etc. is encouraged - but try to keep
           Bath, UK                          distractions to others minimised.

           Blog:
           http://ukwebfocus.wordpress.com/
           Twitter: @briankelly / @ukwebfocus


           UKOLN is supported by:
                                                              This work is licensed under a
                                                              Creative Commons attribution 2.0
                                                              licence (but note caveat)
Idea from Cameron Neylon

You are free to:
                                                    copy, share, adapt, or re-mix;



                                                    photograph, film, or broadcast;



                                                    blog, live-blog, or post video of


this presentation provided that:
              You attribute the work to its author and respect the rights
              and licences associated with its components.
    Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero.
    Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:
3   http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites
Introduction   About Me
                   Brian Kelly:
                     •   UK Web Focus: national advisory post to UK HEIs
                     •   Long-standing Web evangelist
                     •   Based at UKOLN at the University of Bath
                     •   Prolific blogger (1,000+ posts since Nov 2006)
                     •   User of social media to support work activities
                     •   Prolific speaker (~380+ talks from 1996-2011)
                     •   Part of UKOLN‟s Innovation Support Centre
                   UKOLN:
                     • Supporting innovation across higher & further
                       education
                     • Funded by JISC
4

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Digital Life Beyond The Institution
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Slides for a talk on "Digital Life Beyond The Institution" given by Brian Kelly, UK Web Focus at the ILI 2013 conference in London on Tuesday 15 October 2013. See http://ukwebfocus.wordpress.com/events/ili-2013-plenary-talk/

ili2013
Contents
    • Computing Service culture
    • Is „Social‟ a term to worry us?
    • Community & collaboration
    • Tools for sharing:
        Blogs      Twitter


    • Addressing barriers

    Context
    •   Reduced funding
    •   User as customer
    •   Technological developments
    •   Increasing expectations
    •   Need to work differently
5
XManagement Information Systems




Taken from slide by Wildish &
Howell, UCISA CISG 2008                         http://www.flickr.com/photos/pwz/2096587340/sizes/o
                                http://www.flickr.com/photos/pwz/2096587340/sizes/o
Management Information Systems
                        “Our needs”
“Business Processes”


                                “Security”
“Risk analysis”

                                             “Data Protection”

Taken from slide by Wildish &
Howell, UCISA CISG 2008                           http://www.flickr.com/photos/pwz/2096587340/sizes/o
                                  http://www.flickr.com/photos/pwz/2096587340/sizes/o
“Computer Says No”
Computer Says No!
• Time to ditch this catch
  phrase




                             X
                             8

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IT Service Culture




                     Traditionally the need to:
                      • Manage scarce
                        resources
                      • Ensure resources used
                        for „scholarly purposes‟
9
What Is Social Media?

                         Technologies
                         which:
                         • Distract for
                           teaching, lea
                           rning &
                           research
                           purposes
                         • Can be used
                           to bully
                           (including
                           staff)

10
The Problem With „Social‟
     Does „Social‟ mean:
       • Trivial
       • Personal
       • Unrelated to academia


                                   Or:
                                     • Collaborative
                                     • Collective
                                     • Team working

     The term social refers to a characteristic of living organisms as
     applied to populations humans and other animals. It always refers
     to the interaction of organisms with other organisms and to their
     collective co-existence, irrespective of whether they are aware of it
     or not, and irrespective of whether the interaction is voluntary and
     involuntary.                                                 Wikipedia
11
Redefining „Social‟
     Social media / Social web:
       • Collaborative technologies
       • Interactive technologies
     which support:
       • Social constructivism / social
         constructionism theories of knowledge:
         “individual's learning that takes place
         because of their interactions in a group”




12

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Another View




     Social networks get better as numbers increase
     (cf telephones) Remember 1-9-90 rule.
13
Collaboration & IT Services
                         • JISCMail lists
                         • UCISA events
                         •…




14
Today‟s Environment
                                                 Today we are seeing:
                    List now used mainly for
                    ads for events, jobs, etc.
                                                  • Decline in mailing lists
                                                  • Better understanding of
                                                    diversity of needs:
                                                    (indicating, informing, alerting
                                                    , sharing, collaborating, critiq
                1999-2011
                                                    uing, …)
     See posts on                                 • Wide variety of social media
     The Decline in JISCMail Use Across             tools for carrying out diversity
     the Web Management Community and
     Are Mailing Lists Now Primarily A              of functions (e.g. Twitter for
     Broadcast Medium?                              indicating: “About to install
                                                    Debian. Any1 else done
                                                    this?”

15
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Blogging



                Blogging provides
                an easy-to-use way
                of providing public
                documentation




17
Blogs can also be technical




18
There are many social media services
 but we can‟t ignore Twitter!
19
Twitter


               A dedicated
               Twitter client
               can provide
               rich filtering.

               How have
               people got
               the time to
               read and
               write long
               emails? 
20

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Rapid Support from Peers
         Twitter can provide rapid support from one‟s
         professional learning network (PLN)

                                     3:58pm




                                     4:17pm




                                     4:23pm



                                                        4:30pm
                                     4:27pm




   To maximise opportunities you need
   to develop filtering skills (e.g. click
21 „Read all‟ in Twitter client)
Filtering is the Challenge




Don‟t fail to write
because you‟re
worried that
people will be
too busy to read.
Filtering tools
are available.
[Need more
posts on ‟tablet
computers‟.]
22
Social Search
                     “Know any good pubs in
                     Birmingham?”
                     Who do you ask:
                      • Google?
                      • Your friend, whom you trust?

                     Invisible Library Support – Now
                     You Can‟t Afford Not to be
                     Socials?
                     “you could start to make frictionless
                     recommendations by influencing
                     the search engine results returned
                     to your patrons ”
                             Tony Hirst, ouseful.info blog

                     Privacy implications: so use
                     e.g. Ixquick for anonymous
                     searching
23
Understanding Social Media
                                We need to
                                understand how
                                we use social
                                media in order to
                                identify
                                successful
                                patterns



                    Info captured on
                    Mon, 9 Jan 2012




24

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The Mobile Environment
             Access to information on Mobile
             Devices is growing in importance
             Personalised newspapers
             (Smartr, Flipboard, etc.) provide
             access to RSS feeds, tweets, etc. on
             mobile devices.
             This is a few of the links tweeted by
             members of my Twitter lists (formal
             JISC twitter accounts; JISCMRD
             projects; UCSOC12 participants; …)
             Twitter provides access to quality
             resources selected by people I have
             chosen to follow (plus serendipitous
             resources)
25
Growing Your Community
                    The challenge:
                     • Developing
                       connections with
                       peers
                    The opportunity:
                    • Join Twitter
                    • Follow others
                       (via Lanyrd page
                       for event )




26
Challenges (1)
     Concerns:
       • “I‟m too busy”
          Nonsense! 5 tweets a day?
       • “I wouldn‟t know what to say”
          First tweet is the hardest.
       • “My boss disapproves”
          Is this still the case?
       • “Access is blocked”
          Is this still the case?
       • “I don‟t agree that there are benefits”
          Still need for case studies & evidence
27
Too Busy To Blog?




                    Chris Sexton, IT Services
                    Director at Sheffield
                    University and former
                    UCISA chair posts ~3 posts
28                  per week over ~5 years.

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Challenges (2)
              • “I‟ll get addicted”
                That‟s a challenge of success!
              • “I can‟t keep up with tweets, &
                blog posts ”

              • “I want to blog. How do I start?”

              • “I can see the merit –
                but it‟s not for me”




29
Challenges (2)
                                    • “I‟ll get addicted”
                                      That‟s a challenge of success!
                                    • “I can‟t keep up with tweets, &
                                      blog posts ”
                                      Don‟t! It‟s a stream for you to dip
                                      into and contribute to. Learn when
                                      it‟s useful to take a dip
                                    • “I want to blog. How do I start?”
                                      See UK Web Focus blog & talk
                                    • “I can see the merit –
     ”Plants” and “Resource           but it‟s not for me”
     investigators” in Belbin model
     may welcome opportunities
                                      OK – but don‟t block
     provided by social media         others who wish to do it
30
UCISA Community of Practice
     Community of Practice (from Wikipedia):
       • Group of people who share a craft and/or
         a profession.
       • Can evolve naturally because of the
         common interests in a particular area, or
         can be created specifically with the goal of
         gaining knowledge related to their field.
       • Through the process of sharing
         information & experiences with the group
         that the members learn from each
         other, and have an opportunity to develop
         themselves personally and professionally
31
UCISA Community of Practice
     Social media provides opportunity to develop an
     effective community of practice:
         • Open sharing of resources,
           experiences, successes
           & failures
         • Exploit sectors expertise
           in IT
         • Ability to inform users of
           experiences gained
         • Ability to use experiences in
           personal lives
     Keep aspect is culture of openness: a willingness to
     share, rather than the technologies
32     Photo from http://www.flickr.com/photos/mag3737/1914076277/

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#LadyGaGa'sBreakfast : Social Media as a Curator's Tool
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alissconference
Conclusions
     Social Web:
        • Is about communication, community &
          collaboration
        • Can get better as numbers of users reaches
          critical mass
        • Provides diversity of tools for differing
          requirements and preferences
        • Will not go away; will grow!
        • Opportunity for IT Services to play a leading role
        • Openness fits with transparency agenda
      And the Sex in the Library; Screw the Library, Let’s
      Have Sex in the Chaplaincy and We All Hate BUCS!
      Fb groups quickly became defunct
33
Questions
     Any questions or comments?




34

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Building and Sustaining a Community using the Social Web

  • 1. Building and Sustaining a Community using the Social Web Brian Kelly, UKOLN
  • 2. Twitter: http://www.ukoln.ac.uk/web-focus/events/workshops/ucisa-ssg-2012/ #ucsoc12 Building and Sustaining a Community using the Social Web Brian Kelly Acceptable Use Policy UKOLN Recording this talk, taking photos, having discussions using Twitter, University of Bath etc. is encouraged - but try to keep Bath, UK distractions to others minimised. Blog: http://ukwebfocus.wordpress.com/ Twitter: @briankelly / @ukwebfocus UKOLN is supported by: This work is licensed under a Creative Commons attribution 2.0 licence (but note caveat)
  • 3. Idea from Cameron Neylon You are free to: copy, share, adapt, or re-mix; photograph, film, or broadcast; blog, live-blog, or post video of this presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero. Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at: 3 http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites
  • 4. Introduction About Me Brian Kelly: • UK Web Focus: national advisory post to UK HEIs • Long-standing Web evangelist • Based at UKOLN at the University of Bath • Prolific blogger (1,000+ posts since Nov 2006) • User of social media to support work activities • Prolific speaker (~380+ talks from 1996-2011) • Part of UKOLN‟s Innovation Support Centre UKOLN: • Supporting innovation across higher & further education • Funded by JISC 4
  • 5. Contents • Computing Service culture • Is „Social‟ a term to worry us? • Community & collaboration • Tools for sharing:  Blogs  Twitter • Addressing barriers Context • Reduced funding • User as customer • Technological developments • Increasing expectations • Need to work differently 5
  • 6. XManagement Information Systems Taken from slide by Wildish & Howell, UCISA CISG 2008 http://www.flickr.com/photos/pwz/2096587340/sizes/o http://www.flickr.com/photos/pwz/2096587340/sizes/o
  • 7. Management Information Systems “Our needs” “Business Processes” “Security” “Risk analysis” “Data Protection” Taken from slide by Wildish & Howell, UCISA CISG 2008 http://www.flickr.com/photos/pwz/2096587340/sizes/o http://www.flickr.com/photos/pwz/2096587340/sizes/o
  • 8. “Computer Says No” Computer Says No! • Time to ditch this catch phrase X 8
  • 9. IT Service Culture Traditionally the need to: • Manage scarce resources • Ensure resources used for „scholarly purposes‟ 9
  • 10. What Is Social Media? Technologies which: • Distract for teaching, lea rning & research purposes • Can be used to bully (including staff) 10
  • 11. The Problem With „Social‟ Does „Social‟ mean: • Trivial • Personal • Unrelated to academia Or: • Collaborative • Collective • Team working The term social refers to a characteristic of living organisms as applied to populations humans and other animals. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary and involuntary. Wikipedia 11
  • 12. Redefining „Social‟ Social media / Social web: • Collaborative technologies • Interactive technologies which support: • Social constructivism / social constructionism theories of knowledge: “individual's learning that takes place because of their interactions in a group” 12
  • 13. Another View Social networks get better as numbers increase (cf telephones) Remember 1-9-90 rule. 13
  • 14. Collaboration & IT Services • JISCMail lists • UCISA events •… 14
  • 15. Today‟s Environment Today we are seeing: List now used mainly for ads for events, jobs, etc. • Decline in mailing lists • Better understanding of diversity of needs: (indicating, informing, alerting , sharing, collaborating, critiq 1999-2011 uing, …) See posts on • Wide variety of social media The Decline in JISCMail Use Across tools for carrying out diversity the Web Management Community and Are Mailing Lists Now Primarily A of functions (e.g. Twitter for Broadcast Medium? indicating: “About to install Debian. Any1 else done this?” 15
  • 16. 16
  • 17. Blogging Blogging provides an easy-to-use way of providing public documentation 17
  • 18. Blogs can also be technical 18
  • 19. There are many social media services but we can‟t ignore Twitter! 19
  • 20. Twitter A dedicated Twitter client can provide rich filtering. How have people got the time to read and write long emails?  20
  • 21. Rapid Support from Peers Twitter can provide rapid support from one‟s professional learning network (PLN) 3:58pm 4:17pm 4:23pm 4:30pm 4:27pm To maximise opportunities you need to develop filtering skills (e.g. click 21 „Read all‟ in Twitter client)
  • 22. Filtering is the Challenge Don‟t fail to write because you‟re worried that people will be too busy to read. Filtering tools are available. [Need more posts on ‟tablet computers‟.] 22
  • 23. Social Search “Know any good pubs in Birmingham?” Who do you ask: • Google? • Your friend, whom you trust? Invisible Library Support – Now You Can‟t Afford Not to be Socials? “you could start to make frictionless recommendations by influencing the search engine results returned to your patrons ” Tony Hirst, ouseful.info blog Privacy implications: so use e.g. Ixquick for anonymous searching 23
  • 24. Understanding Social Media We need to understand how we use social media in order to identify successful patterns Info captured on Mon, 9 Jan 2012 24
  • 25. The Mobile Environment Access to information on Mobile Devices is growing in importance Personalised newspapers (Smartr, Flipboard, etc.) provide access to RSS feeds, tweets, etc. on mobile devices. This is a few of the links tweeted by members of my Twitter lists (formal JISC twitter accounts; JISCMRD projects; UCSOC12 participants; …) Twitter provides access to quality resources selected by people I have chosen to follow (plus serendipitous resources) 25
  • 26. Growing Your Community The challenge: • Developing connections with peers The opportunity: • Join Twitter • Follow others (via Lanyrd page for event ) 26
  • 27. Challenges (1) Concerns: • “I‟m too busy” Nonsense! 5 tweets a day? • “I wouldn‟t know what to say” First tweet is the hardest. • “My boss disapproves” Is this still the case? • “Access is blocked” Is this still the case? • “I don‟t agree that there are benefits” Still need for case studies & evidence 27
  • 28. Too Busy To Blog? Chris Sexton, IT Services Director at Sheffield University and former UCISA chair posts ~3 posts 28 per week over ~5 years.
  • 29. Challenges (2) • “I‟ll get addicted” That‟s a challenge of success! • “I can‟t keep up with tweets, & blog posts ” • “I want to blog. How do I start?” • “I can see the merit – but it‟s not for me” 29
  • 30. Challenges (2) • “I‟ll get addicted” That‟s a challenge of success! • “I can‟t keep up with tweets, & blog posts ” Don‟t! It‟s a stream for you to dip into and contribute to. Learn when it‟s useful to take a dip • “I want to blog. How do I start?” See UK Web Focus blog & talk • “I can see the merit – ”Plants” and “Resource but it‟s not for me” investigators” in Belbin model may welcome opportunities OK – but don‟t block provided by social media others who wish to do it 30
  • 31. UCISA Community of Practice Community of Practice (from Wikipedia): • Group of people who share a craft and/or a profession. • Can evolve naturally because of the common interests in a particular area, or can be created specifically with the goal of gaining knowledge related to their field. • Through the process of sharing information & experiences with the group that the members learn from each other, and have an opportunity to develop themselves personally and professionally 31
  • 32. UCISA Community of Practice Social media provides opportunity to develop an effective community of practice: • Open sharing of resources, experiences, successes & failures • Exploit sectors expertise in IT • Ability to inform users of experiences gained • Ability to use experiences in personal lives Keep aspect is culture of openness: a willingness to share, rather than the technologies 32 Photo from http://www.flickr.com/photos/mag3737/1914076277/
  • 33. Conclusions Social Web: • Is about communication, community & collaboration • Can get better as numbers of users reaches critical mass • Provides diversity of tools for differing requirements and preferences • Will not go away; will grow! • Opportunity for IT Services to play a leading role • Openness fits with transparency agenda And the Sex in the Library; Screw the Library, Let’s Have Sex in the Chaplaincy and We All Hate BUCS! Fb groups quickly became defunct 33
  • 34. Questions Any questions or comments? 34