Slides for a talk on "Demystifying the Social Web" given by Brian Kelly, UKOLN at the Readeast's "R-e-@ding: reaching out to readers in a digital world" Conference held in Flitwick on 26 November 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/readeast-2009/
Slides for a talk on "Embedding & Sustaining University 2.0 " given be Brian Kelly, UKOLN at the University 2.0 conference in Santander on 8 September 2010.
See http://www.ukoln.ac.uk/web-focus/events/conferences/uimp-2010/
C3 The Hyperlinked Library: Future Technologies and Their Applicationslisbk
Slides for a 1-day workshop on "Future Technologies and Their Applications" facilitated by Brian Kelly and Tony Hirst at the ILI 2013 conference on Monday 14 October 2013.
See http://ukwebfocus.wordpress.com/events/ili-2013-workshop/
See http://ukwebfocus.wordpress.com/events/ili-2013-workshop/
Slides for a talk on "What Can We Learn From Amplified Events?" given by Brian Kelly, UKOLN at the University of Girona on 2 September 2010.
See http://www.ukoln.ac.uk/web-focus/events/seminars/girona-2010/
Social Media: For Ourselves and For Our Customerslisbk
Slides for a talk on "Social Media: For Ourselves and For Our Customers" given by Brian Kelly, UKOLN at the UCISA Support Services Conference held in Crewe on 10-12 July 20-12.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ucisa-support-service-2012/
Empowering Users and Institutions: A Risks and Opportunities Framework for Ex...lisbk
Slides for a talk on "Empowering Users and Institutions: A Risks and Opportunities Framework for Exploiting the Social Web" given by Brian Kelly, UKOLN at the Cultural Heritage Online 2009 Conference held in Florence on 15-16 December 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/cultural-heritage-online-2009/
This document provides a summary of a blog post from 2009 discussing technology trends and forecasting the future. It begins by describing the optimistic views of technologies at the time, like videoconferencing and Twitter. However, it notes critics who argue this is "technological determinism" that promises more than technologies deliver.
The blog post then discusses an approach the author took - forecasting technologies backwards in time to give plausible reasons for their demise. For example, it suggests Twitter would not scale and become "clogged", seen as similar to email spam, and be replaced by meeting in real pubs with real friends. For videoconferencing, it speculates research may find people prefer face-to-face meetings and
The document discusses resource discovery through social means such as writing blog posts, chatting with colleagues, listening to people, and sharing resources using popular networked services. It provides examples of how writing blog posts attracts relevant comments and links, and how Twitter can be used to find examples related to a talk. The conclusion is that social resource discovery is natural, requires little effort, allows the use of popular services, and helps the community.
Slides for a talk on "Engagement, Impact, Value: Introduction " given by Brian Kelly, UKOLN in Manchester on 24 May 2010.
See http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/
Slides for talk on "Organisational Use of Twitter" given by Brian Kelly, UKOLN at a workshop on "Engagement, Impact, Value" on 24 May 2010.
See http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/
What Does Openness Mean To The Openness Museum Communitylisbk
Slides used in a professional forum on "What Does Openness Mean To The Museum Community" given at the Museums and Web 2008 conference.
See http://www.ukoln.ac.uk/web-focus/events/conferences/mw-2008/openness-forum/
New to the Sector? New to Web Management? New to IWMW?lisbk
Talk by Brian Kelly, UKOLN on "New to the Sector? New to Web Management? New to IWMW?" given at UKOLN's IWMW 2012 event held in Edinburgh on 18-20 June 2012.
See http://iwmw.ukoln.ac.uk/iwmw2012/talks/newcomers/
Brian Kelly gave a presentation on new digital technologies and their uses. He discussed concepts like Web 2.0, social media, mobile access, and cloud computing. He acknowledged challenges like sustainability, privacy, and organizational barriers, but argued against overly simplistic or fundamentalist approaches. A balanced, managed approach was needed to harness new technologies while mitigating risks.
Slides for a workshop on Managing Your Research Profile given by Brian Kelly, UKOLN at the University of Edinburgh on 20 June 2013.
See http://www.ukoln.ac.uk/web-focus/events/workshops/sgs-dtc-edinburgh-2013-06/
The Future for Educational Resource Repositories in a Web 2.0 Worldlisbk
Slides for a talk on "The Future for Educational Resource Repositories in a Web 2.0 World" given by Brian Kelly, UKOLN at an Edspaces workshop held at the University of Southampton on 4 November 2009.
See http://www.ukoln.ac.uk/web-focus/events/workshops/edspace-2009/
UKOLN Blogs and Social Networks workshop - all presentationsEduserv Foundation
for ease of use on the day, this is a single presentation containing all the slides for UKOLN's blogs and social networking workshop on the 26th November 2007 in irmingham.
Exploiting The Potential Of Blogs and Social Networks Introduction lisbk
Slides used in the Introduction talk at the UKOLN workshop on "Exploiting The Potential Of Blogs and Social Networks ".
See http://www.ukoln.ac.uk/web-focus/events/workshops/blogs-social-networks-2007/talks/introduction/
"Pimp Up Your Stuff!": How To Exploit The Social Weblisbk
Using social web services like blogs, wikis, social networks and video sharing sites can help maximize access to an organization's resources, ideas and brand. These services allow engagement with potential audiences and monitoring how the organization is discussed online. An example is given of the Brooklyn Museum which uses services like blogs, Facebook, Flickr and YouTube very effectively. It is concluded that ignoring the potential of social media risks losing out to peers, and using these services can support an organization's mission.
Blogs, Wikis and more: Web 2.0 demystified for learning and teaching profess...Marieke Guy
Presentation (Blogs, Wikis and more: Web 2.0 demystified for learning and teaching professionals) given by Marieke Guy, UKOLN at Eastern RSC event: on Wednesday 25th February from 11:00 - 12:00 .
Using the Social Web to Maximise Access to your Resourceslisbk
Slides for workshop session A2 at UKOLN's IWMW 2009 on "Using the Social Web to Maximise Access to your Resources".
See http://iwmw.ukoln.ac.uk/iwmw2009/sessions/kelly/
Virtual Space for All: The Opportunities and Challenges Provided by the Socia...lisbk
Slides for a talk on "Virtual Space for All: The Opportunities and Challenges Provided by the Social Web" given by Brian Kelly, UKOLN at the CILIP-Wales 2009 conference
See http://www.ukoln.ac.uk/cultural-heritage/events/cilip-wales-2009/
Slides for talk on "Realising The Potential Of Web 2.0" given at the NordLib 2.0 conference on "Get Inspired by Web 2.0 for Libraries".
See http://www.ukoln.ac.uk/web-focus/events/conferences/nordlib2.0-2008/
Benefits of the Social Web: How Can It Help My Museum?lisbk
Slides for a talk on "Benefits of the Social Web: How Can It Help My Museum?" given by Brian Kelly, UKOLN at the AIM 2009 conference held in Ellesmere Port on 5 June 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/aim-2009/
Talk on "Community Led Activities" given at JISC Emerge online event on 7 June 2007.
See http://www.ukoln.ac.uk/web-focus/events/online/emerge-2007-06/
The Social Web and the Information Professional: Risks and Opportunitieslisbk
Rehearsal of a talk on "The Social Web and the Information Professional: Risks and Opportunities" given by Brian Kelly, UKOLN at a CILIP Council meeting on 29 April 2009. The recording took place on 24 April 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/cilip-council-2009/
The document discusses how Web 2.0 technologies like blogs, wikis, RSS, and user-generated content have changed how people use and share information online. It argues that services should embrace these new technologies and practices, such as allowing external content to be embedded, trusting users, and developing lightweight and distributed systems rather than trying to compete directly with large commercial providers.
The document discusses how Web 2.0 technologies like blogs, wikis, RSS, and user-generated content have changed how people use and share information online. It argues that services like Intute were pioneers in these approaches before the term "Web 2.0" was coined. Looking ahead, it suggests institutions embrace new models where commercial services host content and applications, and find ways to enhance rather than compete with popular third-party sites.
How Recent Web Developments Offer Low-cost Opportunities for Service Developmentlisbk
Talk given at the London Museums Librarians and Archivists Group Biennial One Day Conference held at the British Museum, London on 26 April 2007.
See http://www.ukoln.ac.uk/web-focus/events/conferences/lmlag-2007-04/
Let's Do It Now! Mainstream Uses Of Collaborative Technologieslisbk
This document discusses strategies for mainstream adoption of collaborative technologies like blogs and wikis in organizations. It acknowledges barriers like legal risks, inertia and cultural resistance. It recommends addressing barriers through advocacy, listening to users, flexible policies, and safe experimentation. Risks can be minimized through approaches like piloting technologies at events and supporting widely-used external services. Adopting principles of openness, user focus, and collaboration from Web 2.0 can help organizations overcome conservatism and benefit users.
“Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends”bridgingworlds2008
The document discusses various challenges and barriers to the successful adoption of Library 2.0 and Web 2.0 technologies. It identifies issues such as sustainability of third-party services, data lock-in, lack of expertise, inappropriate content, and accessibility concerns. It proposes balanced approaches to address these barriers, including risk assessment and management, staff development, clarifying responsibilities, and embracing new media literacy.
Web 2.0: How Should IT Services and the Library Respond?lisbk
Slides used by Brian Kelly, UKOLN at a meeting on "Web 2.0: How Should IT Services and the Library Respond?" held at the University of Nottingham, on 16 November 2006.
The 'Higher Education in a Web 2.0 World' Report: Implications For IT Service...lisbk
Slides for a talk on "The 'Higher Education in a Web 2.0 World' Report: Implications For IT Service Departments" given by Brian Kelly, UKOLN at a BUCS Seminar held in the BUCS Seminar Room, University of Bath, BATH on 1 June 2009.
See http://www.ukoln.ac.uk/web-focus/events/seminars/bucs-200906/
Web 2.0: Opportunity Or Threat For IT Support Staff?lisbk
Slides used in a talk on "Web 2.0: Opportunity Or Threat For IT Support Staff?" given by Brian Kelly, UKOLN at the UCISA SDG 2007 conference.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ucisa-sdg-2007/
Brian Kelly, UKOLN, facilitated a session on "Web 2.0 And The Institutional Web" at a "Scottish Web Folk" meeting held at the University of Strathclyde on 4 August 2006.
See http://www.ukoln.ac.uk/web-focus/events/meetings/scottish-web-folk-2006-08/
The document discusses the opportunities and challenges of Library 2.0. It acknowledges that while Library 2.0 has generated interest, there are legitimate concerns about how to best exploit its potential while managing risks. It explores deployment strategies like advocacy, listening to users, and risk assessment. Examples of Library 2.0 tools and applications are provided, as well as approaches to addressing concerns regarding issues like institutional inertia, sustainability, and privacy.
The document discusses the University of Wales Newport's blogging service which is part of their online learning platform. It provides an overview of the facilities available, how blogs are used, and usage statistics. It then describes how the blogging service was established by reviewing needs, choosing the Community Server product, and gradually launching the service to users.
A talk on "Deployment Strategies For Web 2.0" given by Brian Kelly, UKOLN at the University of Nottingham on 12 March 2007.
See http://www.ukoln.ac.uk/web-focus/events/seminars/nottingham-2007-03/
Brian Kelly, UKOLN, gave a talk on "Web 2.0: Addressing Institutional Barriers" at the ILI 2006 conference in London on 16 October 2006.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2006/
Slides for talk on "An Introduction to Web 2.0" given at the "Sharing Made Simple: a Practical Approach to Social Software" workshop on 6 June 2007.
See http://www.ukoln.ac.uk/web-focus/events/workshops/archivists-2007-06/
A Risks And Opportunities Framework For Archives 2.0lisbk
This document discusses developing a framework for assessing risks and opportunities when adopting Web 2.0 technologies in archives. It identifies potential concerns from technical, funding, and legal perspectives. The framework involves analyzing intended purpose, benefits and risks to stakeholders, missed opportunities, and costs to develop a balanced, evidence-based approach that addresses biases through critical evaluation and experience sharing. Examples demonstrate applying the framework to social media services like Twitter and Facebook.
Talk on "Web Futures: Implications For HE" given at Kings College London on 27 January 2006.
See http://www.ukoln.ac.uk/web-focus/events/seminars/kcl-2006-01/
This document provides an introduction to cloud storage and summarizes a presentation on the topic. It discusses the history of storage systems and how cloud storage works. Popular cloud storage services like Google Drive, Dropbox, and iCloud are examined. The document outlines some risks of cloud storage like security and privacy issues. It also provides a framework for selecting cloud services and questions to consider regarding purposes, benefits, costs and risks.
This document provides the agenda and brief technical tips for Wyld Morris Zoom Meeting No. 7, which is a new members evening that will include welcoming new potential members, learning about morris dancing from the squire, understanding the basic moves, and perspectives from a new dancer on why they enjoy morris dancing. The technical tips explain how to switch between speaker and gallery view and how to pin a video to focus on one participant.
The document provides information about an online meeting of the Wyld Morris group who enjoy morris dancing and singing. It outlines that the group will continue enjoying their interests during lockdown, support each other, and be even better when they next meet in person. The meeting agenda includes introductions, warm-ups, demonstrations, group dancing and music, an open discussion, and tips for using Zoom including muting audio when not speaking and only having one musician unmuted at a time. Links to online dance instruction videos and resources are also provided.
Predicting and Preparing For Emerging Learning Technologieslisbk
The document summarizes Brian Kelly's presentation on predicting and preparing for emerging learning technologies. It discusses identifying technology trends, drivers, and challenges through the Delphi process used by the NMC Horizon Report. It also provides tools and methods for institutions to plan for future technologies, including scenario planning, acknowledging risks, and engaging with challenges. The presentation aims to help attendees understand limitations of future forecasting and apply similar methodologies to plan locally.
Web Preservation, or Managing your Organisation’s Online Presence After the O...lisbk
Slides for talk on "Web Preservation, or Managing your Organisation’s Online Presence After the Organisation Ceases to Exist" given by Brian Kelly, UK Web Focus at the IRMS 2016 conference in Brighton on 17 May 2016.
See http://ukwebfocus.com/events/irms-2016-web-preservation
This document provides a summary and conclusions from a workshop on "Preparing for the Future: Technological Challenges and Beyond". It recaps the workshop which explored tools for thinking differently about the future, used a Delphi process to gather expert opinions, and developed an action brief planning template. It notes limitations in approaches and the importance of acknowledging risks while also learning from past examples. Contact details and additional resources are provided for those interested in further information.
This document discusses making a case to senior management for funding to explore innovative technologies. It provides guidance on identifying implications, risks, and risk management strategies for new technologies. It also presents an action brief statement template to convince management of a technology's potential benefits. The document concludes with an exercise where attendees in groups prepare a short presentation making a case for funding to investigate one technology.
This document discusses scenario planning as a strategic planning method. It describes the scenario planning process, which involves defining assumptions and drivers of change, developing initial scenarios, and identifying issues. The document then provides examples of scenarios for the library sector, including the effects of UK withdrawal from the EU or greater power for the European Court. Small groups are asked to develop scenarios focusing on alternative discovery sources, changed librarian roles, or other topics. Finally, the document summarizes scenarios developed in a previous workshop on commercialization of libraries, devolved ownership of services, universal skills, and niche librarians.
Slides "D1: The NMC Methodology" for a one-day workshop on "Preparing for the Future: Technological Challenges and Beyond" by Brian Kelly and Tony Hirst at the ILI 2015 conference. Held on Monday 19 October 2015
For further information see
http://ukwebfocus.com/events/ili-2015-preparing-for-the-future
Slides "C1: Future Technology Detecting Tools & Techniques" for a one-day workshop on "Preparing for the Future: Technological Challenges and Beyond" by Brian Kelly and Tony Hirst at the ILI 2015 conference. Held on Monday 19 October 2015
See http://ukwebfocus.com/events/ili-2015-preparing-for-the-future
This document discusses exploring emerging technologies. It provides information on discovering new technologies through peers, publications, experts, and online sources. The document outlines the ILI 2015 conference program and highlights some topics that may be relevant or surprising. It also describes the NMC Horizon Report, which is produced by an international community of experts and identifies important emerging technologies for libraries through a refined expert panel process. The conclusion emphasizes the importance of exploring emerging technologies through various approaches, but also understanding the wider context for implications and planning.
Preparing for the Future: Technological Challenges and Beyond A1 Introductionlisbk
Slides "A1 Introduction" for a one-day workshop on "Preparing for the Future: Technological Challenges and Beyond" by Brian Kelly and Tony Hirst at the ILI 2015 conference. Held on Monday 19 October 2015.
For further information seehttp://ukwebfocus.com/events/ili-2015-preparing-for-the-future
Slides for a talk on "Digital Life Beyond The Institution" given by Brian Kelly, UK Web Focus at the MmIT 2015 conference on “With Power Comes Great Responsibility – How Librarians can Harness the Power of Social Media for the Benefit of its Users” at the University of Sheffield on 14-15 September 2015.
See http://ukwebfocus.com/events/mmit-2015-digital-life-beyond-the-institution/
Developing an Ethical Approach to Using Wikipedia as the Front Matter to all ...lisbk
Slides for a talk on "Developing an Ethical Approach to Using Wikipedia as the Front Matter to all Research" given by Brian Kelly, UK Web Focus Ltd. at the Wikipedia Science 2015 conference at The Wellcome Trust, London on 3 September 2015.
See http://ukwebfocus.com/events/an-ethical-approach-to-using-wikipedia-as-the-front-matter-to-research/
Slides for a talk on "The Agile University" presented by Niall Lavery and Dan Babington, PwC at the IWMW 2015 event held at Edge Hill University, Ormskirk on 27-29 July 2015.
See http://iwmw.org/iwmw2015/talks/beyond-digital-the-agile-university/
This document provides information about the IWMW 2015 conference taking place from July 27-29 at Edge Hill University in Ormskirk. The conference theme is "Beyond Digital: Transforming the Institution" and will feature talks, workshops and master classes on digital transformation in higher education. Over the three days, participants can learn new skills, engage with peers, and identify new approaches for their institutions. Social events include a conference dinner and opportunities to explore Ormskirk and meet up in local bars and restaurants.
BS 8878: Systematic Approaches to Documenting Web Accessibility Policies and ...lisbk
Slides for a workshop session on "BS 8878: Systematic Approaches to Documenting Web Accessibility Policies and Practices" facilitated by Brian Kelly at the IWMW 2015 event held at Edge Hill University, Ormskirk on 27 July 2015.
See http://iwmw.org/iwmw2015/talks/systematic-approaches-to-documenting-web-accessibility-policies-and-practices/
Preparing Our Users For Digital Life Beyond the Institutionlisbk
Sides for a talk on "Digital Life Beyond the Institution" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at a seminar for the iSchool, University of Northumbria on 11 February 2015.
See https://ukwebfocus.wordpress.com/events/digital-life-beyond-the-institution/
Why and how librarians should engage with Wikipedialisbk
Slides for a talk on "Why and How Librarians Should Engage With Wikipedia" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the CILIPS Autumn Gathering 2014 event in Edinburgh on 30 October 2014.
See http://ukwebfocus.wordpress.com/events/why-and-how-librarians-should-engage-with-wikipedia/
Slides for a talk on "Working with Wikimedia Serbia" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the Eduwiki 2014 conference in Edinburgh on Friday 31 October 2013.
See https://ukwebfocus.wordpress.com/events/eduwiki-2014/
Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...Murugan Solaiyappan
Title: Relational Database Management System Concepts(RDBMS)
Description:
Welcome to the comprehensive guide on Relational Database Management System (RDBMS) concepts, tailored for final year B.Sc. Computer Science students affiliated with Alagappa University. This document covers fundamental principles and advanced topics in RDBMS, offering a structured approach to understanding databases in the context of modern computing. PDF content is prepared from the text book Learn Oracle 8I by JOSE A RAMALHO.
Key Topics Covered:
Main Topic : DATA INTEGRITY, CREATING AND MAINTAINING A TABLE AND INDEX
Sub-Topic :
Data Integrity,Types of Integrity, Integrity Constraints, Primary Key, Foreign key, unique key, self referential integrity,
creating and maintain a table, Modifying a table, alter a table, Deleting a table
Create an Index, Alter Index, Drop Index, Function based index, obtaining information about index, Difference between ROWID and ROWNUM
Target Audience:
Final year B.Sc. Computer Science students at Alagappa University seeking a solid foundation in RDBMS principles for academic and practical applications.
About the Author:
Dr. S. Murugan is Associate Professor at Alagappa Government Arts College, Karaikudi. With 23 years of teaching experience in the field of Computer Science, Dr. S. Murugan has a passion for simplifying complex concepts in database management.
Disclaimer:
This document is intended for educational purposes only. The content presented here reflects the author’s understanding in the field of RDBMS as of 2024.
Feedback and Contact Information:
Your feedback is valuable! For any queries or suggestions, please contact muruganjit@agacollege.in
Webinar Innovative assessments for SOcial Emotional SkillsEduSkills OECD
Presentations by Adriano Linzarini and Daniel Catarino da Silva of the OECD Rethinking Assessment of Social and Emotional Skills project from the OECD webinar "Innovations in measuring social and emotional skills and what AI will bring next" on 5 July 2024
(T.L.E.) Agriculture: Essentials of GardeningMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏.𝟎)-𝐅𝐢𝐧𝐚𝐥𝐬
Lesson Outcome:
-Students will understand the basics of gardening, including the importance of soil, water, and sunlight for plant growth. They will learn to identify and use essential gardening tools, plant seeds, and seedlings properly, and manage common garden pests using eco-friendly methods.
The membership Module in the Odoo 17 ERPCeline George
Some business organizations give membership to their customers to ensure the long term relationship with those customers. If the customer is a member of the business then they get special offers and other benefits. The membership module in odoo 17 is helpful to manage everything related to the membership of multiple customers.
No, it's not a robot: prompt writing for investigative journalismPaul Bradshaw
How to use generative AI tools like ChatGPT and Gemini to generate story ideas for investigations, identify potential sources, and help with coding and writing.
A talk from the Centre for Investigative Journalism Summer School, July 2024
Ardra Nakshatra (आर्द्रा): Understanding its Effects and RemediesAstro Pathshala
Ardra Nakshatra, the sixth Nakshatra in Vedic astrology, spans from 6°40' to 20° in the Gemini zodiac sign. Governed by Rahu, the north lunar node, Ardra translates to "the moist one" or "the star of sorrow." Symbolized by a teardrop, it represents the transformational power of storms, bringing both destruction and renewal.
About Astro Pathshala
Astro Pathshala is a renowned astrology institute offering comprehensive astrology courses and personalized astrological consultations for over 20 years. Founded by Gurudev Sunil Vashist ji, Astro Pathshala has been a beacon of knowledge and guidance in the field of Vedic astrology. With a team of experienced astrologers, the institute provides in-depth courses that cover various aspects of astrology, including Nakshatras, planetary influences, and remedies. Whether you are a beginner seeking to learn astrology or someone looking for expert astrological advice, Astro Pathshala is dedicated to helping you navigate life's challenges and unlock your full potential through the ancient wisdom of Vedic astrology.
For more information about their courses and consultations, visit Astro Pathshala.
Is Email Marketing Really Effective In 2024?Rakesh Jalan
Slide 1
Is Email Marketing Really Effective in 2024?
Yes, Email Marketing is still a great method for direct marketing.
Slide 2
In this article we will cover:
- What is Email Marketing?
- Pros and cons of Email Marketing.
- Tools available for Email Marketing.
- Ways to make Email Marketing effective.
Slide 3
What Is Email Marketing?
Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant.
Slide 4
Types of Email Marketing:
1. Welcome Emails
2. Information Emails
3. Transactional Emails
4. Newsletter Emails
5. Lead Nurturing Emails
6. Sponsorship Emails
7. Sales Letter Emails
8. Re-Engagement Emails
9. Brand Story Emails
10. Review Request Emails
Slide 5
Advantages Of Email Marketing
1. Cost-Effective: Cheaper than other methods.
2. Easy: Simple to learn and use.
3. Targeted Audience: Reach your exact audience.
4. Detailed Messages: Convey clear, detailed messages.
5. Non-Disturbing: Less intrusive than social media.
6. Non-Irritating: Customers are less likely to get annoyed.
7. Long Format: Use detailed text, photos, and videos.
8. Easy to Unsubscribe: Customers can easily opt out.
9. Easy Tracking: Track delivery, open rates, and clicks.
10. Professional: Seen as more professional; customers read carefully.
Slide 6
Disadvantages Of Email Marketing:
1. Irrelevant Emails: Costs can rise with irrelevant emails.
2. Poor Content: Boring emails can lead to disengagement.
3. Easy Unsubscribe: Customers can easily leave your list.
Slide 7
Email Marketing Tools
Choosing a good tool involves considering:
1. Deliverability: Email delivery rate.
2. Inbox Placement: Reaching inbox, not spam or promotions.
3. Ease of Use: Simplicity of use.
4. Cost: Affordability.
5. List Maintenance: Keeping the list clean.
6. Features: Regular features like Broadcast and Sequence.
7. Automation: Better with automation.
Slide 8
Top 5 Email Marketing Tools:
1. ConvertKit
2. Get Response
3. Mailchimp
4. Active Campaign
5. Aweber
Slide 9
Email Marketing Strategy
To get good results, consider:
1. Build your own list.
2. Never buy leads.
3. Respect your customers.
4. Always provide value.
5. Don’t email just to sell.
6. Write heartfelt emails.
7. Stick to a schedule.
8. Use photos and videos.
9. Segment your list.
10. Personalize emails.
11. Ensure mobile-friendliness.
12. Optimize timing.
13. Keep designs clean.
14. Remove cold leads.
Slide 10
Uses of Email Marketing:
1. Affiliate Marketing
2. Blogging
3. Customer Relationship Management (CRM)
4. Newsletter Circulation
5. Transaction Notifications
6. Information Dissemination
7. Gathering Feedback
8. Selling Courses
9. Selling Products/Services
Read Full Article:
https://digitalsamaaj.com/is-email-marketing-effective-in-2024/
Split Shifts From Gantt View in the Odoo 17Celine George
Odoo allows users to split long shifts into multiple segments directly from the Gantt view.Each segment retains details of the original shift, such as employee assignment, start time, end time, and specific tasks or descriptions.
How to Configure Time Off Types in Odoo 17Celine George
Now we can take look into how to configure time off types in odoo 17 through this slide. Time-off types are used to grant or request different types of leave. Only then the authorities will have a clear view or a clear understanding of what kind of leave the employee is taking.
1. Demystifying the Social Web Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording of this talk, taking photos, discussing the content using email, Twitter, blogs, etc. is permitted providing distractions to others is minimised. Resources bookmarked using ‘ readeast-2009 ' tag http://www.ukoln.ac.uk/cultural-heritage/events/readeast-2009/ Email: [email_address] Twitter: http://twitter.com/briankelly/ Blog: http://ukwebfocus.wordpress.com/ Twitter hashtag: #readeast09
2. About Me Brian Kelly: National Web adviser to UK Universities and cultural heritage organisations Based at UKOLN, a national centre of expertise in digital information management and located at the University of Bath Involved in Web since January 1993 Over 300 presentations given since 1997 Current area of interest include Web 2.0, Web standards and Web accessibility Introduction
3. About This Session This session provides: A summary of the Web 2.0 and what it is An introduction to various Social Web services Small group activity on identifying: Potential benefits of the Social Web Barriers to deployment of such services. The session will conclude by outlining approaches to addressing the barriers.
4. Using Tools I Talk About Use of Web 2.0 technologies & approaches: RSS feeds for structured information Geo-location data Exploitation of 3 rd party services Openness of resources Risk assessment / management approaches Talks given in 2008 covered Web 2.0, accessibility & standards. Introduction Note also use of blogs, video blogs, YouTube, Twitter, …
5. Web 2.0 What Is Web 2.0? Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology” Web2MemeMap, Tim O’Reilly, 2005 Characteristics Of Web 2.0 Network as platform Always beta Clean URIs Remix and mash-ups Syndication (RSS) Architecture of participation Blogs & wikis Social networking, tagging & sharing Benefits of scale (Social Web) Trust and openness Web 2.0
6. Benefits of Web 2.0 Delivery Mechanisms (“network as platform”): Global outreach : maximise impact of and engagement with ideas Outsourced services : allowing organisations to focus on their strengths and small institutions to engage on more equal terms Exploits infrastructure : the standards (e,g. RSS) & services (Google, Amazon, ..) now in place User Benefits: User can create content Can comment on other’s content Users no longer passive consumers of content
7. Academic Library Example A Facebook page provides: Brief factual information Links to key resources on main Web site Dynamic content embedded via RSS Calendar information embedded via Google calendar Ability for users to become ‘fans’
8. National Library Example (1) National Library of Wales “ Shaping the future: The Library’s strategy 2008-2009 to 2010-2011 ”: “ We propose taking advantage of new online technology, including … Web 2.0 services … It is expected that the Library itself will provide only some specific services on its website. Instead, the intention is to promote and facilitate the use of the collections by external users, in accordance with specific guidelines.” Example of use of Web 2.0 services embedded within a Welsh Assembly Government funded project
9. National Library Example (2) Use of Web 2.0 at the National Library of Wales including: Use of YouTube Examples from guest blog post by Paul Bevan on UK Web Focus blog / Bridging Worlds 2008 paper, National Library of Singapore http://www.youtube.com/watch?v=ykCAxSqziFY
10. National Library Example (3) Use of Web 2.0 at the National Library of Wales including: Use of YouTube Use of Flickr http://www.flickr.com/groups/cymru-wales/
11. Group Exercise In small groups: Identify uses of Web 2.0 which may be useful to your organisations Barriers to deployment of such services E
12. Recognising The Barriers CyMAL (Newport) workshop Sep 2009 Concerns identified in discussion group sessions at various UKOLN 1-day workshops for the cultural heritage sector CyMAL (Bangor) workshop Sep 2009
13. The Challenges Challenges Resources Expertise Time Money Understanding Legal Issues IT Services Colleagues Management Accessibility Sustainability Reliability Cultural issues Technical Issues Interoperability Privacy, DPA, FOI, .. Council OK, there are barriers. Does this mean we don’t do anything?
17. Let’s Be Realistic (1) Ning allows you to set up and manage your own social network. Sounds great, doesn’t it? But: Will it have the momentum to support thriving discussion? Might it not just be an automated aggregator of content Over-hyping expectations
18. Let’s Be Realistic (2) A lack of interest, sustainability can apply to the in-house blogs, too! There might also be issues on whether public sector/small organisations : Should seek to provide services which are provided for free elsewhere Can provide the functionality of globally-provided service Can attract the audiences of global service (if that is the aim) Over-hyping expectations http://communities.cilip.org.uk/blogs/pteg/
19. The Council Firewall The reality: Useful Web services do get blocked There is dodgy/illegal/ dangerous material on the Web It may be simple to have a blanket ban Suggested approaches: We accept certain risks More sophisticated responses are needed (cf Childnet and Digizen ) We should share the approaches we’ve taken New Internet access policy for children From December 2008, children will be able to enjoy improved Internet access in all Portsmouth Libraries. The current “Walled Garden” arrangement will be discontinued. The Internet access offered will be similar to that provided in Portsmouth schools but we will also be allowing access to games, Web chat and social networking sites. For further information, please contact Patricia Garrett on … Should librarians (a) welcome bans to dodgy places or (b) seek to open access and educate users? Organisational barriers
20. Support Issues I don’t have the time to: Understand it all Use the technologies Embed technologies in daily working practices Train my colleagues Common Craft video clips You can: View them at work Listen to the podcast on the Tube Use them in training Training & staff development
21. Some Concerns Sustainability What happens if Library 2.0 services: Are unreliable? Change their terms & conditions (e.g. start charging)? Become bankrupt Interoperability What happens if Library 2.0 services: You can’t get the data back out? You only get the unstructured or poor quality data back out? You can’t get the comments, annotations, tags out? Sustainability / Interoperability Again, this can happen within our sector (e.g. AHDS)
22. Deployment Strategies I want to do use the Social Web but: The IT Services department bans it The council bans it My boss doesn’t approve Area of interest to UKOLN: “ Just do it” Subversive approach – ‘Friends of Foo’ if Foo can’t use it Encourage enthusiasts Don’t get in the way UKOLN briefing papers available with Creative Commons licence. (over 40 docs published) Training & staff development
23. Deployment Strategies Interested in using Web 2.0 in your organisation? Worried about corporate inertia, power struggles, etc? There’s a need for a deployment strategy: Addressing business needs Low-hanging fruits Encouraging the enthusiasts (don’t get in the way) Gain experience of the browser tools – and see what you’re missing! Staff training & development Address areas you feel comfortable with Impact analysis and assessment Risk and opportunity management strategy …
24. Risk Management JISC infoNet Risk Management infoKit: “ In education, as in any other environment, you can’t decide not to take risks: that simply isn’t an option in today’s world. All of us take risks and it’s a question of which risks we take ” Examples of people who are likely to be adverse stakeholders: People who fear loss of their jobs People who will require re-training People who may be moved to a different department / team People .. required to commit resources to the project People who fear loss of control over a function or resources People who will have to do their job in a different way People who will have to carry out new or additional functions People who will have to use a new technology
25. Towards a Framework “ Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services ”, Museums & the Web 2009 conference Biases Subjective factors Intended Purpose Benefits (various stakeholders Risks (various stakeholders Missed Opps. (various stakeholders Costs (various stakeholders Sharing experiences Learning from successes & failures Tackling biases … Application to existing services Application to in-house development …
26. Using The Framework Use of approach in two scenarios: CILIP use of Twitter & Facebook Note personal biases! Intended Purpose Benefits (various stakeholders Risks (various stakeholders Missed Opps. (various stakeholders Costs (various stakeholders Community support Rapid feedback Justify ROI Org. brand Community- building Low? Twitter for individuals Organisational Fb Page Marketing events,… Large audiences Ownership, privacy, lock-in Marketing opportunity Low? Learning Many blogs (e.g. Jo Alcock) Engaging with a Twitter community Conferences Papers …
27. What About Jo The Librarian? Let’s not forget the librarian of the future. What can we learn from what is already happening? Has a blog, shares ideas, engages in discussions Shares bookmarks Communicates, shares, supports, … on Twitter
28. Conclusions The future is exciting - but Librarian Sapiens will need to address the challenges. Let the debate begin! Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip