Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf

Creating engaging content is a tricky thing, and even if your work is perfectly targeted to your audience, with all the SEO research to back it up, it doesn’t guarantee engagement. In this talk, Eleni will showcase some of the mistakes she’s made and seen first-hand, explain why this isn’t getting engagement, and reveal how to fix it. From making content more accessible and inclusive, to key research methods that are often ignored, this talk will show you how to turn content that’s being ghosted and ignored, into something that creates meaningful connections.

Tom Brennan takes you through the most common mistakes made in international SEO, and shows how you can avoid them

The document discusses how to create content that generates leads rather than just traffic. It emphasizes focusing content on customers' needs through a solid content strategy, deep understanding of the target audience, expertise-driven content, and analytics tracking. Specific tips include researching common customer questions, identifying their best potential customers, and addressing popular search queries with in-depth answers from subject experts. The goal is to solve customers' problems and generate leads through helpful, targeted content.

This document discusses networking for SEOs. It begins by noting that many SEOs feel insecure about their networking skills. The document then discusses why networking is important for career progression and finding jobs. It notes that two out of five SEOs have found jobs through their networks. The document also discusses how to network effectively, including preparing for events by researching other attendees, starting conversations, asking questions, sharing personal details, knowing when to move on in conversations, and following up after events. It emphasizes that the goal of networking is building long-term industry connections.

This document discusses how AI and automation can revolutionize the SEO value chain. It argues that AI can enable a symbiotic relationship between SEO strategy and technical implementation by powering automated competitive analysis, strategy suggestions, and one-click fixes. This represents a new approach that can improve time-to-market and optimize implementation timescales through a no-code model.

This document outlines an SEO strategy inspired by Gareth Southgate's plan to improve the England football team. It presents a three step target setting framework: 1) Be competitive in 6-12 months, 2) achieve tournament success in 1-2 years, and 3) be number one in 2-3 years. Key metrics such as visibility, site health, traffic, and time on page are identified and targets are set for each step. Accompanying tasks are mapped to the metrics and timeline to execute the plan, such as link campaigns, technical fixes, and content updates. The strategy aims to provide structure through measurable goals and accountability.

This document discusses how log file insights can help companies improve their crawling, indexing and organic marketing performance. It outlines some of the common issues companies face like not understanding search engine behavior and not reflecting on their past work. With log file insights accessible in real-time and automatically distilled, companies can answer critical questions to speed up their crawl times, see how search engines are handling their updated content and troubleshoot issues. The presenter promotes their solution, ContentKing, which provides real-time log file analysis from CDN logs to help companies learn what search engines know and keep sharpening their SEO strategies.

Systems like OpenAI have put AI content generation into everyone's hands, but can you trust that content? Data from 3 original studies into AI content

This document discusses how to control Googlebot's crawling of a website. It notes that Googlebot often does not crawl all pages of large websites due to limited crawl budgets. It recommends analyzing website logs and other metrics like pages crawled, indexed, ranked, impressions, clicks and conversions to understand Googlebot's behavior. The key factors that influence Googlebot are described as the "magic triangle" of links, content, and technical aspects. All three need attention to help Googlebot fully crawl and index a website.

My talk is not just about keyword research and doing it well. It’s about pride. It’s about honour. It’s about being at the epicentre of business intelligence within your organisation for your organisation.

Talk by Louise at SEO Brighton in April 2022. It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website. In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.

An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken. About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012). If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com

The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.

This document discusses using machine learning to optimize paid search incrementality. It outlines limitations with traditional approaches that analyze paid and organic search performance separately or through one-time tests. The presented solution uses machine learning to build a full picture of search data and continuously optimize bids to maximize the incremental value of paid search while minimizing costs. Case studies demonstrate how the approach provides unique insights into paid and organic relationships and answers questions about budget efficiencies.

The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.

In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.

This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.

Lack of SEO Quality Assurance is likely to hold back your SEO Performance. Learn if that's the case, and how to fix it!

Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!

The document discusses optimizing web apps for search engines. It covers indexing web apps by using clean URLs, canonical tags, and server-side rendering. It also discusses optimization techniques like making the app mobile friendly, adding structured data for search results, and improving speed by optimizing images, inlining critical CSS/JS, code splitting, and following the PRPL pattern. The document provides tips on rendering web apps for search engines and users to improve both indexing and user experience.

The document discusses online governance for government websites. It introduces a framework for online governance with three elements: Activities, Resources, and Scale. Activities describe everything that must be done to manage a website. Resources describe everything needed to carry out those activities. Scale measures the size, complexity, and user engagement of a website. The framework can be used to assess what resources are needed based on the scale of a website and its activities. The document advocates for a centralized governance approach like that used by the UK's Government Digital Service.

This presentation, delivered at Brighton SEO in September 2018, looks at issues with website indexing and how to increase your chances of indexing on Google and other search engines from a volume, speed and content importance perspective through providing clear, consistent and aligned signals.

It is difficult to think of any collection of people or type of activity that is not underpinned in some way by a system of governance. There seems to be a basic human condition that craves structures for the organisation and management of our collective affairs. The purpose seems to be to provide the rules by which participants (citizens, employees, players) can conduct ourselves, as well as a higher authority to which we can refer for guidance or redress. Unfortunately, little thought is ever given to such ideas when it comes to the activities of Website Management. In fact, many firms continue to to believe that the only governance they need is a part-time ‘web guy’ who will take care of everything. Wrong!!

Develop your audits by making them actionable, prioritized & strategical to drive growth in your SEO Process.

People are the most important part of any system of Web Governance. Hire good people and they will generally find clever and innovative ways to get maximum bang for your buck. However, Roles and Responsibilities have not kept pace with changes in online activity. This has led to dangerous gaps in operations, as well as tension among staff due to competing claims over “who does what”. In this presentation, we explore how to restore ‘industrial peace’ by delivering the clear job descriptions your people need.

This presentation is an exploration of SEO's past, present and potential future. It also shows that to win at search today requires winning on the other channels first.

My #BrightonSEO talk on the best way to refine your crawl bloat and prune your remaining content effectively. Follow me at @WhitworthSEO for more tech seo nonsense.

The document discusses how SearchPilot helps SEO teams run controlled experiments to test hypotheses and prove the value of their work. It notes that SEO teams struggle to get changes implemented and to determine what strategies will work best. SearchPilot allows teams to test variations of pages, track results over time, and gain insights from lessons learned. It conducts polls of SEO experts to compare predictions to actual outcomes from case studies.

Presented to an online audience of Public Relations' writers, the presentation leverages a few superheroes to talk tools (Batman) and speed (The Flash) and help explain why faster is better.

The Google Mobile-Friendly Algorithm is set to drop on April 21st. Are you and your clients ready? Avoid the mobile apocalypse by learning what this algorithm is, how it will work, and what seven specific "mobile" sins you need to avoid to ensure you (and your clients) generate that all important "mobile-friendly" label in the SERPs.

With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand. I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.

- What is an SEO’s role in building a website? - What is an IA? - Building a website data-first: Case Studies - Building a website data-first: The Process - Recap

Earlier this year Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke to the Brighton and Hove chamber of commerce about content marketing and how you can measure your contents performance.

This document provides an overview of search engine optimization (SEO) best practices and common errors. It discusses the importance of optimizing title tags, avoiding duplicate content, managing URL indexing, improving page load times, analyzing links, and creating high-quality niche content to help earn natural links. The goal of SEO is to obtain relevant links and traffic by producing evergreen content that builds a brand and moves a site toward the first page of search results over time.

Think back to the last time you applied for a job. It doesn’t matter if you work in-house or agency side – it’s likely that there was a line in your job spec that read “a good understanding of best practice”. But when you turned up on your first day at work, knowing the best thing to do in every situation that might arise I doubt you were surprised to find out that the best thing to do couldn’t be done. The website wasn’t built that way. The client won’t sign that off. That’ll never get past legal. So you need to come up with the second best thing to do. That’s not part of best practice. Opinions come to a head and nothing gets done because businesses are mistaken in their opinion that doing nothing is fine if the best thing can’t be done. But best practice is a misnomer anyway. When we say best practice what we really mean is standard practice. If all you ever implement is standard practice that’s all you’ll be. Standard. If you can’t even reach standard your business deserves to fail. Where does best practice even come from though? People treat it as if it’s some kind of bible handed down from the gatekeepers – the guys who can shut off your revenue. Best practice is actually more like Wikipedia than a bible. It’s populated by everyone who works in the industry and most of it is factually incorrect. You should get 0 points for referencing it. The only things in there that actually do come from the channel owners are loaded with bias. Contributions from experts are self-serving and so many pat each other and themselves on the back that received wisdom becomes perceived fact. But if neither are reliable – and if what everyone is doing is the same thing – isn’t there a chance that doing something, anything different could drive better results than best practice? I would always overrule an expert if the data says otherwise. If we know our customers want X and the channel owners want Y, we should spend our time getting X to work with Y and not the other way around. Staff are fearful that deliberately setting out to do something that isn’t best practice will result in an automatic dismissal. I’m not saying it won’t. As a result, people will wait months or years for best practice to be implemented because it’s safe. The channel owners told us to do it. The experts concurred. Businesses spend a lot of money and a lot of time being average because nobody gets sacked for being average. After all – it’s in the job description.

SEO trends in search engine ranking factors and signals are covered by SEOmom/Gillian Muessig of SEOmoz at Search Congress Barcelona 2011.

This document discusses the evolution of search engine algorithms over time from focusing on keywords and links to incorporating more advanced signals like topic modeling, social signals, author authority, and brand signals. It also outlines some future-oriented link building tactics like building communities, media coverage, and competitive analysis. Experts advise chasing what users want rather than just chasing algorithms, as search engines aim to determine user intent.

According to the report, among the top 10 sectors, services led with the highest share of advertising volumes, commanding 31% in early 2024.

Fostanak dresses are crafted to make every woman feel like a queen, exuding confidence and embracing her unique beauty. Whether you're attending a special occasion or seeking everyday elegance, Fostanak offers a dress that captures your individuality and celebrates your femininity

In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.

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In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve! Key Takeaways: 1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts. 2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience. 3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.

One of the most iconic foods in Australia is the meat pie. This handheld snack or meal consists of a pastry shell filled with minced meat, most commonly beef, and savoury gravy. It is often enjoyed at sporting events or as a quick and satisfying lunch option. Visit - https://theaussieway.com.au/category/food/

Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity. Key Takeaways: What ABM really is, what it can and can't do. How to do ABM more effectively. What you need to do high performance ABM and what you should expect from it.

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It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies. You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms. Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.

Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well

Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.

Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.

Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation! Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/

Free Healthcare Marketing Plan for Medical Practices and Healthcare professionals in USA!

The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting. Key Takeaways: Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.

Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems. Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.

Brand Repositioning Strategy Presentation

Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools. Key Takeaways: Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.