I Am A Donut - How To Avoid International SEO Mistakes

BrightonSEO 2022: presentation by Verbolia's CEO on how to automate a long tail SEO strategy for ecommerce.

Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO. In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.

We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way. From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls. I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!

The document discusses how to create content that generates leads rather than just traffic. It emphasizes focusing content on customers' needs through a solid content strategy, deep understanding of the target audience, expertise-driven content, and analytics tracking. Specific tips include researching common customer questions, identifying their best potential customers, and addressing popular search queries with in-depth answers from subject experts. The goal is to solve customers' problems and generate leads through helpful, targeted content.

This document discusses using machine learning to optimize paid search incrementality. It outlines limitations with traditional approaches that analyze paid and organic search performance separately or through one-time tests. The presented solution uses machine learning to build a full picture of search data and continuously optimize bids to maximize the incremental value of paid search while minimizing costs. Case studies demonstrate how the approach provides unique insights into paid and organic relationships and answers questions about budget efficiencies.

Creating engaging content is a tricky thing, and even if your work is perfectly targeted to your audience, with all the SEO research to back it up, it doesn’t guarantee engagement. In this talk, Eleni will showcase some of the mistakes she’s made and seen first-hand, explain why this isn’t getting engagement, and reveal how to fix it. From making content more accessible and inclusive, to key research methods that are often ignored, this talk will show you how to turn content that’s being ghosted and ignored, into something that creates meaningful connections.

The document discusses strategies for developing an effective search strategy for a new category. It recommends aligning messaging through customer interviews, quantifying results with research, researching competitors, creating cornerstone pages to pioneer key phrases, amplifying search with other channels like content marketing, and analyzing traffic to identify top performing keywords and scale with paid search. The goal is to own the new category term through search engine optimization and paid search experimentation.

Tasked with a content audit? It can seem impossible when you have thousands of URLs to sift through alone. But in this talk, Lucy will provide actionable steps on how to do a content audit, walking you through what to cull and what to keep, plus providing methods to quickly break down pages by different search intents to simplify your work. Built on past experience, Lucy will also offer advice on how to get clients on board with your content audit, plus top tips to get your recommendations implemented.

Patrick's Brighton SEO talk on using machine learning for technical SEO and how to automate many things.

In this talk, I explore schema and its link to online accessibility. Can schema really help the web to be more accessible? And how should we strategise this as SEOs? Strategy plays a vital role in SEO but often times the technical areas are overlooked within a wider marketing strategy

This document discusses how AI and automation can revolutionize the SEO value chain. It argues that AI can enable a symbiotic relationship between SEO strategy and technical implementation by powering automated competitive analysis, strategy suggestions, and one-click fixes. This represents a new approach that can improve time-to-market and optimize implementation timescales through a no-code model.

This document discusses how log file insights can help companies improve their crawling, indexing and organic marketing performance. It outlines some of the common issues companies face like not understanding search engine behavior and not reflecting on their past work. With log file insights accessible in real-time and automatically distilled, companies can answer critical questions to speed up their crawl times, see how search engines are handling their updated content and troubleshoot issues. The presenter promotes their solution, ContentKing, which provides real-time log file analysis from CDN logs to help companies learn what search engines know and keep sharpening their SEO strategies.

I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got. Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.

The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.

This document discusses SEO testing and experimentation. It provides examples of types of SEO tests that could be done, such as pre-post testing, A/B testing, and combining different measurement approaches. Specific cases are also mentioned, like testing the impact of internal linking, HTML sitemaps, and changes to page titles and meta descriptions. The document emphasizes that SEO testing takes work to set up properly and find meaningful results, but it is important for identifying what strategies are truly effective.

The document discusses improving relationships between SEO and development teams. It recommends that SEOs communicate their technical priorities to developers, understand developers' workflows and limitations, and prioritize technical tasks based on their SEO impact and difficulty of implementation. The overall message is that SEOs and developers should collaborate to ensure technical optimizations are implemented effectively.

With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand. I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.

Tom Brennan from digital marketing agency Adapt Worldwide, presents the top mistakes made when performing international SEO. Originally delivered at Brighton SEO in October 2022

In this presentation, featured at the Digital Summit Raleigh, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)

Presentation given at SEMNE March meeting in Hartford Connecticut discussing the opportunities and challenges of using search marketing to enter overseas markets.

Bill Hunt's presentation to SEMNE, March 31, 2010. Bill explains how to improve international search rankings.

The document discusses various techniques for search engine optimization (SEO), including topic modeling, keyword research, writing for audiences, and generating links and traffic to content. It provides tips on building keyword lists, choosing keywords to target, writing copy, and using images, video and social sharing to draw traffic.

In this presentation, featured at the Internet Summit Dallas, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)

In this presentation, featured at the Digital Summit Boston, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)

Miranda will be talking about “International SEO and beyond”. She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises.

Do you have a brand that's expanding globally? How are you handling your search presence in different countries? Is your communication strategy clear as you enter those varied markets? International SEO can help. By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content. Watch our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets. You'll learn: - How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue (happier executives). - A solid technical foundation that drives improved ROI for years as international traffic flows to your website. - How to manage global SEO across search engines, audit your technical foundation, and oversee end-to-end content creation and reporting. Conductor's Nadege Chaffaut, Director of Customer Success in Europe, Middle East, and Africa (EMEA), and Fiona McGovern, Senior Director in EMEA, explain why International SEO is important. They'll dive into how you can have a unified brand, maintain a top position, and excel in various markets. You'll get to discover more specific ways to get ahead in the global race.

Enterprise Ireland eBusiness Event Presentation - June 2018 International SEO, Content Clustering, PPC versus SEO, Find out how search engines work. SEO Tools - Hub5050.com - abcdigital.ie , creatorseo.com