Developing a Web 2.0 Strategy

Slides for a talk on "Benefits of the Social Web: How Can It Help My Museum?" given by Brian Kelly, UKOLN at the AIM 2009 conference held in Ellesmere Port on 5 June 2009. See http://www.ukoln.ac.uk/cultural-heritage/events/aim-2009/

The document discusses the University of Wales, Newport's strategy for adopting and supporting Web 2.0 technologies to enhance the student experience. It outlines how the university initially focused on using its virtual learning environment (VLE) to distribute course materials but has since recognized the importance of social technologies. The strategy updates the IT strategy to support emerging technologies like blogs and wikis and become a more agile service. It also discusses the technical, teaching, marketing, and legal challenges of implementing this new approach.

This document summarizes Brian Kelly's presentation on measuring and maximizing impact using social web services. The presentation explored the benefits and concerns of using social media, discussed approaches to measure its value and effectiveness, and examined how metrics can be used to enhance institutional activities. It also addressed legal, accessibility and sustainability concerns and concluded by soliciting feedback on next steps.

Slides used in a professional forum on "What Does Openness Mean To The Museum Community" given at the Museums and Web 2008 conference. See http://www.ukoln.ac.uk/web-focus/events/conferences/mw-2008/openness-forum/

Welcome presentation given by Marieke Guy and Brian Kelly, UKOLN at Institutional Web Management Workshop 2009, University of Essex, 28 - 30, July 2009

The document summarizes Brian Kelly's presentation on predicting and preparing for emerging learning technologies. It discusses identifying technology trends, drivers, and challenges through the Delphi process used by the NMC Horizon Report. It also provides tools and methods for institutions to plan for future technologies, including scenario planning, acknowledging risks, and engaging with challenges. The presentation aims to help attendees understand limitations of future forecasting and apply similar methodologies to plan locally.

Slides for a talk on "What Can We Learn From Amplified Events?" given by Brian Kelly, UKOLN at the University of Girona on 2 September 2010. See http://www.ukoln.ac.uk/web-focus/events/seminars/girona-2010/

Slides from presentation made at the League for Innovation CIT 2006. Forgive the title-this is the first attempt at presenting this material. Feel free to leave constructive comments and/or suggestions

Slides used by Brian Kelly, UKOLN at a meeting on "Web 2.0: How Should IT Services and the Library Respond?" held at the University of Nottingham, on 16 November 2006.

Presentation given at the JISC PoWR workshop 3 (Embedding Web Preservation Strategies Within Your Institution), given in the Flexible Learning Space, centre for Excellence in Enquiry-Based Learning (CEEBL), University of Manchester on Friday 12th September 2008.

- The document is a slide presentation from the Institutional Web Management Workshop 2010 that provides an overview and history of the event as well as discussion of current challenges and the future. - It discusses how the IWMW event has been held annually since 1997 to provide a forum for UK higher education institutions to discuss web management best practices and innovations. - Recent budget cuts and changing priorities threaten the sustainability of the event, raising questions around reducing its length, making it virtual, or allowing commercial alternatives. The role of professional networks and adapting to change are emphasized.

The document discusses various online learning tools that can be used to provide information, gather information, and allow people to work together online, including: 1) Online courses that allow self-directed learning through facilitated modules and may include certificates of completion. 2) Webinars that allow "live" online meetings using video, chat, and screensharing. They can be recorded and made available later. 3) Collaborative websites using content management systems like blogs and wikis to allow groups to jointly publish and update information online.

Workshop slides for IWMW 2009 workshop discussion on blog preservation for Higher Education institutions. Covers selection, collection, access, IPR.

Marieke Guy from UKOLN will help you find out how Web 2.0 applications are being used in libraries and information centres, and what actually works. Blogs, wikis, RSS? Podcasts, Slideshare, Flickr and del.icio.us? Social Networking, Social Bookmarking and Video Sharing are the buzz words.

Slides for a 1-day workshop on "Future Technologies and Their Applications" facilitated by Brian Kelly and Tony Hirst at the ILI 2013 conference on Monday 14 October 2013. See http://ukwebfocus.wordpress.com/events/ili-2013-workshop/ See http://ukwebfocus.wordpress.com/events/ili-2013-workshop/

Slides for a talk on "Embedding & Sustaining University 2.0 " given be Brian Kelly, UKOLN at the University 2.0 conference in Santander on 8 September 2010. See http://www.ukoln.ac.uk/web-focus/events/conferences/uimp-2010/

The document discusses resource discovery through social means such as writing blog posts, chatting with colleagues, listening to people, and sharing resources using popular networked services. It provides examples of how writing blog posts attracts relevant comments and links, and how Twitter can be used to find examples related to a talk. The conclusion is that social resource discovery is natural, requires little effort, allows the use of popular services, and helps the community.

This presentation discusses web strategies and how to create websites using SharePoint. It covers creating an effective web strategy, providing an overview of SharePoint and its benefits for websites, and presenting three case studies of organizations that implemented websites using SharePoint. The case studies demonstrate how SharePoint helped consolidate online presences, align websites with business strategies, provide a unified content management platform, and reduce costs.

This is an accompanying slidedeck for the podcast with Adaptive Path. A case study where design has driven the web strategy for this science research organisation.

1. The document discusses best practices for managing digital marketing in 2014 based on research from Smart Insights and TFM&A. 2. It finds that over half of businesses have significant potential to improve their digital marketing capabilities, describing them as inconsistent, basic, or non-existent. Only 44% had advanced or optimized capabilities. 3. Nearly half of businesses surveyed do not have a defined digital marketing plan or strategy, though they are active in digital marketing. Nearly half also lack a defined marketing plan to align strategies. The document recommends creating long-term digital and marketing strategies aligned with business priorities.

Talk on "Community Led Activities" given at JISC Emerge online event on 7 June 2007. See http://www.ukoln.ac.uk/web-focus/events/online/emerge-2007-06/