[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages

This document discusses how AI and automation can revolutionize the SEO value chain. It argues that AI can enable a symbiotic relationship between SEO strategy and technical implementation by powering automated competitive analysis, strategy suggestions, and one-click fixes. This represents a new approach that can improve time-to-market and optimize implementation timescales through a no-code model.

Creating engaging content is a tricky thing, and even if your work is perfectly targeted to your audience, with all the SEO research to back it up, it doesn’t guarantee engagement. In this talk, Eleni will showcase some of the mistakes she’s made and seen first-hand, explain why this isn’t getting engagement, and reveal how to fix it. From making content more accessible and inclusive, to key research methods that are often ignored, this talk will show you how to turn content that’s being ghosted and ignored, into something that creates meaningful connections.

The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.

An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken. About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012). If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com

This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.

This document discusses using machine learning to optimize paid search incrementality. It outlines limitations with traditional approaches that analyze paid and organic search performance separately or through one-time tests. The presented solution uses machine learning to build a full picture of search data and continuously optimize bids to maximize the incremental value of paid search while minimizing costs. Case studies demonstrate how the approach provides unique insights into paid and organic relationships and answers questions about budget efficiencies.

David vs Goliath: The rise of sustainable fashion against fast fashion giants Slides from BrightonSEO October 2022. This talk covered the rise of sustainable brands against fast fashion giants. Opening with a brief intro into the David vs Goliath principle and how that can be aligned to online retail today. This talk was a comparison of the ecommerce space, specifically fast fashion and its impact socially, environmentally and lastly online. Providing SEO "stones" to use against the Goliath of your industry.

In the past few years we’ve seen a lot of SaaS businesses utilize content marketing as a growth channel. But measuring the ROI of your content marketing is quite tricky and oftentimes plain impossible. So, how can you know if you’re spending money and effort on the right things and not squandering any of your resources? In his talk, Tim will share his experience running content marketing for Ahrefs, a $100M ARR bootstrapped SaaS.

Tasked with a content audit? It can seem impossible when you have thousands of URLs to sift through alone. But in this talk, Lucy will provide actionable steps on how to do a content audit, walking you through what to cull and what to keep, plus providing methods to quickly break down pages by different search intents to simplify your work. Built on past experience, Lucy will also offer advice on how to get clients on board with your content audit, plus top tips to get your recommendations implemented.

Talk by Louise at SEO Brighton in April 2022. It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website. In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.

With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand. I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.

Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!

The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.

The document discusses scaling SEO through a product-led approach. It describes how content production and performance analysis can be scaled using templates, natural language generation, and data aggregation/dashboards. Specific strategies discussed include scaling content production through AI-assisted templates reviewed by specialists, and scaling analytics through custom dashboards integrating internal and external data to surface hidden opportunities. The overall message is that many aspects of SEO can be scaled through automation and data-driven approaches while maintaining quality.

The document discusses strategies for developing an effective search strategy for a new category. It recommends aligning messaging through customer interviews, quantifying results with research, researching competitors, creating cornerstone pages to pioneer key phrases, amplifying search with other channels like content marketing, and analyzing traffic to identify top performing keywords and scale with paid search. The goal is to own the new category term through search engine optimization and paid search experimentation.

Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO. From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.

We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way. From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls. I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!

Hey, In-House SEO - I see you! :) Some top tips for helping content and development teams go the extra mile for SEO. Includes artwork from the amazing @chrisriddell50 with his kind permission.

Presentation on things to be aware of from an SEO and usability perspective when you use filters and facets on your ecommerce website, including tips for ensuring you don't fall foul of crawl budget issues, thin and duplicate content, aren't blocking important pages etc.

This document outlines an SEO strategy inspired by Gareth Southgate's plan to improve the England football team. It presents a three step target setting framework: 1) Be competitive in 6-12 months, 2) achieve tournament success in 1-2 years, and 3) be number one in 2-3 years. Key metrics such as visibility, site health, traffic, and time on page are identified and targets are set for each step. Accompanying tasks are mapped to the metrics and timeline to execute the plan, such as link campaigns, technical fixes, and content updates. The strategy aims to provide structure through measurable goals and accountability.

This document contains the tweets from a presentation about optimizing forums for SEO. Some of the key points discussed include: - Using logical and consistent URL paths to improve crawling and trust. - Improving user experience through good internal linking, navigation and search. - Maintaining high quality content through moderation, relevance and preventing spam/duplicate content. - Building authority through links to expert user profiles and published work.

Presentation discussing sustainable SEO strategies and advice to help you with ensuring long term success, and areas for constant improvement.

Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.

Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.

This document contains the schedule and speaker details for the Reading SEO event. The first talk will be given by Sean Butcher on "Managing filters and facets on your e-commerce website". It will cover best practices for using filters and facets to improve usability, conversions and organic traffic while avoiding issues like duplicate content, thin content and overwhelming the crawl budget. The talk recommends a data-driven approach to determine which filters to keep, add, merge, re-optimize or block based on keyword research and clustering.

In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.

In this presentation I cover the evolving role of SEOs in a large enterprise environment. I cover a few good ways to sell through to clients and employers. I also provide some actionable SEO tips that big websites should be considering.

Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

The document discusses how content design impacts SEO and accessibility. It explains that content design means delivering information in the optimal format for users and search engines. It also discusses how users typically scan content in an "F" pattern and how to design content using headings, short paragraphs and other formatting to match this pattern. Well-designed content that provides a good user experience will be rewarded by Google through improved search rankings and user trust. Accessible content design benefits both disabled users and search engines by following best practices like using plain language and clear structuring.

Areej AbuAli shares her experience implementing technical SEO recommendations at agencies and clients. She outlines the problems with traditional lengthy audit reports that see low implementation rates. Her solution is the RPI framework: 1) Recommend - Conduct focused, template-based audits with detailed fixes. 2) Prioritize - Prioritize recommendations based on their SEO impact and development effort using a priority matrix. 3) Implement - Implement the highest priority recommendations one at a time using Agile methodology, with testing and monitoring throughout. The goal is continuous improvement rather than a "done" state.

Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.

Search engine optimization (SEO) is the practice of optimizing your website and its content to improve its visibility and ranking in search engine results pages (SERPs). A long title on SEO could cover a wide range of topics, including: The Importance of SEO for Small Business: How to Drive Organic Traffic and Boost Your Online Presence The Ultimate Guide to On-Page SEO: Best Practices for Optimizing Your Website's Content Advanced SEO Techniques: How to Rank Higher and Drive More Traffic to Your Website Local SEO Strategies: Tips and Tricks for Optimizing Your Business's Online Presence for Local Search How to Conduct an SEO Audit: A Step-by-Step Guide to Evaluating Your Website's Performance and Identifying Opportunities for Improvement The Future of SEO: Predictions and Trends to Watch in the Coming Years SEO vs. PPC: Which One Is Right for Your Business? A Comprehensive Comparison of Search Engine Marketing Strategies The Impact of Social Media on SEO: How to Leverage Social Media to Boost Your Website's Ranking and Visibility Mobile SEO: Best Practices for Optimizing Your Website for Mobile Devices and Mobile Search The Role of Content in SEO: How to Create Content That Ranks Higher and Drives More Traffic to Your Website. Explore more at: www.arabianluxurytours.com

Malcolm’s presentation, Brand: The Only Future Ranking Factor, revisits research he carried out back in 2012 to see if he was right about the importance of brand signals in SEO and the influence brand power has in affecting rankings. Additionally, Malcolm also discussed what the state of play for SEO looks like in 2017, and the potential opportunities that will drive search success in the near future.

This presentation, delivered at Brighton SEO in September 2018, looks at issues with website indexing and how to increase your chances of indexing on Google and other search engines from a volume, speed and content importance perspective through providing clear, consistent and aligned signals.

In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.

Develop your audits by making them actionable, prioritized & strategical to drive growth in your SEO Process.

Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.

In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights. EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.

Free Healthcare Marketing Plan for Medical Practices and Healthcare professionals in USA!

A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox. Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing. Discover how to optimise social media posts for discoverability and learn about Topical Domination.

CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/

Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.

Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI. Key Takeaways: - A breakdown of key content-related factors Google and other Search Engines use when ranking content. - Understand the basics of keyword research and where to begin. - Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility. - Learn what to measure to articulate ROI and feed back into your strategy.

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it? Key Takeaways: Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.

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It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies. You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms. Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.

Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.

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PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development. One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements​ ​. Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses​. APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance. ​​SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready​ ​. Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien

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Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation! Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/

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CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration. Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics. Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform. Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes. Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.