TechSEO Boost - Apps script for SEOs

This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.

How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!

This document outlines an SEO strategy inspired by Gareth Southgate's plan to improve the England football team. It presents a three step target setting framework: 1) Be competitive in 6-12 months, 2) achieve tournament success in 1-2 years, and 3) be number one in 2-3 years. Key metrics such as visibility, site health, traffic, and time on page are identified and targets are set for each step. Accompanying tasks are mapped to the metrics and timeline to execute the plan, such as link campaigns, technical fixes, and content updates. The strategy aims to provide structure through measurable goals and accountability.

With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand. I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.

This document outlines a 4-step process for conducting a Core Web Vitals audit: 1) Benchmark key pages by measuring LCP, FID, and CLS metrics, 2) Investigate audit results to understand issues, 3) Test optimization changes and re-measure metrics, 4) Prioritize fixes based on impact and effort required. The goal is to identify opportunities to improve load performance and user experience.

The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.

The document discusses applying neuroscience concepts to search engine optimization. It begins with an overview of the presenter's background in neuroscience and cognitive psychology. The presentation then covers topics like capturing attention, cognitive biases, heuristics in decision making, social proof, and the role of emotions. The goal is to optimize websites for users by understanding how the brain processes information, makes judgments and decisions. The key takeaway is that an effective SEO strategy puts the user's experience and needs at the forefront.

Patrick's Brighton SEO talk on using machine learning for technical SEO and how to automate many things.

1) What is "The Metaverse?" 2) What technologies are being used within The Metaverse? 3) How are these technologies transforming shopping behavior? 4) How are the technologies impacting search? 5) Why should search professionals care and how do we optimise for this? 6) What gives NFTs their value and how can we optimise them? 7) What types of experiences are industries creating with these technologies? 8) What the user concerns around "The Metaverse" and how cam we be more ethical?

In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.

How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.

The document discusses scaling SEO through a product-led approach. It describes how content production and performance analysis can be scaled using templates, natural language generation, and data aggregation/dashboards. Specific strategies discussed include scaling content production through AI-assisted templates reviewed by specialists, and scaling analytics through custom dashboards integrating internal and external data to surface hidden opportunities. The overall message is that many aspects of SEO can be scaled through automation and data-driven approaches while maintaining quality.

This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.

The thing is, we’re hitting an indexing ceiling. The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.

The document discusses keyword cannibalization, which occurs when multiple pages on a website contain the same or similar keywords. This can hurt a website's search engine rankings, traffic from search engines, and conversions. The document provides tips on how to identify cannibalization issues, such as by monitoring keyword rankings and traffic share over time. It also gives recommendations for avoiding cannibalization, such as by regularly auditing content for duplicates and setting policies for user-generated content.

I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got. Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.

Automate The Technical SEO Stuff by Michael Van Den Reym In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.

The document is a slideshow presentation about using Google Apps Script to automate tasks and create custom formulas and functions in Google Sheets. It provides examples of parsing URLs, cleaning data, integrating APIs, scraping Google search results, machine learning classification, and monitoring page changes. It encourages attendees to learn JavaScript and Apps Script further and provides resources for doing so. It concludes by thanking the audience and sponsors and providing contact information for the presenter.

Find out how Python and Machine Learning can be used to save you time and help you understand your website better. This session will cover how advancements to Python and Machine Learning are changing the game for busy SEOs, discuss the positive impact they can have and provide you with plenty of ready-to-use scripts you can use to save time with your technical SEO efforts.

This document discusses various rendering strategies and their impact on Core Web Vitals metrics. It begins by defining the Core Web Vitals metrics - Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. It then examines different rendering strategies like client-side rendering, server-side rendering, static rendering, and rehydration. For each strategy, it outlines potential issues that could lead to poor Core Web Vitals and provides mitigation tactics to address those issues. The goal is to help understand how rendering strategies affect page speed and provide ways to optimize for Core Web Vitals.

Usually, DataOps means applying DevOps principles to existing data analytics projects. We accidentally reversed it, taking a DevOps initiative and catalyzing adoption of data-driven practices across our company. What started as a practical initiative to bring better reliability and visibility to our software product had the unexpected effect of catalyzing a transformation that helped our organization become more data-driven across the company. What we learned in the process was how and why DevOps principles can naturally expand the role of a traditional operations team and bring wider culture change to the organization.

The document presents over 65 free digital marketing tools and resources. It provides information on each tool, including its purpose and website. The tools cover areas like SEO, keyword research, link building, social media, productivity, and more. Screenshots are included for many of the tools.

Emily Grossman's talk about PWAs from BrightonSEO September 2017 Video slides have been replaced by a screenshot with links to the videos or their original sources.

This document contains the slides from a TechSEO Boost conference research competition. There were three finalists who presented on topics related to technical SEO research they had conducted: Eric Enge presented on how Google search features impact click-through rates, Tomek Rudzki discussed taking JavaScript SEO to the next level by addressing issues with indexing JavaScript content, and Vincent Terrasi presented on generating qualitative content in multiple languages. Tomek Rudzki was selected as the grand prize winner for his research on JavaScript indexing challenges.

Time to speed-up your SEO workflows! In this talk, I will show you how to: + Build simple Python Web apps to automate your tasks via the mighty Streamlit framework + Deploy them in one click and for free, so you can share them with your teammates (or the word!) I'll finish the talk with some exciting use cases!

- The document is a presentation about responsive web typography given by Jason Pamental at DrupalCon Austin. - It discusses the need for typography to adapt to different screen sizes and devices through responsive design. - It provides tips for implementing responsive typography, including considering performance, progressive enhancement, proportional scaling, and polish.

A presentation at Digital Marketing London in July 2012. The talk is based on a cut down version of a full free eBook available at www.analyticsseo.com. A comprehensive guide of the best free digital marketing tools including learning materials, browser extensions, tutorials to build agile tools in Excel and Google Docs, browser extensions, bookmarklets, link building, backlink analysis, social media, productivity tools and much more!

Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years? My talk at MeasureCamp #11 (London).

In this opening keynote Steve Thair (@TheOpsMgr) from DevOpsGuys talks about why we need a DevOps on Windows conference, what DevOps is, "Enterprise DevOps", Outsourcing and lots of other stuff.

ML.NET is an open source, machine learning framework built in .NET and runs on Windows, Linux and macOS. It allows developers to integrate custom machine learning into their applications without any prior expertise in developing or tuning machine learning models. Enhance your .NET apps with sentiment analysis, price prediction, fraud detection and more using custom models built with ML.NET In this Session, Andy will show not only the core of ML.NET but best practices around Azure Data Lake and data in general when using .NET

The web is evolving too fast, and it could be overwhelming sometimes to keep the rhythm with the pace of all that good work happening by the amazing web enthusiast engineers, so to put it all in a nutshell we'll review the most significant changes in the web platform within the last year. Just headlines and you can refer to individual topics for details. You're free to use these slides in your talks, I'd appreciate giving credits though - https://goo.gl/vvWvVn

What tools and technologies should you be using as a librarian or information professional in 2017? The CILIP special interest group MmIT hosted our first webinar to discuss and shortlist the most relevant tools you can employ as part of your work right now. We are joined by four members of the Multimedia and Information Technology Committee to look at tools and technologies for 2017

Experts from the Cilip Special Interest Group MmIT pick nine essential tools for librarians and information professionals to use in 2018.

See https://www.youtube.com/watch?v=_uDzXmbiUIg for German-language talk to these slides. What is the role of GitOps in IT strategy? This talk gives an overview and puts GitOps into the context of current challenges in IT strategy. Main aspects are continuous delivery, policy as code, automated governance, compliant-by-default work environments, acceptable means of compliance and a comprehensive automation of all development and operations related processes with the goal of true hands-off operations. The result places GitOps as a major building block of any modern IT strategy. GitOps helps building essential key IT capabilities. It creates the motivation to truly “fix the basics” via sustainable solutions to enable creating higher level automation solutions. With GitOps engineers can focus much more on business value and spend less effort on boring IT topics.

AI is the buzzword while ML is the underlying component... but when do we use ML? To solve problems that machines can find patterns without explicitly programming them to do so. But do you have a team building an ML model? How far are they from the IT team? Do they know how to deploy and serve that? Testing? And sharing what they have done? That's where a devops mindset comes in: reduce the batch size, continuous-everything and a culture of failure/experimentation are vital for your data team! In the end, I will show how the workflow of a data scientist can be in real life with a live demo!

A SOLUÇÃO DO TWITTER PARA DESENVOLVIMENTO DE MELHORES APPS Palestra apresentada no Mobile Summit Brazil 2016 - #MSBR16 JULIANA CHAHOUD Em apenas dois anos o Twitter conseguiu atingir dois bilhões de dispositivos com os SDKs do Fabric, a solução da empresa para aplicativos Mobile. Será demonstrado na prática como utilizar SDKs e ferramentas do Fabric como o Digits, TwitterKit e Fastlane de forma eficaz. Entenda casos de sucesso da solução e dessa forma crie melhores aplicativos.

This document provides information about DevOps and digital transformation. It discusses how DevOps can help organizations transform by moving from traditional command and control models to more collaborative and iterative approaches. A DevOps operating model is proposed that uses multi-disciplinary product delivery teams and platform teams to continuously deliver value to customers. Microsoft tools that can support a DevOps transformation are also highlighted. The document concludes by demonstrating how to deploy a Docker container cluster on Azure using DevOps techniques.

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In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve! Key Takeaways: 1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts. 2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience. 3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.

Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems. Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.

Training devistation provides quality training in digital marketing. ChatGPT Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description: Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing click here - https://training.devinstances.com/ address - industrial area, phase 8, F7, MOHALI, PUNJAB

The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance. Learn what is metrics, difference in metrics, different types of metrics and calculation.

CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.

It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies. You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms. Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it? Key Takeaways: Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.

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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels. Key Takeaways: Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions

Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/

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