How to produce great multilingual content, even when you can't read it | Laura McInley | Brighton SEO 2022

This document discusses how log file insights can help companies improve their crawling, indexing and organic marketing performance. It outlines some of the common issues companies face like not understanding search engine behavior and not reflecting on their past work. With log file insights accessible in real-time and automatically distilled, companies can answer critical questions to speed up their crawl times, see how search engines are handling their updated content and troubleshoot issues. The presenter promotes their solution, ContentKing, which provides real-time log file analysis from CDN logs to help companies learn what search engines know and keep sharpening their SEO strategies.

We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way. From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls. I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!

The document discusses review generation and management. It begins by defining review generation as creating a strategy to gather reviews from customers, and review management as the process of responding to, promoting, and analyzing reviews. It then provides reasons why review generation is important, such as improving reputation and search engine rankings. The bulk of the document outlines a six step process for review generation and management: 1) Audit current reviews, 2) Generate new reviews, 3) Monitor and analyze reviews, 4) Manage reviews, 5) Share reviews widely, and 6) Repeat the process. Specific tactics are provided for each step. The document closes by showcasing results from one company that increased its reviews and ends with resource links.

An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken. About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012). If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com

Tasked with a content audit? It can seem impossible when you have thousands of URLs to sift through alone. But in this talk, Lucy will provide actionable steps on how to do a content audit, walking you through what to cull and what to keep, plus providing methods to quickly break down pages by different search intents to simplify your work. Built on past experience, Lucy will also offer advice on how to get clients on board with your content audit, plus top tips to get your recommendations implemented.

This document discusses how to control Googlebot's crawling of a website. It notes that Googlebot often does not crawl all pages of large websites due to limited crawl budgets. It recommends analyzing website logs and other metrics like pages crawled, indexed, ranked, impressions, clicks and conversions to understand Googlebot's behavior. The key factors that influence Googlebot are described as the "magic triangle" of links, content, and technical aspects. All three need attention to help Googlebot fully crawl and index a website.

Patrick's Brighton SEO talk on using machine learning for technical SEO and how to automate many things.

David vs Goliath: The rise of sustainable fashion against fast fashion giants Slides from BrightonSEO October 2022. This talk covered the rise of sustainable brands against fast fashion giants. Opening with a brief intro into the David vs Goliath principle and how that can be aligned to online retail today. This talk was a comparison of the ecommerce space, specifically fast fashion and its impact socially, environmentally and lastly online. Providing SEO "stones" to use against the Goliath of your industry.

The document discusses strategies for developing an effective search strategy for a new category. It recommends aligning messaging through customer interviews, quantifying results with research, researching competitors, creating cornerstone pages to pioneer key phrases, amplifying search with other channels like content marketing, and analyzing traffic to identify top performing keywords and scale with paid search. The goal is to own the new category term through search engine optimization and paid search experimentation.

Learn with Himani Kankaria the 4Ps of Remarketing SEO to boost conversions and maximize the ROI of your organic channel. After all, why should PPC people have all the fun? Here are a few free templates she shared during her talk at BrightonSEO in October 2022: 1. Ideal Customer Profiles (ICP) template in Google Sheets by Missive Digital: https://bit.ly/33mrr1R 2. GA3/UA New vs Returning Reporting Template by Missive Digital - https://bit.ly/UA-Return Have any questions? DM her on the following social media: Twitter: https://twitter.com/himani_kankaria LinkedIn: https://www.linkedin.com/in/himanikankaria/ Book a calendar with her at https://calendly.com/missivedigital/15min More info about Missive Digital - https://missivedigital.com/

My talk is not just about keyword research and doing it well. It’s about pride. It’s about honour. It’s about being at the epicentre of business intelligence within your organisation for your organisation.

Talk by Louise at SEO Brighton in April 2022. It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website. In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.

Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO. From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.

Creating engaging content is a tricky thing, and even if your work is perfectly targeted to your audience, with all the SEO research to back it up, it doesn’t guarantee engagement. In this talk, Eleni will showcase some of the mistakes she’s made and seen first-hand, explain why this isn’t getting engagement, and reveal how to fix it. From making content more accessible and inclusive, to key research methods that are often ignored, this talk will show you how to turn content that’s being ghosted and ignored, into something that creates meaningful connections.

Tom Brennan from digital marketing agency Adapt Worldwide, presents the top mistakes made when performing international SEO. Originally delivered at Brighton SEO in October 2022

Systems like OpenAI have put AI content generation into everyone's hands, but can you trust that content? Data from 3 original studies into AI content

This document discusses the value and uses of hyperlinks. It explains that hyperlinks can help understand a person's influence, interests, and peers. Hyperlinks also allow you to find influencers around a topic or identify the authors of a news site. The key takeaway is that having access to true link data and understanding how to analyze link information can provide new insights.

The document provides tips for open source project maintainers on how to effectively communicate what their project is about to users. It advises determining who the target audience is and understanding their needs and perspectives. Project descriptions should use the same language as users, focus on specific outcomes rather than vague features, and be honest about the project's current capabilities rather than future plans. Maintainers should also differentiate their project from competitors and consider what core beliefs motivate it.

This document discusses accessibility, internationalization, localization, and character sets. It begins by defining each term and explaining their connections. It emphasizes that accessibility is important for many users, not just those with disabilities. It provides guidelines for making content accessible and discusses tools for internationalization and localization in WordPress like loading text domains and generating POT files to enable translations.

Learn how the Windows 8 team determined their content strategy, and the principles they adopted to maximize their content resources.

Presented by: Edidiong Asikpo, Hashnode Presented at All Things Open 2020 Abstract: The documentation of an open source project provides an avenue for users to not only understand the project but also make contributions to it. Surveys (https://cdn2.hubspot.net/hubfs/4008838/Resources/The-2019-Tidelift-managed-open-source-survey-results.pdf) have even shown that a good documentation saves as a sign of the healthiness of an open source project. However, technical writers still think they are not meant to contribute to open source projects because of the stereotype that only software engineers are meant to contribute to open source. In this talk, I will introduce the audience to how technical writers can contribute to open source projects, best practices, and it’s benefits.