The Full Scoop on Google's Title Rewrites

Learn how to avoid SEO F*ck ups by setting an SEO Quality framework by educating, validating and monitoring your SEO process activities.

Talk by Louise at SEO Brighton in April 2022. It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website. In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.

This document outlines an SEO strategy inspired by Gareth Southgate's plan to improve the England football team. It presents a three step target setting framework: 1) Be competitive in 6-12 months, 2) achieve tournament success in 1-2 years, and 3) be number one in 2-3 years. Key metrics such as visibility, site health, traffic, and time on page are identified and targets are set for each step. Accompanying tasks are mapped to the metrics and timeline to execute the plan, such as link campaigns, technical fixes, and content updates. The strategy aims to provide structure through measurable goals and accountability.

Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.

The document discusses keyword cannibalization, which occurs when multiple pages on a website contain the same or similar keywords. This can hurt a website's search engine rankings, traffic from search engines, and conversions. The document provides tips on how to identify cannibalization issues, such as by monitoring keyword rankings and traffic share over time. It also gives recommendations for avoiding cannibalization, such as by regularly auditing content for duplicates and setting policies for user-generated content.

A guide to using search intent in link building and how to create scalable pieces of content that acquire links naturally over time

Do you want to learn how to do an ASO Audit? Luis Bueno Tabernero, SEO & ASO Consultant, tells you step by step how to analyse an app from ASO perspective thanks all he learned watching 90's movies.

The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.

I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got. Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.

The document discusses optimizing product listing pages (PLPs) on ecommerce websites. It begins with the author describing their experience finding a website with little obvious "tech debt" issues to address. They then analyze which page templates drive the most revenue, finding PLPs account for 60% of organic revenue. The author breaks down PLPs into individual components and suggests prioritizing optimization of filters and internal linking. They argue for considering metrics beyond just search volume, like user behavior and conversion data, when deciding which page variants to focus on.

In this talk, Kim Dewe, shared her experience transitioning from an individual contributor to team leader as Blue Array rapidly grew from 7 people to 55.

When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way. In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety. They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.

The document discusses how to create content that generates leads rather than just traffic. It emphasizes focusing content on customers' needs through a solid content strategy, deep understanding of the target audience, expertise-driven content, and analytics tracking. Specific tips include researching common customer questions, identifying their best potential customers, and addressing popular search queries with in-depth answers from subject experts. The goal is to solve customers' problems and generate leads through helpful, targeted content.

The document discusses how to go viral on a budget using public relations (PR). It recommends tying a product or idea into a current trend, validating the trend, identifying the target audience, crafting a compelling pitch, and developing an effective outreach strategy. Specifically, it outlines how the author launched an unknown brand called "2020 Scent" that generated over £20,000 in revenue with a campaign costing under £10 by tying scented products to viral trends from that year.

This document is a list of 94 iconic horror films released between 1972-2022, arranged chronologically. Some of the most notable franchises featured include Halloween, A Nightmare on Elm Street, Friday the 13th, Child's Play, Scream, and Candyman. The list starts with seminal films from the 1970s like The Texas Chain Saw Massacre and Carrie and includes modern classics such as Get Out, It Follows, and A Quiet Place.

#xpath #googlesheets #zapier – How can non-coder SEOs make their own mini SEO tools? – Is coding knowledge essential for SEO automation? This presentation is about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs. #importxml #n8n #openai #seoautomation Links: https://twitter.com/mertazizoglu/status/1512471375352639491

The document discusses DuckDuckGo, a privacy-focused search engine. It provides an agenda that covers the rise of privacy concerns in search engines like Google, an overview of what DuckDuckGo is and why it was founded, how to optimize websites and advertise on DuckDuckGo, and where privacy in search is headed. DuckDuckGo has grown rapidly in recent years and now handles over 100 million searches per day, making it the 6th largest search engine globally. It does not track users or store personal information like search histories.

Get the list of tools and the presentation overview at https://komarketing.com/smxwest2017. A truly customer-centric content strategy must go beyond basic keyword research. You need to consider user intent, what people really want, and where people are in the customer journey. Casie Gillette's presentation from SMX 2017, breaks down how to create a content strategy geared toward your customers.

Casie Gillette spoke at MozCon 2019, discussing how brands can create content their audience will actually remember.

People Focused Content Strategy was presented at the Second City Theatre on Wednesday September 24, 2013 as part of Social Media Week.

Presented in conjunction with Second City Communications on Wednesday, September 25, 2013 as part of Social Media Week.

Casie Gillette presented on content, search, and social media. She is the Director of Online Marketing at KoMarketing and has over 12 years of experience in digital marketing. Her presentation discussed how content, search engine optimization, and social media interact and how developing the right message and distributing it through the right channels at the right time is important for online marketing strategies.

1 of a 3 part session on how to structure your PPC accounts: by match type or by intent-based campaigns.

Tips and tricks on how to get great SEO results that move the dial in 2016. The very latest strategies for link building, creating quality content and beating your competitors.

A data-backed look at what it takes to optimize landing pages in the era of Google's core updates. How to align your landing pages to the authority your site has built.

Dive into some data that shows where the average site can rank when competing with super-authorities. Moreover, understand how the Google ecosystem is evolving and what that means for the equation of relevancy vs. authority (and what that ultimately means for your site's ability to rank).

The document discusses Google's core updates and their impact on search results. It notes that core updates have a unique impact at the top of the SERP and can significantly increase rank volatility. Core updates more heavily impact websites in sensitive "YMYL" categories like health, finance, and travel. Even unconfirmed core updates can be potent. Building a strong site identity through focused, comprehensive coverage of topics helps websites withstand core updates by giving Google a clear understanding of the site's authority and expertise.

How Google's entity understanding has evolved and its impact on international SEO. I take a look at how various events & updates point to a new way for Google to analyze the web and how that changes doing international SEO.

Technical content is the bread and butter of many of Google's SERP features. Yet, many technical content creators don't even know these features exist or are only focusing on organic rankings. Here's a look at why every technical content creator needs to think about Google's SERP features and how they can get their content into the likes of the Featured Snippet, Related Questions box, and video carousel!

How to balance writing for search engine and writing for an audience at the same time. Tips on how to develop content that is both SEO sound and engaging.

How machine learning creates a new ranking paradigm, one that alters how we view ranking factors at the niche level.

Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge. You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter. The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.

This is a powerpoint that features Microsoft Teams Devices and everything that is new including updates to its software and devices for May 2024

Your comprehensive guide to RPA in healthcare for 2024. Explore the benefits, use cases, and emerging trends of robotic process automation. Understand the challenges and prepare for the future of healthcare automation

Slide of the tutorial entitled "Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Emerging Trends" held at UMAP'24: 32nd ACM Conference on User Modeling, Adaptation and Personalization (July 1, 2024 | Cagliari, Italy)

Our Linux Web Hosting plans offer unbeatable performance, security, and scalability, ensuring your website runs smoothly and efficiently. Visit- https://onliveserver.com/linux-web-hosting/

This is a slide deck that showcases the updates in Microsoft Copilot for May 2024

An invited talk given by Mark Billinghurst on Research Directions for Cross Reality Interfaces. This was given on July 2nd 2024 as part of the 2024 Summer School on Cross Reality in Hagenberg, Austria (July 1st - 7th)

Today’s digitally connected world presents a wide range of security challenges for enterprises. Insider security threats are particularly noteworthy because they have the potential to cause significant harm. Unlike external threats, insider risks originate from within the company, making them more subtle and challenging to identify. This blog aims to provide a comprehensive understanding of insider security threats, including their types, examples, effects, and mitigation techniques.

As a popular open-source library for analytics engineering, dbt is often used in combination with Airflow. Orchestrating and executing dbt models as DAGs ensures an additional layer of control over tasks, observability, and provides a reliable, scalable environment to run dbt models. This webinar will cover a step-by-step guide to Cosmos, an open source package from Astronomer that helps you easily run your dbt Core projects as Airflow DAGs and Task Groups, all with just a few lines of code. We’ll walk through: - Standard ways of running dbt (and when to utilize other methods) - How Cosmos can be used to run and visualize your dbt projects in Airflow - Common challenges and how to address them, including performance, dependency conflicts, and more - How running dbt projects in Airflow helps with cost optimization Webinar given on 9 July 2024

To help you choose the best DiskWarrior alternative, we've compiled a comparison table summarizing the features, pros, cons, and pricing of six alternatives.

Everything that I found interesting about machines behaving intelligently during June 2024

This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator. Link to presentation recording and slides: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/ Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.

Stream processing is a crucial component of modern data infrastructure, but constructing an efficient and scalable stream processing system can be challenging. Decoupling compute and storage architecture has emerged as an effective solution to these challenges, but it can introduce high latency issues, especially when dealing with complex continuous queries that necessitate managing extra-large internal states. In this talk, we focus on addressing the high latency issues associated with S3 storage in stream processing systems that employ a decoupled compute and storage architecture. We delve into the root causes of latency in this context and explore various techniques to minimize the impact of S3 latency on stream processing performance. Our proposed approach is to implement a tiered storage mechanism that leverages a blend of high-performance and low-cost storage tiers to reduce data movement between the compute and storage layers while maintaining efficient processing. Throughout the talk, we will present experimental results that demonstrate the effectiveness of our approach in mitigating the impact of S3 latency on stream processing. By the end of the talk, attendees will have gained insights into how to optimize their stream processing systems for reduced latency and improved cost-efficiency.

Revolutionize your transportation processes with our cutting-edge RPA software. Automate repetitive tasks, reduce costs, and enhance efficiency in the logistics sector with our advanced solutions.

Not so much to say

Is your patent a vanity piece of paper for your office wall? Or is it a reliable, defendable, assertable, property right? The difference is often quality. Is your patent simply a transactional cost and a large pile of legal bills for your startup? Or is it a leverageable asset worthy of attracting precious investment dollars, worth its cost in multiples of valuation? The difference is often quality. Is your patent application only good enough to get through the examination process? Or has it been crafted to stand the tests of time and varied audiences if you later need to assert that document against an infringer, find yourself litigating with it in an Article 3 Court at the hands of a judge and jury, God forbid, end up having to defend its validity at the PTAB, or even needing to use it to block pirated imports at the International Trade Commission? The difference is often quality. Quality will be our focus for a good chunk of the remainder of this season. What goes into a quality patent, and where possible, how do you get it without breaking the bank? ** Episode Overview ** In this first episode of our quality series, Kristen Hansen and the panel discuss: ⦿ What do we mean when we say patent quality? ⦿ Why is patent quality important? ⦿ How to balance quality and budget ⦿ The importance of searching, continuations, and draftsperson domain expertise ⦿ Very practical tips, tricks, examples, and Kristen’s Musts for drafting quality applications https://www.aurorapatents.com/patently-strategic-podcast.html

Jindong Gu, Zhen Han, Shuo Chen, Ahmad Beirami, Bailan He, Gengyuan Zhang, Ruotong Liao, Yao Qin, Volker Tresp, Philip Torr "A Systematic Survey of Prompt Engineering on Vision-Language Foundation Models" arXiv2023 https://arxiv.org/abs/2307.12980