japie swanepoel_ ai windhoek june 2024.pptx

Editor's Notes

1. In terms of what we are dealing with it is mostly what is referred to as LLM: large language models and machine learning.
2. 1.Accusations of plagiarism, potentially resulting in losing clients or jobs and damaging your reputation. 2.Unintentional copyright infringement, with the risk of legal consequences. 3.Generic content creation that may diminish your professional value. 4.Negative public reaction, especially if you misjudge the public or private sentiment of AI, which is trending negatively. 5.Possible bans or blacklisting from Google or social media platforms that are cracking down on excessive AI generated content to cheat the algorithms. 6.Pivoting your business or career to a niche that could eventually be automated by AI itself.
3. 1. Common fear: “AI will replace my job” Why it’s wrong: AI is a tool, not a replacement. Just like computers and electricity, it enhances what you do. No matter what your job is. 2. Common fear: “AI creates soulless work” Why it’s wrong: AI is only as good as the person using it. A good creator uses AI to make their work better. The reality: AI is just another tool in your toolkit. 3. Common fear: “AI will make everyone a creator” Why it’s wrong: Not everyone can use AI effectively. It takes skill to use AI well. Embrace AI at every stage. Too many people fear AI will take over their jobs and creativity. They misunderstand what AI really does. But the sooner you see AI as an enhancer, the sooner you will expand as fast as AI grows.
4. Learning and development: With personalized learning platforms and content translation, AI can redefine the education sector, reducing dependence on educators for routine learning processes. Legal: With AI, simple legal issues such as parking citations can be addressed without an attorney, making legal services more accessible. Health tech: AI tools, from medical diagnostics to pet care, can provide health advice or care routines without an in-person consultation. Content creation and editing: Innovations in AI tools are making content production possible to the extent that a detailed blog post can be generated in seconds. Real estate: AI’s ability to predict property values and manage listings may eliminate the need for real estate brokers in some transactions. Social media management: Advanced algorithms are refining scheduling and content strategy decisions, allowing a week’s worth of social media posts to be scheduled in minutes. Outreach: AI can predict revenue and manage pipelines, making some sales strategy roles less critical. Marketing: With AI, tailored and effective advertising campaigns can be created and scheduled, eliminating the need for a full-time marketing manager. Customer service: AI chatbots can automate customer service responses, reducing the need for customer service or call center employees. Finance: AI systems can now manage tax deductions or plan personal finances, reducing the need for a financial advisor. Therapy: AI can provide therapy services with predictive analytics, making access to mental health services more straightforward without immediate human intervention Creativity: AI can generate design layouts and even write poetry, making a graphic designer or writer less necessary for routine tasks. HR: AI systems can streamline recruitment processes and improve performance management, potentially reducing the need for HR personnel in these areas. Business strategy: Advanced tools can generate innovative business models that would traditionally require a whole team of strategic planners. Consulting: Improved decision making and operational efficiency achieved by AI systems can make dedicated business consultants less relevant in certain areas. Science: AI can simplify complex content summarizing, which might take considerable amounts of time for a team of researchers. Administration: With AI, administrative tasks like schedule organization and communication can be managed without dedicated admin personnel. Logistics: AI can optimize routes in real time and manage inventory, reducing the need for manual intervention in these areas. Writing: AI can generate a creative short story or proofread a document, taking over tasks traditionally done by writers and editors. Manufacturing: Automated production lines and predictive maintenance systems can operate without round-the-clock manual supervision. Coding: AI can design a website or code an app in a fraction of the time a website designer or coder can.
5. Let’s look at co-pilot’s best uses / features
6. Refer to Copilot ebook
7. Arena leaderboard, ranking LLM’s in terms of their output.
8. E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. Original content has been proven to fair better in search engine results: Neil Patel.
9. Avoid elaborate or overtly complicated or vague instructions. It can lead to irrellevant or inaccurate outputs. This is a process and trial and error and through critical thinking you will get more adept at it and see better results. The danger from badly structured prompts is getting ai results from other ai generated content.
10. Get more done by letting AI assist Expand your creativity with ideas / ideation by AI Tailor outputs to your needs and preferences Reconsider whether expert is needed for a niche project. Set-up custom workflows for repitive processes. Learn how? Democratisation of information.
11. Trip to NAM on PI
12. Use verbs: Whether it's crafting compelling marketing copy, generating insightful reports, or connecting with your audience on social media, the right verb sets the stage for AI to bring your vision to reality. Predict. Connect. Announce. Reveal. Convince Reward: Ridiculous? Maybe, but it seems to elicit a better response. Context: By infusing context into your prompts you empower AI models to perform better and deliver more nuanced, accurate, and relevant responses tailored to your specific needs and objectives. Examples: By consistently feeding AI with diverse and relevant examples, you contribute to its ongoing learning and refinement, ultimately enabling it to deliver more accurate, insightful, and contextually appropriate responses, much like a well-trained staff member who continually grows and adapts to new challenges. Persona: While choosing to imitate well-known figures may seem appealing, it often constrains the AI's potential by limiting its output to mimic previously established identities. A far more effective approach is to empower the AI to take on a bespoke persona, rich in expertise and attributes that are unique to you. Crafting a persona has a profound impact on how the AI processes requests and formulates responses. A well-defined persona enriches the artificial intelligence's capabilities, allowing it to convincingly emulate the intelligence, wisdom, and creative problem-solving skills of the projected personality. Format: table, bullet points, email, memo, code, etc. Tone: Excited vs Direct Tone. Professional vs Casual. Creativity: when it comes to either text or images, inspire it to be more creative: • Trendsetting, • Innovative, • Dynamic, • Compelling, • Impactful
13. Use verbs: Whether it's crafting compelling marketing copy, generating insightful reports, or connecting with your audience on social media, the right verb sets the stage for AI to bring your vision to reality. Predict. Connect. Announce. Reveal. Convince Reward: Ridiculous? Maybe, but it seems to elicit a better response. Context: By infusing context into your prompts you empower AI models to perform better and deliver more nuanced, accurate, and relevant responses tailored to your specific needs and objectives. Examples: By consistently feeding AI with diverse and relevant examples, you contribute to its ongoing learning and refinement, ultimately enabling it to deliver more accurate, insightful, and contextually appropriate responses, much like a well-trained staff member who continually grows and adapts to new challenges. Persona: While choosing to imitate well-known figures may seem appealing, it often constrains the AI's potential by limiting its output to mimic previously established identities. A far more effective approach is to empower the AI to take on a bespoke persona, rich in expertise and attributes that are unique to you. Crafting a persona has a profound impact on how the AI processes requests and formulates responses. A well-defined persona enriches the artificial intelligence's capabilities, allowing it to convincingly emulate the intelligence, wisdom, and creative problem-solving skills of the projected personality. Format: table, bullet points, email, memo, code, etc. Tone: Excited vs Direct Tone. Professional vs Casual. Creativity: when it comes to either text or images, inspire it to be more creative: • Trendsetting, • Innovative, • Dynamic, • Compelling, • Impactful
14. Use verbs: Whether it's crafting compelling marketing copy, generating insightful reports, or connecting with your audience on social media, the right verb sets the stage for AI to bring your vision to reality. Predict. Connect. Announce. Reveal. Convince Reward: Ridiculous? Maybe, but it seems to elicit a better response. Context: By infusing context into your prompts you empower AI models to perform better and deliver more nuanced, accurate, and relevant responses tailored to your specific needs and objectives. Examples: By consistently feeding AI with diverse and relevant examples, you contribute to its ongoing learning and refinement, ultimately enabling it to deliver more accurate, insightful, and contextually appropriate responses, much like a well-trained staff member who continually grows and adapts to new challenges. Persona: While choosing to imitate well-known figures may seem appealing, it often constrains the AI's potential by limiting its output to mimic previously established identities. A far more effective approach is to empower the AI to take on a bespoke persona, rich in expertise and attributes that are unique to you. Crafting a persona has a profound impact on how the AI processes requests and formulates responses. A well-defined persona enriches the artificial intelligence's capabilities, allowing it to convincingly emulate the intelligence, wisdom, and creative problem-solving skills of the projected personality. Format: table, bullet points, email, memo, code, etc. Tone: Excited vs Direct Tone. Professional vs Casual. Creativity: when it comes to either text or images, inspire it to be more creative: • Trendsetting, • Innovative, • Dynamic, • Compelling, • Impactful
15. Step One: Gather Your Best Performing Content: articles, blogs, essays, speeches, etc. A selection. Create a dedicated folder in your AI app, ie> personal documents, etc. Step Two: Ask AI to analyze your writing style. Step Three: Repeat the Analysis Process for every piece of content. Step Four: Refine the Persona and Writing Style. • Compile the key attributes and traits derived from the analysis, such as tone, language use, and stylistic preferences: industry focus, years of experience, additional credentials, qualifications, or achievements, personal interests, values, or communication preferences. Works well in ChatGPT plus where custom feautures are accessed.
16. THE idea is to utilise the prompting techniques, combiined with your ai -taught folders to make your daily tasks easier to implement.
17. Define Business Objectives Assess Current Workflows Identify AI Integration Opportunities Categorize Required AI Tools Evaluate and Select AI Tools Define AI Automated Workflows Document and Organize AI Tools Implement and Train Monitor Performance and Adjust Continuous Learning and Adaptation
18. Define specific targets for how AI will help achieve the organization's overall plans and vision. Set policies on how data needed for AI will be collected, stored, kept secure and private, and used ethically. Good data is crucial for AI. Invest in cloud computing, scalable AI platforms, and other tech infrastructure required to build and run AI solutions effectively. Provide training to help employees understand and use AI technologies. Foster a culture that embraces innovation through AI. Develop clear rules and guidelines around ethical AI use, data privacy, security, and avoiding bias to ensure AI is used responsibly. Have a plan to manage the significant changes AI will bring to processes, workflows, and culture. Communicate clearly and get the organization prepared to properly integrate AI.
19. Clear rules for AI: The company will use AI tools in a responsible way and tell you when they're being used (like for recommendations or decisions). No sneaky AI: Important choices made by AI, especially those affecting you (like your job or service), will be clear and understandable. Protecting your info: Your personal data will be kept safe and secure, following all the privacy laws. Fairness for all: AI won't be biased against anyone. The company will check and fix any unfairness in the systems. Humans in charge: People will always be in control of important decisions, even if AI helps with them. Using AI for good: The company will only use AI for good purposes and consider the impact on people and society. Keeping Up and Learning Keeping AI policies up-to-date: The company will adjust these rules as AI changes and new laws come out. Learning about AI: The company will train employees on how to use AI responsibly and how it might affect their jobs.
20. Implement Rate Limiting This enables you to control the pace of data retrieval and reduce the risk of data misuse. Utilise Selective IP Bans: When necessary, consider implementing selective IP bans for addresses associated with egregious scraping activities. Maintain current blacklists from reputable sources like FireHOL to more effectively identify and target IPs with a known history of malicious activities. This balanced approach allows you to block high-risk threats while avoiding false positives. Configuring Your Robots.txt As a final measure, adding restrictions to your robots.txt file can be an effective strategy against unauthorised scraping. This simple text file gives instructions to well-behaved crawlers about which pages or sections of your site should not be accessed or indexed. While not failproof, a robots.txt file can deter scraping from many crawlers and better-behaved data mining operations. As a final measure, adding restrictions to your robots.txt file can be an effective strategy against unauthorised scraping. This simple text file gives instructions to well-behaved crawlers about which pages or sections of your site should not be accessed or indexed. While not failproof, a robots.txt file can deter scraping from many crawlers and better-behaved data mining operations.