Social Media Workshop, Nairobi, 6 March 2014

Everyone talks about Content Marketing, but how can we marketers change our mindset and start generating the content people want to share and not the annoying content people want to avoid?

Short presentation with Ward Haddaway Solicitors for the Charity Sector and Social enterprise, showcasing how they can use social media to build their on line presence and how to network effectively

You don’t need to go straight to the superintendent’s office to persuade education decision makers. Education-focused social media influencers, from classroom teachers, to education enthusiasts, to former educators-turned-professional content creators, can be a powerful force for brands and nonprofits looking to connect with parents, students, or schools. In this webinar, we share case studies, best practices, and show how engaging influencers is a cost-effective marketing approach whether you’re looking to generate buzz, increase brand awareness, or grow your social following. You’ll learn: Why; Influencer marketing is changing education selling and marketing like no other channel Who; Leverage micro and macro influencers and their involvement in brand advocacy What; The efficacy of various social media channels for influencer marketing How; Nailing a content partnership with the right influencers to reach your audience

Here is a presentation that Amy Atkinson delivered on July 25, 2014 to the Nashville Chapter of the Association of Fundraising Professionals. The full-house crowd was an impressive group of nonprofit leaders gathered to discuss how nonprofits can leverage communication strategies to help their organizations reach their goals of branding, awareness, education and fundraising. We addressed the reality of small marketing teams and tiny communications budgets, and tips on establishing priorities and maximizing resources. We focused on content marketing and digital delivery channels.

nfluencer marketing campaigns can have many different objectives, such as generating sales, quality content, brand awareness or any combination of the three.

This document discusses social media coaching for senior managers and introduces social media management tools. It covers establishing objectives and target audiences, creating content, and distributing across various social media platforms. It emphasizes the importance of a robust yet flexible workflow and using tools to streamline monitoring, measuring, and managing social media activities. It also warns that social media requires ongoing time and effort to be effective and not to treat it as a separate experimental channel but rather integrate it into the overall marketing strategy.

The document discusses social marketing for small businesses, defining it as using marketing principles to influence behaviors that benefit society and individuals through meaningful relationships rather than simple transactions. It provides tips for small businesses on developing social media goals and content strategies, engaging audiences, and dos and don'ts for social media use to help connect with customers and potential partners.

This document provides tips and strategies for effective social media and content marketing. It discusses defining goals and target audiences, understanding the social media landscape, choosing appropriate outlets, crafting effective messages, experimenting with content, tracking performance, making changes over time, and remaining aware of shifts in technology and regulations. The key recommendations are to know your goals, deeply understand your target audience, invest where your audience engages, carefully craft messaging, experiment with content, track key metrics, and adapt strategies over time.

This document outlines the key components and approach for developing an effective communication plan, including communication goals and objectives, target audiences, communication strategies, tactics and activities, evaluation, and budget. The communication goals should be consistent with the organization's mission and include measurable outcomes for each target audience. Target audiences should include both internal and external stakeholders. The communication strategies and tactics should be tailored for each goal and target audience and may include key messages, themes, and various communication channels. The plan should also include evaluation metrics and a budget to manage resources and timeline.

Building a Personal Brand involves creating a strategy, defining your identity, and managing your experience. It requires brainstorming who you want to be, having SMART goals for your brand, and choosing an approach that aligns with your context. Managing your brand also means outlining steps to define progress, bridging any gaps between how people see you and how you want to be seen, and engaging others through memorable experiences that immerse people in your story.

This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.

This document provides a template for conducting a PR audit to evaluate and improve a company's public relations efforts. It outlines key areas to examine such as defining objectives, identifying target audiences, evaluating communication channels and tools used, researching audience perceptions, and analyzing media and social media coverage. The goal of the audit is to assess the effectiveness of current PR activities and identify ways to make PR communications more impactful going forward.

The document discusses the strategic approach to social media marketing. It emphasizes that social media should be integrated into an overall marketing strategy and support marketing campaigns and activities. It provides tips for developing a social media strategy, including identifying goals and platforms, assigning management responsibilities, and measuring results. Key questions are outlined to help formulate a strategy for incorporating social media. Various social media platforms are compared for their suitability for business-to-consumer and business-to-business marketing. Tools for measuring and managing social media are also presented.

This document outlines how businesses can effectively utilize social media as a tool for development. It recommends identifying relevant social media monitoring tools and learning to use them appropriately to research what has been said about the organization and relevant market. It also suggests engaging with key influencers, providing valuable content, and participating in constructive conversations to improve engagement, brand reputation, sales, and drive innovations. Proper planning including defining strategies, resources, responsibilities, and linking to other marketing is key to successfully utilizing social media.

The What, Why Who and How-To's You Need to Know to Land Sponsors and Partners for Your Coworking Space!

The document outlines big rules of marketing, including that good marketing engages customers' genuine needs with a product's capabilities, customers need to get and buy a product, and the focus should be on customers not the marketer. It also discusses avoiding "Seinfeld" and "Ingmar Bergman" style launches, having an inspiring and inevitable vision as part of thought leadership, messaging that is intuitively linked to benefits and features, and understanding customers, products, and competition as top marketing requirements.

This is the slide deck for Week 7 of Introduction to Social Media Marketing at Pennsylvania College of Art and Design. This week, we explore why paid social media is necessary and how it fits together with organic social media to execute a comprehensive social media marketing strategy.

Is it important to have great engagement with your social media followers? If so, how do you engage with them?

My 3 most important learnings from Ad-Tech San Francisco 2011: social gaming, group buying, tablet strategy.

The document discusses social media trends, challenges, and managing online reputation. It notes the importance of monitoring social media for mentions of an individual or institution, engaging with supporters and critics, and taking charge of one's online reputation. It recommends doing an online reputation management audit, reviewing social media strategy and goals, implementing a social media policy, and utilizing mobile and widget technologies for social media.

The document analyzes social media usage among companies in 2014. It found that Facebook, Twitter, LinkedIn, Google+, YouTube, and blogs were commonly used platforms. However, many companies' social media strategies were lacking, as pages were often outdated or lacked company branding. The report concluded that while social media uptake increased in 2014, many companies still had room for improvement in their social media strategies and content creation.