Interactive Concepts NSE Social Media Report 2014
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The document analyzes social media usage among companies in 2014. It found that Facebook, Twitter, LinkedIn, Google+, YouTube, and blogs were commonly used platforms. However, many companies' social media strategies were lacking, as pages were often outdated or lacked company branding. The report concluded that while social media uptake increased in 2014, many companies still had room for improvement in their social media strategies and content creation.
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Interactive Concepts NSE Social Media Report 2014
- 1. + Social Media Report: 2014 Japie Swanepoel: @japies #NSESocial
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- 9. + Facebook comments Safaricom: CRM advertising & Equity: member tips, SM tips, VPP, student accounts Barclays: golf the focus for last 2 weeks KQ: HK 7’s, mobile app, promotions
- 13. + Twitter comments Customer support Product promotions PR Corporate news / press office Retweets Lots of outdated tweets Accounts with no personalized profile
- 17. + LinkedIn comments Badly optimised pages Very few with company logos Most have no updates Others have very few / outdated updates Banks: using it very much for careers. New blogging platform not being utilized
- 21. + Google+ comments Badly pages optimized Very few with company logos Banks seem to be absent Outdated posts or no
- 25. + YouTube comments Video is very powerful Companies underestimate the value Lots of videos not in channels Some channels very outdated YouTube not linked from corporate web sites
- 26. + Blog comments Very few companies embracing blogs Could be to lack of understanding, resources or content plan. Blogging very prevalent in KE. Shows disconnect between brands and consumers.
- 28. + Conclusions SM uptake has increased. Still lots of scope both for those already there and those that still need to embrace it. Strategy seems to be seriously lacking from many platforms. Platform specific strategies required. Content plans lacking