Sociality social media master Windhoek 2020

This document summarizes a webinar about integrating social media with paid social advertising. The webinar covers: 1) Why you should use paid social to boost the reach of organic social media posts, such as to larger audiences and with more targeting options. 2) How to create effective paid social content, including ensuring it is tailored to the target audience and platform guidelines. 3) Ways to repurpose existing organic social media posts, such as boosting posts or creating new ads, with a focus on photos and videos for engagement campaigns. 4) Common mistakes made in paid social advertising and strategies for extending web content, including extracting elements into new formats like videos and banners.

Social Media for Realtors. Get the Facts! Learn how social media can get you more leads and more sales!

This document provides an overview of branding and social media strategies. It discusses defining a brand's core values, vision and mission. It also covers translating the brand identity visually and maintaining consistency across all branding elements. Regarding social media, the document analyzes popular platforms, appropriate channels for different brands, and developing an effective social media strategy with content creation, engagement, marketing and analytics. Maintaining consistency and developing strategic, planned approaches are emphasized for effective branding and social media.

Getting started with Facebook Advertising and options available to promote your startup or small business.

This document provides an overview of digital marketing training topics including setting goals, using keywords and content, directing customers, measuring results, and using various social media platforms. The training covers defining business goals, conducting keyword research and competitive analysis to create effective content. It discusses optimizing websites and forms, and thank you pages. Metrics for websites, social media and more are presented. Finally, the training reviews establishing marketing objectives and tactics, and delves into specific platforms like Facebook, LinkedIn, Twitter, YouTube and Snapchat.

Jessica Bybee-Dziedzic from Saffire presented tips for creating an effective social media marketing plan in 3 steps: 1) Audit current social media presence to understand where effort is best spent; 2) Know the target customer to create relevant content; 3) Choose social networks and determine a posting strategy, including ideal content types, frequency and timing of posts. The presentation emphasized the importance of engaging content, advertising, and analytics to refine the strategy.

The document provides tips for developing an effective social media strategy, including determining goals and target audiences, choosing relevant platforms, creating personas and tone, developing content plans, and monitoring results. Key steps include writing goals and missions, researching audiences, setting up business accounts across platforms like Facebook, Twitter and Instagram, creating policies, and regularly analyzing engagement and reassessing strategies.

Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.

The document provides 20 tips for using social media successfully for business purposes. It recommends establishing a social media presence through blogs, social networks like Facebook, LinkedIn, and Twitter. It emphasizes the importance of engaging customers by asking questions, identifying brand advocates, and providing valuable content through blogs and groups. The overall message is that businesses must participate actively on social media to attract and retain customers.

The document discusses considerations for businesses starting a blog. It notes that blog readership in the US is projected to increase to 58% of internet users by 2013. It also discusses components of blogs like headers, posts, sidebars, and comments. The document provides advice on choosing a blogging platform, committing adequate resources to maintain a blog, selecting passionate bloggers, and allowing company evangelists to blog. It emphasizes that blogs can be used as a communication tool and to help customers.

This document provides tips for creating effective social media content. It emphasizes keeping content simple, writing for specific channels and audiences, using engaging headlines and visuals, testing new formats, including calls to action, and sharing a brand story. Key recommendations include tailoring content to platforms like Facebook, Twitter, and LinkedIn; using hashtags strategically; creating Facebook events to promote content; and analyzing social media analytics. The overall message is that brands need compelling, relevant content to engage audiences on social media.

La Tienda restaurant is developing a social media strategy to increase patronage and revenue. Their objectives are to increase social media followers by 30% in 6 months, post 5 times per week, and create one video per month. Key strategies include boosting posts, creating custom hashtags, and offering promotional codes. Progress will be measured monthly through social metrics, hashtag usage, and sentiment analysis.

Presentation of social media strategy at Barcamp Zimbabwe on 6 September 2012 in Harare by Larry Kwirirayi

Slides from our June 17, 2009 webinar. Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world. But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.

Engagement with brands on Instagram is 10 times higher than Facebook, and 84 times higher than Twitter. Using Instagram can put your small business in front of the right audience. Learn all about Instagram Marketing strategies for small businesses.

During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more. The course includes: Analysis of Social Media demographics Exploration of effective posting techniques and times of major social media Recommendations of uses for different social media Recommendations for a social media schedule Exploration of tools and statistics to make social media successful Between classes, attendees will work one on one with the instructor on their custom social media plan.

Topic: Creative Social Media Marketing Strategies Date: June 7, 2010 Event: 2010 U.S. Army Museum Training Conference Location: City Center Marriott Conference Center, Newport News, VA Sponsors: PNC Mortgage, JASE Digital Media, Poco Productions Building and maintaining your organization’s brand and reputation is a crucial aspect of the success you achieve online. Social Media Marketing has proven to be an efficient basket of strategies to help with accurate and solid brand management. Of the many social media marketing strategies we will cover are: 1. Know your audience: * Demographics. * Socialgraphics. 2. Know where your audience lives on the Internet: * Blogs. * LinkedIn. * Facebook. * Twitter. * YouTube. 3. Have a social media marketing strategy for each socialgraphic human group - to - social media community. 4. Understand inbound marketing. 5. Understand search engine optimization. 6. Understand the art of lead generation and follow-on conversion. 7. Understand reputation management. 8. Build a brand strategy and an executional online plan. 9. Build a strategy around ‘blogging for business’. 10. Build a strategy around photo, audio (podcasts), and video (videocasts) marketing. 11. Build a strategy to push the correct type of content from your blog to the proper social media community. 12. Narrow down your strategies to concentrate on the social media communities that will reap the best return on your investment.

This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.

This document provides information on social media strategies and best practices. It discusses 12 key social media principles including creating engaging content, building conversations, having a strategy, being responsive and consistent. It also covers topics like content creation on platforms like Twitter, Instagram, LinkedIn, YouTube and TikTok. The document emphasizes creating a content calendar, using hashtags and tags correctly, understanding engagement rates and using analytics to improve performance. It highlights tools that can help with planning, scheduling, management and design for social media. The overall goal of these strategies is to generate leads, build the brand, position services and create awareness.

This document discusses the benefits of social media for businesses and provides tips for using social media successfully. It outlines five key benefits of social media: increasing brand awareness, evolving with modern technology, engaging audiences socially, engaging with communities, and understanding audiences. It also provides statistics on major social media platforms and their users. The document concludes with tips for social media use such as promoting new stories, using hashtags, ensuring complete profiles, creating groups, providing thought leadership, aligning with audiences, and remaining actively engaged.

This document summarizes a digital marketing workshop presentation for small businesses by Christine Collins. The presentation covers topics such as understanding social media and why it's relevant, choosing which social media platforms to use, how to build a presence on Facebook and Pinterest, and how to measure the results of digital marketing efforts. The presentation includes slides on analyzing social media metrics, setting goals for digital marketing, listening to customers, and creating and promoting content on Facebook and Pinterest.

This document outlines steps for developing an effective social media strategy. It recommends beginning by understanding your audience through creating 1-4 personas. The strategy should then align social media goals with business goals by creating S.M.A.R.T. goals. Understanding competitors allows opportunities to be identified. An audit of current social media presence shows what is and isn't working. The strategy selects key social channels and sets up professional accounts. A content calendar is created to maintain consistency. Progress is tracked against goals and adjustments are made as needed. Tips include choosing optimal post lengths, graphic sizes, and experimenting regularly.

Greg Fry is a social media trainer who delivers training on platforms like LinkedIn, Facebook, Twitter, YouTube and Instagram. He believes in having a clear business goal, strategy, great content and measuring results. Some key points from the presentation include embracing video and mobile, creating valuable content through things like livestreaming and Q&As, listening to customers and collaborating with others, and using social advertising to amplify content.

This document discusses strategies for using social media, particularly Facebook, to promote events. It provides tips on creating engaging Facebook posts with photos and questions, then boosting the posts with paid advertising. Other platforms discussed include Instagram, Snapchat, YouTube, and Pinterest. The document emphasizes testing different content and platforms to see what generates the most engagement for each event organizer's specific audience.

Instagram marketing, if done well, can build your brand, generate new leads and boost revenue at little or no cost to your small business. Learn all about Instagram Marketing strategies for small businesses.

Facebook has over 1.19 billion active users globally, making it an important platform for marketers. This guide provides tips for using Facebook effectively, including building a branded Facebook presence through pages, growing subscriber lists by promoting lead forms, and engaging loyal customers by pinning and starring compelling content on timelines. It also offers advice on using Facebook insights to monitor page activity and understanding the news feed algorithm to increase content visibility.

The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.

This document provides guidance on effective social media marketing principles and strategy. It discusses the importance of digital marketing and outlines steps to define goals and objectives, including identifying target customers and key focus areas. Examples of SMART objectives are given for overall business goals as well as specific digital marketing objectives. Best practices for social media platforms like Facebook, Twitter, Google+, and LinkedIn are covered, along with content strategy, hashtags, and post scheduling.

François apresentou dados sobre a mídias sociais no Brasil e o enorme potencial de crescimento que o país tem. Depois, dividiu um pouco de sua experiência como consultor WSI internacional e deu 3 dicas preciosas para quem deseja melhorar os resultados utilizando as mídias sociais

Make the Most of Your Marketing Dollars! Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.

This document outlines social media strategy and goals for 2016. It analyzes strengths, weaknesses, opportunities and threats. Key goals are to increase organic Facebook likes by 8,400 and paid likes by 36,000 to reach 100,000 total likes. Instagram goals are to increase followers by 3,700 per month to reach 100,000. Engagement will be increased through contests, questions, hashtags and video. Video content will be a focus to capitalize on its high engagement rates.

Social media marketing has matured over the last decade to become an integral part of the marketing mix for both large and small businesses. It can have a significant and measurable impact on your bottom line and – when done well – can be a powerful marketing tool. Whether you are trying to reach a local audience or launching a brand nationwide, social media marketing should be considered as part of your marketing activity

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. My name is Domingo Meneses and I teach General Assembly Chicago's Social Media Bootcamp - this is my presentation. If you'd like to learn more about the course and the next available date see here: https://generalassemb.ly/instructors/domingo-meneses/5823 This is a consistently evolving presentation but I welcome your feedback! Thanks, Domingo

Learn how to get social media right for your hospitality business.

The document summarizes a presentation about using social media for business growth and marketing. It provides statistics on social media usage and defines social media marketing. It recommends engaging customers on social media by organizing online discussions and events. Examples are given of different companies that improved marketing through social media like Facebook, Twitter and LinkedIn.

A field guide to facebook marketing. Tips on how to optimise the campaign performance and engaging audiences.

Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012. An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans. Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities. In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.

AI tools for your organisation and how to use them.

This document provides an overview of social media marketing and best practices. It discusses setting up social media profiles and pages for businesses, creating a content calendar, using hashtags and engaging with audiences. Key platforms covered include Facebook, Instagram, Twitter, LinkedIn, YouTube and WhatsApp. Analytics and tools for planning, scheduling and designing social media content are also mentioned. The overall document aims to educate on developing an effective social media strategy and presence for businesses.

This document provides an overview of a social media masterclass covering topics such as the benefits of social media for business, content strategy, engagement metrics, and tools for planning, scheduling, and analyzing social media activities. It discusses setting up profiles and pages on platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube. Key aspects covered include creating content calendars, using hashtags and images effectively, running ads, and ensuring content is tailored for specific audiences and platforms. The document emphasizes regularly analyzing engagement and stopping ineffective strategies in favor of what generates results.

The document provides an agenda and guidance for using social media to reach youth. It discusses 12 essential social media principles like having a strategy and consistent, relevant content. It also gives tips for creating content calendars, using groups/channels, starting a YouTube channel, and creating engagement through hashtags and analytics. The overall message is that social media can be an effective tool for ministry when used strategically and creatively to share the right content with the target audience.

The document outlines the agenda for a social media workshop on August 25, 2022. The workshop will cover 12 essential social media principles, creating content, using WhatsApp groups effectively, setting up a YouTube channel, using TikTok for ministry, creating engagement, design, using Bitly, automation, and understanding analytics (time permitting). It also provides guidance on creating content calendars, posting videos to YouTube, and tips for elevating a TikTok profile.

Learn about the principles of social media, how to use it correctly for business and how to get engagement.

This document contains an agenda for a meeting on mobile for web and communications. The agenda includes discussions on augmented reality apps, making websites mobile friendly, using social media platforms like Facebook Messenger and WhatsApp for business, generating user-generated content, and opportunities in maps, tourism, education and more through mobile apps. Key benefits of mobile apps over websites that will be covered are better personalization, ease of sending notifications, utilizing device features, offline functionality, and new branding experiences for users.

The document discusses various topics related to digital technologies including spatial computing, virtual reality, augmented reality, 5G, IoT, AI, and unified communications. It provides information on the opportunities and applications of these technologies for experiences, collaboration, education, tourism, emergency services, gaming, mapping, training, digitizing, data visualization, and more. The document also discusses mobile technologies in Namibia such as apps, websites, communications features like RCS, and social media platforms and strategies.

the sociality social media summit presentation: 21 February 2018, The Grove Mall of Namibia, Windhoek. Presented by japie swanepoel

The document discusses using social media to teach, reach, and connect. It will cover managing social media profiles and online behavior (teach), using social media to reach audiences (reach), and communicating effectively (connect). Specific topics include being aware of what you like, share, and follow online as it represents you; dealing with declining organic reach on Facebook; and using alternative platforms like WhatsApp, Facebook groups, and Messenger when organic reach fails.

Live video content and messaging apps will become more important marketing tools as brands leverage social media ecommerce and virtual reality experiences to engage customers in competitive mobile advertising environments. Disappearing content on platforms like Instagram stories will also continue evolving to serve strategic purposes.

The document discusses the importance of engagement on social media and provides tips to improve engagement. It defines engagement as interaction through likes, shares, comments, and other reactions rather than just numbers of followers or views. Engagement is important to build community, create awareness, and have two-way conversations. Tips include reviewing analytics, interacting with influencers, creating events, managing followers, staying relevant with strategy and appealing content, and focusing on content that encourages interaction.

This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.

Is it important to have great engagement with your social media followers? If so, how do you engage with them?

This document appears to be a presentation on digital media and social media usage in South Africa. It provides statistics on social media usage in SA such as 13 million users and 100 million online usage. It discusses the top social media accounts and celebrities on Snapchat. It also addresses both the positive and negative aspects of social media for business. Finally, it emphasizes that having a digital strategy is important and provides questions to consider when developing a strategy, such as goals, resources, and measuring effectiveness.

This document outlines the agenda and content for a social media strategy workshop. The agenda includes discussions on measuring social media success, developing an organizational social media strategy, handling detractors, and more. Key topics that will be covered are the history and stats of social media, how it has changed consumer behavior, its use for sales, marketing, PR and customer relations, and setting social media guidelines and policies for organizations. The workshop aims to help participants effectively engage with customers through social media.

The document analyzes social media usage among companies in 2014. It found that Facebook, Twitter, LinkedIn, Google+, YouTube, and blogs were commonly used platforms. However, many companies' social media strategies were lacking, as pages were often outdated or lacked company branding. The report concluded that while social media uptake increased in 2014, many companies still had room for improvement in their social media strategies and content creation.

Tullow Oil made two new oil discoveries in northern Kenya that doubled their estimated oil resources in the country to over 600 million barrels. They plan over 20 additional wells in the next two years and have started work on an export pipeline. This increases the prospects that Kenya could become a major oil exporter.

10 million people use Facebook for their organization. To be successful, organizations need to determine why they are using Facebook, how they will engage users, and who will manage the Facebook presence. It is important to choose whether to create a Page, Profile, or Group and fill out the About section. A plan should specify the type and frequency of content as well as customer feedback policies. Photo albums and applications can help engage users if properly implemented. Measuring website traffic from Facebook and user insights can indicate how well the organization is utilizing Facebook.

Social media can be harnessed for more than just marketing and PR - it can also be used for customer service. To do so, companies must have a clear social media strategy, identify the appropriate platforms to engage customers, actively maintain a presence and respond to customers in a timely manner. By focusing on conversation, rewarding loyalty, consistency in messaging, monitoring their brand, and continually improving based on analytics, organizations can leverage social media as an effective customer service channel.

In this blog, we explore some of the upcoming trends that are expected to influence UI UX design on websites in the near future.

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Here’s a comprehensive guide on how to select the right UI/UX design service to ensure the best possible customer experience.