SlideShare a Scribd company logo
YOU POST & SHARE, BUT DO
YOU ENGAGE?
20 APRIL 2016
japie swanepoel
@japies
@Digital4Christ
SOME NUMBERS
SOME NUMBERS
SOME NUMBERS
13 MILLION

Recommended for you

Beauty under the influence
Beauty under the influenceBeauty under the influence
Beauty under the influence

60% of beauty and fashion brands are employing influencer marketing; there are several reasons for its popularity, including cost, authenticity, trust and reach. Here are 4 tips for successful influencer marketing in the beauty industry, and 3 caveats to be aware of. Presented at Innocos Digital 2016 in Los Angeles.

marketingsocial media marketinginfluencers
We Are Social - Making Friends & Influencing People (2014)
We Are Social - Making Friends & Influencing People (2014)We Are Social - Making Friends & Influencing People (2014)
We Are Social - Making Friends & Influencing People (2014)

What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.

eskimonwearesocialsghandbook
Marketing to Millennials
Marketing to MillennialsMarketing to Millennials
Marketing to Millennials

Millennials are the target of many myths and statistics, but when it comes to their choices in beauty and sustainable products, it's important to contextualize their lifestyle, needs, aspirations and overall frame of marketing before developing strategies to market to them distinctly from boomers and Gen X. Shared at the Sustainable Cosmetics Summit New York in May 2017. #SCSNA17

marketingsocial mediasustainability
SOME NUMBERS
13 MILLION
SOME NUMBERS
13 MILLION
2,7 MILLION
SOME NUMBERS
13 MILLION
2,7 MILLION
SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION

Recommended for you

20 things i bet you dont know about social media @ SMC11_ath
20 things i bet you dont know about social media @ SMC11_ath20 things i bet you dont know about social media @ SMC11_ath
20 things i bet you dont know about social media @ SMC11_ath

This document provides 20 facts about social media. Some key points include: Edgerank is Facebook's algorithm that determines reach, similar to Google's PageRank. Multimedia content gains more reach than text posts. Posts on weekends and at 3pm on weekdays receive more interaction. Females aged 25-34 are most active on Facebook interacting with brands. Less than 30% of fans see a brand's posts and less than 20% of fans visit a page more than once. Facebook has guidelines for promotions and contests. Other platforms like YouTube, SlideShare and LinkedIn are also mentioned.

smc11ath
Target canadatwitterpartydetails
Target canadatwitterpartydetailsTarget canadatwitterpartydetails
Target canadatwitterpartydetails

This document provides information about an upcoming Twitter party hosted by @Target_CA and @ShesConnected on February 24, 2013 at 9:00pm to discuss Target Canada. It encourages participation by noting people can connect with Target Canada, meet other fans, learn more about the company, and have a chance to win gift cards. It provides details on the hosts, moderators, and help team, as well as instructions on how to RSVP, follow the hosts, engage with them before the event, add it to your calendar, promote it, and use TweetGrid to participate.

Social Media Workshop, Nairobi, 6 March 2014
Social Media Workshop, Nairobi, 6 March 2014Social Media Workshop, Nairobi, 6 March 2014
Social Media Workshop, Nairobi, 6 March 2014

This document outlines the agenda and content for a social media strategy workshop. The agenda includes discussions on measuring social media success, developing an organizational social media strategy, handling detractors, and more. Key topics that will be covered are the history and stats of social media, how it has changed consumer behavior, its use for sales, marketing, PR and customer relations, and setting social media guidelines and policies for organizations. The workshop aims to help participants effectively engage with customers through social media.

SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION
SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION
SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION
10 MILLION

Recommended for you

Ad Tech feedback May 2011
Ad Tech feedback May 2011Ad Tech feedback May 2011
Ad Tech feedback May 2011

My 3 most important learnings from Ad-Tech San Francisco 2011: social gaming, group buying, tablet strategy.

grouponipadsocial gaming
Interactive Concepts NSE Social Media Report 2014
Interactive Concepts NSE Social Media Report 2014Interactive Concepts NSE Social Media Report 2014
Interactive Concepts NSE Social Media Report 2014

The document analyzes social media usage among companies in 2014. It found that Facebook, Twitter, LinkedIn, Google+, YouTube, and blogs were commonly used platforms. However, many companies' social media strategies were lacking, as pages were often outdated or lacked company branding. The report concluded that while social media uptake increased in 2014, many companies still had room for improvement in their social media strategies and content creation.

nseequity banknairobi
Social media trends and challenges mace 11 oct 2010
Social media trends and challenges mace 11 oct 2010Social media trends and challenges mace 11 oct 2010
Social media trends and challenges mace 11 oct 2010

The document discusses social media trends, challenges, and managing online reputation. It notes the importance of monitoring social media for mentions of an individual or institution, engaging with supporters and critics, and taking charge of one's online reputation. It recommends doing an online reputation management audit, reviewing social media strategy and goals, implementing a social media policy, and utilizing mobile and widget technologies for social media.

warneramazongoogle tv
TOP SA ACCOUNTS
TOP SA ACCOUNTS
TOP SA ACCOUNTS
TOP SA ACCOUNTS

Recommended for you

D4 c bloem
D4 c bloemD4 c bloem
D4 c bloem

This document discusses managing your digital presence in 2013. It recommends engaging with influencers by being relevant and topical, using hashtags, and retweeting or mentioning others. It also suggests using social media to reach a wider audience and record your online activities and interactions.

Internet world2013 feedback
Internet world2013 feedbackInternet world2013 feedback
Internet world2013 feedback

Mobile search now accounts for 77% of all searches, close to the amount on personal computers. 73% of mobile searches directly trigger some type of action. Brands should focus on creating video and mobile-friendly content, as well as responding to audiences on social media, as these practices drive sales and engagement. Social commerce, which combines social media and ecommerce, can significantly increase the revenue per social media share.

interactive conceptsresponsive designvisa
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014

Tullow Oil made two new oil discoveries in northern Kenya that doubled their estimated oil resources in the country to over 600 million barrels. They plan over 20 additional wells in the next two years and have started work on an export pipeline. This increases the prospects that Kenya could become a major oil exporter.

ict kenyakonza citydimension data
TOP SA ACCOUNTS
SA ONLINE USAGE (COURTESY OF IABSA)
How to engage your social media followers.
How to engage your social media followers.

Recommended for you

AAA School of advertising: digital overview 2016
AAA School of advertising: digital overview 2016AAA School of advertising: digital overview 2016
AAA School of advertising: digital overview 2016

This document appears to be a presentation on digital media and social media usage in South Africa. It provides statistics on social media usage in SA such as 13 million users and 100 million online usage. It discusses the top social media accounts and celebrities on Snapchat. It also addresses both the positive and negative aspects of social media for business. Finally, it emphasizes that having a digital strategy is important and provides questions to consider when developing a strategy, such as goals, resources, and measuring effectiveness.

instagramgoogleaaa
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, WindhoekK7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek

This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.

twittertweetreachinstagram
5 questions to guide your social media strategy
5 questions to guide your social media strategy5 questions to guide your social media strategy
5 questions to guide your social media strategy

A presentation looking at five quick questions to guide a social media strategy. Aimed at the heritage sector, but could be useful for others.

social media strategysocial mediasocial
How to engage your social media followers.
SNAPCHAT CELEBS
THE SOCIAL MEDIA CONUNDRUM; BAD
THE SOCIAL MEDIA CONUNDRUM; BAD

Recommended for you

Action2012
Action2012Action2012
Action2012

There is a community of social influencers like bloggers who are ready to help non-profits by activating advocacy and spreading awareness of their causes. To engage bloggers, non-profits should do research on relevant bloggers, craft meaningful campaigns they can participate in, and reward their participation. By creating ambassadorship programs, bloggers can help non-profits in many ways like creating blog posts, social media content, and videos to promote the non-profit's mission. The success of such programs depends on aligning bloggers who are passionate about the cause and engaging them in impactful work.

Social Media101
Social Media101Social Media101
Social Media101

This presentation is an introduction to the web 2.0 environment. It is not designed to be all encompassing, but to inspire interaction from attendees to address specific needs for their organization. I'm not presenting to listen to myself, I'm there to help!

5 Tips to Start Your Social Selling Journey
5 Tips to Start Your Social Selling Journey5 Tips to Start Your Social Selling Journey
5 Tips to Start Your Social Selling Journey

This document provides 5 tips for starting a social selling journey on LinkedIn. The tips are to: 1) Structure your LinkedIn profile to introduce yourself, what you can do, how you can help others, and what you want to achieve. 2) Set objectives for your social selling in partnership with your sales and marketing colleagues. 3) Build relationships, not just connections, by researching prospects and finding common interests to start meaningful conversations. 4) Use the right tools like profile management, social intelligence apps, content feeders, and communities to enhance your social selling. 5) Measure your social selling efforts to understand what is working well.

social salessales techniquessocial media marketing
THE SOCIAL MEDIA CONUNDRUM; BAD
THE SOCIAL MEDIA CONUNDRUM; GOOD
WHAT IS ENGAGEMENT?
WHAT IS ENGAGEMENT?
▸total Facebook likes? NO

Recommended for you

Digital Space Engagement
Digital Space EngagementDigital Space Engagement
Digital Space Engagement

The document provides instructions for effectively engaging audiences on social media. It recommends choosing platforms where your audience spends time, empowering brand advocates to share their experiences, seeking out and addressing critics by listening to their feedback, keeping conversations open by responding in a valuable way, creating engaging content focused on customers rather than just information about the brand, being transparent and authentic in line with customers' expectations, giving audiences tools to connect and share content while moderating discussions, understanding etiquette for each platform, and focusing on long-term strategy over tactics.

Digital Engagement
Digital EngagementDigital Engagement
Digital Engagement

The document provides instructions for effectively engaging audiences on social media. It recommends choosing platforms where your audience spends time, empowering brand advocates to share their experiences, seeking out and addressing critics by listening to their feedback, keeping conversations open by responding in a valuable way, creating engaging content focused on customers rather than just information about the brand, being transparent and authentic in line with customers' expectations, giving audiences tools to connect and share content while moderating discussions, understanding etiquette for each platform, and focusing on long-term strategy over tactics.

SOLOMO Community Workshop: Growing Your Small Business with Social Media
SOLOMO Community Workshop: Growing Your Small Business with Social MediaSOLOMO Community Workshop: Growing Your Small Business with Social Media
SOLOMO Community Workshop: Growing Your Small Business with Social Media

This presentation, designed by Lisa Vaughn, Owner of Gladiator Law Marketing LLC supports the Berea College Entrepreneurship for the Public Good 2013 Summer Institute coaching small business owners in Berea / Madison County Kentucky and small business owners in the Kentucky River Area Development District.

solomokentucky river area development districtkradd
WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.

Recommended for you

You’ve dipped your toes in the social media
You’ve dipped your toes in the social mediaYou’ve dipped your toes in the social media
You’ve dipped your toes in the social media

The document discusses how to effectively use social media to engage an online community after initially establishing a presence on platforms like Facebook and Twitter. It recommends clearly defining goals and metrics, listening to audiences, and providing valuable high-quality content to foster two-way conversations. Moving forward requires evaluating messaging, consistency, and whether the organization is broadcasting or engaging. The key is to develop genuine relationships through personalized interactions.

social media best practicesbuilding communitiessocial media
Social media for business best practices.
Social media for business best practices.Social media for business best practices.
Social media for business best practices.

The document discusses best practices for using social media for business. It recommends choosing social media channels based on your audience and goals. It emphasizes having a plan, actively participating in conversations, showing your personality, and measuring your success through interactions, followers, and website traffic. The key is to create an audience and turn them into an engaged community.

Social Media Strategy for Athletic Directors
Social Media Strategy for Athletic DirectorsSocial Media Strategy for Athletic Directors
Social Media Strategy for Athletic Directors

With sports cancelled, now is THE time for Athletic Directors to refine and elevate their department's social media strategy. Go through this deck to learn must-have basics. If you're interested in learning more or in a consulting relationship, send me a message! Or you can email info@thesocialmediacoach.net.

athleticsathleticdirectorsports
WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
ZERO
LIKES
WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
ZERO
LIKES
ZERO
COMMENTS

Recommended for you

This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...

DIGITAL ADVERTISING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY. CONTENT IS KING. breedandcraft.com

branded contentpublic relationsmarketing and advertising
The Linked Book? FaceTwit?
The Linked Book? FaceTwit?The Linked Book? FaceTwit?
The Linked Book? FaceTwit?

This three hour social media seminar was given to the Androscoggin County Chamber of Commerce. It covers the basics of where social media came from, how your website and email list fits, and how to use social media for your small business or nonprofit.

how tosmall businesssocial media
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & FocusedThe Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused

On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.

community foundation of sarasota countynonprofitsocial media
WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
ZERO
LIKES
ZERO
SHARES
ZERO
COMMENTS
How to engage your social media followers.
How to engage your social media followers.
How to engage your social media followers.

Recommended for you

Social media strategy course material
Social media strategy course materialSocial media strategy course material
Social media strategy course material

The document outlines strategies for developing an effective social media strategy. It discusses defining problems in the changing media landscape, understanding different social media platforms, and developing approaches like listening and participating, creating internal conversations, or spurring external conversations. It emphasizes getting involved in discussions, creating involvement through campaigns or products, and addressing organizational challenges like change management or tangible goals. The key is developing a guiding policy, coherent actions, and metrics to measure success.

strategysocial media
Listen, Seek & Engage: Cultivate your network with social media
Listen, Seek & Engage: Cultivate your network with social mediaListen, Seek & Engage: Cultivate your network with social media
Listen, Seek & Engage: Cultivate your network with social media

This document outlines resources and strategies for nonprofits to cultivate their networks through social media. It describes a workshop presented by David Crowley of Social Capital Inc. The document provides links to social media content calendars, tips for building a Twitter following, and blogs related to nonprofit social media use. It also discusses listening on social platforms like Twitter and Facebook to identify relevant people and organizations to follow. The strategies emphasized include following hashtags, local influencers, and people met offline or at events.

social mediasocial networksamericorps
6 Ways to Discover What a Company’s Culture is REALLY About
6 Ways to Discover What a Company’s Culture is REALLY About 6 Ways to Discover What a Company’s Culture is REALLY About
6 Ways to Discover What a Company’s Culture is REALLY About

Who is genuine and who is just painting a pretty picture? With these key points, you can sniff out the real side of a company’s culture to discover who is telling the truth and who is just painting a pretty picture… Read the full blog: https://www.psychopps.com/pages/9699-6-ways-to-discover-what-a-company-s-culture-is-really-about Visit us online: www.PsychOpps.com

company profilescompanyculture
193
COMMENTS
193
COMMENTS
?
193
COMMENTS
?
193
COMMENTS
?

Recommended for you

Social Media 101
Social Media 101Social Media 101
Social Media 101

What is social media? Why is there so much bunch buzz going on about it? We give a simple explanation to a complex topic.

 
by CUBE
social networksocial media
Social Media for Publishers
Social Media for PublishersSocial Media for Publishers
Social Media for Publishers

Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com

presentationbookstoc
Social Media For Non-Profits
Social Media For Non-ProfitsSocial Media For Non-Profits
Social Media For Non-Profits

Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.

non-profitsocial mediatwitter tips
How to engage your social media followers.
How to engage your social media followers.
How to engage your social media followers.
SO WHY IS ENGAGEMENT SO IMPORTANT?

Recommended for you

japie swanepoel_ ai windhoek june 2024.pptx
japie swanepoel_ ai windhoek june 2024.pptxjapie swanepoel_ ai windhoek june 2024.pptx
japie swanepoel_ ai windhoek june 2024.pptx

AI tools for your organisation and how to use them.

social media for the hospitality industry.
social media for the hospitality industry.social media for the hospitality industry.
social media for the hospitality industry.

Learn how to get social media right for your hospitality business.

social mediasocial media marketingtiktok
Social Media Masterclass: Greyton
Social Media Masterclass: GreytonSocial Media Masterclass: Greyton
Social Media Masterclass: Greyton

This document provides an overview of social media marketing and best practices. It discusses setting up social media profiles and pages for businesses, creating a content calendar, using hashtags and engaging with audiences. Key platforms covered include Facebook, Instagram, Twitter, LinkedIn, YouTube and WhatsApp. Analytics and tools for planning, scheduling and designing social media content are also mentioned. The overall document aims to educate on developing an effective social media strategy and presence for businesses.

greytontiktokwhatsapp groups
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?

Recommended for you

social media 23 FEBRUARY_KLEINMOND.pptx
social media 23 FEBRUARY_KLEINMOND.pptxsocial media 23 FEBRUARY_KLEINMOND.pptx
social media 23 FEBRUARY_KLEINMOND.pptx

This document provides an overview of a social media masterclass covering topics such as the benefits of social media for business, content strategy, engagement metrics, and tools for planning, scheduling, and analyzing social media activities. It discusses setting up profiles and pages on platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube. Key aspects covered include creating content calendars, using hashtags and images effectively, running ads, and ensuring content is tailored for specific audiences and platforms. The document emphasizes regularly analyzing engagement and stopping ineffective strategies in favor of what generates results.

tiktokwhatsapplinkedin
Using Social Media to reach the youth
Using Social Media to reach the youth Using Social Media to reach the youth
Using Social Media to reach the youth

The document provides an agenda and guidance for using social media to reach youth. It discusses 12 essential social media principles like having a strategy and consistent, relevant content. It also gives tips for creating content calendars, using groups/channels, starting a YouTube channel, and creating engagement through hashtags and analytics. The overall message is that social media can be an effective tool for ministry when used strategically and creatively to share the right content with the target audience.

D4C: social media for FreshZulu
D4C: social media for FreshZuluD4C: social media for FreshZulu
D4C: social media for FreshZulu

The document outlines the agenda for a social media workshop on August 25, 2022. The workshop will cover 12 essential social media principles, creating content, using WhatsApp groups effectively, setting up a YouTube channel, using TikTok for ministry, creating engagement, design, using Bitly, automation, and understanding analytics (time permitting). It also provides guidance on creating content calendars, posting videos to YouTube, and tips for elevating a TikTok profile.

SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
▸ Print, radio, TV & outdoor can
create excitement, awareness,
news, etc.
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
▸ Print, radio, TV & outdoor can
create excitement, awareness,
news, etc.
▸ ONLY SM can create two-way
interaction.
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
▸ Print, radio, TV & outdoor can
create excitement, awareness,
news, etc.
▸ ONLY SM can create two-way
interaction.
▸ every action you take on social
media should be aimed at
creating interaction.

Recommended for you

social media 22 June: Bredasdorp
social media 22 June: Bredasdorpsocial media 22 June: Bredasdorp
social media 22 June: Bredasdorp

This document provides information on social media strategies and best practices. It discusses 12 key social media principles including creating engaging content, building conversations, having a strategy, being responsive and consistent. It also covers topics like content creation on platforms like Twitter, Instagram, LinkedIn, YouTube and TikTok. The document emphasizes creating a content calendar, using hashtags and tags correctly, understanding engagement rates and using analytics to improve performance. It highlights tools that can help with planning, scheduling, management and design for social media. The overall goal of these strategies is to generate leads, build the brand, position services and create awareness.

social mediatiktokinstagram for business
social media expert.pdf
social media expert.pdfsocial media expert.pdf
social media expert.pdf

Learn about the principles of social media, how to use it correctly for business and how to get engagement.

social mediainstagram for businesstiktok
Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020

The document outlines the agenda and key principles for a social media master class being held in Windhoek, Namibia in February 2020. The class will cover 12 key principles of Facebook, Twitter, Instagram and LinkedIn, including engagement, content planning, ads, storytelling and analytics. It provides guidance on setting goals for social media use, developing content calendars, using various ad platforms and analyzing results. The document also discusses best practices for using influencers and various online communication tools to engage audiences.

internet marketingonline marketingonline strategy
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
▸ Print, radio, TV & outdoor can
create excitement, awareness,
news, etc.
▸ ONLY SM can create two-way
interaction.
▸ every action you take on social
media should be aimed at
creating interaction.
▸ likes, shares, comments,
retweets, views, regrammes.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
WHERE’S THE CALL TO ENGAGE?

Recommended for you

Sociality social media master class
Sociality social media master classSociality social media master class
Sociality social media master class

This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.

facebook messengerfacebook advertisinginstagram for business
10 mobile tips
10 mobile tips10 mobile tips
10 mobile tips

This document contains an agenda for a meeting on mobile for web and communications. The agenda includes discussions on augmented reality apps, making websites mobile friendly, using social media platforms like Facebook Messenger and WhatsApp for business, generating user-generated content, and opportunities in maps, tourism, education and more through mobile apps. Key benefits of mobile apps over websites that will be covered are better personalization, ease of sending notifications, utilizing device features, offline functionality, and new branding experiences for users.

hanfacebook messengerwhatsapp
Mobile First: 22 may 2019, River Crossing
Mobile First: 22 may 2019, River CrossingMobile First: 22 may 2019, River Crossing
Mobile First: 22 may 2019, River Crossing

The document discusses various topics related to digital technologies including spatial computing, virtual reality, augmented reality, 5G, IoT, AI, and unified communications. It provides information on the opportunities and applications of these technologies for experiences, collaboration, education, tourism, emergency services, gaming, mapping, training, digitizing, data visualization, and more. The document also discusses mobile technologies in Namibia such as apps, websites, communications features like RCS, and social media platforms and strategies.

artificial intelligenceaugmented realityvirtual reality
WHERE’S THE CALL TO ENGAGE?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.

Recommended for you

Social media summit 21 February 2018
Social media summit 21 February 2018Social media summit 21 February 2018
Social media summit 21 February 2018

the sociality social media summit presentation: 21 February 2018, The Grove Mall of Namibia, Windhoek. Presented by japie swanepoel

facebook messengerwhatsappsocial media
ACM roadshow 2017 presented by Digital4Christ
ACM roadshow 2017 presented by Digital4ChristACM roadshow 2017 presented by Digital4Christ
ACM roadshow 2017 presented by Digital4Christ

The document discusses using social media to teach, reach, and connect. It will cover managing social media profiles and online behavior (teach), using social media to reach audiences (reach), and communicating effectively (connect). Specific topics include being aware of what you like, share, and follow online as it represents you; dealing with declining organic reach on Facebook; and using alternative platforms like WhatsApp, Facebook groups, and Messenger when organic reach fails.

digital4christmessengertwitter
#Namtrends2017
#Namtrends2017#Namtrends2017
#Namtrends2017

Live video content and messaging apps will become more important marketing tools as brands leverage social media ecommerce and virtual reality experiences to engage customers in competitive mobile advertising environments. Disappearing content on platforms like Instagram stories will also continue evolving to serve strategic purposes.

instagramjapie swanepoelinteractive concepts
OUR OWN RESEARCH
OUR OWN RESEARCH
OUR OWN RESEARCH
How to engage your social media followers.

Recommended for you

D4C, Evangelist Support Network: 22 November 2013
D4C, Evangelist Support Network: 22 November 2013D4C, Evangelist Support Network: 22 November 2013
D4C, Evangelist Support Network: 22 November 2013

10 million people use Facebook for their organization. To be successful, organizations need to determine why they are using Facebook, how they will engage users, and who will manage the Facebook presence. It is important to choose whether to create a Page, Profile, or Group and fill out the About section. A plan should specify the type and frequency of content as well as customer feedback policies. Photo albums and applications can help engage users if properly implemented. Measuring website traffic from Facebook and user insights can indicate how well the organization is utilizing Facebook.

evangelistsjapie swanepoelnpos
ICS Kenya presentation: Nairobi Club, 24 October 2013
ICS Kenya presentation: Nairobi Club, 24 October 2013ICS Kenya presentation: Nairobi Club, 24 October 2013
ICS Kenya presentation: Nairobi Club, 24 October 2013

Social media can be harnessed for more than just marketing and PR - it can also be used for customer service. To do so, companies must have a clear social media strategy, identify the appropriate platforms to engage customers, actively maintain a presence and respond to customers in a timely manner. By focusing on conversation, rewarding loyalty, consistency in messaging, monitoring their brand, and continually improving based on analytics, organizations can leverage social media as an effective customer service channel.

interactive conceptsics kenyacrm
Interactive Concepts Nairobi Stock Exchange Social Media Research_2013
Interactive Concepts Nairobi Stock Exchange Social Media Research_2013Interactive Concepts Nairobi Stock Exchange Social Media Research_2013
Interactive Concepts Nairobi Stock Exchange Social Media Research_2013

We analysed all the companies on the #NSE in order to determine how active they are on social media. This is the 3rd year we have produced such a report.

nseinteractive conceptsict kenya
How to engage your social media followers.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.

Recommended for you

AAA presentation: April 2012
AAA presentation: April 2012AAA presentation: April 2012
AAA presentation: April 2012

The document discusses how social media has changed consumer behavior and why companies should use social media. It notes that social media allows people to get news, make decisions, and communicate with others. While social media is important, other factors like branding, reputation, and marketing also matter. The document urges companies to make a start on social media, have a clear plan and goals, and continuously measure and improve their social media efforts.

personeraaaapinterest
IPSA presentation, March 2012
IPSA presentation,  March 2012 IPSA presentation,  March 2012
IPSA presentation, March 2012

The document discusses how social media has changed consumer behavior and why businesses should use social media. It notes that social media allows consumers to get news, make decisions, communicate, and play. It then asks whether social media has changed consumer behavior. It provides reasons for businesses to use social media, such as to listen to customers, engage with them, and respond to them. Specifically, it can help with brand image, industry reputation, attracting talent, research and development, generating leads, internal communications, reputation management, public relations, and marketing. The document stresses that businesses need to have an action plan that includes making a start on social media, putting a plan in place, and having goals in mind, while implementing, measuring,

personeraipsayoutube
20240619_Toasters Toasters Toasters_Pdf.pdf
20240619_Toasters Toasters Toasters_Pdf.pdf20240619_Toasters Toasters Toasters_Pdf.pdf
20240619_Toasters Toasters Toasters_Pdf.pdf

Toasters

toasters
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
YOUR “FANS” AREN’T
REALLY YOUR FANS.
How to engage your social media followers.
How to engage your social media followers.
How to engage your social media followers.

Recommended for you

Government Stimulus Program for MSMEs
Government  Stimulus  Program  for MSMEsGovernment  Stimulus  Program  for MSMEs
Government Stimulus Program for MSMEs

MPA 209 Government Economic Stimulus Program for MSMEs

project planning and devtmsmespublic administration
In Kempton Park ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA
In Kempton Park  ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLAIn Kempton Park  ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA
In Kempton Park ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA

In Kempton Park ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA In Kempton Park ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA In Kempton Park ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA In Kempton Park ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA In Kempton Park ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA

abortion pills for saletermination pillscytotec pills
Towards a left-wing Political Science.ppt
Towards a left-wing Political Science.pptTowards a left-wing Political Science.ppt
Towards a left-wing Political Science.ppt

Some thoughts on progressive Political Science

political science progressive
How to engage your social media followers.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.

Recommended for you

Penal code eng original of the Cameroon Government.pdf
Penal code eng original  of the Cameroon Government.pdfPenal code eng original  of the Cameroon Government.pdf
Penal code eng original of the Cameroon Government.pdf

Cameroon Penal Code in English

penal code
In A Nutshell: Endometrial Cancer Molecular Subtypes
In A Nutshell: Endometrial Cancer Molecular SubtypesIn A Nutshell: Endometrial Cancer Molecular Subtypes
In A Nutshell: Endometrial Cancer Molecular Subtypes

In recent years, molecular subtypes have played an increasingly important role in classifying endometrial cancers and driving important clinical decisions. Join us on Facebook Live as Dr. Tashanna Myers, Division Chief, Gynecologic Oncology and Vice Chair Academic Affairs for the Department of OB/GYN at Baystate Medical Center, discusses the key molecular subtypes to provide you with a better understanding of the basics.

endometrial canceruterine cancerendometrial cancer research
MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...
MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...
MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...

MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...

WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
YOUR “FANS” AREN’T
REALLY YOUR FANS.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
YOU ARE
NOT
RELEVANT.
YOUR “FANS” AREN’T
REALLY YOUR FANS.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
YOU ARE
NOT
RELEVANT.
YOUR “FANS” AREN’T
REALLY YOUR FANS.
YOUR OFFER /
MESSAGE IS
NOT APPEALING
TO YOUR BASE
MORE “DO” & LESS “DON’T”

Recommended for you

The Role of Youth in Setting up a Just Transition in Ida-Virumaa, Estonia
The Role of Youth in Setting up a Just Transition in Ida-Virumaa, EstoniaThe Role of Youth in Setting up a Just Transition in Ida-Virumaa, Estonia
The Role of Youth in Setting up a Just Transition in Ida-Virumaa, Estonia

This presentation by Ivan Sergejev from the Estonian Ministry of Finance was part of the Expert Exchange "Youth Empowerment for a Just Energy Transition" held on June 18, 2024.

ASSESSMENT OF INFRASTRUCTURE DEVELOPMENT
ASSESSMENT OF INFRASTRUCTURE DEVELOPMENTASSESSMENT OF INFRASTRUCTURE DEVELOPMENT
ASSESSMENT OF INFRASTRUCTURE DEVELOPMENT

Assessment & Challenges of Infrastructure Development

strategic planning and mgmtpublic administration
MPA 210 : POVERTY PLAN ASSESSMENT.pptx
MPA 210 :  POVERTY PLAN  ASSESSMENT.pptxMPA 210 :  POVERTY PLAN  ASSESSMENT.pptx
MPA 210 : POVERTY PLAN ASSESSMENT.pptx

POVERTY PLAN ASSESSMENT

poverty assessmentpublic administration
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.

Recommended for you

The Bank of Punjab. DigiBop Internet Banking. Discounts & Offers
The Bank of Punjab. DigiBop Internet Banking. Discounts & OffersThe Bank of Punjab. DigiBop Internet Banking. Discounts & Offers
The Bank of Punjab. DigiBop Internet Banking. Discounts & Offers

The Bank of Punjab. DigiBop Internet Banking. Discounts & Offers

ASSESSMENT PUBLIC REFORMS PHILIPPINES
ASSESSMENT  PUBLIC REFORMS   PHILIPPINESASSESSMENT  PUBLIC REFORMS   PHILIPPINES
ASSESSMENT PUBLIC REFORMS PHILIPPINES

MPA 210: ASSESSMENT OF PUBLIC REFORMS INSTITUTED UNDER DUTERTE ADMINISTRATION

strategic planning & mgmtpublic administration
Annual Report_April 2022 to March 2023.docx
Annual Report_April 2022 to March 2023.docxAnnual Report_April 2022 to March 2023.docx
Annual Report_April 2022 to March 2023.docx

X

annual report
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.

Recommended for you

International Corporation is based on signed treaty
International Corporation is based on signed treatyInternational Corporation is based on signed treaty
International Corporation is based on signed treaty

is not merely based on a signed treaty or agreement or even as a result of membership of a certain block rather. In international Arena when countries collaborate, they do share some common believe systems in the form of progress, establishment of peace, improving the quality of life. This share believe system of values, norms, narratives as well as global perception (world view) largely compels the states to join hands. So the states start developing positive outlook (International Corporation) through social ties with the like minded States. Purpose of International Corporation is global common good, which is achieved through the method of Interdependence. States exhibit this interdependent through cross-border trade and connecting markets as per a shared economic agenda.

international corporationsocial context of a state
MPA 210 :Civil Society Organization.pptx
MPA 210 :Civil Society Organization.pptxMPA 210 :Civil Society Organization.pptx
MPA 210 :Civil Society Organization.pptx

Civil Society Organization

csopublic administration
Vidhi Vaishnav 23BSPHH01jgjgjggC0469.docx
Vidhi Vaishnav 23BSPHH01jgjgjggC0469.docxVidhi Vaishnav 23BSPHH01jgjgjggC0469.docx
Vidhi Vaishnav 23BSPHH01jgjgjggC0469.docx

na

MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
7. put a content strategy in place.
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
7. put a content strategy in place.
8. follow with an action plan

Recommended for you

Donate to Girl Child Education by Supporting SERUDS Causes
Donate to Girl Child Education by Supporting SERUDS CausesDonate to Girl Child Education by Supporting SERUDS Causes
Donate to Girl Child Education by Supporting SERUDS Causes

We all can see the increase in the literacy rate over the past few years. This is great because it showcases India has been growing at a rapid pace. Education is the key to entire nation growth. But the major concern is the education of the girl child education. Every other lower-middle-class family or people from rural areas families prefer to send their son to school and daughters are still not sent to school because of financial troubles. Donate Us https://serudsindia.org/donate-girl-child-education/ #sponsorforgirlchild, #donateforgirleducation, #girlchildeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforgirlchildeducation, #onlinegirlchildeducation, #educationforgirlchild, #seruds, #charitydonation, #kurnool, #educationkitforgirlchild

donate girl child educationgirl child educationeducate girl child
MPA 210 : MANAGEMENT CONCEPTS .pptx
MPA   210  :  MANAGEMENT CONCEPTS  .pptxMPA   210  :  MANAGEMENT CONCEPTS  .pptx
MPA 210 : MANAGEMENT CONCEPTS .pptx

MANAGEMENT-CONCEPTS Management pyramid

managementpublic administration
In Johannesburg ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazy...
In Johannesburg  ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazy...In Johannesburg  ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazy...
In Johannesburg ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazy...

In Johannesburg ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazyview In Johannesburg ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazyview In Johannesburg ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazyview In Johannesburg ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazyview In Johannesburg ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazyview

abortion pills for saletermination pillscytotec pills
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
7. put a content strategy in place.
8. follow with an action plan
9. be critical about every piece
of content you wish to post.
MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
7. put a content strategy in place.
8. follow with an action plan
9. be critical about every piece
of content you wish to post.
10.create content with which
your users will WANT TO
ENGAGE!
digital4christ.co.za
japie@digital4christ.co.za@digital4christ

More Related Content

What's hot

Internet Safety For Kids (for grownups)
Internet Safety For Kids (for grownups)Internet Safety For Kids (for grownups)
Internet Safety For Kids (for grownups)
Ian Lurie
 
Work Smarter, Not Harder - Tips & Tools to Manage Your Social Platforms
Work Smarter, Not Harder - Tips & Tools to Manage Your Social PlatformsWork Smarter, Not Harder - Tips & Tools to Manage Your Social Platforms
Work Smarter, Not Harder - Tips & Tools to Manage Your Social Platforms
Kersten Anderson, MBA
 
Six Step Social Media Success
Six Step Social Media SuccessSix Step Social Media Success
Six Step Social Media Success
Think Digital First
 
Beauty under the influence
Beauty under the influenceBeauty under the influence
Beauty under the influence
FIG or out
 
We Are Social - Making Friends & Influencing People (2014)
We Are Social - Making Friends & Influencing People (2014)We Are Social - Making Friends & Influencing People (2014)
We Are Social - Making Friends & Influencing People (2014)
We Are Social Singapore
 
Marketing to Millennials
Marketing to MillennialsMarketing to Millennials
Marketing to Millennials
FIG or out
 
20 things i bet you dont know about social media @ SMC11_ath
20 things i bet you dont know about social media @ SMC11_ath20 things i bet you dont know about social media @ SMC11_ath
20 things i bet you dont know about social media @ SMC11_ath
Giorgos Vareloglou
 
Target canadatwitterpartydetails
Target canadatwitterpartydetailsTarget canadatwitterpartydetails
Target canadatwitterpartydetails
ShesConnected Multi Media Corp.
 

What's hot (8)

Internet Safety For Kids (for grownups)
Internet Safety For Kids (for grownups)Internet Safety For Kids (for grownups)
Internet Safety For Kids (for grownups)
 
Work Smarter, Not Harder - Tips & Tools to Manage Your Social Platforms
Work Smarter, Not Harder - Tips & Tools to Manage Your Social PlatformsWork Smarter, Not Harder - Tips & Tools to Manage Your Social Platforms
Work Smarter, Not Harder - Tips & Tools to Manage Your Social Platforms
 
Six Step Social Media Success
Six Step Social Media SuccessSix Step Social Media Success
Six Step Social Media Success
 
Beauty under the influence
Beauty under the influenceBeauty under the influence
Beauty under the influence
 
We Are Social - Making Friends & Influencing People (2014)
We Are Social - Making Friends & Influencing People (2014)We Are Social - Making Friends & Influencing People (2014)
We Are Social - Making Friends & Influencing People (2014)
 
Marketing to Millennials
Marketing to MillennialsMarketing to Millennials
Marketing to Millennials
 
20 things i bet you dont know about social media @ SMC11_ath
20 things i bet you dont know about social media @ SMC11_ath20 things i bet you dont know about social media @ SMC11_ath
20 things i bet you dont know about social media @ SMC11_ath
 
Target canadatwitterpartydetails
Target canadatwitterpartydetailsTarget canadatwitterpartydetails
Target canadatwitterpartydetails
 

Viewers also liked

Social Media Workshop, Nairobi, 6 March 2014
Social Media Workshop, Nairobi, 6 March 2014Social Media Workshop, Nairobi, 6 March 2014
Social Media Workshop, Nairobi, 6 March 2014
japie swanepoel
 
Ad Tech feedback May 2011
Ad Tech feedback May 2011Ad Tech feedback May 2011
Ad Tech feedback May 2011
japie swanepoel
 
Interactive Concepts NSE Social Media Report 2014
Interactive Concepts NSE Social Media Report 2014Interactive Concepts NSE Social Media Report 2014
Interactive Concepts NSE Social Media Report 2014
japie swanepoel
 
Social media trends and challenges mace 11 oct 2010
Social media trends and challenges mace 11 oct 2010Social media trends and challenges mace 11 oct 2010
Social media trends and challenges mace 11 oct 2010
japie swanepoel
 
D4 c bloem
D4 c bloemD4 c bloem
D4 c bloem
japie swanepoel
 
Internet world2013 feedback
Internet world2013 feedbackInternet world2013 feedback
Internet world2013 feedback
japie swanepoel
 
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014
japie swanepoel
 
AAA School of advertising: digital overview 2016
AAA School of advertising: digital overview 2016AAA School of advertising: digital overview 2016
AAA School of advertising: digital overview 2016
japie swanepoel
 

Viewers also liked (8)

Social Media Workshop, Nairobi, 6 March 2014
Social Media Workshop, Nairobi, 6 March 2014Social Media Workshop, Nairobi, 6 March 2014
Social Media Workshop, Nairobi, 6 March 2014
 
Ad Tech feedback May 2011
Ad Tech feedback May 2011Ad Tech feedback May 2011
Ad Tech feedback May 2011
 
Interactive Concepts NSE Social Media Report 2014
Interactive Concepts NSE Social Media Report 2014Interactive Concepts NSE Social Media Report 2014
Interactive Concepts NSE Social Media Report 2014
 
Social media trends and challenges mace 11 oct 2010
Social media trends and challenges mace 11 oct 2010Social media trends and challenges mace 11 oct 2010
Social media trends and challenges mace 11 oct 2010
 
D4 c bloem
D4 c bloemD4 c bloem
D4 c bloem
 
Internet world2013 feedback
Internet world2013 feedbackInternet world2013 feedback
Internet world2013 feedback
 
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014
 
AAA School of advertising: digital overview 2016
AAA School of advertising: digital overview 2016AAA School of advertising: digital overview 2016
AAA School of advertising: digital overview 2016
 

Similar to How to engage your social media followers.

K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, WindhoekK7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
japie swanepoel
 
5 questions to guide your social media strategy
5 questions to guide your social media strategy5 questions to guide your social media strategy
5 questions to guide your social media strategy
Alec Ward
 
Action2012
Action2012Action2012
Action2012
Kim McDonald
 
Social Media101
Social Media101Social Media101
Social Media101
Nathan Smith
 
5 Tips to Start Your Social Selling Journey
5 Tips to Start Your Social Selling Journey5 Tips to Start Your Social Selling Journey
5 Tips to Start Your Social Selling Journey
MOI Global
 
Digital Space Engagement
Digital Space EngagementDigital Space Engagement
Digital Space Engagement
Marek Wolski
 
Digital Engagement
Digital EngagementDigital Engagement
Digital Engagement
MarekLinkedIn
 
SOLOMO Community Workshop: Growing Your Small Business with Social Media
SOLOMO Community Workshop: Growing Your Small Business with Social MediaSOLOMO Community Workshop: Growing Your Small Business with Social Media
SOLOMO Community Workshop: Growing Your Small Business with Social Media
Berea College
 
You’ve dipped your toes in the social media
You’ve dipped your toes in the social mediaYou’ve dipped your toes in the social media
You’ve dipped your toes in the social media
WTF? (Where's the Funding) for Lung Cancer?
 
Social media for business best practices.
Social media for business best practices.Social media for business best practices.
Social media for business best practices.
Eric Ritter
 
Social Media Strategy for Athletic Directors
Social Media Strategy for Athletic DirectorsSocial Media Strategy for Athletic Directors
Social Media Strategy for Athletic Directors
Mason Waters
 
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
olilow
 
The Linked Book? FaceTwit?
The Linked Book? FaceTwit?The Linked Book? FaceTwit?
The Linked Book? FaceTwit?
Marc A. Pitman
 
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & FocusedThe Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
Community Foundation of Sarasota County
 
Social media strategy course material
Social media strategy course materialSocial media strategy course material
Social media strategy course material
Peter Svarre
 
Listen, Seek & Engage: Cultivate your network with social media
Listen, Seek & Engage: Cultivate your network with social mediaListen, Seek & Engage: Cultivate your network with social media
Listen, Seek & Engage: Cultivate your network with social media
David Crowley
 
6 Ways to Discover What a Company’s Culture is REALLY About
6 Ways to Discover What a Company’s Culture is REALLY About 6 Ways to Discover What a Company’s Culture is REALLY About
6 Ways to Discover What a Company’s Culture is REALLY About
Empowered Partnerships, LLC
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
CUBE
 
Social Media for Publishers
Social Media for PublishersSocial Media for Publishers
Social Media for Publishers
Chris Brogan
 
Social Media For Non-Profits
Social Media For Non-ProfitsSocial Media For Non-Profits
Social Media For Non-Profits
Abbi Siler
 

Similar to How to engage your social media followers. (20)

K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, WindhoekK7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
 
5 questions to guide your social media strategy
5 questions to guide your social media strategy5 questions to guide your social media strategy
5 questions to guide your social media strategy
 
Action2012
Action2012Action2012
Action2012
 
Social Media101
Social Media101Social Media101
Social Media101
 
5 Tips to Start Your Social Selling Journey
5 Tips to Start Your Social Selling Journey5 Tips to Start Your Social Selling Journey
5 Tips to Start Your Social Selling Journey
 
Digital Space Engagement
Digital Space EngagementDigital Space Engagement
Digital Space Engagement
 
Digital Engagement
Digital EngagementDigital Engagement
Digital Engagement
 
SOLOMO Community Workshop: Growing Your Small Business with Social Media
SOLOMO Community Workshop: Growing Your Small Business with Social MediaSOLOMO Community Workshop: Growing Your Small Business with Social Media
SOLOMO Community Workshop: Growing Your Small Business with Social Media
 
You’ve dipped your toes in the social media
You’ve dipped your toes in the social mediaYou’ve dipped your toes in the social media
You’ve dipped your toes in the social media
 
Social media for business best practices.
Social media for business best practices.Social media for business best practices.
Social media for business best practices.
 
Social Media Strategy for Athletic Directors
Social Media Strategy for Athletic DirectorsSocial Media Strategy for Athletic Directors
Social Media Strategy for Athletic Directors
 
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
 
The Linked Book? FaceTwit?
The Linked Book? FaceTwit?The Linked Book? FaceTwit?
The Linked Book? FaceTwit?
 
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & FocusedThe Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
 
Social media strategy course material
Social media strategy course materialSocial media strategy course material
Social media strategy course material
 
Listen, Seek & Engage: Cultivate your network with social media
Listen, Seek & Engage: Cultivate your network with social mediaListen, Seek & Engage: Cultivate your network with social media
Listen, Seek & Engage: Cultivate your network with social media
 
6 Ways to Discover What a Company’s Culture is REALLY About
6 Ways to Discover What a Company’s Culture is REALLY About 6 Ways to Discover What a Company’s Culture is REALLY About
6 Ways to Discover What a Company’s Culture is REALLY About
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Media for Publishers
Social Media for PublishersSocial Media for Publishers
Social Media for Publishers
 
Social Media For Non-Profits
Social Media For Non-ProfitsSocial Media For Non-Profits
Social Media For Non-Profits
 

More from japie swanepoel

japie swanepoel_ ai windhoek june 2024.pptx
japie swanepoel_ ai windhoek june 2024.pptxjapie swanepoel_ ai windhoek june 2024.pptx
japie swanepoel_ ai windhoek june 2024.pptx
japie swanepoel
 
social media for the hospitality industry.
social media for the hospitality industry.social media for the hospitality industry.
social media for the hospitality industry.
japie swanepoel
 
Social Media Masterclass: Greyton
Social Media Masterclass: GreytonSocial Media Masterclass: Greyton
Social Media Masterclass: Greyton
japie swanepoel
 
social media 23 FEBRUARY_KLEINMOND.pptx
social media 23 FEBRUARY_KLEINMOND.pptxsocial media 23 FEBRUARY_KLEINMOND.pptx
social media 23 FEBRUARY_KLEINMOND.pptx
japie swanepoel
 
Using Social Media to reach the youth
Using Social Media to reach the youth Using Social Media to reach the youth
Using Social Media to reach the youth
japie swanepoel
 
D4C: social media for FreshZulu
D4C: social media for FreshZuluD4C: social media for FreshZulu
D4C: social media for FreshZulu
japie swanepoel
 
social media 22 June: Bredasdorp
social media 22 June: Bredasdorpsocial media 22 June: Bredasdorp
social media 22 June: Bredasdorp
japie swanepoel
 
social media expert.pdf
social media expert.pdfsocial media expert.pdf
social media expert.pdf
japie swanepoel
 
Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020
japie swanepoel
 
Sociality social media master class
Sociality social media master classSociality social media master class
Sociality social media master class
japie swanepoel
 
10 mobile tips
10 mobile tips10 mobile tips
10 mobile tips
japie swanepoel
 
Mobile First: 22 may 2019, River Crossing
Mobile First: 22 may 2019, River CrossingMobile First: 22 may 2019, River Crossing
Mobile First: 22 may 2019, River Crossing
japie swanepoel
 
Social media summit 21 February 2018
Social media summit 21 February 2018Social media summit 21 February 2018
Social media summit 21 February 2018
japie swanepoel
 
ACM roadshow 2017 presented by Digital4Christ
ACM roadshow 2017 presented by Digital4ChristACM roadshow 2017 presented by Digital4Christ
ACM roadshow 2017 presented by Digital4Christ
japie swanepoel
 
#Namtrends2017
#Namtrends2017#Namtrends2017
#Namtrends2017
japie swanepoel
 
D4C, Evangelist Support Network: 22 November 2013
D4C, Evangelist Support Network: 22 November 2013D4C, Evangelist Support Network: 22 November 2013
D4C, Evangelist Support Network: 22 November 2013
japie swanepoel
 
ICS Kenya presentation: Nairobi Club, 24 October 2013
ICS Kenya presentation: Nairobi Club, 24 October 2013ICS Kenya presentation: Nairobi Club, 24 October 2013
ICS Kenya presentation: Nairobi Club, 24 October 2013
japie swanepoel
 
Interactive Concepts Nairobi Stock Exchange Social Media Research_2013
Interactive Concepts Nairobi Stock Exchange Social Media Research_2013Interactive Concepts Nairobi Stock Exchange Social Media Research_2013
Interactive Concepts Nairobi Stock Exchange Social Media Research_2013
japie swanepoel
 
AAA presentation: April 2012
AAA presentation: April 2012AAA presentation: April 2012
AAA presentation: April 2012
japie swanepoel
 
IPSA presentation, March 2012
IPSA presentation,  March 2012 IPSA presentation,  March 2012
IPSA presentation, March 2012
japie swanepoel
 

More from japie swanepoel (20)

japie swanepoel_ ai windhoek june 2024.pptx
japie swanepoel_ ai windhoek june 2024.pptxjapie swanepoel_ ai windhoek june 2024.pptx
japie swanepoel_ ai windhoek june 2024.pptx
 
social media for the hospitality industry.
social media for the hospitality industry.social media for the hospitality industry.
social media for the hospitality industry.
 
Social Media Masterclass: Greyton
Social Media Masterclass: GreytonSocial Media Masterclass: Greyton
Social Media Masterclass: Greyton
 
social media 23 FEBRUARY_KLEINMOND.pptx
social media 23 FEBRUARY_KLEINMOND.pptxsocial media 23 FEBRUARY_KLEINMOND.pptx
social media 23 FEBRUARY_KLEINMOND.pptx
 
Using Social Media to reach the youth
Using Social Media to reach the youth Using Social Media to reach the youth
Using Social Media to reach the youth
 
D4C: social media for FreshZulu
D4C: social media for FreshZuluD4C: social media for FreshZulu
D4C: social media for FreshZulu
 
social media 22 June: Bredasdorp
social media 22 June: Bredasdorpsocial media 22 June: Bredasdorp
social media 22 June: Bredasdorp
 
social media expert.pdf
social media expert.pdfsocial media expert.pdf
social media expert.pdf
 
Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020
 
Sociality social media master class
Sociality social media master classSociality social media master class
Sociality social media master class
 
10 mobile tips
10 mobile tips10 mobile tips
10 mobile tips
 
Mobile First: 22 may 2019, River Crossing
Mobile First: 22 may 2019, River CrossingMobile First: 22 may 2019, River Crossing
Mobile First: 22 may 2019, River Crossing
 
Social media summit 21 February 2018
Social media summit 21 February 2018Social media summit 21 February 2018
Social media summit 21 February 2018
 
ACM roadshow 2017 presented by Digital4Christ
ACM roadshow 2017 presented by Digital4ChristACM roadshow 2017 presented by Digital4Christ
ACM roadshow 2017 presented by Digital4Christ
 
#Namtrends2017
#Namtrends2017#Namtrends2017
#Namtrends2017
 
D4C, Evangelist Support Network: 22 November 2013
D4C, Evangelist Support Network: 22 November 2013D4C, Evangelist Support Network: 22 November 2013
D4C, Evangelist Support Network: 22 November 2013
 
ICS Kenya presentation: Nairobi Club, 24 October 2013
ICS Kenya presentation: Nairobi Club, 24 October 2013ICS Kenya presentation: Nairobi Club, 24 October 2013
ICS Kenya presentation: Nairobi Club, 24 October 2013
 
Interactive Concepts Nairobi Stock Exchange Social Media Research_2013
Interactive Concepts Nairobi Stock Exchange Social Media Research_2013Interactive Concepts Nairobi Stock Exchange Social Media Research_2013
Interactive Concepts Nairobi Stock Exchange Social Media Research_2013
 
AAA presentation: April 2012
AAA presentation: April 2012AAA presentation: April 2012
AAA presentation: April 2012
 
IPSA presentation, March 2012
IPSA presentation,  March 2012 IPSA presentation,  March 2012
IPSA presentation, March 2012
 

Recently uploaded

20240619_Toasters Toasters Toasters_Pdf.pdf
20240619_Toasters Toasters Toasters_Pdf.pdf20240619_Toasters Toasters Toasters_Pdf.pdf
20240619_Toasters Toasters Toasters_Pdf.pdf
Madhura TBRC
 
Government Stimulus Program for MSMEs
Government  Stimulus  Program  for MSMEsGovernment  Stimulus  Program  for MSMEs
Government Stimulus Program for MSMEs
Jo Balucanag - Bitonio
 
In Kempton Park ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA
In Kempton Park  ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLAIn Kempton Park  ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA
In Kempton Park ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA
525nixie
 
Towards a left-wing Political Science.ppt
Towards a left-wing Political Science.pptTowards a left-wing Political Science.ppt
Towards a left-wing Political Science.ppt
phuakl
 
Penal code eng original of the Cameroon Government.pdf
Penal code eng original  of the Cameroon Government.pdfPenal code eng original  of the Cameroon Government.pdf
Penal code eng original of the Cameroon Government.pdf
les977
 
In A Nutshell: Endometrial Cancer Molecular Subtypes
In A Nutshell: Endometrial Cancer Molecular SubtypesIn A Nutshell: Endometrial Cancer Molecular Subtypes
In A Nutshell: Endometrial Cancer Molecular Subtypes
bkling
 
MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...
MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...
MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...
jageshsingh5554
 
The Role of Youth in Setting up a Just Transition in Ida-Virumaa, Estonia
The Role of Youth in Setting up a Just Transition in Ida-Virumaa, EstoniaThe Role of Youth in Setting up a Just Transition in Ida-Virumaa, Estonia
The Role of Youth in Setting up a Just Transition in Ida-Virumaa, Estonia
Just Energy Transition in Coal Regions Knowledge Hub
 
ASSESSMENT OF INFRASTRUCTURE DEVELOPMENT
ASSESSMENT OF INFRASTRUCTURE DEVELOPMENTASSESSMENT OF INFRASTRUCTURE DEVELOPMENT
ASSESSMENT OF INFRASTRUCTURE DEVELOPMENT
Jo Balucanag - Bitonio
 
MPA 210 : POVERTY PLAN ASSESSMENT.pptx
MPA 210 :  POVERTY PLAN  ASSESSMENT.pptxMPA 210 :  POVERTY PLAN  ASSESSMENT.pptx
MPA 210 : POVERTY PLAN ASSESSMENT.pptx
Jo Balucanag - Bitonio
 
The Bank of Punjab. DigiBop Internet Banking. Discounts & Offers
The Bank of Punjab. DigiBop Internet Banking. Discounts & OffersThe Bank of Punjab. DigiBop Internet Banking. Discounts & Offers
The Bank of Punjab. DigiBop Internet Banking. Discounts & Offers
reema kushawaha
 
ASSESSMENT PUBLIC REFORMS PHILIPPINES
ASSESSMENT  PUBLIC REFORMS   PHILIPPINESASSESSMENT  PUBLIC REFORMS   PHILIPPINES
ASSESSMENT PUBLIC REFORMS PHILIPPINES
Jo Balucanag - Bitonio
 
Annual Report_April 2022 to March 2023.docx
Annual Report_April 2022 to March 2023.docxAnnual Report_April 2022 to March 2023.docx
Annual Report_April 2022 to March 2023.docx
HephzibahLakhanpal
 
International Corporation is based on signed treaty
International Corporation is based on signed treatyInternational Corporation is based on signed treaty
International Corporation is based on signed treaty
aimantahira
 
MPA 210 :Civil Society Organization.pptx
MPA 210 :Civil Society Organization.pptxMPA 210 :Civil Society Organization.pptx
MPA 210 :Civil Society Organization.pptx
Jo Balucanag - Bitonio
 
Vidhi Vaishnav 23BSPHH01jgjgjggC0469.docx
Vidhi Vaishnav 23BSPHH01jgjgjggC0469.docxVidhi Vaishnav 23BSPHH01jgjgjggC0469.docx
Vidhi Vaishnav 23BSPHH01jgjgjggC0469.docx
RohanShekar
 
Donate to Girl Child Education by Supporting SERUDS Causes
Donate to Girl Child Education by Supporting SERUDS CausesDonate to Girl Child Education by Supporting SERUDS Causes
Donate to Girl Child Education by Supporting SERUDS Causes
SERUDS INDIA
 
MPA 210 : MANAGEMENT CONCEPTS .pptx
MPA   210  :  MANAGEMENT CONCEPTS  .pptxMPA   210  :  MANAGEMENT CONCEPTS  .pptx
MPA 210 : MANAGEMENT CONCEPTS .pptx
Jo Balucanag - Bitonio
 
In Johannesburg ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazy...
In Johannesburg  ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazy...In Johannesburg  ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazy...
In Johannesburg ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazy...
ivory3872
 
China The Next Ten Years by Dr Tim Dosemagen.pptx
China The Next Ten Years by Dr Tim Dosemagen.pptxChina The Next Ten Years by Dr Tim Dosemagen.pptx
China The Next Ten Years by Dr Tim Dosemagen.pptx
TimDosemagen
 

Recently uploaded (20)

20240619_Toasters Toasters Toasters_Pdf.pdf
20240619_Toasters Toasters Toasters_Pdf.pdf20240619_Toasters Toasters Toasters_Pdf.pdf
20240619_Toasters Toasters Toasters_Pdf.pdf
 
Government Stimulus Program for MSMEs
Government  Stimulus  Program  for MSMEsGovernment  Stimulus  Program  for MSMEs
Government Stimulus Program for MSMEs
 
In Kempton Park ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA
In Kempton Park  ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLAIn Kempton Park  ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA
In Kempton Park ^%[+27633867063*Abortion Pills For Sale In Kempton Park MAPETLA
 
Towards a left-wing Political Science.ppt
Towards a left-wing Political Science.pptTowards a left-wing Political Science.ppt
Towards a left-wing Political Science.ppt
 
Penal code eng original of the Cameroon Government.pdf
Penal code eng original  of the Cameroon Government.pdfPenal code eng original  of the Cameroon Government.pdf
Penal code eng original of the Cameroon Government.pdf
 
In A Nutshell: Endometrial Cancer Molecular Subtypes
In A Nutshell: Endometrial Cancer Molecular SubtypesIn A Nutshell: Endometrial Cancer Molecular Subtypes
In A Nutshell: Endometrial Cancer Molecular Subtypes
 
MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...
MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...
MORNI | Official Video | RAFTAAR X SUKH-E FT. BHUMIKA ...
 
The Role of Youth in Setting up a Just Transition in Ida-Virumaa, Estonia
The Role of Youth in Setting up a Just Transition in Ida-Virumaa, EstoniaThe Role of Youth in Setting up a Just Transition in Ida-Virumaa, Estonia
The Role of Youth in Setting up a Just Transition in Ida-Virumaa, Estonia
 
ASSESSMENT OF INFRASTRUCTURE DEVELOPMENT
ASSESSMENT OF INFRASTRUCTURE DEVELOPMENTASSESSMENT OF INFRASTRUCTURE DEVELOPMENT
ASSESSMENT OF INFRASTRUCTURE DEVELOPMENT
 
MPA 210 : POVERTY PLAN ASSESSMENT.pptx
MPA 210 :  POVERTY PLAN  ASSESSMENT.pptxMPA 210 :  POVERTY PLAN  ASSESSMENT.pptx
MPA 210 : POVERTY PLAN ASSESSMENT.pptx
 
The Bank of Punjab. DigiBop Internet Banking. Discounts & Offers
The Bank of Punjab. DigiBop Internet Banking. Discounts & OffersThe Bank of Punjab. DigiBop Internet Banking. Discounts & Offers
The Bank of Punjab. DigiBop Internet Banking. Discounts & Offers
 
ASSESSMENT PUBLIC REFORMS PHILIPPINES
ASSESSMENT  PUBLIC REFORMS   PHILIPPINESASSESSMENT  PUBLIC REFORMS   PHILIPPINES
ASSESSMENT PUBLIC REFORMS PHILIPPINES
 
Annual Report_April 2022 to March 2023.docx
Annual Report_April 2022 to March 2023.docxAnnual Report_April 2022 to March 2023.docx
Annual Report_April 2022 to March 2023.docx
 
International Corporation is based on signed treaty
International Corporation is based on signed treatyInternational Corporation is based on signed treaty
International Corporation is based on signed treaty
 
MPA 210 :Civil Society Organization.pptx
MPA 210 :Civil Society Organization.pptxMPA 210 :Civil Society Organization.pptx
MPA 210 :Civil Society Organization.pptx
 
Vidhi Vaishnav 23BSPHH01jgjgjggC0469.docx
Vidhi Vaishnav 23BSPHH01jgjgjggC0469.docxVidhi Vaishnav 23BSPHH01jgjgjggC0469.docx
Vidhi Vaishnav 23BSPHH01jgjgjggC0469.docx
 
Donate to Girl Child Education by Supporting SERUDS Causes
Donate to Girl Child Education by Supporting SERUDS CausesDonate to Girl Child Education by Supporting SERUDS Causes
Donate to Girl Child Education by Supporting SERUDS Causes
 
MPA 210 : MANAGEMENT CONCEPTS .pptx
MPA   210  :  MANAGEMENT CONCEPTS  .pptxMPA   210  :  MANAGEMENT CONCEPTS  .pptx
MPA 210 : MANAGEMENT CONCEPTS .pptx
 
In Johannesburg ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazy...
In Johannesburg  ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazy...In Johannesburg  ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazy...
In Johannesburg ^%[+27633867063*Abortion Pills For Sale In Johannesburg Hazy...
 
China The Next Ten Years by Dr Tim Dosemagen.pptx
China The Next Ten Years by Dr Tim Dosemagen.pptxChina The Next Ten Years by Dr Tim Dosemagen.pptx
China The Next Ten Years by Dr Tim Dosemagen.pptx
 

How to engage your social media followers.

  • 1. YOU POST & SHARE, BUT DO YOU ENGAGE? 20 APRIL 2016 japie swanepoel @japies @Digital4Christ
  • 8. SOME NUMBERS 13 MILLION 7,5 MILLION 2,7 MILLION
  • 9. SOME NUMBERS 13 MILLION 7,5 MILLION 2,7 MILLION
  • 10. SOME NUMBERS 13 MILLION 7,5 MILLION 2,7 MILLION 100 MILLION
  • 11. SOME NUMBERS 13 MILLION 7,5 MILLION 2,7 MILLION 100 MILLION
  • 12. SOME NUMBERS 13 MILLION 7,5 MILLION 2,7 MILLION 100 MILLION 10 MILLION
  • 18. SA ONLINE USAGE (COURTESY OF IABSA)
  • 23. THE SOCIAL MEDIA CONUNDRUM; BAD
  • 24. THE SOCIAL MEDIA CONUNDRUM; BAD
  • 25. THE SOCIAL MEDIA CONUNDRUM; BAD
  • 26. THE SOCIAL MEDIA CONUNDRUM; GOOD
  • 28. WHAT IS ENGAGEMENT? ▸total Facebook likes? NO
  • 29. WHAT IS ENGAGEMENT? ▸total Facebook likes? NO ▸number of twitter or instagram followers? NO
  • 30. WHAT IS ENGAGEMENT? ▸total Facebook likes? NO ▸number of twitter or instagram followers? NO ▸number of people who visit your web site? NO
  • 31. WHAT IS ENGAGEMENT? ▸total Facebook likes? NO ▸number of twitter or instagram followers? NO ▸number of people who visit your web site? NO ▸number of email subscribers? NO
  • 32. WHAT IS ENGAGEMENT? ▸total Facebook likes? NO ▸number of twitter or instagram followers? NO ▸number of people who visit your web site? NO ▸number of email subscribers? NO ▸it is INTERACTION.
  • 33. WHAT IS ENGAGEMENT? ▸total Facebook likes? NO ▸number of twitter or instagram followers? NO ▸number of people who visit your web site? NO ▸number of email subscribers? NO ▸it is INTERACTION. ▸SM is about a CONVERSATION
  • 34. WHAT IS ENGAGEMENT? ▸total Facebook likes? NO ▸number of twitter or instagram followers? NO ▸number of people who visit your web site? NO ▸number of email subscribers? NO ▸it is INTERACTION. ▸SM is about a CONVERSATION
  • 35. WHAT IS ENGAGEMENT? ▸total Facebook likes? NO ▸number of twitter or instagram followers? NO ▸number of people who visit your web site? NO ▸number of email subscribers? NO ▸it is INTERACTION. ▸SM is about a CONVERSATION ZERO LIKES
  • 36. WHAT IS ENGAGEMENT? ▸total Facebook likes? NO ▸number of twitter or instagram followers? NO ▸number of people who visit your web site? NO ▸number of email subscribers? NO ▸it is INTERACTION. ▸SM is about a CONVERSATION ZERO LIKES ZERO COMMENTS
  • 37. WHAT IS ENGAGEMENT? ▸total Facebook likes? NO ▸number of twitter or instagram followers? NO ▸number of people who visit your web site? NO ▸number of email subscribers? NO ▸it is INTERACTION. ▸SM is about a CONVERSATION ZERO LIKES ZERO SHARES ZERO COMMENTS
  • 48. SO WHY IS ENGAGEMENT SO IMPORTANT?
  • 49. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media?
  • 50. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community?
  • 51. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns?
  • 52. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community?
  • 53. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ SOCIAL MEDIA IS ABOUT A CONVERSATION
  • 54. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ SOCIAL MEDIA IS ABOUT A CONVERSATION ▸ Print, radio, TV & outdoor can create excitement, awareness, news, etc.
  • 55. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ SOCIAL MEDIA IS ABOUT A CONVERSATION ▸ Print, radio, TV & outdoor can create excitement, awareness, news, etc. ▸ ONLY SM can create two-way interaction.
  • 56. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ SOCIAL MEDIA IS ABOUT A CONVERSATION ▸ Print, radio, TV & outdoor can create excitement, awareness, news, etc. ▸ ONLY SM can create two-way interaction. ▸ every action you take on social media should be aimed at creating interaction.
  • 57. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ SOCIAL MEDIA IS ABOUT A CONVERSATION ▸ Print, radio, TV & outdoor can create excitement, awareness, news, etc. ▸ ONLY SM can create two-way interaction. ▸ every action you take on social media should be aimed at creating interaction. ▸ likes, shares, comments, retweets, views, regrammes.
  • 58. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
  • 59. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? YOUR CONTENT IS NOT ENGAGING.
  • 60. WHERE’S THE CALL TO ENGAGE?
  • 61. WHERE’S THE CALL TO ENGAGE?
  • 62. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
  • 63. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? YOUR CONTENT IS NOT ENGAGING.
  • 64. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? YOUR CONTENT IS NOT ENGAGING. YOU’RE HANGING OUT IN THE WRONG PLACES.
  • 70. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
  • 71. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? YOUR CONTENT IS NOT ENGAGING.
  • 72. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? YOUR CONTENT IS NOT ENGAGING. YOU’RE HANGING OUT IN THE WRONG PLACES.
  • 73. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? YOUR CONTENT IS NOT ENGAGING. YOU’RE HANGING OUT IN THE WRONG PLACES. YOUR “FANS” AREN’T REALLY YOUR FANS.
  • 78. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
  • 79. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? YOUR CONTENT IS NOT ENGAGING.
  • 80. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? YOUR CONTENT IS NOT ENGAGING. YOU’RE HANGING OUT IN THE WRONG PLACES.
  • 81. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? YOUR CONTENT IS NOT ENGAGING. YOU’RE HANGING OUT IN THE WRONG PLACES. YOUR “FANS” AREN’T REALLY YOUR FANS.
  • 82. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? YOUR CONTENT IS NOT ENGAGING. YOU’RE HANGING OUT IN THE WRONG PLACES. YOU ARE NOT RELEVANT. YOUR “FANS” AREN’T REALLY YOUR FANS.
  • 83. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? YOUR CONTENT IS NOT ENGAGING. YOU’RE HANGING OUT IN THE WRONG PLACES. YOU ARE NOT RELEVANT. YOUR “FANS” AREN’T REALLY YOUR FANS. YOUR OFFER / MESSAGE IS NOT APPEALING TO YOUR BASE
  • 84. MORE “DO” & LESS “DON’T”
  • 85. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly!
  • 86. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly!
  • 87. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly!
  • 88. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly! 2. interact with influencers.
  • 89. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly! 2. interact with influencers.
  • 90. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly! 2. interact with influencers.
  • 91. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly! 2. interact with influencers. 3. create events.
  • 92. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly! 2. interact with influencers. 3. create events. 4. manage (purge) followers.
  • 93. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly! 2. interact with influencers. 3. create events. 4. manage (purge) followers. 5. determine whether you are where you want to be.
  • 94. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly! 2. interact with influencers. 3. create events. 4. manage (purge) followers. 5. determine whether you are where you want to be. 6. are you relevant? ask if you are unsure?
  • 95. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly! 2. interact with influencers. 3. create events. 4. manage (purge) followers. 5. determine whether you are where you want to be. 6. are you relevant? ask if you are unsure? 7. put a content strategy in place.
  • 96. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly! 2. interact with influencers. 3. create events. 4. manage (purge) followers. 5. determine whether you are where you want to be. 6. are you relevant? ask if you are unsure? 7. put a content strategy in place. 8. follow with an action plan
  • 97. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly! 2. interact with influencers. 3. create events. 4. manage (purge) followers. 5. determine whether you are where you want to be. 6. are you relevant? ask if you are unsure? 7. put a content strategy in place. 8. follow with an action plan 9. be critical about every piece of content you wish to post.
  • 98. MORE “DO” & LESS “DON’T” 1. review and analyse….constantly! 2. interact with influencers. 3. create events. 4. manage (purge) followers. 5. determine whether you are where you want to be. 6. are you relevant? ask if you are unsure? 7. put a content strategy in place. 8. follow with an action plan 9. be critical about every piece of content you wish to post. 10.create content with which your users will WANT TO ENGAGE!