AAA School of advertising: digital overview 2016

The document discusses important factors for digital advertising and presence in 2016. It notes that mobile usage now exceeds desktop, with 74% of UK consumers having smartphones. It emphasizes the need for businesses to focus on mobile websites by improving speed and user experience. It also recommends beginning to explore using video marketing, as video will account for 69% of online data traffic by 2017. Finally, it stresses finding the target audience and understanding audience signals to reach people across the customer journey.

Rafael Terra é CEO da Fabulosa Ideia. Professor de Marketing Digital da ESPM, PUC, UNOESC, Unicruz, Unijui e Unifra. Palestrante de Marketing e Humanização de Marcas com mais de 50 palestras só em 2014, entre elas: participação na Francal, maior feira de calçados do Brasil, FENINJER, maior evento do setor joalheiro da America Latina, e na BITS, feira montada em padrões internacionais e desenvolvida em parceria com a CeBIT, a maior feira de TIC do mundo. Consultor de Marketing e Humanização de Marcas. Entre as empresas já atendidas: Abicalçados, Grupo RBS, Rede Bandeirantes. Integrou em 2014 o time de inovadores projetos digitais no Brasil, como o Bootcamp de Midias Sociais, Marketing Minds e o Innovation Experts.

A quick overview seminar material on Indonesia's Revolution (Shift) in Digital Media Consumption. It talks a bit about how the shift in digital consumption takes place in Indonesia, some stats and data on Indonesia's Internet updates. How this effects for marketers.

The document discusses a workshop that aims to help teachers identify, develop, and deliver digital media resources to support 21st century teaching and collaborative learning. The workshop will explore using blogs, wikis, and other digital tools to encourage creativity, communication, and collaboration between teachers and students. Teachers will learn how to use tools like podcasts, slidecasts, and screen casts, while students will learn how to produce videos, audio recordings, and digital reports using multimedia. The workshop will provide examples of using images, audio, and video in education through tools that allow recording, editing, and hosting digital content.

Digital advertising has grown dramatically over the past decade along with rising costs. Consumers are using different screens for different purposes and have short attention spans. Marketers face challenges in customer acquisition and retention across multiple platforms with different data and opinions. Most agree on the need to unify experiences by integrating data to build customer profiles and create connected, personalized campaigns across channels.

The document introduces digital media and explains that it refers to data that is stored and transmitted electronically using binary numbers of 0s and 1s. It describes how all forms of digital media like text, images, sound and video are converted into and represented by strings of binary digits. It also contrasts digital media with analog media and explains how digital media can be easily copied and manipulated without loss of quality.

Overall the future of work is bright in most people’s minds across disciplines like technology, people analytics, transportation, and even workspaces. In fact, contrary to popular belief, most people believe in the benefits of automation, especially how machine learning, AI attributes can take over mundane, daily tasks to free them up for creative, impactful work. Sentiment about automation is 89% favorable, with saving time (30%) and big data analysis (25%) as the top positive topics about automation. Read more in the Future of Work report.

LUMA Partners acted as co-advisor to Tapad, Inc. in its acquisition by Telenor. The $360 million acquisition allows Telenor to add advanced digital advertising and marketing technology capabilities to complement its telecommunications business. Tapad's cross-device marketing technology solutions, including its Device Graph that connects user behavior across devices, will help Telenor monetize its 200 million mobile subscribers across 13 markets. The acquisition positions both companies for growth in the rapidly expanding mobile advertising market.

By April Reagan For more information check out our Fjord Trends 2016: http://www.slideshare.net/fjordnet/fjord-2016-trends

The document provides an overview of key highlights and trends from CES 2017, the annual Consumer Electronics Show. In 3 sentences: CES 2017 saw over 3,800 exhibitors and 165,000 attendees from 150 countries showcase innovations across traditional and emerging tech sectors, with notable growth in robots, drones, smart home devices, and autonomous vehicles. New trends included a focus on mixed reality, personalized AI assistants, and reimagined concepts for shared and connected transportation. Companies also demonstrated expanding capabilities and partnerships to enable wider scenarios within and beyond their existing domains.

From the Linux Foundation Collaboration Summit 2016, my slides from the Why Community Matters presentation. Why does community matter in open source and in open source foundations: because, frankly, there is nothing else.

The document appears to be a presentation about online marketing tools for social media and content creation. It discusses various social media management platforms like Hootsuite and Sprout Social that allow scheduling posts, monitoring engagement, and tracking analytics. It also covers content tools for developing ideas, finding photos under creative commons, and tracking website traffic. Project management options like Google Calendar, Drive and Trello are presented as well as pricing structures for different tools. The presentation aims to help attendees better utilize online tools for marketing, social media and content creation.

The document summarizes the 8th Annual Wine Country Hospitality Symposium at Napa Valley College on March 26, 2013. It features a keynote panel on social media strategies with speakers Heather Piazza, James Marshall Berry, Andrew Healy, Shana Ray, and Kala Philo. The symposium covered topics like using social media and video marketing for wineries and other hospitality businesses.

Rob Bucci, CEO at STAT Search Analytics | @STATrob Google is telling us what our customers are looking for; they’ve spent billions doing the research. All we have to do is pay attention. In this session, Rob will provide a guide for how you can take cues from Google to create better strategies for gaining the attention of your customers at each stage of the purchase funnel.

Google is telling us what our customers are looking for; they've spent billions doing the research. All we have to do is pay attention. In this session, Rob will provide a guide for how you can take cues from Google, and create better strategies for gaining the attention of your customers at each stage of the purchase funnel.

كتاب خطواتك الأولى نحو التصوير الفوتوغرافي الرقمي عمل جديد لفريق عمل مدونة المصور الذي يسعى دوما إلى إرضاء كل متابعي وزوار مدونة المصور. تم إعداد هذا البسيط من طرف فريق عمل مدونة المصور المتخصصة في كل ما يخص التصوير الفوتوغرافي الرقمي وذلك قصد تسليط الضوء على معظم أهم الخطوات التي يتوجب على المصور المبتدئ اتباعها كي يصل إلى درجة التعرف بشكل سلس على كل أساسيات التصوير الفوتوغرافي عبر مجموعة من الخطوات التي حاولنا فيها الالتزام بالتبسيط والايجاز دون أن نغفل على تقديم المعلومة الكاملة.

Presentation at Chinnovation event on May 30th, 2017. Describes the leadership position that China achieved in the internet and ecommerce spaces.

The document discusses social media and provides advice for using social media platforms effectively. It notes that social media allows for two-way conversations and engagement with audiences. Examples are given of both successful and unsuccessful social media uses by companies to encourage learning from mistakes and leveraging opportunities.

Collection of the best current diagrams illustrating the the investors, markets, companies, use-cases, technology layers and data types regarding internet of things.

The document discusses trends that are defining modern libraries, including collecting diverse formats and patron-driven acquisitions. It explores how libraries can use technologies like streaming video, Internet of Things devices, and flipped classrooms. Additionally, it examines how libraries are becoming more open and outward-facing through community partnerships and offering tools and digital services accessible on any device. The overall experience of the library is emphasized as it adapts to remain relevant in a new age.

Financial Performance of the Supply Chains to Admire Winners for the period of 2009-2015. Supply Chain Excellence is easier to say than to define. In this presentation, we share the results of the Supply Chains to Admire Analysis.

Delivered at Casual Connect Tel Aviv 2016. The $3.5BN social casino gaming market has become very competitive and is dominated by large casino gaming companies with deep pockets. Despite this competition, Rocket Games has been able to grow 600% YoY, without funding, and is now a top-15 social casino operator globally. In this session you will hear how Rocket Games has been able to break into this hyper-competitive market, with highly actionable insights.

Final Project for Skillshare Course "Digital Strategy on a Shoestring". You can watch and download it with better quality here (Mediafire) http://bit.ly/14AJHiy

The Game of #Cash examines what drives revenue in a business, how to save and where to spend #cash, and the implications of doing business in different tax jurisdictions. Discover how fun and insightful finance can be when you gamify profit and loss sheets. Create a CFO avatar and begin collecting precious acorns which you can trade in exchange for #caaaaash. Prevent all the acorns from dropping out of the basket, while dodging the tax man and his merry henchmen. For more visit: http://futurebooks.com.sg/blog/jfdis-game-of-cash-event-in-singapor/3042

The document discusses how to improve application performance using asynchronous and concurrent programming with gevent. It provides examples of patching urllib2 to enable asynchronous requests, spawning multiple requests concurrently using gevent, and limiting concurrent requests using a semaphore to control throughput. It also shows how to run a WSGI server asynchronously using gevent to handle requests without blocking.

Hussam Algaladi is a digital marketing expert with over 7 years of experience. He is currently the Marketing Manager at iCLICK, a digital consulting firm serving clients in the GCC market. He has extensive experience as a digital marketing consultant for many Arabic companies and multinational organizations. He has managed over $5 million in online advertising spend, generating over $40 million in revenue for his clients.

2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores what's next such as NFC and Google Goggles as a way to connect IRL (in real life) to URL.

The SERP is the front-end to Google's multibillion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time.

Kristal Turquoise is a Villament Project located at Hoodi, Whitefield. A fully secured layout of 2.65 acres of land planned with 45 villaments with high class specification. Vehicle movement is restricted to the basement and hence the path ways are free from traffic and pollution. Each villament is a single unit with terrace and more than 3 car parking slots. The facilities planned are club house with gymnasium, party hall, carom, chess room, TT room, pool table shuttle court and swimming pool. The project is at a Serene and congestion free location with easy access to International Schools and hospitals, which makes it ideal for an elite living.

This document outlines an approach for improving complex systems through incremental evolution rather than complete rewrites. It discusses researching stakeholders, technology, users and brand needs. It recommends creating a vision by setting goals, scope and requirements. A plan is made by identifying issues, priorities and treatment options. Small, continuous improvements are advocated over large, infrequent changes. Risks of various approaches are reviewed. The importance of ongoing measurement and refinement is stressed.

AI tools for your organisation and how to use them.

Learn how to get social media right for your hospitality business.

This document provides an overview of social media marketing and best practices. It discusses setting up social media profiles and pages for businesses, creating a content calendar, using hashtags and engaging with audiences. Key platforms covered include Facebook, Instagram, Twitter, LinkedIn, YouTube and WhatsApp. Analytics and tools for planning, scheduling and designing social media content are also mentioned. The overall document aims to educate on developing an effective social media strategy and presence for businesses.

This document provides an overview of a social media masterclass covering topics such as the benefits of social media for business, content strategy, engagement metrics, and tools for planning, scheduling, and analyzing social media activities. It discusses setting up profiles and pages on platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube. Key aspects covered include creating content calendars, using hashtags and images effectively, running ads, and ensuring content is tailored for specific audiences and platforms. The document emphasizes regularly analyzing engagement and stopping ineffective strategies in favor of what generates results.

The document provides an agenda and guidance for using social media to reach youth. It discusses 12 essential social media principles like having a strategy and consistent, relevant content. It also gives tips for creating content calendars, using groups/channels, starting a YouTube channel, and creating engagement through hashtags and analytics. The overall message is that social media can be an effective tool for ministry when used strategically and creatively to share the right content with the target audience.

The document outlines the agenda for a social media workshop on August 25, 2022. The workshop will cover 12 essential social media principles, creating content, using WhatsApp groups effectively, setting up a YouTube channel, using TikTok for ministry, creating engagement, design, using Bitly, automation, and understanding analytics (time permitting). It also provides guidance on creating content calendars, posting videos to YouTube, and tips for elevating a TikTok profile.

This document provides information on social media strategies and best practices. It discusses 12 key social media principles including creating engaging content, building conversations, having a strategy, being responsive and consistent. It also covers topics like content creation on platforms like Twitter, Instagram, LinkedIn, YouTube and TikTok. The document emphasizes creating a content calendar, using hashtags and tags correctly, understanding engagement rates and using analytics to improve performance. It highlights tools that can help with planning, scheduling, management and design for social media. The overall goal of these strategies is to generate leads, build the brand, position services and create awareness.

Learn about the principles of social media, how to use it correctly for business and how to get engagement.

The document outlines the agenda and key principles for a social media master class being held in Windhoek, Namibia in February 2020. The class will cover 12 key principles of Facebook, Twitter, Instagram and LinkedIn, including engagement, content planning, ads, storytelling and analytics. It provides guidance on setting goals for social media use, developing content calendars, using various ad platforms and analyzing results. The document also discusses best practices for using influencers and various online communication tools to engage audiences.