social media 22 June: Bredasdorp
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This document provides information on social media strategies and best practices. It discusses 12 key social media principles including creating engaging content, building conversations, having a strategy, being responsive and consistent. It also covers topics like content creation on platforms like Twitter, Instagram, LinkedIn, YouTube and TikTok. The document emphasizes creating a content calendar, using hashtags and tags correctly, understanding engagement rates and using analytics to improve performance. It highlights tools that can help with planning, scheduling, management and design for social media. The overall goal of these strategies is to generate leads, build the brand, position services and create awareness.
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social media 22 June: Bredasdorp
- 3. What are the 12 MOST ESSENTIAL social media principles. Creating content Twitter: what, how, ads, tagging, retweets. Instagram: great pics, tagging, stories. LinkedIn: why & how? TikTok. YouTube Creating engagement. Storytelling Automation Influencers Understanding the statistics & analytics. Workshop contents
- 4. THE WHY? Generate leads / sales Build brand equity Position services Create awareness Drive traffic to your online platforms Tell your story TRUST ENGAGEMEN T
- 7. ➡ Content ➡ Conversation ➡ Strategy ➡ Policy ➡ Respond ➡ Current ➡ Relevant ➡ Acknowledge ➡ Creative ➡ Original ➡ Consistent ➡ Analyse
- 9. NEW BUSINESS / SALES INFORM CRM MARKETING PROMOTE RECRUIT NEWS what do you wish to accomplish? A goal withou t a plan is just a WISH!
- 10. Creating your content calendar
- 11. Creating content calendars • Plan your content at least a month in advance. • Ensure that it is in sync with your other communications initiatives / messages. • Base your content on pre- defined pillars /storylines. • In your calendar have text, images, gifts, videos, links.
- 12. Creating content calendars • Don’t duplicate across FB, Twitter and Instagram • Ensure that images are correctly sized for each platform. • Plan which posts to boost and what the budget will be. • Utilise all the various aspects of the platforms: stories, carousal, video, slideshows, etc.
- 13. Creating content calendars • Get your team’s buy-in / approval • Create designs in advance. • Schedule posts where possible. • Be flexible wrt changes / updates.
- 14. ENGAGEMENT RATE ‣ Above 1% engagement rate:good; ‣ 0.5%-0.99%: average; ‣ Below 0.5% engagement likely means that you need to realign your messages to that of your audience's expectations and in the process attract more compelling and engaging messages from your community members.
- 15. How to be successful with Twitter for Business
- 18. SETTING UP YOUR TWITTER FOR BUSINESS ACCOUNT
- 19. TWITTER FOR BUSINESS: ESSENTIALS
- 21. TWITTER FOR BUSINESS: ESSENTIALS tiny url correct size images hashtag tag @menti on keep it short use pics url
- 22. IMAGE DIMENSIONS
- 23. TWITTER FOR BUSINESS: TOOLS tweetd eck sproutso cial hootsuit e
- 26. How to be successful with instagram for Business
- 27. WHY INSTAGRAM
- 28. ‣ STEP 1: Download and launch the app Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it. ‣ STEP 2: Let us know who you are Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account. ‣ STEP 3: Set up a free business profile Within the app, find Settings, then scroll down to Switch to business account. When you have a business account, you can add pertinent business information such as opening hours, a business address or a phone number. Create a Business Profile ‣ STEP 4: Post and follow users Start posting content you'd like to see in your feed using relevant hashtags and start following similar accounts. INSTAGRAM SET-UP: THE STEPS
- 30. Adopt a’ Tribe’Mentality ๏ Uncover Niche Hashtags ๏ Look Toward Your Own Customers ๏ Make Your Activity Count INSTAGRAM: KEY POINTS
- 31. ๏Publish Goal-Driven Content ๏Craft Your Brand’s Narrative ๏Show Off Your Products ๏Engage With Influencers ๏Tap into the Power of Instagram Ads INSTAGRAM: KEY POINTS
- 38. Your page: ➡ Choosing a logo and cover photo ➡ Filling out your LinkedIn profile ➡ Jobs ➡ People Content strategy: ➡ Question-based content ➡ Articles and industry-specific posts ➡ Resources and case studies ➡ Event coverage ➡ Employee showcases ➡ Culture-centric content SETTING UP YOUR LI PAGE
- 41. Creating your content calendar
- 42. #hashtag basics • They always start with # but they won’t work if you use spaces, punctuation or symbols. • Make sure your accounts are public. Otherwise, the hashtagged content you write won’t be seen by any non-followers. • Don’t string too many words together. The best hashtags tend to be relatively short and easy to remember. • Use relevant and specific hashtags. If it is too obscure, it will be hard to find and it won’t likely be used by other social media users. • Limit the number of hashtags you use. More isn’t always better. It actually looks spammy. • Use niche hashtags. (longtail)
- 48. ๏Know your audience. ๏Brand storytelling in action. ๏Use content from your community. ๏Give back. ๏Stand up for something you believe in. Key Points
- 49. • Long Facebook video • Facebook LIVE • Instagrids • Curate user-generated content on Instagram • Create a short video or boomerang on Instagram • tell Instagram Stories • tell Facebook Stories • Always a attach images to your tweets Applications
- 50. • Spread your own hashtags • Tap into a trending hashtag • Create a YouTube channel or playlist • Use an infographic • Create a SlideShare presentation Applications
- 56. The right influencer can reach your target audience, build trust, and drive engagement. They create original, engaging content. They won’t be keen to follow a template advertising style provided by your brand. So, it’s critical to work only with social media influencers whose vision aligns with your own. influencers In the US, people who have bought something based on influencer recommendation: • FB: 25% • Twitter: 29% • Instagram: 34 %
- 57. Three Types of Social Media Influencers: • General Influencer: 1m+, celebs: most $$ • Industry Influencer: chefs, sports figures and beauty gurus> less $$ but still costly • Micro-Influencer: well known in niche categories, considered experts to be extremely trusted and tend to have the most genuine engagement with their followers. influencers IMPORTANT CONSIDERATIONS • Know your audience • Know their interests • Your influencer budget • Likes / follows: does not matter so much • Engagement more important • The key is trust. • Values in line with yours. • Consistency is key. • Be careful of overexposure: sponsorship saturation • Relevance • Reach
- 58. ANALYSE
- 59. Analytics • Analyse as often as you can. • Weekly highlights • Monthly in detail • Look at: • growth • engagement • ads’ results
- 60. Analytics • Stop doing what is not generating results. • Do more of what works. • Look at other brands to see what they do that works well. • Don’t be scared to experiment!
- 66. Tools to help you • Planning • Scheduling • Management • Hashtag generator • Design
- 67. Tools to help you • monday.com • hootsuite.com • tweetdeck.com • Hashtag generator https://inflact.com/tools/instagram-hashtag-generator/ • canva.com
- 68. essential #socialmedia notes offers & shops Never stop checking your analytics respond quickly create events stick to a plan advertise content to suit the platform content to suit the audience video engage exclusive content / offers connect online with offline links to your accounts