This Social Media 101 presentation will help you get started using social media platforms like Facebook and Instagram for business. Using these 8 simple steps outlined in the presentation, you will maximize your online social media presence, get more engagement on social media, and understand how to effectively use the platform to grow your business online and off. Do you need help creating your social media strategy? Schedule an initial consultation call with us: https://calendly.com/marketinggemsolutions/social-media-for-business
This document provides guidance on effective social media marketing principles and strategy. It discusses the importance of digital marketing and outlines steps to define goals and objectives, including identifying target customers and key focus areas. Examples of SMART objectives are given for overall business goals as well as specific digital marketing objectives. Best practices for social media platforms like Facebook, Twitter, Google+, and LinkedIn are covered, along with content strategy, hashtags, and post scheduling.
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
Feb 2023 - Social Media Trends and Etiquette Workshop.pptx
A creative strategy provides guiding principles for developing content to support long-term growth. It serves as a call to action, using data to assess progress and ensure the right activities are being done effectively. The document provides tips for social media strategies, including focusing on top platforms for the target audience, using analytics to understand what works, setting goals for each platform, learning management tools, monitoring competition, and staying up to date on trends. Key recommendations are to create original content, focus on short videos and user-generated content, leverage micro-influencers, and watch keywords and search engine optimization.
Standing out on @Instagram is no easy feat – it’s one of the hottest #socialmedia platforms right now and competition is tough! So, how do you craft an Instagram page that beats the bands, and takes from you from zero to hero? Do you want all the answers? Here you go!
Step 1– Optimize your profile
Step 2– Understand your niche
Step 3– Quality content
Step 4– Tag, tag, and tag
Step 5– Collaborate
Which steps have you yet to master, what are you working on now, and what are you hoping to crush this year in 2020?
The Future of Social Media; Jumping Ahead of Your Competition
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
Introduction to Twitter for Real Estate Professionals
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
20 questions to ask before launching a content strategy
Beginning a content marketing journey can be overwhelming – there’s so much to think about and so many questions that need answering. We all know the importance of having a content strategy before we get started, but what does that really mean?
If you can confidently answer each of the questions in this week’s SlideShare, you’ll be well on your way to having it all figured out.
This document provides tips for using Twitter effectively in a social media strategy. It outlines several benefits of Twitter, including its focus on time relevance, ability to post frequently, and support for external links and images. It then lists 15 tips for creating successful Twitter communication, such as sharing quality content in your own voice, using keywords, engaging your audience, being helpful and transparent, and taking advantage of tools to optimize tweets. The overall message is that Twitter should focus on serving your audience rather than self-promotion.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
This document provides tips and strategies for creating effective content marketing. It discusses defining goals and audiences, using visuals and video, writing compelling titles and posts, and distributing content across various social media platforms and third party sites. Key recommendations include doing keyword research, using tools like Canva to create visuals, writing catchy headlines and easy to scan posts, and encouraging audience engagement through comments and sharing. The overall message is that content should have clear business objectives and provide value to the target audience.
The document outlines the agenda and key principles for a social media master class being held in Windhoek, Namibia in February 2020. The class will cover 12 key principles of Facebook, Twitter, Instagram and LinkedIn, including engagement, content planning, ads, storytelling and analytics. It provides guidance on setting goals for social media use, developing content calendars, using various ad platforms and analyzing results. The document also discusses best practices for using influencers and various online communication tools to engage audiences.
Shari Wright Pilo provides a document summarizing best practices for using social media for business purposes. She discusses researching target audiences, creating engaging content, using different social media platforms like Facebook, Twitter, LinkedIn and Instagram, measuring results, and emphasizing consistency in branding across all profiles. The overall goal is to increase brand awareness, engage customers, and boost sales through an effective multi-channel social media strategy.
20210317 sociale media strategisch inzetten in jouw vastgoedkantoor vivo - ...
In enkele stappen succesvol worden op social media
Deel 1 – vandaag 17/3
Bepaal je doelstellingen
Bepaal je kanalen
Inspiratie & inzicht:
Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest, TikTok, WhatsApp
Presented by Danielle Hueston, Founder of Deelightful Studios- a boutique social media & marketing agency.
This presentation was given as the keynote address at the 2014 Greater Rochester Association of Realtors annual tradeshow Tech-KNOW-Palooza; attended by 250+ licensed brokers and real estate agents.
The document provides an agenda and guidance for using social media to reach youth. It discusses 12 essential social media principles like having a strategy and consistent, relevant content. It also gives tips for creating content calendars, using groups/channels, starting a YouTube channel, and creating engagement through hashtags and analytics. The overall message is that social media can be an effective tool for ministry when used strategically and creatively to share the right content with the target audience.
The document outlines the agenda for a social media workshop on August 25, 2022. The workshop will cover 12 essential social media principles, creating content, using WhatsApp groups effectively, setting up a YouTube channel, using TikTok for ministry, creating engagement, design, using Bitly, automation, and understanding analytics (time permitting). It also provides guidance on creating content calendars, posting videos to YouTube, and tips for elevating a TikTok profile.
This document contains an agenda for a meeting on mobile for web and communications. The agenda includes discussions on augmented reality apps, making websites mobile friendly, using social media platforms like Facebook Messenger and WhatsApp for business, generating user-generated content, and opportunities in maps, tourism, education and more through mobile apps. Key benefits of mobile apps over websites that will be covered are better personalization, ease of sending notifications, utilizing device features, offline functionality, and new branding experiences for users.
The document discusses various topics related to digital technologies including spatial computing, virtual reality, augmented reality, 5G, IoT, AI, and unified communications. It provides information on the opportunities and applications of these technologies for experiences, collaboration, education, tourism, emergency services, gaming, mapping, training, digitizing, data visualization, and more. The document also discusses mobile technologies in Namibia such as apps, websites, communications features like RCS, and social media platforms and strategies.
The document discusses using social media to teach, reach, and connect. It will cover managing social media profiles and online behavior (teach), using social media to reach audiences (reach), and communicating effectively (connect). Specific topics include being aware of what you like, share, and follow online as it represents you; dealing with declining organic reach on Facebook; and using alternative platforms like WhatsApp, Facebook groups, and Messenger when organic reach fails.
Live video content and messaging apps will become more important marketing tools as brands leverage social media ecommerce and virtual reality experiences to engage customers in competitive mobile advertising environments. Disappearing content on platforms like Instagram stories will also continue evolving to serve strategic purposes.
#indigitous Jobug: Engagement or nothing: 14 October 2016,
The document discusses the importance of engagement on social media and provides tips to improve engagement. It defines engagement as interaction through likes, shares, comments, and other reactions rather than just numbers of followers or views. Engagement is important to build community, create awareness, and have two-way conversations. Tips include reviewing analytics, interacting with influencers, creating events, managing followers, staying relevant with strategy and appealing content, and focusing on content that encourages interaction.
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.
This document appears to be a presentation on digital media and social media usage in South Africa. It provides statistics on social media usage in SA such as 13 million users and 100 million online usage. It discusses the top social media accounts and celebrities on Snapchat. It also addresses both the positive and negative aspects of social media for business. Finally, it emphasizes that having a digital strategy is important and provides questions to consider when developing a strategy, such as goals, resources, and measuring effectiveness.
This document outlines the agenda and content for a social media strategy workshop. The agenda includes discussions on measuring social media success, developing an organizational social media strategy, handling detractors, and more. Key topics that will be covered are the history and stats of social media, how it has changed consumer behavior, its use for sales, marketing, PR and customer relations, and setting social media guidelines and policies for organizations. The workshop aims to help participants effectively engage with customers through social media.
The document analyzes social media usage among companies in 2014. It found that Facebook, Twitter, LinkedIn, Google+, YouTube, and blogs were commonly used platforms. However, many companies' social media strategies were lacking, as pages were often outdated or lacked company branding. The report concluded that while social media uptake increased in 2014, many companies still had room for improvement in their social media strategies and content creation.
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014
Tullow Oil made two new oil discoveries in northern Kenya that doubled their estimated oil resources in the country to over 600 million barrels. They plan over 20 additional wells in the next two years and have started work on an export pipeline. This increases the prospects that Kenya could become a major oil exporter.
10 million people use Facebook for their organization. To be successful, organizations need to determine why they are using Facebook, how they will engage users, and who will manage the Facebook presence. It is important to choose whether to create a Page, Profile, or Group and fill out the About section. A plan should specify the type and frequency of content as well as customer feedback policies. Photo albums and applications can help engage users if properly implemented. Measuring website traffic from Facebook and user insights can indicate how well the organization is utilizing Facebook.
ICS Kenya presentation: Nairobi Club, 24 October 2013
Social media can be harnessed for more than just marketing and PR - it can also be used for customer service. To do so, companies must have a clear social media strategy, identify the appropriate platforms to engage customers, actively maintain a presence and respond to customers in a timely manner. By focusing on conversation, rewarding loyalty, consistency in messaging, monitoring their brand, and continually improving based on analytics, organizations can leverage social media as an effective customer service channel.
This document discusses managing your digital presence in 2013. It recommends engaging with influencers by being relevant and topical, using hashtags, and retweeting or mentioning others. It also suggests using social media to reach a wider audience and record your online activities and interactions.
Mobile search now accounts for 77% of all searches, close to the amount on personal computers. 73% of mobile searches directly trigger some type of action. Brands should focus on creating video and mobile-friendly content, as well as responding to audiences on social media, as these practices drive sales and engagement. Social commerce, which combines social media and ecommerce, can significantly increase the revenue per social media share.
Interactive Concepts Nairobi Stock Exchange Social Media Research_2013
We analysed all the companies on the #NSE in order to determine how active they are on social media. This is the 3rd year we have produced such a report.
Monetizing Social Media- How Influencers and Brands Make Money Online
Monetizing social media involves influencers and brands leveraging their online presence to generate income. Influencers, who amass large followings on platforms like Instagram, YouTube, and TikTok, make money through sponsored posts, brand partnerships, affiliate marketing, and selling their own products or services. Brands collaborate with influencers to reach targeted audiences, increasing their visibility and credibility. Additionally, both influencers and brands use ad revenue from platforms, subscription services, and exclusive content offerings to boost their earnings. This dynamic ecosystem allows for diverse revenue streams, making social media a lucrative avenue for digital entrepreneurship.
The Importance of Community Building in Crypto Marketing
In the dynamic realm of cryptocurrency and blockchain technology, community building stands as a cornerstone of success. This comprehensive presentation explores why nurturing a robust community is crucial for the growth and sustainability of crypto projects.
Discover why your project's community is more than just a group of users—it's a vital asset that drives adoption, builds trust, and shapes industry trends. Learn how effective community engagement can propel your project forward in a competitive market.
Discover how Intelisync.ai can support your crypto marketing efforts with tailored community management, content creation, and event planning services. Gain insights into successful client stories and impactful strategies.
This presentation is ideal for blockchain entrepreneurs, project managers, marketing professionals, and anyone interested in leveraging community-driven strategies for crypto project success.
Ready to elevate your crypto marketing strategy through community building? Contact Intelisync.ai today to explore how our specialized services can empower your project's growth and engagement in the crypto ecosystem.
Buy Social Media Presence Followers, Likes, Views & More with Sociocosmos (1)...
Tired of slow social media growth? Sociocosmos offers targeted followers, likes, views & more to explode your presence across 17+ platforms and get real engagement.
https://www.sociocosmos.com/
Digital Isolation: Social Disconnectedness and Interaction Anxiety among Adol...
The rapid amalgamation of social media into daily life has transformed how adolescents engage socially, presenting both
opportunities and challenges for their mental well-being. The present study examines the relationship between social media
usage, social disconnectedness, and social interaction anxiety among 150 adolescents in Trivandrum, Kerala. Findings reveal
that a significant number of adolescents are moderate users of social media, spending approximately 2-3 hours daily across
multiple platforms like Facebook, Instagram, and WhatsApp. Despite all-encompassing digital connectivity, many participants
report moderate to high levels of social disconnectedness, indicative of feelings of lonesomeness and inadequate social support.
Moreover, a substantial portion of adolescents also exhibit moderate to high social interaction anxiety, linked to their digital
engagement patterns. Statistical analyses demonstrate positive correlations between social media use, social disconnectedness,
and social interaction anxiety, emphasizing the impact of online interactions on adolescents’ social well-being. Gender differences
in social disconnectedness are observed, with males reporting higher levels than females, possibly influenced by varying patterns
of social media usage. These findings emphasize the need for precise interventions to foster healthier digital behaviours and
mitigate adverse psychological outcomes among adolescents in the digital age. The findings also accentuate the dual nature
of social media’s impact on adolescent social dynamics offering unparalleled connectivity while also potentially exacerbating
feelings of isolation and anxiety. The study contributes to a scientific understanding of how digital technologies shape adolescent
socialization processes and psychological health. Implications for intervention and policy include promoting balanced digital
behaviours, enhancing digital literacy, and fostering supportive offline social environments to mitigate adverse psychological
outcomes associated with excessive social media use.
Elevate Your Twitter Presence Buy Followers, Likes, & More - Sociocosmos pen_...
Struggling to get noticed on Twitter? Sociocosmos can help! Buy real Twitter followers, likes, and retweets to boost your account and go viral. It's safe, secure (they don't need your password!), and can give your profile the jumpstart it needs. Get started today!
https://www.sociocosmos.com/product-category/twitter/
Grow Your YouTube Channel Fast & Organically with Sociocosmos
Looking to gain views and interaction on YouTube? Tired with the slow growth? Sociocosmos is your one-stop shop for safely and successfully building your YouTube presence. We link you with actual, target consumers to help your channel expand organically. Get more followers, likes, comments, and shares the proper way. Visit Sociocosmos today to unleash your YouTube potential!
Digital Marketing Mastery: Strategies for Success in the Digital Age
In today's fast-paced digital landscape, mastering the art of digital marketing is essential for businesses looking to thrive and grow. This comprehensive guide delves into the core strategies and techniques that drive successful digital marketing campaigns. From understanding the nuances of SEO and the power of social media to leveraging the precision of Google Ads and the creativity of content marketing, this PDF covers it all. Whether you're a seasoned marketer or new to the field, you'll find actionable insights and practical tips to enhance your digital marketing efforts and achieve your business goals.
Feel free to adjust or expand on this based on the specific content and focus of your PDF. If you provide more details or specific sections, I can help tailor it even further.
这部电影名为《走走停停》,由龙飞执导,主演包括胡歌、高圆圆和岳红。电影类型涵盖剧情、喜剧和家庭题材。故事讲述了吴迪(由胡歌饰演),一个在工作和感情上遭遇挫折后回到家乡的艺术青年。
回到家乡后,吴迪打破了家庭原本的平静生活,不得不重新适应与家人相处,同时重新审视自己的生活方向和未来的可能性。在命运的安排下,他偶然重遇了高中同学冯柳柳,这次相遇不仅改变了他的生活轨迹,还重新点燃了他内心深处的希望和梦想。
电影探讨了失落与重生、迷茫与希望的成长之旅。胡歌饰演的吴迪身上的服装设计,巧妙地体现了造型设计师唐宁老师的独特创意。衣服上写着“HUGE”,这个设计不仅富有趣味,还暗藏了胡歌以前的英文名“Hu Ge”的象征,为角色增添了一层特别的意义和背景。
《走走停停》于2024年4月19日在北京国际电影节首映,随后于2024年6月8日在中国大陆上映。
香蕉影视线上看
It seems like you're sharing information about the movie "走走停停" (Walk On Walk Off). Directed by 龙飞 and starring 胡歌 (Hu Ge), 高圆圆 (Gao Yuanyuan), and 岳红 (Yue Hong), this film falls under the genres of drama, comedy, and family. It depicts the story of 吴迪 (played by 胡歌 Hu Ge), a struggling young artist who returns to his hometown after setbacks in both work and love.
Back home, 吴迪 disrupts the tranquility of his family's life and must readjust to living with them while reevaluating his life's direction and future possibilities. Unexpectedly, he reconnects with his high school classmate 冯柳柳 (Feng Liuli), which turns out to be a turning point in his life, reigniting hope and dreams within him.
The mention of the clothing design with "HUGE" cleverly hidden, reflecting both the character's depth and the actor's personal background, adds an intriguing layer to the film's narrative and character development. The film premiered at the Beijing International Film Festival on April 19, 2024, and was subsequently released in mainland China on June 8, 2024.
It sounds like a compelling story of resilience, rediscovery, and personal growth, resonating with themes of loss, renewal, and hope.
Get Real Instagram Growth Followers, Likes, Engagement - SocioCosmos.pdf
Want to stand out on Instagram? Sociocosmos helps you gain genuine followers, skyrocket engagement, and dominate your niche. Organic growth. Real results. Get started now!
https://www.sociocosmos.com/product-category/instagram/
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Jen Williams presents 5 steps to boost sales with social media: 1) join social media platforms relevant to your target audience; 2) define goals and key performance indicators to reach your target audience; 3) connect with others in your industry and build your social media community; 4) foster relationships and identify brand advocates to build your community; 5) engage authentically, consistently and timely with relevant content marketing. The document provides tips and best practices for each step, such as developing content strategies, promoting events and testimonials, and asking for engagement through likes and shares.
This document provides a guide to building an audience on Twitter. It discusses monitoring customer service mentions, using Twitter to reach different parts of the sales funnel like prospecting and driving traffic, and measuring the ROI of Twitter through metrics like engagement, followers, and sentiment. The guide also covers creating an effective profile, targeting the right followers to follow, and engaging your audience through sharing varied content in tweets.
This Social Media 101 presentation will help you get started using social media platforms like Facebook and Instagram for business. Using these 8 simple steps outlined in the presentation, you will maximize your online social media presence, get more engagement on social media, and understand how to effectively use the platform to grow your business online and off. Do you need help creating your social media strategy? Schedule an initial consultation call with us: https://calendly.com/marketinggemsolutions/social-media-for-business
How to make your social media marketing planSalma Alwan
This document provides guidance on effective social media marketing principles and strategy. It discusses the importance of digital marketing and outlines steps to define goals and objectives, including identifying target customers and key focus areas. Examples of SMART objectives are given for overall business goals as well as specific digital marketing objectives. Best practices for social media platforms like Facebook, Twitter, Google+, and LinkedIn are covered, along with content strategy, hashtags, and post scheduling.
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
Feb 2023 - Social Media Trends and Etiquette Workshop.pptxLibertyCVB
A creative strategy provides guiding principles for developing content to support long-term growth. It serves as a call to action, using data to assess progress and ensure the right activities are being done effectively. The document provides tips for social media strategies, including focusing on top platforms for the target audience, using analytics to understand what works, setting goals for each platform, learning management tools, monitoring competition, and staying up to date on trends. Key recommendations are to create original content, focus on short videos and user-generated content, leverage micro-influencers, and watch keywords and search engine optimization.
From zero to hero on Instagram in 5 stepsLeadpages
Standing out on @Instagram is no easy feat – it’s one of the hottest #socialmedia platforms right now and competition is tough! So, how do you craft an Instagram page that beats the bands, and takes from you from zero to hero? Do you want all the answers? Here you go!
Step 1– Optimize your profile
Step 2– Understand your niche
Step 3– Quality content
Step 4– Tag, tag, and tag
Step 5– Collaborate
Which steps have you yet to master, what are you working on now, and what are you hoping to crush this year in 2020?
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
Social media marketing - Part 7 TwitterTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
20 questions to ask before launching a content strategy King Content
Beginning a content marketing journey can be overwhelming – there’s so much to think about and so many questions that need answering. We all know the importance of having a content strategy before we get started, but what does that really mean?
If you can confidently answer each of the questions in this week’s SlideShare, you’ll be well on your way to having it all figured out.
This document provides tips for using Twitter effectively in a social media strategy. It outlines several benefits of Twitter, including its focus on time relevance, ability to post frequently, and support for external links and images. It then lists 15 tips for creating successful Twitter communication, such as sharing quality content in your own voice, using keywords, engaging your audience, being helpful and transparent, and taking advantage of tools to optimize tweets. The overall message is that Twitter should focus on serving your audience rather than self-promotion.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
This document provides tips and strategies for creating effective content marketing. It discusses defining goals and audiences, using visuals and video, writing compelling titles and posts, and distributing content across various social media platforms and third party sites. Key recommendations include doing keyword research, using tools like Canva to create visuals, writing catchy headlines and easy to scan posts, and encouraging audience engagement through comments and sharing. The overall message is that content should have clear business objectives and provide value to the target audience.
The document outlines the agenda and key principles for a social media master class being held in Windhoek, Namibia in February 2020. The class will cover 12 key principles of Facebook, Twitter, Instagram and LinkedIn, including engagement, content planning, ads, storytelling and analytics. It provides guidance on setting goals for social media use, developing content calendars, using various ad platforms and analyzing results. The document also discusses best practices for using influencers and various online communication tools to engage audiences.
Shari Wright Pilo provides a document summarizing best practices for using social media for business purposes. She discusses researching target audiences, creating engaging content, using different social media platforms like Facebook, Twitter, LinkedIn and Instagram, measuring results, and emphasizing consistency in branding across all profiles. The overall goal is to increase brand awareness, engage customers, and boost sales through an effective multi-channel social media strategy.
20210317 sociale media strategisch inzetten in jouw vastgoedkantoor vivo - ...I Like Media
In enkele stappen succesvol worden op social media
Deel 1 – vandaag 17/3
Bepaal je doelstellingen
Bepaal je kanalen
Inspiratie & inzicht:
Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest, TikTok, WhatsApp
Presented by Danielle Hueston, Founder of Deelightful Studios- a boutique social media & marketing agency.
This presentation was given as the keynote address at the 2014 Greater Rochester Association of Realtors annual tradeshow Tech-KNOW-Palooza; attended by 250+ licensed brokers and real estate agents.
Similar to social media for the hospitality industry. (20)
The document provides an agenda and guidance for using social media to reach youth. It discusses 12 essential social media principles like having a strategy and consistent, relevant content. It also gives tips for creating content calendars, using groups/channels, starting a YouTube channel, and creating engagement through hashtags and analytics. The overall message is that social media can be an effective tool for ministry when used strategically and creatively to share the right content with the target audience.
The document outlines the agenda for a social media workshop on August 25, 2022. The workshop will cover 12 essential social media principles, creating content, using WhatsApp groups effectively, setting up a YouTube channel, using TikTok for ministry, creating engagement, design, using Bitly, automation, and understanding analytics (time permitting). It also provides guidance on creating content calendars, posting videos to YouTube, and tips for elevating a TikTok profile.
This document contains an agenda for a meeting on mobile for web and communications. The agenda includes discussions on augmented reality apps, making websites mobile friendly, using social media platforms like Facebook Messenger and WhatsApp for business, generating user-generated content, and opportunities in maps, tourism, education and more through mobile apps. Key benefits of mobile apps over websites that will be covered are better personalization, ease of sending notifications, utilizing device features, offline functionality, and new branding experiences for users.
The document discusses various topics related to digital technologies including spatial computing, virtual reality, augmented reality, 5G, IoT, AI, and unified communications. It provides information on the opportunities and applications of these technologies for experiences, collaboration, education, tourism, emergency services, gaming, mapping, training, digitizing, data visualization, and more. The document also discusses mobile technologies in Namibia such as apps, websites, communications features like RCS, and social media platforms and strategies.
ACM roadshow 2017 presented by Digital4Christjapie swanepoel
The document discusses using social media to teach, reach, and connect. It will cover managing social media profiles and online behavior (teach), using social media to reach audiences (reach), and communicating effectively (connect). Specific topics include being aware of what you like, share, and follow online as it represents you; dealing with declining organic reach on Facebook; and using alternative platforms like WhatsApp, Facebook groups, and Messenger when organic reach fails.
Live video content and messaging apps will become more important marketing tools as brands leverage social media ecommerce and virtual reality experiences to engage customers in competitive mobile advertising environments. Disappearing content on platforms like Instagram stories will also continue evolving to serve strategic purposes.
#indigitous Jobug: Engagement or nothing: 14 October 2016, japie swanepoel
The document discusses the importance of engagement on social media and provides tips to improve engagement. It defines engagement as interaction through likes, shares, comments, and other reactions rather than just numbers of followers or views. Engagement is important to build community, create awareness, and have two-way conversations. Tips include reviewing analytics, interacting with influencers, creating events, managing followers, staying relevant with strategy and appealing content, and focusing on content that encourages interaction.
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoekjapie swanepoel
This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.
AAA School of advertising: digital overview 2016japie swanepoel
This document appears to be a presentation on digital media and social media usage in South Africa. It provides statistics on social media usage in SA such as 13 million users and 100 million online usage. It discusses the top social media accounts and celebrities on Snapchat. It also addresses both the positive and negative aspects of social media for business. Finally, it emphasizes that having a digital strategy is important and provides questions to consider when developing a strategy, such as goals, resources, and measuring effectiveness.
This document outlines the agenda and content for a social media strategy workshop. The agenda includes discussions on measuring social media success, developing an organizational social media strategy, handling detractors, and more. Key topics that will be covered are the history and stats of social media, how it has changed consumer behavior, its use for sales, marketing, PR and customer relations, and setting social media guidelines and policies for organizations. The workshop aims to help participants effectively engage with customers through social media.
Interactive Concepts NSE Social Media Report 2014japie swanepoel
The document analyzes social media usage among companies in 2014. It found that Facebook, Twitter, LinkedIn, Google+, YouTube, and blogs were commonly used platforms. However, many companies' social media strategies were lacking, as pages were often outdated or lacked company branding. The report concluded that while social media uptake increased in 2014, many companies still had room for improvement in their social media strategies and content creation.
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014japie swanepoel
Tullow Oil made two new oil discoveries in northern Kenya that doubled their estimated oil resources in the country to over 600 million barrels. They plan over 20 additional wells in the next two years and have started work on an export pipeline. This increases the prospects that Kenya could become a major oil exporter.
D4C, Evangelist Support Network: 22 November 2013japie swanepoel
10 million people use Facebook for their organization. To be successful, organizations need to determine why they are using Facebook, how they will engage users, and who will manage the Facebook presence. It is important to choose whether to create a Page, Profile, or Group and fill out the About section. A plan should specify the type and frequency of content as well as customer feedback policies. Photo albums and applications can help engage users if properly implemented. Measuring website traffic from Facebook and user insights can indicate how well the organization is utilizing Facebook.
ICS Kenya presentation: Nairobi Club, 24 October 2013japie swanepoel
Social media can be harnessed for more than just marketing and PR - it can also be used for customer service. To do so, companies must have a clear social media strategy, identify the appropriate platforms to engage customers, actively maintain a presence and respond to customers in a timely manner. By focusing on conversation, rewarding loyalty, consistency in messaging, monitoring their brand, and continually improving based on analytics, organizations can leverage social media as an effective customer service channel.
This document discusses managing your digital presence in 2013. It recommends engaging with influencers by being relevant and topical, using hashtags, and retweeting or mentioning others. It also suggests using social media to reach a wider audience and record your online activities and interactions.
Mobile search now accounts for 77% of all searches, close to the amount on personal computers. 73% of mobile searches directly trigger some type of action. Brands should focus on creating video and mobile-friendly content, as well as responding to audiences on social media, as these practices drive sales and engagement. Social commerce, which combines social media and ecommerce, can significantly increase the revenue per social media share.
Interactive Concepts Nairobi Stock Exchange Social Media Research_2013japie swanepoel
We analysed all the companies on the #NSE in order to determine how active they are on social media. This is the 3rd year we have produced such a report.
Monetizing Social Media- How Influencers and Brands Make Money OnlineArpan Buwa
Monetizing social media involves influencers and brands leveraging their online presence to generate income. Influencers, who amass large followings on platforms like Instagram, YouTube, and TikTok, make money through sponsored posts, brand partnerships, affiliate marketing, and selling their own products or services. Brands collaborate with influencers to reach targeted audiences, increasing their visibility and credibility. Additionally, both influencers and brands use ad revenue from platforms, subscription services, and exclusive content offerings to boost their earnings. This dynamic ecosystem allows for diverse revenue streams, making social media a lucrative avenue for digital entrepreneurship.
The Importance of Community Building in Crypto MarketingIntelisync
In the dynamic realm of cryptocurrency and blockchain technology, community building stands as a cornerstone of success. This comprehensive presentation explores why nurturing a robust community is crucial for the growth and sustainability of crypto projects.
Discover why your project's community is more than just a group of users—it's a vital asset that drives adoption, builds trust, and shapes industry trends. Learn how effective community engagement can propel your project forward in a competitive market.
Discover how Intelisync.ai can support your crypto marketing efforts with tailored community management, content creation, and event planning services. Gain insights into successful client stories and impactful strategies.
This presentation is ideal for blockchain entrepreneurs, project managers, marketing professionals, and anyone interested in leveraging community-driven strategies for crypto project success.
Ready to elevate your crypto marketing strategy through community building? Contact Intelisync.ai today to explore how our specialized services can empower your project's growth and engagement in the crypto ecosystem.
Buy Social Media Presence Followers, Likes, Views & More with Sociocosmos (1)...SocioCosmos
Tired of slow social media growth? Sociocosmos offers targeted followers, likes, views & more to explode your presence across 17+ platforms and get real engagement.
https://www.sociocosmos.com/
Digital Isolation: Social Disconnectedness and Interaction Anxiety among Adol...academicstrivee
The rapid amalgamation of social media into daily life has transformed how adolescents engage socially, presenting both
opportunities and challenges for their mental well-being. The present study examines the relationship between social media
usage, social disconnectedness, and social interaction anxiety among 150 adolescents in Trivandrum, Kerala. Findings reveal
that a significant number of adolescents are moderate users of social media, spending approximately 2-3 hours daily across
multiple platforms like Facebook, Instagram, and WhatsApp. Despite all-encompassing digital connectivity, many participants
report moderate to high levels of social disconnectedness, indicative of feelings of lonesomeness and inadequate social support.
Moreover, a substantial portion of adolescents also exhibit moderate to high social interaction anxiety, linked to their digital
engagement patterns. Statistical analyses demonstrate positive correlations between social media use, social disconnectedness,
and social interaction anxiety, emphasizing the impact of online interactions on adolescents’ social well-being. Gender differences
in social disconnectedness are observed, with males reporting higher levels than females, possibly influenced by varying patterns
of social media usage. These findings emphasize the need for precise interventions to foster healthier digital behaviours and
mitigate adverse psychological outcomes among adolescents in the digital age. The findings also accentuate the dual nature
of social media’s impact on adolescent social dynamics offering unparalleled connectivity while also potentially exacerbating
feelings of isolation and anxiety. The study contributes to a scientific understanding of how digital technologies shape adolescent
socialization processes and psychological health. Implications for intervention and policy include promoting balanced digital
behaviours, enhancing digital literacy, and fostering supportive offline social environments to mitigate adverse psychological
outcomes associated with excessive social media use.
Elevate Your Twitter Presence Buy Followers, Likes, & More - Sociocosmos pen_...SocioCosmos
Struggling to get noticed on Twitter? Sociocosmos can help! Buy real Twitter followers, likes, and retweets to boost your account and go viral. It's safe, secure (they don't need your password!), and can give your profile the jumpstart it needs. Get started today!
https://www.sociocosmos.com/product-category/twitter/
Grow Your YouTube Channel Fast & Organically with SociocosmosSocioCosmos
Looking to gain views and interaction on YouTube? Tired with the slow growth? Sociocosmos is your one-stop shop for safely and successfully building your YouTube presence. We link you with actual, target consumers to help your channel expand organically. Get more followers, likes, comments, and shares the proper way. Visit Sociocosmos today to unleash your YouTube potential!
Digital Marketing Mastery: Strategies for Success in the Digital Agesiddheshmatwandkar6
In today's fast-paced digital landscape, mastering the art of digital marketing is essential for businesses looking to thrive and grow. This comprehensive guide delves into the core strategies and techniques that drive successful digital marketing campaigns. From understanding the nuances of SEO and the power of social media to leveraging the precision of Google Ads and the creativity of content marketing, this PDF covers it all. Whether you're a seasoned marketer or new to the field, you'll find actionable insights and practical tips to enhance your digital marketing efforts and achieve your business goals.
Feel free to adjust or expand on this based on the specific content and focus of your PDF. If you provide more details or specific sections, I can help tailor it even further.
这部电影名为《走走停停》,由龙飞执导,主演包括胡歌、高圆圆和岳红。电影类型涵盖剧情、喜剧和家庭题材。故事讲���了吴迪(由胡歌饰演),一个在工作和感情上遭遇挫折后回到家乡的艺术青年。
回到家乡后,吴迪打破了家庭原本的平静生活,不得不重新适应与家人相处,同时重新审视自己的生活方向和未来的可能性。在命运的安排下,他偶然重遇了高中同学冯柳柳,这次相遇不仅改变了他的生活轨迹,还重新点燃了他内心深处的希望和梦想。
电影探讨了失落与重生、迷茫与希望的成长之旅。胡歌饰演的吴迪身上的服装设计,巧妙地体现了造型设计师唐宁老师的独特创意。衣服上写着“HUGE”,这个设计不仅富有趣味,还暗藏了胡歌以前的英文名“Hu Ge”的象征,为角色增添了一层特别的意义和背景。
《走走停停》于2024年4月19日在北京国际电影节首映,随后于2024年6月8日在中国大陆上映。
香蕉影视线上看
It seems like you're sharing information about the movie "走走停停" (Walk On Walk Off). Directed by 龙飞 and starring 胡歌 (Hu Ge), 高圆圆 (Gao Yuanyuan), and 岳红 (Yue Hong), this film falls under the genres of drama, comedy, and family. It depicts the story of 吴迪 (played by 胡歌 Hu Ge), a struggling young artist who returns to his hometown after setbacks in both work and love.
Back home, 吴迪 disrupts the tranquility of his family's life and must readjust to living with them while reevaluating his life's direction and future possibilities. Unexpectedly, he reconnects with his high school classmate 冯柳柳 (Feng Liuli), which turns out to be a turning point in his life, reigniting hope and dreams within him.
The mention of the clothing design with "HUGE" cleverly hidden, reflecting both the character's depth and the actor's personal background, adds an intriguing layer to the film's narrative and character development. The film premiered at the Beijing International Film Festival on April 19, 2024, and was subsequently released in mainland China on June 8, 2024.
It sounds like a compelling story of resilience, rediscovery, and personal growth, resonating with themes of loss, renewal, and hope.
Get Real Instagram Growth Followers, Likes, Engagement - SocioCosmos.pdfSocioCosmos
Want to stand out on Instagram? Sociocosmos helps you gain genuine followers, skyrocket engagement, and dominate your niche. Organic growth. Real results. Get started now!
https://www.sociocosmos.com/product-category/instagram/
3. WHY?
Overview
5 ESSENTIAL social media principles.
Content creation
META overview
WhatsApp
INSTAGRAM review
YouTube your channel and videos.
TikTok for your organisation.
X: what and how?
LinkedIn: set-up and secrets.
LinkTree
Social media ads:
Google My Business
How to tag, mention and use hashtags
Design
Understanding statistics & analytics.
Email Marketing: the essentials
Google AdWords: what & how?
Chat bots
AI? So what?
Storytelling
Influencers
Workshop contents
4. THE WHY? Generate
leads / sales
Build
brand
equity
Position
services
Create
awareness
Drive traffic to your
online platforms
Tell your
story
TRUST ENGAGEMENT
Market
Research
8. EDUCATE
NEW BUSINESS / SALES
INFORM
CRM
MARKETING
PROMOTE
RECRUIT
NEWS
what do you wish to
accomplish?
A goal
without a
plan is
just a
WISH!
TELL YOUR STORY
9. • Identify Core Topics or
Themes
• Create Content Categories
• Diversify Content Within
Each Pillar
• Maintain Balance and
Consistency
• Monitor Performance and
Adjust
11. Creating content calendars
• Plan your content at least a
month in advance.
• Ensure that it is in sync with
your other communications
initiatives / messages.
• Base your content on pre-
defined pillars /storylines.
• In your calendar have text,
images, gifts, videos, links.
12. Creating content calendars
• Don’t duplicate across FB, X
and Instagram
• Ensure that images are
correctly sized for each
platform.
• Plan which posts to boost and
what the budget will be.
• Utilise all the various aspects
of the platforms: stories,
carousal, video, slideshows,
etc.
13. Creating content calendars
• Get your team’s buy-in /
approval
• Create designs in advance.
• Schedule posts where
possible.
• Be flexible wrt changes /
updates.
24. Stories and Reels
Reels are served to a wide public
audience, and browsing reels is a
great way to discover new creators.
On the other hand, stories are only
served to a creator's followers or
friends. Format: Stories can have
short videos, like reels, but can also
include things like photos and
33. ๏Publish Goal-Driven Content
๏Craft Your Brand’s Narrative
๏Show Off Your Products
๏Engage With Influencers
๏Tap into the Power of Instagram Ads
๏Use the various options
INSTAGRAM: KEY POINTS
41. ➡Exposure to a Worldwide Audience
➡Marketing on YouTube Will Help You Get Found on Google
➡Your Content Never Dies
➡Your Audience Will Promote You
➡Gain the right audience
➡YouTube Ads Can Help You Reach Even More People
➡Link to your website
➡Link to your social media posts
➡Subscribers
Benefits of a YouTube Channel
44. When you set your video as a Premiere,
you and viewers can watch it together at the same time.
A public watch page gets created and shows a countdown
to the start of your video.
When your video starts, you can interact with viewers
in live chat and comments.
46. 2,05 billion
IN JAN
2024
17,4 million
IN JAN
2024
Ads reach
43.2
percent of
all adults
82% of UK
users consider
new
destinations
due to TikTok
51. TikTok essentials
➡ Content: Short-form, engaging videos with a focus on fun,
trends, and creativity.
➡ Length: Typically under 60 seconds.
➡ Engagement: Use trending sounds, challenges, and participate
in popular dances.
➡ Hashtags: Crucial for discoverability. Use a mix of popular and
relevant hashtags.
52. How to be successful
with X
for Business
2024
4,69 M
54. ๏ Reach a wide audience: X has a large user base, which could include your
potential customers. Using hashtags can help you reach an audience
interested in a particular topic or in a particular location.
๏ Deliver customer service: The platform allows direct two-way
communication with your customers. Because it’s a public interaction, if
you do it well it shows your business in a positive light.
๏ Brand identity: Being on X can help communicate your brand ethos and
personality. This should help your business appeal to your target
audience.
๏ Feedback: X can be a useful resource for gathering feedback from
customers.
๏ Cost: It is free of charge to set up a X account. While paid ads are
available, many businesses see benefits from organic posts and
interactions.
X FOR BUSINESS
55. Challenges of X for business
๏ Resources: Maintaining a presence on X requires a time commitment. It’s
also important that the staff looking after the account have the right skills
and training.
๏ Negative criticism: Customers could complain publicly about product or
services. Negative comments can reflect badly on your business. However
dealing with complaints well can have a positive impact on your reputation.
๏ Time sensitive: Unless you tweet at the right time, when your followers are
online, your tweets could easily be missed.
๏ Spam: Be wary of spam accounts on X. In particular, do not click on
suspicious links from users you don’t know.
๏ Limitations: You are restricted by X’s 280 character limit. It can take time to
learn how to communicate effectively with brevity.
X FOR BUSINESS
58. X FOR BUSINESS: ESSENTIALS
tiny url
correct size
images
hashtag
tag
@mention
keep it
short
use pics
61. Your page:
➡ Choosing a logo and cover photo
➡ Filling out your LinkedIn profile
➡ Jobs
➡ People
Content strategy:
➡ Question-based content
➡ Articles and industry-specific posts
➡ Resources and case studies
➡ Event coverage
➡ Employee showcases
➡ Culture-centric content
NB for engagement:
➡ Get your employees involved
➡ Prioritize video content
➡ Come up with a consistent content calendar
➡ Stay tuned for opportunities to connect
➡ Understand your analytics
https://www.linkedin.com/company/ibm/ https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2019/the-11-best-small-business-linkedin-pages-we-ve-ever-seen
SETTING UP YOUR LI PAGE
64. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
• Never EVER use a group to berate someone else or air grievances. If you have an issue address
it one on one with the relevant person.
• Don’t add random people to a close-knit group.
• Always ask someone if you may add them before you add them.
• Don’t send data-insensitive messages. No-one wants their last 3GB used up on uninvited
memes.
• When the group has served its purpose (the hike is over) delete it.
65. If you are not sure,
ask yourself these
three
questions before
you post:
1. Is this relevant?
2. Is this necessary?
3. Is this a good time to
post?
77. Showcase your products and services in a mobile
storefront and group similar items into collections
to simplify the shopping experience for your customers.
Share your entire catalog or links to specific items
with new and existing customers on WhatsApp,
Facebook, and Instagram—all from within the app.
Simplify your order management and streamline the
shopping experience for your customers, so they can easily choose
items from your catalog to send as a single message.
Announce promotions, special offers and new inventory
to multiple customers at the same time.
92. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.
• Don’t string too many words
together. The best hashtags tend to be
relatively short and easy to remember.
• Use relevant and specific hashtags. If it
is too obscure, it will be hard to find and
it won’t likely be used by other social
media users.
• Limit the number of hashtags you
use. More isn’t always better. It actually
looks spammy.
• Use niche hashtags. (longtail)
94. The power of the @
• Tagging and Acknowledgment: It allows you to acknowledge someone in your post,
giving them credit for their content or involvement in a conversation.
• Engagement: Mentioning other users can increase engagement by drawing their
attention to your post and encouraging them to interact with it through likes, comments,
or shares.
• Networking: It's a way to connect with other users, whether they're friends, colleagues,
influencers, or brands. By mentioning them, you can initiate or strengthen relationships
within your social media community.
• Visibility: When you mention someone in your post, it increases the visibility of your
content to their followers as well, potentially expanding your reach to a broader audience.
• Conversation: It facilitates conversations by directly involving specific users in discussions
or inviting them to participate in a particular topic or thread.
98. Analytics
• Analyse as often as you can.
• Weekly highlights
• Monthly in detail
• Look at:
• growth
• engagement / content
• ads’ results
99. Analytics
• Stop doing what is not generating results.
• Do more of what works.
• Look at other brands to see what they do that works well.
• Don’t be scared to experiment!
101. Email newsletters
• Permission-based: Obtain consent from recipients
before sending emails. This helps build trust and
ensures compliance with regulations such as GDPR
and CAN-SPAM.
• Targeting and Segmentation: Divide your email list
into segments based on demographics, interests,
behavior, etc. Tailor your messages to each segment
to increase relevance and engagement.
• Personalization: Address subscribers by their name
and personalize content based on their preferences
and past interactions with your brand. Personalized
emails tend to perform better than generic ones.
• Compelling Subject Lines: Craft attention-grabbing
subject lines that entice recipients to open your
emails. Keep them concise, relevant, and aligned
with the content inside.
• Clear Call-to-Action (CTA): Include a clear and
compelling CTA that prompts recipients to take the
desired action, whether it's making a purchase,
signing up for an event, or visiting your website.
102. Email newsletters
• Mobile Optimization: Ensure your emails are mobile-
friendly since a significant portion of recipients may access
emails on mobile devices. Use responsive design and test
emails across different devices and email clients.
• Valuable Content: Provide valuable, relevant, and
engaging content that addresses the needs and interests of
your subscribers. This could include educational content,
promotions, exclusive offers, or useful tips.
• Consistency and Frequency: Maintain a consistent sending
schedule to keep your brand top of mind without
overwhelming subscribers. Find a balance between staying
in touch regularly and avoiding excessive email frequency.
• Testing and Optimization: Continuously test different
elements of your emails, such as subject lines, CTAs,
layout, and timing, to optimize performance. Use A/B
testing to compare variations and refine your strategies
based on data-driven insights.
• Monitoring and Analysis: Track key metrics like open rates,
click-through rates, conversion rates, and unsubscribe rates
to evaluate the effectiveness of your email campaigns. Use
analytics to identify trends, strengths, and areas for
improvement.
109. • Ad Creation: Advertisers create ads using text, images, or videos. These ads can appear on
Google search results (text ads) or on websites that are part of Google's Display Network
(image or video ads).
• Keywords: Advertisers select keywords related to their business or products. When users search
for those keywords on Google, the ads may appear above or below the organic search results.
• Bidding: Advertisers bid on the keywords they want to target. They set a maximum bid for each
keyword, which represents the maximum amount they're willing to pay when a user clicks on
their ad.
• Ad Rank: Ad position is determined by a combination of bid amount, ad quality, and relevance.
Google uses a formula called Ad Rank to determine the order in which ads appear on the
search results page.
• Budget: Advertisers set a daily budget, which is the maximum amount they're willing to spend
on ads each day. Google will not exceed this amount, ensuring advertisers have control over
their spending.
Key principles
110. • Targeting: Advertisers can target specific locations, demographics, interests, and devices to reach
their desired audience. This helps ensure ads are shown to the most relevant users.
• Ad Extensions: Advertisers can enhance their ads with additional information such as phone
numbers, locations, or links to specific pages on their website through ad extensions.
• Campaign Types: Google Ads offers different campaign types, including Search Network
campaigns (text ads shown on search results), Display Network campaigns (image or video ads on
websites within Google's network), Video campaigns (ads on YouTube), Shopping campaigns (for
e-commerce businesses), and more.
• Tracking and Optimization: Google Ads provides tools for tracking the performance of ads, such
as clicks, impressions, conversions, and return on investment (ROI). Advertisers can use this data
to optimize their campaigns for better results.
• Ad Quality and Relevance: Google rewards ads with high-quality and relevance by giving them
better placement and lower costs. Advertisers should focus on creating compelling ads that
resonate with their target audience to improve performance and lower costs.
Key principles
111. Tools to help you
•Planning
•Scheduling
•Management
•Hashtag
generator
•Design
113. • 24/7 Availability: Chatbots can provide round-the-clock customer support, allowing customers to
inquire about services, schedule appointments, or get answers to frequently asked questions at any
time, even outside of business hours.
• Instant Responses: Chatbots can instantly respond to customer inquiries, providing immediate
assistance without the need for customers to wait for a human representative. This enhances the
customer experience and reduces response times.
• Scalability: Chatbots can handle multiple inquiries simultaneously, making them scalable for
businesses with a high volume of customer interactions. They can efficiently manage large numbers
of inquiries without requiring additional manpower.
• Cost-Efficiency: Implementing a chatbot can reduce the need for hiring additional customer support
staff, resulting in cost savings for the auto business. Chatbots can handle a significant portion of
customer inquiries at a fraction of the cost of human agents.
• Personalized Interactions: Advanced chatbots can utilize artificial intelligence to provide
personalized recommendations and assistance based on customer preferences and past interactions.
This helps to create a more tailored and engaging experience for customers.
Advantages of chatbots for business:
119. AI tools
• Chatbots (ChatGPT, Claude 2, Bing AI)
• Content creation (Jasper, Copy.ai, Anyword)
• Grammar checkers and rewording tools (Grammarly, Wordtune, ProWritingAid)
• Video creation and editing (Descript, Wondershare Filmora, Runway)
• Image generation (DALL·E 3, Midjourney, Stable Diffusion)
• Voice and music generation (Murf, Splash Pro, AIVA)
• Knowledge management and AI grounding (Mem, Notion AI Q&A, Personal AI)
• Task and project management (Asana, Any.do, BeeDone)
• Transcription and meeting assistants (Fireflies, Airgram, Krisp)
• Scheduling (Reclaim, Clockwise, Motion)
• Email inbox management (SaneBox, Mailbutler, EmailTree)
• Slide decks and presentations (Decktopus, Beautiful.ai, Slidesgo)
• Automation (Zapier)
121. WEB SITE NB’S
๏up to date
๏easy to use
๏easy to maintain
๏works on mobile
(HTML5)
๏latest style / layout
/ features
๏SEO
123. ๏Know your audience.
๏Brand storytelling in
action.
๏Use content from
your community.
๏Give back.
๏Stand up for
something you
believe in.
Key Points
124. •Long Facebook video
•Facebook LIVE
•Instagrids
•Curate user-generated
content on Instagram
•Create a short video or
boomerang on Instagram
•tell Instagram Stories
•tell Facebook Stories
•Always a attach images to
your tweets
Applications
125. •Spread your own
hashtags
•Tap into a trending
hashtag
•Create a YouTube
channel or playlist
•Use an infographic
•Create a SlideShare
presentation
Applications
129. The right influencer can
reach your target
audience, build trust, and
drive engagement. They
create original, engaging
content. They won’t be
keen to follow a template
advertising style provided
by your brand.
So, it’s critical to work only
with social media
influencers whose vision
aligns with your own.
influencers
In the US, people who
have bought something
based on influencer
recommendation:
• FB: 25%
• X: 29%
• Instagram: 34 %
130. Three Types of Social Media
Influencers:
• General Influencer: 1m+, celebs:
most $$
• Industry Influencer: chefs, sports
figures and beauty gurus> less $$
but still costly
• Micro-Influencer: well known in
niche categories, considered
experts to be extremely trusted
and tend to have the most genuine
engagement with their followers.
influencers
IMPORTANT CONSIDERATIONS
• Know your audience
• Know their interests
• Your influencer budget
• Likes / follows: does not matter so
much
• Engagement more important
• The key is trust.
• Values in line with yours.
• Consistency is key.
• Be careful of overexposure:
sponsorship saturation
• Relevance
• Reach
131. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
respond
quickly
create
events
stick to
a plan
advertise
content to
suit the
platform
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline
links to your
accounts