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Learn about the principles of social media, how to use it correctly for business and how to get engagement.
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social media expert.pdf
- 1. SOCIAL MEDIA MASTERCLASS: 24 MARCH 2022
- 3. What are the 12 MOST ESSENTIAL social media principles. Creating content Twitter: what, how, ads, tagging, retweets. Instagram: great pics, tagging, stories. LinkedIn: why & how? TikTok. YouTube Creating engagement. Storytelling Automation Influencers Understanding the statistics & analytics. Workshop contents
- 4. THE WHY? Generate leads / sales Build brand equity Position services Create awareness Drive traffic to your online platforms Tell your story TRUST ENGAGEMENT
- 8. ➡ Content ➡ Conversation ➡ Strategy ➡ Policy ➡ Respond ➡ Current ➡ Relevant ➡ Acknowledge ➡ Creative ➡ Original ➡ Consistent ➡ Analyse
- 10. EDUCATE NEW BUSINESS / SALES INFORM CRM MARKETING PROMOTE RECRUIT NEWS what do you wish to accomplish? A goal without a plan is just a WISH!
- 11. Creating your content calendar
- 12. Creating content calendars • Plan your content at least a month in advance. • Ensure that it is in sync with your other communications initiatives / messages. • Base your content on pre- defined pillars /storylines. • In your calendar have text, images, gifts, videos, links.
- 13. Creating content calendars • Don’t duplicate across FB, Twitter and Instagram • Ensure that images are correctly sized for each platform. • Plan which posts to boost and what the budget will be. • Utilise all the various aspects of the platforms: stories, carousal, video, slideshows, etc.
- 14. Creating content calendars • Get your team’s buy-in / approval • Create designs in advance. • Schedule posts where possible. • Be flexible wrt changes / updates.
- 15. ENGAGEMENT RATE ‣Above 1% engagement rate:good; ‣0.5%-0.99%: average; ‣Below 0.5% engagement likely means that you need to realign your messages to that of your audience's expectations and in the process attract more compelling and engaging messages from your community members.
- 16. How to be successful with Twitter for Business
- 17. ๏ Reach a wide audience: Twitter has a large user base, which could include your potential customers. Using hashtags can help you reach an audience interested in a particular topic or in a particular location. ๏ Deliver customer service: The platform allows direct two-way communication with your customers. Because it’s a public interaction, if you do it well it shows your business in a positive light. ๏ Brand identity: Being on Twitter can help communicate your brand ethos and personality. This should help your business appeal to your target audience. ๏ Feedback: Twitter can be a useful resource for gathering feedback from customers. ๏ Cost: It is free of charge to set up a Twitter account. While paid ads are available, many businesses see benefits from organic posts and interactions. TWITTER FOR BUSINESS
- 18. Challenges of Twitter for business ๏ Resources: Maintaining a presence on Twitter requires a time commitment. It’s also important that the staff looking after the account have the right skills and training. ๏ Negative criticism: Customers could complain publicly about product or services. Negative comments can reflect badly on your business. However dealing with complaints well can have a positive impact on your reputation. ๏ Time sensitive: Unless you tweet at the right time, when your followers are online, your tweets could easily be missed. ๏ Spam: Be wary of spam accounts on Twitter. In particular, do not click on suspicious links from users you don’t know. ๏ Limitations: You are restricted by Twitter’s 280 character limit. It can take time to learn how to communicate effectively with brevity. TWITTER FOR BUSINESS
- 19. SETTING UP YOUR TWITTER FOR BUSINESS ACCOUNT
- 20. TWITTER FOR BUSINESS: ESSENTIALS
- 22. TWITTER FOR BUSINESS: ESSENTIALS tiny url correct size images hashtag tag @mention keep it short use pics
- 23. IMAGE DIMENSIONS
- 24. TWITTER FOR BUSINESS: TOOLS tweetdeck sproutsocial hootsuite
- 25. How to be successful with instagram for Business
- 26. WHY INSTAGRAM
- 27. ‣ STEP 1: Download and launch the app Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it. ‣ STEP 2: Let us know who you are Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account. ‣ STEP 3: Set up a free business profile Within the app, find Settings, then scroll down to Switch to business account. When you have a business account, you can add pertinent business information such as opening hours, a business address or a phone number. Create a Business Profile ‣ STEP 4: Post and follow users Start posting content you'd like to see in your feed using relevant hashtags and start following similar accounts. INSTAGRAM SET-UP: THE STEPS
- 28. Fine-Tune Your Profile from the Word ‘Go’ ๏ Profile photo: It’s best to use your company logo as your profile photo so people can easily identify your brand. ๏ Account name: Make this your business name, identical to your brand’s other social profiles. ๏ Username: This should also be your business name. Note that your username cannot have any spaces. ๏ Website: This will be the only clickable URL on your Instagram page. Most businesses either use their website or link to their latest promotional page. ๏ Bio: Your bio is where you will capture the attention of other users. You can either describe what your business does, hype up your website or slap your brand’s slogan here (or all of the above, actually). INSTAGRAM: KEY POINTS
- 29. Adopt a’ Tribe’Mentality ๏ Uncover Niche Hashtags ๏ Look Toward Your Own Customers ๏ Make Your Activity Count INSTAGRAM: KEY POINTS
- 30. ๏Publish Goal-Driven Content ๏Craft Your Brand’s Narrative ๏Show Off Your Products ๏Engage With Influencers ๏Tap into the Power of Instagram Ads INSTAGRAM: KEY POINTS
- 41. Tips to Elevate Yourself as an Agent Using TikTok Find evergreen content. Evergreen content is content that will be a resource for years to come and isn’t related to a trend or fad. Home tours. Turn your listings into virtual home tours by using TikTok’s filters, effects, and music features on the app. Keep up with TikTok trends. On your “for you page” you’ll begin to see videos that follow a similar format to others, but with different content. Use this to your advantage and get creative with how you can incorporate real estate into these trends. Hashtags are important. Whether you’re providing tips for first-time homebuyers, doing a virtual home tour, or participating in a TikTok trend, make sure you use the best hashtags. If a trend has a corresponding hashtag, don’t forget to include it! Be creative. Don’t be scared to try something new. TikToks uses an algorithm with artificial intelligence to make sure user’s content will be seen. You can create a video that will go viral without even expecting it to happen!
- 42. Your page: ➡ Choosing a logo and cover photo ➡ Filling out your LinkedIn profile ➡ Jobs ➡ People Content strategy: ➡ Question-based content ➡ Articles and industry-specific posts ➡ Resources and case studies ➡ Event coverage ➡ Employee showcases ➡ Culture-centric content NB for engagement: ➡ Get your employees involved ➡ Prioritize video content ➡ Come up with a consistent content calendar ➡ Stay tuned for opportunities to connect ➡ Understand your analytics https://www.linkedin.com/company/ibm/ https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2019/the-11-best-small-business-linkedin-pages-we-ve-ever-seen SETTING UP YOUR LI PAGE
- 46. Creating your content calendar
- 47. #hashtag basics • They always start with # but they won’t work if you use spaces, punctuation or symbols. • Make sure your accounts are public. Otherwise, the hashtagged content you write won’t be seen by any non-followers. • Don’t string too many words together. The best hashtags tend to be relatively short and easy to remember. • Use relevant and specific hashtags. If it is too obscure, it will be hard to find and it won’t likely be used by other social media users. • Limit the number of hashtags you use. More isn’t always better. It actually looks spammy. • Use niche hashtags. (longtail)
- 56. ๏Know your audience. ๏Brand storytelling in action. ๏Use content from your community. ๏Give back. ๏Stand up for something you believe in. Key Points
- 57. •Long Facebook video •Facebook LIVE •Instagrids •Curate user-generated content on Instagram •Create a short video or boomerang on Instagram •tell Instagram Stories •tell Facebook Stories •Always a attach images to your tweets Applications
- 58. •Spread your own hashtags •Tap into a trending hashtag •Create a YouTube channel or playlist •Use an infographic •Create a SlideShare presentation Applications
- 64. The right influencer can reach your target audience, build trust, and drive engagement. They create original, engaging content. They won’t be keen to follow a template advertising style provided by your brand. So, it’s critical to work only with social media influencers whose vision aligns with your own. influencers In the US, people who have bought something based on influencer recommendation: • FB: 25% • Twitter: 29% • Instagram: 34 %
- 65. Three Types of Social Media Influencers: • General Influencer: 1m+, celebs: most $$ • Industry Influencer: chefs, sports figures and beauty gurus> less $$ but still costly • Micro-Influencer: well known in niche categories, considered experts to be extremely trusted and tend to have the most genuine engagement with their followers. influencers IMPORTANT CONSIDERATIONS • Know your audience • Know their interests • Your influencer budget • Likes / follows: does not matter so much • Engagement more important • The key is trust. • Values in line with yours. • Consistency is key. • Be careful of overexposure: sponsorship saturation • Relevance • Reach
- 66. ANALYSE
- 67. Analytics • Analyse as often as you can. • Weekly highlights • Monthly in detail • Look at: • growth • engagement • ads’ results
- 68. Analytics • Stop doing what is not generating results. • Do more of what works. • Look at other brands to see what they do that works well. • Don’t be scared to experiment!
- 74. Tools to help you •Planning •Scheduling •Management •Hashtag generator •Design
- 75. Tools to help you •monday.com •hootsuite.com •tweetdeck.com •Hashtag generator https://inflact.com/tools/instagram-hashtag-generator/ •canva.com
- 76. essential #socialmedia notes offers & shops Never stop checking your analytics respond quickly create events stick to a plan advertise content to suit the platform content to suit the audience video engage exclusive content / offers connect online with offline links to your accounts