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K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
YOUR 2017 SOCIAL MEDIA STRATEGY
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YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplish
decide which platforms to utilise
do you have a theme?
make sure the plan is in line with the overall comms
strategy
draw up a monthly content calendar
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with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
▸ Print, TV, radio, outdoor can
create awareness, excitement,
news.
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
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create awareness, excitement,
news.
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with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
▸ Print, TV, radio, outdoor can
create awareness, excitement,
news.
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CONVERSATION: 2-way
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with your social media?
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▸ create awareness: news,
events, messages, campaigns?
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community?
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create awareness, excitement,
news.
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Social media has become a crucial tool in social movements and activism, providing platforms for organizing, mobilizing, and spreading awareness. It facilitates rapid communication and coordination among activists, allowing them to share information, resources, and strategies. Social media also amplifies marginalized voices and brings global attention to local issues, often bypassing traditional media gatekeepers. By enabling real-time reporting and the viral spread of content, it helps to build solidarity and sustain momentum for social change. However, it also presents challenges such as misinformation, surveillance, and the potential for online activism to substitute for offline action.

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your fans aren’t
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Monetizing Social Media- How Influencers and Brands Make Money Online
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Monetizing Social Media- How Influencers and Brands Make Money Online

Monetizing social media involves influencers and brands leveraging their online presence to generate income. Influencers, who amass large followings on platforms like Instagram, YouTube, and TikTok, make money through sponsored posts, brand partnerships, affiliate marketing, and selling their own products or services. Brands collaborate with influencers to reach targeted audiences, increasing their visibility and credibility. Additionally, both influencers and brands use ad revenue from platforms, subscription services, and exclusive content offerings to boost their earnings. This dynamic ecosystem allows for diverse revenue streams, making social media a lucrative avenue for digital entrepreneurship.

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2.interact with influencers
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
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1.review & analyse
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10 TIPS FOR UPPING YOUR ENGAGEMENT
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K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek

  • 2. YOUR 2017 SOCIAL MEDIA STRATEGY STARTS HERE japie swanepoel @japies
  • 7. programme ★ social media 2017 ★ plan ★ engage
  • 8. programme ★ social media 2017 ★ plan ★ engage ★ advertise
  • 9. programme ★ social media 2017 ★ plan ★ engage ★ advertise ★ go LIVE
  • 10. programme ★ social media 2017 ★ plan ★ engage ★ advertise ★ go LIVE ★ analyse
  • 11. programme ★ social media 2017 ★ plan ★ engage ★ advertise ★ go LIVE ★ analyse ★ Q & A
  • 30. SM: 12 KEY PRINCIPLES
  • 31. SM: 12 KEY PRINCIPLES • Content
  • 32. SM: 12 KEY PRINCIPLES • Content • Conversation
  • 33. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy
  • 34. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy
  • 35. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond
  • 36. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current
  • 37. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current • Relevant
  • 38. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current • Relevant • Acknowledge
  • 39. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current • Relevant • Acknowledge • Pictures
  • 40. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current • Relevant • Acknowledge • Pictures • Original
  • 41. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current • Relevant • Acknowledge • Pictures • Original • Consistent
  • 42. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current • Relevant • Acknowledge • Pictures • Original • Consistent • Analyse
  • 46. what do you wish to accomplish?
  • 47. PROMOTE, what do you wish to accomplish?
  • 48. PROMOTE, SELL, what do you wish to accomplish?
  • 49. PROMOTE, SELL, CRM, what do you wish to accomplish?
  • 53. YOU NEED A PLAN
  • 54. YOU NEED A PLANfor each objective, on each social media platform
  • 55. monthly social media content calendar
  • 57. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish
  • 58. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise
  • 59. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme?
  • 60. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme? make sure the plan is in line with the overall comms strategy
  • 61. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme? make sure the plan is in line with the overall comms strategy draw up a monthly content calendar
  • 62. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme? make sure the plan is in line with the overall comms strategy draw up a monthly content calendar text
  • 63. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme? make sure the plan is in line with the overall comms strategy draw up a monthly content calendar text images
  • 64. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme? make sure the plan is in line with the overall comms strategy draw up a monthly content calendar text images links
  • 65. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme? make sure the plan is in line with the overall comms strategy draw up a monthly content calendar text images links partners, associates,service providers, community
  • 68. post
  • 100. SO WHY IS ENGAGEMENT SO IMPORTANT?
  • 101. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media?
  • 102. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community?
  • 103. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns?
  • 104. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community?
  • 105. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news.
  • 106. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news. ▸ Only SM can generate a CONVERSATION: 2-way interaction
  • 107. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news. ▸ Only SM can generate a CONVERSATION: 2-way interaction ▸ every action you take should be aimed at interaction
  • 108. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news. ▸ Only SM can generate a CONVERSATION: 2-way interaction ▸ every action you take should be aimed at interaction ▸ likes, shares, comments, views, retweets, regrammes.
  • 109. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
  • 110. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging!
  • 111. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging! your fans aren’t REALLY your fans
  • 112. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging! your fans aren’t REALLY your fans you’re hanging out in the wrong places
  • 113. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging! your fans aren’t REALLY your fans you’re hanging out in the wrong places your offer / message is not appealing enough
  • 114. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging! your fans aren’t REALLY your fans you’re hanging out in the wrong places your offer / message is not appealing enough you are not relevant
  • 115. 10 TIPS FOR UPPING YOUR ENGAGEMENT
  • 116. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse
  • 117. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers
  • 118. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events
  • 119. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers
  • 120. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be
  • 121. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant
  • 122. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy
  • 123. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy 8.action plan
  • 124. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy 8.action plan 9.be critical about content
  • 125. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy 8.action plan 9.be critical about content 10.create content that begs engagement!
  • 126. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy 8.action plan 9.be critical about content 10.create content that begs engagement! Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter
  • 134. SM ADS ESSENTIALS decide what you wish to accomplish:
  • 135. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views
  • 136. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views promote a specific campaign on the platform
  • 137. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views promote a specific campaign on the platform promote a web site
  • 138. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views promote a specific campaign on the platform promote a web site decide which platforms to utilise
  • 139. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views promote a specific campaign on the platform promote a web site decide which platforms to utilise identify target market demographics: age, gender, location, existing followers?
  • 140. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views promote a specific campaign on the platform promote a web site decide which platforms to utilise identify target market demographics: age, gender, location, existing followers? budget: daily, monthly, total campaign
  • 141. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views promote a specific campaign on the platform promote a web site decide which platforms to utilise identify target market demographics: age, gender, location, existing followers? budget: daily, monthly, total campaign measure: analytics on the platform, web site, short links
  • 158. BE WHERE THE ACTION IS!
  • 159. BE WHERE THE ACTION IS! sponsored events
  • 160. BE WHERE THE ACTION IS! sponsored events launches
  • 161. BE WHERE THE ACTION IS! sponsored events launches conferences
  • 162. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies
  • 163. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies assign a #
  • 164. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies assign a # send some-one to do instagram posts, tweet, FB posts, retweet, tag
  • 165. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies assign a # send some-one to do instagram posts, tweet, FB posts, retweet, tag incentivise interaction
  • 166. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies assign a # send some-one to do instagram posts, tweet, FB posts, retweet, tag incentivise interaction @japies
  • 167. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies assign a # send some-one to do instagram posts, tweet, FB posts, retweet, tag incentivise interaction @japies live video
  • 168. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies assign a # send some-one to do instagram posts, tweet, FB posts, retweet, tag incentivise interaction @japies live video
  • 183. ttps://dashboard.audiense.com/?_ga=1.138844659.1772867821.1472802586#!14302946/self//search/{} 2/3 1 2 3 4 5 6 7 > Followers Order by: ALL CRITERIA FOLLOW MODE SELECTED (0) 78.1M Followers 634K Following 42.9M Followers 122 Following 31.4M Followers 169 Following 16.5M Followers 155 Following 8662K Followers 3842 Following 7858K Followers 1561K Following 7088K Followers 272 Following 5600K Followers 38 Following 3878K Followers 2207 Following 2946K Followers 329 Following 2637K Followers 1405 Following 1971K Followers 1635 Following 1747K Followers 561 Following 1548K Followers 30 Following 1490K Followers 172 Following 1384K Followers 65 Following 1303K Followers 235 Following 1050K Followers 1145K Following 1037K Followers 824K Following 840K Followers 1531 Following 755K Followers 626 Following 751K Followers 625K Following 719K Followers 13.4K Following 638K Followers 434 Following 626K Followers 7966 Following @BarackObama Barack Obama Washington, DC @cnnbrk CNN Breaking … Everywhere @BillGates Bill Gates Seattle, WA @TheEconomist The Economist London @richardbranson Richard Branson @hootsuite Hootsuite Vancouver, Canada @WIRED WIRED San Francisco/New York @elonmusk Elon Musk 1 AU @jack California, USA @wef World Economi… Geneva, Switzerland @Entrepreneur Entrepreneur NYC | Orange County, CA @timoreilly Tim O'Reilly Oakland, CA @TEDchris Chris Anderson New York City @CIA CIA Langley, VA @jack_welch Jack Welch @SAI BI Tech New York, NY @ericschmidt Eric Schmidt Mountain View, CA @JonahLupton Snapchat: JonahLupton @CynthiaLIVE Cynthia Johnson Venice Beach, CA @LarryMadowo Larry Madowo Nairobi, or a city near you @nytimesbusiness New York, NY @rogerhamilton Roger James … Bali, Indonesia @klout Klout San Francisco @mailandguardian Mail & Guardian South Africa @KenyaRedCross Kenya Red Cross Kenya YOU - - YOU 1000 8 YOU - - YOU 999 7 YOU - - YOU - - YOU - - YOU - - YOU - - YOU 987 7 YOU - - YOU - - YOU 964 6 YOU 989 4 YOU 966 6 YOU 991 9 YOU - - YOU - - YOU - - YOU 981 9 YOU 969 8 YOU 816 8 YOU 1000 8 YOU 978 8 YOU - -
  • 184. ttps://dashboard.audiense.com/?_ga=1.138844659.1772867821.1472802586#!14302946/self//search/{} 2/3 1 2 3 4 5 6 7 > Followers Order by: ALL CRITERIA FOLLOW MODE SELECTED (0) 78.1M Followers 634K Following 42.9M Followers 122 Following 31.4M Followers 169 Following 16.5M Followers 155 Following 8662K Followers 3842 Following 7858K Followers 1561K Following 7088K Followers 272 Following 5600K Followers 38 Following 3878K Followers 2207 Following 2946K Followers 329 Following 2637K Followers 1405 Following 1971K Followers 1635 Following 1747K Followers 561 Following 1548K Followers 30 Following 1490K Followers 172 Following 1384K Followers 65 Following 1303K Followers 235 Following 1050K Followers 1145K Following 1037K Followers 824K Following 840K Followers 1531 Following 755K Followers 626 Following 751K Followers 625K Following 719K Followers 13.4K Following 638K Followers 434 Following 626K Followers 7966 Following @BarackObama Barack Obama Washington, DC @cnnbrk CNN Breaking … Everywhere @BillGates Bill Gates Seattle, WA @TheEconomist The Economist London @richardbranson Richard Branson @hootsuite Hootsuite Vancouver, Canada @WIRED WIRED San Francisco/New York @elonmusk Elon Musk 1 AU @jack California, USA @wef World Economi… Geneva, Switzerland @Entrepreneur Entrepreneur NYC | Orange County, CA @timoreilly Tim O'Reilly Oakland, CA @TEDchris Chris Anderson New York City @CIA CIA Langley, VA @jack_welch Jack Welch @SAI BI Tech New York, NY @ericschmidt Eric Schmidt Mountain View, CA @JonahLupton Snapchat: JonahLupton @CynthiaLIVE Cynthia Johnson Venice Beach, CA @LarryMadowo Larry Madowo Nairobi, or a city near you @nytimesbusiness New York, NY @rogerhamilton Roger James … Bali, Indonesia @klout Klout San Francisco @mailandguardian Mail & Guardian South Africa @KenyaRedCross Kenya Red Cross Kenya YOU - - YOU 1000 8 YOU - - YOU 999 7 YOU - - YOU - - YOU - - YOU - - YOU - - YOU 987 7 YOU - - YOU - - YOU 964 6 YOU 989 4 YOU 966 6 YOU 991 9 YOU - - YOU - - YOU - - YOU 981 9 YOU 969 8 YOU 816 8 YOU 1000 8 YOU 978 8 YOU - -
  • 185. ttps://dashboard.audiense.com/?_ga=1.138844659.1772867821.1472802586#!14302946/self//search/{} 2/3 1 2 3 4 5 6 7 > Followers Order by: ALL CRITERIA FOLLOW MODE SELECTED (0) 78.1M Followers 634K Following 42.9M Followers 122 Following 31.4M Followers 169 Following 16.5M Followers 155 Following 8662K Followers 3842 Following 7858K Followers 1561K Following 7088K Followers 272 Following 5600K Followers 38 Following 3878K Followers 2207 Following 2946K Followers 329 Following 2637K Followers 1405 Following 1971K Followers 1635 Following 1747K Followers 561 Following 1548K Followers 30 Following 1490K Followers 172 Following 1384K Followers 65 Following 1303K Followers 235 Following 1050K Followers 1145K Following 1037K Followers 824K Following 840K Followers 1531 Following 755K Followers 626 Following 751K Followers 625K Following 719K Followers 13.4K Following 638K Followers 434 Following 626K Followers 7966 Following @BarackObama Barack Obama Washington, DC @cnnbrk CNN Breaking … Everywhere @BillGates Bill Gates Seattle, WA @TheEconomist The Economist London @richardbranson Richard Branson @hootsuite Hootsuite Vancouver, Canada @WIRED WIRED San Francisco/New York @elonmusk Elon Musk 1 AU @jack California, USA @wef World Economi… Geneva, Switzerland @Entrepreneur Entrepreneur NYC | Orange County, CA @timoreilly Tim O'Reilly Oakland, CA @TEDchris Chris Anderson New York City @CIA CIA Langley, VA @jack_welch Jack Welch @SAI BI Tech New York, NY @ericschmidt Eric Schmidt Mountain View, CA @JonahLupton Snapchat: JonahLupton @CynthiaLIVE Cynthia Johnson Venice Beach, CA @LarryMadowo Larry Madowo Nairobi, or a city near you @nytimesbusiness New York, NY @rogerhamilton Roger James … Bali, Indonesia @klout Klout San Francisco @mailandguardian Mail & Guardian South Africa @KenyaRedCross Kenya Red Cross Kenya YOU - - YOU 1000 8 YOU - - YOU 999 7 YOU - - YOU - - YOU - - YOU - - YOU - - YOU 987 7 YOU - - YOU - - YOU 964 6 YOU 989 4 YOU 966 6 YOU 991 9 YOU - - YOU - - YOU - - YOU 981 9 YOU 969 8 YOU 816 8 YOU 1000 8 YOU 978 8 YOU - -
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